LIVE CHAT - Seint Makeup's MLM Financials are SO GROSS!

I was able to find more information on how much Seint Makeup's Artists were being paid for their hard work. And it's alarmingly bad! Let's talk about it!
Here are the links!
static.showit.co/file/ZgEckfA...
assets.ctfassets.net/b089l9rs...

[@StephanieMarie]

Jen, I pulled the 2023 income discloser if you want it. MLM disclosures in general are so fascinating to me. They're all the same for all MLMs, with the bulk of reps making next to nothing. There were just over 20k Seint artists in 2023 at levels 1 and 2 and the average incomes are barely higher than they were in 2020, $77 and $985. MLMs fascinate me and creep me out so much. I watch anti-MLM content sometimes and am so baffled by it all.

[@jenluv]

Omg! That’s nuts! I’m so nosey! Can you email it to me??

[@whitajeman]

I'm so bummed I missed this live. A lot of girls I went to HS with sold Seint and this week has been a lot of tear filled IG stories of anger that the MLM aspect will gone. I thought it would be considered a good thing to be able to keep the ability to sell with an affiliate code but I realize now that most are upset bc they are losing their down line income & of course loosing their once a year vacations. I feel bad that many people are loosing their income source but I am concerned that so many of the ladies that I know sold Seint have already jumped into other MLM companies

[@littlebear853]

I saw that too. It looks like most of them went to Celesty.

[@elisa-beary]

SO glad you covered this. So many of them will join other MLMs & then say they’re the best ever rather than realizing it’s MLMs that are the problem. They don’t care about you, if they did they wouldn’t structure companies designed so 1% made money while the bottom 95-99% barely make or lose money & any money they do make the top 1% get a cut of. It’s an unethical business structure that shouldn’t be legal. The people at the top KNOW they’re scamming. The people at the bottom don’t always they become indoctrinated by their uplines & companies using the BITE model so for them, I feel worse & hope they get out of MLMs altogether.

[@southernchic15]

I saw where a few seint people are already looking for other MLM’s to join. They’re addicted and don’t see the downside . I hope they all go to affiliate programs.

[@veronicasawyer77]

I turned 45 this year and have a couple disabilities so the idea of Seint makeup was really appealing. Once I found out it was an MLM. I never thought about it again. No way no how

[@peachxtaehyung]

Same I wish there was something like this that is not a mlm

[@Cyisundead]

Woosh beauty has something similar but not as customizable

[@littlereddstar5264]

Like you mentioned in one of your previous videos, TikTok Shop is changing the way a lot of people shop. A lot more of these ex MLM folks are going to start selling there. And we all know TT is a platform that targets a younger audience (like “Sephora Kids”). They’re not gonna know the backstory of these MLM companies.

[@amberjewel_beauty]

Monat is crumbling underneath everyone's feet already, so they would definitely be next on the chopping block. Hannah Alfonzo just put together a good wrap up on everything going on.

[@missbriteyes22]

Hannah Alonzo. 😊

[@karenalexander8249]

I purchased a lot of Seint makeup because I liked the idea of everything in one compact. It is ok, but not great. Then so many great cream makeup sticks came out like Feinty, Ilia and Merit. I wasted a lot of money!

[@WitchOracle]

I was tempted to but I'm so glad I waited! I love the ilia cream stick, it's so convenient for me and my limited makeup needs

[@HurshRoad]

The Seint ones get hard so quick. I used what I had and did not repurchase.

[@karenalexander8249]

@@HurshRoad use a hair dryer to refresh them.

[@HurshRoad]

@@karenalexander8249 I am not taking a hair dryer to them. No one has time for that. If you have to do that it’s bad makeup. There are too many good products to worry about that. I did put it in a candle warmer a couple times. Was hard still after it hardened from the melting.

[@southernchic15]

@@karenalexander8249 I won a Seint blush from a giveaway and I could not believe the way it stinks ! Literally reminds me of girls play makeup from the 90’s and it’s incredibly waxy. Does not go on well in my opinion.

