Making the Perfect Beer Commercial - Building A Brand, Ep 10

What is a brand video? What does the video production process look like behind the scenes? How do you create a commercial for a company? How do you tell a good story in a video? Why is music so vital to any great video? What is the link between music and emotion?
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More than ever, video is becoming one of the biggest parts of our daily lives. It educates and entertains us. So creating a brand video to live on a client's website is a must. You need them to tell their story, and when they do, you'll need just the right imagery and music to evoke the kinds of emotions in the viewer that will help them connect with the brand. On this episode of Building A Brand, the team at Blind will be putting together a brand video for Hamilton Family Brewery's website. They'll travel back out to the brewery to shoot interviews and b-roll, shoot beauty shots of the cans and beer back in Santa Monica, and then finish everything off with the cherry on top - Finding just the right music track.
🎬 Episode breakdown:
00:36 - Previously On
00:57 - On This episode
01:34 - Ben and Matthew explain the purpose of the Brand Video
02:24 - What is the video production process? Pre-production, Production, Post-Production
03:23 - Creative Brief for the Brand Video
04:46 - The morning of the shoot
05:37 - The team arrives at Hamilton and sets up for the shoot
06:36 - The challenge of capturing great sound
07:52 - Cinematic lighting
08:49 - Little problems pop up along the way
09:51 - Leaning into the strengths of your interview subjects
10:25 - The interviews begin
11:06 - Capturing essential B-Roll
11:16 - Shooting the beer
13:56 - Why is music so important?
15:17 - Matthew and Jon search for the right music for the video
17:09 - Matthew pulls in Ben for feedback
19:01 - Presenting the final cut of the video to Josh and Crysten
22:32 - Shout out to Epidemic Sound
23:31 - On our next episode
🍺 Watch the Hamilton Family Brewery Brand Video: • Hamilton Family Brewery
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🖥 Watch the series playlist: bit.ly/Building...
“Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. Hamilton Family Brewery was founded in 2014 by husband and wife team Josh and Crysten Hamilton. In this series, we'll give you a behind the scenes look at this process, from start to finish. You'll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch.
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Learn more about Hamilton Family Brewery:
hamiltonfamily...
#BuildingABrandShow #Sponsored #VideoProduction #GraphicDesign #BrandStrategy #Stylescapes #TheFutur
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Host- Chris Do
Content Director- Matthew Encina
Cinematography- Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
Editor- Jon Pham, Kevin Ramlal
Social Team: Elle Money, Alex Burlui
Futur Theme Music - Adam Sanborne www.adamsanborn...

[@thefutur]

Check out Epidemic for quality royalty-free music here: 🎧 bit.ly/thefutur-epidemic Use discount code “thefutur” for $150 off the Business Subscription OR Get a 30 day free trial of the Creator Subscription 🍺 Watch the Hamilton Family Brewery Brand Video: kzbin.info/www/bejne/iai5pqqXbLmXfKM 🎥 Curious of the camera gear we use on set? See our gear list: bit.ly/mobile-camera-kit 🖥 Catch up on every episode of Building a Brand: bit.ly/BuildingABrandShow

[@bradhouston4734]

Epidemic are certainly a cool out fit. On other news ! Great episode! 😀👊 You know that I love you guys anyway, but being a ‘Video Production’ guy, this episode was perfect. I have even sent it to one of my brewery clients here on the coast. Quite similar backstories. Cheers guys!! 😀🕺🏻🎥🏖🇦🇺

[@AmandaHoranGoBookYourself]

I could watch this show all day. Please do another after Hamilton.

[@joebazooks]

i 2nd that pardon the pun

[@cweb1988]

for real! Need another! of the ENTIRE process.

[@boywriter2k]

YES Please!

[@boblin7174]

or even better, another brand

[@lysec9672]

Yes! Please!!!!

[@Darkbulb1]

only show on youtube I wait for the premire, love this show

[@WeAreBTSTV]

haha same

[@danielalmozararato3841]

That was the dream reaction from a client, they were about to cry!

[@LukasBazyluk1117]

I think Matthew also got emotional and was close to shedding a tear :) 😍

[@anikaroni]

@@LukasBazyluk1117 I was about to cry too! waaahhh

[@CardonaThe2nd]

Incredible job as always guys! Sad to see this season coming to a close. I kind've grown attached to Josh & his wife. I hope you guys find another client to continue the series. I know it's a ton of work but there is no other production company doing this right now so you guys should definitely continue the series. Thanks for all the content you put out for us.

