Causal Research Design / Marketing Research #7

In the seventh video of the "Marketing Research" series, Francisco Tigre Moura discusses causal research designs, methods and applications in marketing.
Marketing Research Series
1. Descriptive research design: • Descriptive Research D...
2. How to create a survey questionnaire: • How to Create a Survey...
3. Cross sectional x Longitudinal studies: • Cross-Sectional x Long...
4. Types of variables: • Types of Variables I M...
5. Exploratory research design: • Exploratory Research D...
6. How to prepare for an in-depth interview: • How to Prepare For an ...
7. Causal research design: • Causal Research Design...
8. Between x within group designs: • Between and Within Gro...
9. Likert Scales: • Likert Scales / Market...
10. Projective techniques: • Projective Techniques ...
Additional Series
SPSS tutorial series: • SPSS Tutorials
Thesis Writing series: • Thesis Writing Tips
Additional Marketing Research Sources
Marketing research books: liveinnovation.org/list-of-ma...
Marketing research support: liveinnovation.org/marketing-...
Social Media
Site I liveinnovation.org
Instagram l / liveinnovationorg
LinkedIn l / francisco-tigre-moura-...

[@liveinnovationorg]

Download our e-guide "The Melody of Statistics (SPSS Edition) for free! Visit: liveinnovation.org/student-support/statistics-support/

[@vanielgodfrey9049]

Thanks much. This is good for the presentations I have soon. Hope more ppl find your content. Fluent and Undertandable

[@liveinnovationorg]

Hi Vaniel, thanks a lot! Really glad it was useful for you. Have a great day!

[@ramzanhosein5910]

You use the layman's language! That's great. Very easy to understand.

[@liveinnovationorg]

Glad to hear, Ramzan! Good to know it has helped you. Cheers!

[@yahyarasa6140]

Thank you for the great explaination

[@liveinnovationorg]

Glad to know it has helped you, Yahya!

[@sabrayahya89]

woow...i have my phD comprehensive exams..and guess this will be of help

[@liveinnovationorg]

Glad to know, Sabra! Hope your exams go well. All the best!

[@moive4823]

Great explanation!

[@liveinnovationorg]

Hey glad it has been helpful for you. All the best with your marketing research course!

[@hilmi.21]

Thank you

[@liveinnovationorg]

Thanks Hilmi, glad it helped you!

[@isavelidong5811]

Is causal a randomized assignment/selection of sample?

[@liveinnovationorg]

Hi Isabel! Well, it depends on what your task is all about. In other words, id depends if randomisation is your actual manipulation. But if it isn not, randomisation of participants or groups is a very important practice for robust experimental designs.

[@abendongsally8368]

Thks v much .

[@liveinnovationorg]

Hey Abendong, glad it helped you!

[@apampolin5837]

Great video

[@liveinnovationorg]

Hi Apam, glad it helped you! All the best :)