[@whitajeman]

Omg I have to double comment to say that in the beginning of this company I was following a couple of girls who had joined right away and had HUGE teams. 1 was Kirsten Tyrell (not sure the spelling) she was so high up and a personal friend of Cara's. Then one day she vanished from the internet and was scrubbed from Seints socials. Maybe she would do an interview with you!

[@alyssa5509]

@@whitajeman Seint cut off her back office and she ended up suing them, which resulted in the rebrand from Maskcara to Seint. You can google it to find all the info- Tyrell vs Maskcara.

[@beckaj2775]

I don't know why but these videos make me feel so comfortable and calm. Thanks for making such great content jen, love from Australia

[@elisa-beary]

2020: MLMs tend to thrive in vulnerable times because people are in fear of how to make money & survive. Seint won’t be able to survive in the mainstream beauty market. It’s already over saturated, their products are dry, overpriced & underwhelming. You can get better products at the drugstore these days for a fraction of the price & people have their beloved Sephora type brands. Most won’t take a risk on Seint & ANYONE who’s anti MLM still won’t buy from them. I hope they close altogether in the near future.

[@kaylalusk4276]

# replay Being the makeup lover that I am, I tried this last year. Not for me. And I’m all about people doing whatever makes them feel beautiful, but the makeup is just meh. I’ve also been watching a lot of CC Suarez on here and she has taught me A LOT about MLM companies. I’m also pretty sure the “artist starter kits” were really expensive and the cheapest one was over $100. That actually means the majority of artists likely LOST money by joining. So crazy 🤯

[@KinniMoo]

ENJOY ALASKA!! It is so amazing!! Your deep dive on James Charles was really well done and you should be super proud of it. I can’t wait to see the part 2!! You should get with Hannah Alonzo when you get home to learn about MLMs! It is fascinating!! Augh I live in Texas and I am so glad I am post menopausal. The fact that drs have to waste time and make decisions based on fear vs the health of a woman is NOT ok!

[@sancheck]

Funny thing you mention Monat, it's currently collapsing on itself.

[@cmixter88]

I used to work for an mlm in customer service from 2019 to 2013. I was laid off along with other co-works in 2023 due to budget cuts . 2020 was the company’s best year in sales. It has everything to do with the pandemic. Mlms were thriving during that time.

[@HurshRoad]

I used sent for about a year. Just used it I was not an artist. When my foundation shade ran out I decided not to repurchase because it gets so hard. The bronzer was hard to use because it was hard to. So I did not repurchase and decided to go back to a tinted moisturizer. The blushes were ok but they kind of went on patchy. So I just bought a few rms blushes and her bronzer and tossed the Seint ones. Luckily the tins of Seint weren’t super expensive, they are around drugstore prices.

[@sabrinadavis8355]

😢 sad that I missed this live! I became a Maskara aRtIsT in 2017 and my goodness... there was zero support internally. I got drawn into it because the makeup looked very unique and as a cosmetics junkie I felt the only way to be able to experience it for a lesser cost would be to sign up... girl, it was beyond culty and because I had no upline it was just an echo chamber.

[@aprilrich807]

While I believe that James Charles is incredibly talented, I will never ever change my mind about his name being synonymous with debauchery. Never.

[@melodybrake]

My first year as a paraprofessional i didn’t make enough to be taxed federally but state was taken out .

[@jenniferholmquist4435]

In grad school I highlighted math/stats in my papers. It forced me to relook at that. I highlighted other areas in other areas as well. But I do healthcare billing, yet math gets me stressed. It helped and has helped me redo items that needed more review. I was able to focus on my ideas in writing.

[@elisa-beary]

There’s a reason MLMs didn’t give up their financials after 2020 which was like an anomaly for many of them due to financial fear created by the pandemic. Then they realized they’re losing, if not spending more in an MLM.

[@christinamoller4342]

Teens working a part time summer job in fast food would make more than some of these people. It blows my mind that this is somehow legal. And talk about a hostile work environment-very dog eat dog.

[@christinacarriere5914]

Ty for your videos. You do great work.

