Luxury Watch Market Collapse: Why Are Prices Crashing Now?

[@Nordic_Sky]

When prices are going up, everyone wants to buy, and no one wants to sell. When prices start to fall, everyone wants to sell, and no one wants to buy. Simple.

[@TheWatchBros]

Haha… bro, I think you just nailed it 😉 - Jason

[@smokeylake6732]

Being on a waitlist for a watch is insane. Most people think they are fake anyway

[@TheWatchBros]

I think it depends on the watch. But yes, a waitlist for a watch that isn't special and mass-produced is def insane. Which watches do most people think are fake? - Jason

[@SoCalWatchReviews]

Another amazing production guys 👏 ❤

[@TheWatchBros]

Thanks bro! 🙌 - Jason

[@Paul37Ontario]

A used watch should Never be priced above that of a new one. No one should pay over retail for a Sub/Datejust. Same goes for any other brand. It use to be that way before the pandemic, hopefully things will go back to normal sooner than later.

[@TheWatchBros]

Well, I definitely believe in market demand dictating price. So I understand if a certain “special” piece goes for over retail on the secondary. Billy when most watches are selling for over, then something smells fishy to me. To your point, watches are a “use” product and for the most part, should sell for under it’s retail price - Jason

[@smokeylake6732]

Idiots pay top dollar for a twenty year old Rolex. Not.

[@smokeylake6732]

I got a 15 year old Casio quartz watch that went to Afghanistan and Iraq and back. Changed batteries twice. Still running well and I paid 25 dollars for. Not thousands.

[@smokeylake6732]

I would say most people don’t care about watches. Most average people do have cheap affordable watches or Apple watches.

[@OldFashioned751]

Yes yes yes!!! And I hope all these flippers lose all their money, so sick of these people that ruined something that I enjoyed as a watch enthusiast.

[@TheWatchBros]

Me too brother!... me too 👊 - Jason

[@kkrsnn5632]

The drop is not enough. Must drop more and more.

[@TheWatchBros]

What makes you think that it needs to drop more? The whole market or just hype pieces? Curious the reason/thought behind it. Thanks for sharing! - Jason

[@howiwashere]

so normal job workers can also afford their favorite steel sportsmodels. bro the new patek is >40k in steel xD tf

[@lefroy1]

Haven't seen a better, more concise take. Great job.

[@TheWatchBros]

Appreciate that! I was trying to distill it down into something that our audience could digest easier than some of the other rambling videos that are out there. Thanks for supporting our channel 👊 - Jason

[@Mieznn]

Finally its going back to normal

[@TheWatchBros]

I know... thank god! - Jason

[@revenanke3132]

I can't believe we're still getting people who want to "invest" in watches or get into flipping. Mate, you're 2 years late.

[@TheWatchBros]

Lol, definitely late to the game! It just blows my mind - Jason

[@SirPierreSe]

I agree with every word!

[@TheWatchBros]

Thanks for watching and supporting our channel 👊 - Jason

[@loopbloke]

People bought luxury watches when they made money from bitcoin and crypto.

[@TheWatchBros]

Yeppers… that ship has sailed - Jason

[@VirtousStoic]

🎉The animations are a fun addition, great video, and editing, and facts🎉 Best wishes Jason and editing crew❤

[@TheWatchBros]

Oh thanks bro! Yeah, Felix really knocked it out of the park with this one ☝️ - Jason

[@brian91145]

people are broke and can't afford food anymore.... that's why overpriced watches are collapsing

[@TheWatchBros]

That’s an argument that can’t be denied. It’s getting tough out there, especially since this crazy inflation - Jason

[@TheLastRealWatchGuy]

@@TheWatchBrosdude it’s cause of the AD game. Omega resale value is fine and so are other companies that didn’t treat customers like shit. It’s cringe to have a Rolex. Who did you let bend you over? The AD? Who made you buy shit you didn’t want to get the watch or the grey market shark who made you pay 4x retail for it (that the AD sold to him out the back door). You are too close to the elephant and not seeing what is happening in the culture cause you’re an enthusiast and you sell watches for a living.

[@richqualls5157]

@@TheWatchBrosdo your homework -inflation has been at the same rate when Trump left office. People have made record profits investing in stock and gold.

[@TheWatchBros]

They have… especially in gold - Jason

[@jaker2731]

What I find to be crazy is a rolex gmt batgirl fir example, grey market online there are thousands of them, yet rolex says 2-3 year wait time. Not rare watch

[@TheWatchBros]

Not rare at all. If you want it, you can find it… just $3k over retail. It’s the most bizarre thing on earth. They’re available to buy everyday, all day - Jason

[@turbyoulance]

The Herd are moving into microbrands. A lot of little purchases on Ali Express equals one Titanic money shift away from Rolex and it's dude mates. Follow the money.

[@TheWatchBros]

Yeah, microbrands are hot rn. We just came back from Windup in NYC. It was amazing and there were 144 independent brands there... mostly microbrands - Jason

[@dannysimenauer5745]

Unfortunately few Rolex watches are for sale for walk in customers. I have only been offered precious metal.

[@TheWatchBros]

Yeah, that's common right now. It will continue to get better. I don't think it will happen overnight, but 2 years from today, it's going to be completely different - Jason

[@headpower999]

For someone that wanted 116500ln for 7+ years. Continue waiting until the secondary/grey market to come down or you think it will be a bit resilient than other watches

[@TheWatchBros]

Just get your name on the list. You’ll privet the call eventually. But yes, the secondary is coming down but it feels like it’s starting to stabilize - Jason

[@NeoWahNah]

🤣 Drop Drop! Juan called it way before it began. It's got a lot more to go!

