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Madonna teamed up with H&M, the international retail giant, to design clothing and accessories. Madonna's clothing line arrived in stores in March 2007.
"Madonna has an impressive feel for fashion and trends. She was extraordinarily style conscious, passionate and was involved in even the smallest details of every design. There is no doubt that Madonna's influence is reflected by the 'M by Madonna' line'", stated Margareta van den Bosch regarding the collaboration.