[@MinaDrake]

Not sure how accurate this info is, but I remember way in the beginning when it was branded Maskara beauty, Cara, the founder, mentioned that she was approached by Sephora people, and they wanted her lineup at their store; she declined and was so adament on being able to provide an "income" to others. I wonder if she will consider this now....

[@cleone9182]

@MinaDrake at this point, I think she was lying.

[@MinaDrake]

@@cleone9182 I think so too!

[@worksucks111]

Have a great time on your Alaska trip !!!

[@aliveinheels4540]

Unless people are doing this just to get a cheap kit for themselves or if they actually love this makeup, they are not great business people

[@CROCKS-GT]

I bought into Seint when they launched as Maskcara back in 2017ish. It was such a good experience at first but I grew out of love with the makeup. Never made a dime. 😂

[@elisa-beary]

I rarely get pulled by a too faced product BUT that cream bronzer looks great. I’ve heard only wonderful things about it. I 💜 sigma, if I was you I’d stay on their PR too. They make incredible products. I have so many makeup brushes for good reason & I always pull for the sigma brushes I have. Particularly their eye brushes. They’re the best!!

[@lisasmith7]

Replay crew. Mad love ❌️ ⭕️

[@peachxtaehyung]

Yeah this was the problem with mlms. These numbers are VERY accurate to mlms in general

[@jennypettersson]

I understand your take on PR. Even though you don’t do reviews anymore I still come here to see what you like and don’t. Cause I trust your opinion so much! 😘.

[@PoopiGirl.23]

If these MLM babes are making $5000 a year, they’re most likely also spending $4000/yr. purchasing product.

[@valeriatonielo4354]

They prey on women who are vulnerable.

[@giselled.4149]

As a Canadian, I had never heard of Seint until I saw @ video on Pinterest. The woman demonstrating called herself a makeup artist which I found surprising because her own makeup wasn’t well applied. Now that I see they call their reps “artists” it makes more sense. It makes me question their training. I feel so bad for these women who are just trying to get ahead. I’m sure the top two American earners are the people who founded the company.

[@tonyabell1132]

I believe alot of these boutiques that operate online are set up in the same fashion.

[@peachxtaehyung]

Also the numbers are thrown off a bit as well by them going by "averages" so on this graph the numbers are a bit higher than actuality. For the most accurate you want to see "median income" on these not average

[@Passivemillionairesclub]

That is not what a leg is. You described a level. Each person you personally recruit is their own leg. If you only recruit 2 people that is 2 legs. Even if they recruit 10 that is still 2 legs.

[@CROCKS-GT]

When Cara started the brand she already had an a-list of influencers behind the brand like Kristin Cole, Katie Enos, etc. those ladies made major dollars.

[@bluecobaltsteph2689]

I would love to see your thoughts on Odins eye and Clionidh releases

[@vapiddreamscape]

enjoy seattle! as a nw Pennsylvaniaian now in seattle its a beautiful place! idk how old ur kids are or what your plan is but definitely consider the pacific science center if they're scientifically minded and/or elementary to middle school aged esp if you will be in the seattle center/space needle area ❤ i used to work there and it's cute w a lot to offer

[@shellyj2011]

In terms of tax. The UK does not need to pay tax on the first £12,750 you earn.

[@annachristensen8513]

50:03 It quite literally doesn’t make any CENTS. Heehee, see what I did there? 🤓😂

[@torrjnn]

I used to love this company back in 2016 when they were called Maskcara. I never purchased anything again once they became an MLM. Also, the "foundation" never worked for me and I tried several shades. It had a weird texture for me.

[@MSnow-yj4qx]

I purchased this back when it was Maskcara Beauty and wasn’t an MLM. I didn’t like the products very much. They sat on top of the skin and didn’t blend well. Once it was an mlm years later I thought about trying it again but couldn’t because it’s an mlm.

[@benettanorthern9586]

The chart said $15,000 is 45%…or did I miss something?

[@JaimeLeighArt]

She clarifies that here. She made a mistake in the WIIM video

[@dreacranford]

But even her corrected numbers use 25% for $15,000. At 45%, a person would make about $6750 per month in commissions if they sold $15000 worth of makeup every month. That's $81000 per year. Her point still stands; that's a lot of sales for just an okay salary. But I think what they offer is a little better than what she portrays here.