[@TheWatchBros]

I’m not sure it has “a lot” more to go. I can’t see it dropping below where we started pre pandemic. But hey, it’s not impossible - Jason

[@user-vv1qm5dj9c]

My guess is that as much as the flippers inflated prices so did easy financing by way of credit cards, affirm-type loans and helocs. The chickens always come home to roost and the bills are due. I agree there is a market correction (crash may be too strong a term) with some forced selling from the gray market dealers (the deals are hard to resist in some cases). Good for consumers with dry powder. I am interested in what happens to the periphery brands though and all those ADs that are stuck with expensive niche watches.

[@TheWatchBros]

You’re absolutely correct. Credit cards and financing definitely played into the inflation of the watch market. The “market correction” is a good thing for us, collectors, in the end. But I also feel bad for those AD’s that are going to be on the struggle bus holding watches that sell way below retail on the secondary now. - Jason

[@user-vv1qm5dj9c]

@@TheWatchBros You’re right. Can’t lose sight that many small business owners and their employees could be severely impacted if things continue to trend down.

[@TheWatchBros]

Yep, as a business owner myself, my thoughts always go that direction - Jason

[@AforATY]

When we got into pandemic and the watches prices all shot up, I was like “nah, no way am I buying at such absurd (at least to me) prices” Like what Warren Buffett always say: “Be fearful when people are greedy.” And now watching so many videos of people selling to dealer at a huge loss, and even knowing friends who done so, further emphasize how wise Mr WB advise is, and not applicable to only the stock market 😂

[@TheWatchBros]

Right!?! That’s the most sound advice on the planet. I feel bad for everyday people that didn’t know any better… but am cheering in joy for the flippers that have been caught holding 😂 - Jason

[@AforATY]

@@TheWatchBros 🤣 true that. A part of me felt awesome for the true collectors, while feeling justice was served to flippers. Though I know it’s all part of the hustle and everyone’s life situation is different 😅

[@turbyoulance]

Have you see the latest JOKE from Patek Philipe ? The STUPIDUS . Even the Village Idiot wouldn't wear it .Sheesh what an abortion of a watch .

[@TheWatchBros]

It's a pretty insane watch. I'm going to hold judgement until I see it in the metal. From stock photos, I'm not a huge fan. But I want to see it live. It wouldn't be the first time that I thought I wouldn't like something, but changed my mind when I experienced it in person. - Jason

[@VP011]

finaly objective journalism, better now then never but thik this topic should be disscused at least year ago. If you are long enough in watch game geanerally speaking, we see this ups & downs so many times. If you say newones that 2 x Rolex was traded for Cartier Pasha mid 90's, that Frank Muler was big deal hyped watch, same as Panerai - doing exact same decade ago.... APRO was missunderstood watch rare one wants to have, Nautilus meh... in most cases faces looks like this 😮 I personally don't see it as a crash, its more back to reality. It was, still is and it will be expensive game as luxury is.

[@TheWatchBros]

You're so right about that. Luxury is an expensive game indeed 😅 - Jason

[@pyry1948]

I for one hate flippers

[@TheWatchBros]

Me too bro… me too 👊 - Jason

[@rm9sbg93zxjzg]

I hope those companies go under, especially ro Flex Just like the WallStreet!

[@TheWatchBros]

Which companies are you referring to?

[@GatorAidMedical]

Using the word collapse to farm views is so disingenuous. Point me to this "crash" - I'd like to buy a datejust under retail

[@TheWatchBros]

Hit me up on IG, I’ll find you plenty of DJ’s under retail. If you want the “hype” DJ then no. If you want a DJ, then there are lots of configurations going for under - Jason

[@pelilin2519]

When pepsi is under retail then you should say the market is corrected.

[@TheWatchBros]

The Pepsi isn’t the standard for the watch market tho - Jason

[@TerryDaigle-jp7te]

The poppy market did it over hundreds years ago

[@TheWatchBros]

Man, please elaborate… I want to hear more on this subject - Jason

[@timh6845]

He may be referring to the Tulip bulb speculation bubble that occurred in the Netherlands in 1634. Arguably the first recorded asset bubble in history. en.m.wikipedia.org/wiki/Tulip_mania

[@TheWatchBros]

Ahh nice… thanks for the link. I’ll check it out now. Take in alittle knowledge 😉 - Jason

[@patrickmccarthy7186]

I hope the waitlist game continues to fade. I only want one watch and that’s a gmt Pepsi on oyster. I’m not paying 200% msrp or buying models I don’t want.

[@TheWatchBros]

Waitlist or not, that's going to be a very hard watch to get. It's a very low run, even by Rolex standards. The waitlist are going to continue to get shorter, but mainly for watches there should have never been a waitlist for. Black sub is an example. They produce a ton of those and it's crazy there's a waitlist. I think 2 years from now it going to be much easier to get the watches we want. - Jason

[@patrickmccarthy7186]

@@TheWatchBros hopefully that lowers the grey market price. It will be for my 30th. My grandfather always wanted that watch but could never afford it and now I can. Would be something to remind me of him daily.

[@kickstothehead3705]

First

[@TheWatchBros]

You da man… it’s getting harder and harder lately 😉 - Jason