Living, Breathing Brand Identities with Paula Scher | Adobe Creative Cloud

Check out more Adobe MAX Sessions: adobe.ly/38oiIJG
Brand identities are supposed to be built to last. The reality is that most identity programs - no matter how well strategized, crafted, and tested - are merely guesswork. It’s impossible for a designer to know what cultural, political, economic, and technological shifts will occur in the future. Join Pentagram Partner Paula Scher as she debunks the myths about identity design through a series of case studies.
You’ll learn:
How and why logos are crafted in specific ways
How audiences can shape the way an identity is perceived
How an identity program can change with the times
Why brand manuals are mostly useless in the long run
#AdobeMAX
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Living, Breathing Brand Identities with Paula Scher | Adobe Creative Cloud
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[@keyron4]

i'm not a designer and i watch these for simple personal curiosity. this taught me how to think. Paula, you're a genius

[@Snahbah]

I think this is so important. It was something Steve Jobs did too, so you're in quite good company :)

[@markb.8460]

can you give an example whatyou have learned?

[@SergioAndrade77]

Paula is a national treasure and being able to get an insight into her processes and ideation is priceless

[@nieszkako]

Amazing! I love that we live in an age where we can just watch masters of the craft talk about their process, on-demand and for free. So grateful to Paula for being willing to share her knowledge and experience. My goal is to go to Adobe Max in the next few years and soak up all those creative vibes.

[@kristelpurje9214]

Plum

[@bySterling]

THE Wonder Woman of typography! Great example of how true designers are timeless talents (my Mom is 73 and designs gorgeous home interiors still) Thanks Adobe for this

[@resilienciacristiana1071]

I am a Graphic Designer, and watch this conference helped me out to understand in a better way the process of creating a logo; sometimes it's complex to understand clients, but it's important to listen up every word they speak because it's from a conversation where an idea can be born

[@andreysvetlov7114]

This speech is priceless. Thank you Paula and bless you Adobe.

[@tanhueyshan92]

yh

[@lizannedsouza1838]

My sentiments exactly, Andrew!

[@thecesarj_]

I’ve watching and listened to this dozens of times, and find a new Perspective about Branding every time. Technology is a Godsend.

[@kygiaiuong9190]

Really I didn’t know brand identity design can be this EXCITING! Thank you Paula and Adobe Max for bringing her here!

[@vnikyt]

This video is creative gold. I’ve learned quite a lot from Paula’s case studies, her presentation approach, her design approach, etc. Please do more sessions with such groundbreaking and legendary designers!

[@flavionez]

Greetings from Brazil. I'm a big fan of Paula's work. Thank you Paula. Thank you Adobe.

[@MaryTanHooper]

So much to learn from Paula Scher a true designer. Thank you for sharing

[@sleeplesshead602]

I hope I could attend class with her as the lecturer. This video appears at the right time when I am stuck with my motivation letter for postgrad application.

[@jeroendesign]

Wow, so inspiring! Thank you for sharing Paula! ❤️💪🏻

[@AmeyAlshi02]

Thank you Adobe!!! This is your best video ever. It is a great video to watch fro the upcoming visual identity designer.

[@helohalo3106]

This is phenomenal I didn’t want it to End

[@masteroneal]

Absolutely loved this! Thanks Paula and Adobe!

[@IVNTHEGODSON]

Now this is graphic design that I am use to. The thought, the process, and result. These IG designers are good but not like this. I will much rather follow this and take from this kind of examples, then what I see in IG.

[@ajnbright]

Love Paula’s work 🤩

[@madness5693]

That quad one was so epic!!

[@falejohnn]

Essa mulher é sensacional. Inspiração total!

[@killianmerdrignac2077]

Love Paula personality and thinking, just wow 😱 What a goldmine of information!

[@mohelism]

That's a master class right there. Thank you.

[@stephenobisanya]

There’s a presentation where I believe Paula gives such a better insight into the Windows logo and how each of the following logos were derived from that perspective chart, giving a dynamic look at how you can formulate different shapes and forms from different perspectives and with “square window panels”. It made me really appreciate a logo that I always thought lacked any sense of creativity. It’s a reminder that context matters!

[@carloslloga5978]

What an amazing conference. Thanks

[@retromograph3893]

This was really fantastic, learnt a ton!

[@davitbitsadze316]

Damn, what an inspiring presentation, Looking at the video views, now I just wonder what the heck are those people that call themselves designers are watching on KZbin?

[@lapepitaritual]

She is so nice and talented!. I loved the talk

[@dahliahardiee8129]

Thank you so much Paula

[@kaihi178]

it's great to see scher doing interesting stuff to this day. i noticed that agencies are all copying the New School and Philadephia Museum of the Art gimmicks that she came up with. she's ahead of the curve

[@louisegarance]

Great session!

[@dmckyle]

amazing thinking and execution, Paula

[@tinashevincent8306]

Thank you Paula

[@Paul_anderson_creative]

Exceptional talent.

[@bamojk]

This is GOLD!

[@xetexuk12]

Educational and very informative, love her work.

[@bahrudinkf3892]

Terima Kasih Bu Paula...

[@chazrey97]

Thank you Adobe !

[@nithinsoman1539]

I madly want something like that from you Paula

[@GyanPrakash]

She's not a Graphics Designer but the Graphics Design itself 🤗

[@Snahbah]

What a talent and generous insight

[@AdobeCreativeCloud]

✨

[@angelmatos9143]

This speech is like a Gordon Lightfoot song. I didn't want it to end.

[@ajithr1255]

This was a masterclass 🙌

[@waldmannonline]

does anyone know which presentation-programm she's using? because the "beep-tone" by changing the sheet...

[@FileHorsecom]

WoOow, so inspiring!

[@williamhardaway4432]

Paula Scher is so dope

[@talhasara1483]

Why there isn't subtitle in video?

[@victorsazon1751]

THE MASTER

[@ghanshyamsingh3653]

Sorry Adobe...BUT PAULA SCHER IS ANNOYED WITH THAT MOUSE!!! Luv u guys anyway

[@jmydn2]

👏🏾 tawk to 'em! hah she's awesome

[@tastethemusic808]

13:38

[@user-xx8yw6fr8n]

لماذا لايوجد ترجمة إلى اللغة العربية . هناك 24 دولة تتحدث اللغة العربية ولايوجد ترجمة !!!!💔

[@limitedhangoutlive]

God what a beast

[@MrSzwarz]

Americans design, see and perception in totally different to what Europeans do. In Europe we think clockwise, lower case, right to left movement, from down to up, (in America anticlockwise movement. Eg "Ciritirium"). Strange.

[@syahaxesky4132]

Please, international sub 😭

[@Berotiy]

She is a great but why so angry 😂

[@Casrion]

i feel like she has bad vibes

[@Berotiy]

Same here

[@madness5693]

The new school logo sucks tbh

[@SittinginAcoffeshop]

I always wanted to invest my time in the Arts.Thats why I'm practicing and enticing my skills to improve to become a master Artist/Designer/Animater/storyboards. I Should probably make my own business project with the help of these videos