[@kartikuchil]

This series is hands down the best thing I've watched on KZbin so far

[@toadtaglogos8066]

Kristen: I almost teared up Me: (literally sobbing by the end of the video)

[@olamidecooldude]

Me too 🤣

[@lizannedsouza1838]

Same!

[@collettlitchard7690]

I'm not a beer drinker and that video makes me want to try their beer. Great job! You guys rock.🥰

[@thefutur]

Thank you

[@kevinmejia1744]

I love this building a brand series.

[@jagodabrie411]

Top 5 scenes (imo): 1. Joke of the day 2:14 2. Josh hitting the van roof 10:21 3. How beer can waken your manhood 12:24 4. Actual video 19:48 5. The best part of the video + reaction 20:42

[@ianalmeida4759]

I love these kind of videos where directors and producers openly talk about and document working on projects, it makes it feel more Relatable if you too are working on similar projects and also gives you insights of the back-end effort to create masterpieces. Dear Team Futur, keep being Awesome as always 😊

[@charming_and_granite]

I may be alone here, but I am so thrilled to see Matthew, Ben, and The Futur do a segment on video and video production in this episode. As someone who was inspired by Blind's music video for Jet "Are You Gonna Be My Girl?" back in the day, I am so excited that I saw a glimpse of their process today. I hope we get to see more from The Futur about their video production process as well as the video production business. Great job, Futur crew! Excited for the next episode!

[@charming_and_granite]

@@MatthewEncina Thanks for replying. I'd love if we could peek into Blind's, and The Futur's video production process and video production strategy for a medium-to-large scripted ad or video. I think following The Futur along like "Building a Brand" through all three stages of film production would be interesting because there is a lot to conceptualize and schedule when shooting video. Plus, I'd thoroughly enjoy seeing the hands-on process of the creative professionals at The Futur conceptualize, create, and complete a video. Maybe like your interactive Coldplay music video, which I know was expanded on in an earlier video, or how to design a video like Do's Mini Cooper "Daydream" ad, or make a simple, fun video like the Subway "Who Invented the Rueben?" ad. Anyways... I'd love to see The Futur just do what they do best: inform, imagine, and inspire but with video. Thanks again!

[@liv2344]

I actually teared up for everyone involved. So much hard work and passion put into this, and so happy for the Hamilton Family. Watching their vision come to life was so moving and inspiring. I want to make things for people now, too. :)

[@thefutur]

🥲

[@linmonPIE]

"As soon as you're ready to hit record something breaks, something stops working, or something unexpected happens." YES! WHY!? I was out on a shoot yesterday when my camera just froze and died. Luckily I was close to home and I could run back quick and get my old camera that's not as good but at least works. Anyway, loved dat b-roll guys. Well done!

[@iunderstanphotography2780]

had that happen with strobes and wireless triggers. It truly seems like electronics are alive, and they have heart attacks from the pressure

[@mattc3510]

I’m building our brand right now, this series is fantastic. I’ll check out Epidemic sound when we do our website video and social media small video stories. Thanks again for the great series.

[@keywolf23]

Yeah, that b-roll made it. Big props to the editors!

[@nsikanfriday1311]

THIS IS SO DOPE! I literally come alive seeing each of these videos! This is indeed BEAUTIFUL. I literally felt thirsty; I think i need to drink that beer. Thank you so much The Futur.

[@RMuliaina]

16:48 SOooo Much respect for anyone who knows their limits and is not afraid or proud to voice it. So many fake-it-until-you-make-it KZbinrs who try to bluff it.. but really we know you guys are struggling = destroyed credibility. Big Respect for these 2!

[@soulglowdeej]

Loved this; not just this video but on everything you're putting out. (Coming from an ECD with +20 years experience) Just a quick note on the background noise you were struggling with...If you (or anyone reading this) have more than one sound recorder, never be afraid to use one outside to capture the background/floor noise and then use phase cancellation - it can make all the difference. (Make sure you don't pick up any of the wanted audio though ;)) Whoever's working the sound will usually know the risk of peaking once you get going, so it'll be up to you to judge whether it's worth risking that against an annoying background...or if you have more than two recorders, you're all good! Again, this series has been fantastic; keep up the great work 👊

[@theramdog32]

soulglowdeej that is a great tip, thanks!

[@supersmartchick]

I know I'm a real design nerd. I am crying. The video was beautiful, and to go on this journey with you guys was cool.... THEN THEIR REACTION!! GREAT WORK GUYS!!!