[@amberjewel_beauty]

I have never watched a minute of James Charles also - totally agree with the comment!

[@christinacarriere5914]

AND, it is REAL work!

[@jenluvscousin]

How do I keep missing your live chats cousin?

[@LydiaTarine12]

On the Jeffree Star thing, some people can't stand a presentation style and others love it. 🤷‍♀ It's a thing about people and their tastes and there's nothing wrong with it either way.

[@amourcasse]

As mean as it sounds, I always thought people who fell for MLM's were kind of simple minded. But I had a friend that has a doctorate in Physics and she was selling this stuff and Monat. I guess even smart people fall for this BS. So sad.

[@christinearonica9700]

Good morning

[@erinkayphotography]

I would assume the top 2 people were Cara the owner and Kat Fairchild. I know Kat is a level X artist.

[@erinkayphotography]

I think Kat is the CEOs best friend

[@kimbelford9932]

I would say a top tier person is in the mlm and also an influencer with lots of followers and plugs the product through the platform. I have seen a home lifestyle blogger i follow promote this company in some of her videos and she uses the makeup all the time in her videos

[@Youthiproduction]

Hi jen,I'm from mizoram India and your so cute

[@melodybrake]

Is that one size ? Looks like about face .

[@chelsey8737]

To the person who is traveling to California for a funeral: I sincerely hope you are not traveling to one of the many many places here in the middle of the extreme heat waves of temperatures between 100f and 113f

[@fashionspy96]

People need to learn how to compartmentalize... You can not like James/Jeffree/etc and still enjoy their products. You can enjoy escape the night and not like joey, etc Get a grip, it's not that deep. Just like when people are like "buy from this brand bc it's black own or women owned!" I mean.. let's not be patronizing and treat others like charity cases. If I enjoy the product, I'll use it. If I don't, I won't. Simple as that

[@zaramikazuki8374]

I don't disagree with you, but I also don't think it is that simple. For me, it's possible to compartmentalize or separate the artist from their work in some cases, but it is impossible in other cases. It's something that people judge on a case-by-case basis, and when it comes to these makeup influencers, they fall into different categories for different people.

[@fashionspy96]

@@zaramikazuki8374 for sure it's case by case. I just think that if someone has like a "I wouldn't touch their products with a ten foot pole even if they're perfect" kind of attitude, it's because they have formed too strong of a parasocial relationship and they need to touch some grass. Kevin spacey isn't a good person imo, but I can still enjoy house of cards, you know?

[@chelsey8737]

You're over simplifying it. It's entirely reasonable for people to not want to support people they feel are morally incompatible with themselves. People don't want to find the lifestyles of people they think are doing the wrong things. Separating the art from the artist is literally impossible because the art doesn't exist without the artist

[@betsybabf748]

It is now trendy for people to claim they are good people and feel like they contributing to society by hating or criticizing online whoever is currently popular to call "bad", without their ever having to really put work or effort into actually contributing to society.

[@alyssabrown-carleton6173]

If that's how you feel that's fine, doesn't mean everyone has to do that

[@shellbell1974]

XOXOXO

[@lisarogers7415]

I use seint and I love it. Not sure they will survive the change, seint has had free marketing, yeah it came with an expense of commissions and trips, but I don’t think Cara did enough in a saturated market to market seint. She handed over her business to others who were rewarded for effort, but the effort actually came from their downlines, who somehow “missed the mark.” Those crying online have JUMPED to other MLM’s, so you were only into for the money 🙄 stop playing the victim and just move on. The corporate world, if you are in a place to get a bonus, never expect it! If you are in a place to earn overtime, never make it livable income this is corporate 101. Bottom line, Cara just made a move that services her, and not her customers so I’ll be looking for a replacement. The artists who have reaped the rewards from a few videos and all your downlines, you’ve showed your true colors, change your face and promote all your other brands, work it girl, work it! Move on!