[@thefutur]

tears of joy.

[@JeremyMuradesign]

Video is key in capturing the essence of the brand and a great way to tell the story, Look forward to the episode.

[@molv100]

this series is maybe the best graphic design content on youtube . really amazing, please make more building a brand episodes on more types of brands!. thank you!

[@blicce9597]

One of my favorite series I have ever experienced on KZbin. I’ve learned so much just from watching these episodes . Can’t wait for the next brand you guys will build!

[@cody2470]

Can't wait for the next season, this has felt like a journey! You guys have absolutely hit it out of the park.

[@InFiiLtRaTor]

That video honestly evokes so much emotion and sense of family and community. It's honestly perfect. You can tell how much that video meant to them and how emotional they were as they watched it for the first time. Blind delivers yet again.

[@hydevilist]

It's 3:40 AM in Jakarta and I've just finished binging on this series. It's really insightful and entertaining. Great job, you guys.

[@leahorner8153]

People should watch this before the pricing videos on this channel. The work you have done for this brand is priceless! You enabled them to perform and strive to the best ! Unbelievable

[@m.a.653]

I don't like beer... but this is so inviting. I expected to build some sort of immunity to the final video product by now but turns out I really wanna go there to get my Warm welcome and Cold beer :))

[@iunderstanphotography2780]

it happened to me too! i don't drink beer but I want to goooo

[@davidorji4224]

Man, did I enjoy watching this. It`s like a very good documentary about the process of building a very good brand...mad stuff.

[@halokosovo1]

No lie I screamed in my office when the notification turned on! This ROCKS! BTW thank god for the new YG episode! I'm officially a Futur junkie!

[@sodanegerous]

God, 21:02-21:04 that part where you pan the beer, logo sketches and into the final painted logo with the beat of the music was gold. I literally got this inspiring feeling from it. Great job overall. The final video really gave me that feeling of a happy journey. Hits even more cause it feels like we've been a part of this design process a whole. I'm gonna miss this series since there's only one more ep after this!

[@anuranmukherjee9022]

Probably the best series on design out there, specially on branding and identity system. Better than any series on Netflix, Amazon Prime or etc. Thank you, Futur. I get to learn a lot from you all everyday.

[@amossymindset]

I cannot get over how amazing this series has been! Binging right now! Thank you guys for putting so much time, effort, and your various skillsets into this production.

[@hughldridge2009]

Not gonna lie. After watching all the episodes, I teared up watching the final video. Amazing job, you guys. And as someone who has a start up (Video production company), I’m inspired to keep pushing myself despite all my fears and self-doubts. Thank you, Futur.

[@dbreardon]

Another great episode! Enjoyed the BTS of making the video.....and great B roll footage! Thought the final video really captured the essence of Hamilton too. Again, not sure about the hops pellets, but that's just me. You did however have a shot with the actual hops flower too so that helps balance it out. This entire series has been fascinating. Plus, all of us outsiders doesn't really realize all the time, work, effort and resources that go into branding/rebranding something. Really appreciate the effort you guys have gone to not just to show the process but to put the video series together in a professional manner.

[@nickohhh]

Ah what an absolute delight to see Josh and Crysten's faces as they watched your gorgeous video for the first time. It conjures up all the wonderful moments we get to enjoy in our privileged roles facilitating joy and meaningful connections. And the Blind team does it with inspirational panache, of course. I look forward to seeing the video in context on the HFB website when it gets published.

[@UniquedesignzNetHMKGroup]

After that beer shoot I would have been hammered!!!! 😂😂

[@dwini00]

I'm ABSOLUTELY obsessed with this series. You guys have completely inspired me. And that video - blew my mind! Thank you, thank you, thank you!

[@someonesomewhere2312]

I watched the final brand video twice.... first to savor it myself, second to watch their reaction. loved this series

[@Freebyrd7]

Awesome job on the video! The music was perfect, I felt it but I never found myself just listening to it. It was the perfect accent to the beautifully shot video. The whole thing was well produced and assembled. I want to like this video 10 times!

[@tylerpearce9610]

This series has been so amazing to watch, I’m currently at university and it’s awesome to get an inside view of what branding is like is the big wide world

[@sambyiers3809]

I loved this whole series! The video in this post actually bought a tear to my eye, well done to all involved, fantastic job!

[@phionahkamakune1992]

OMG I fell in love with each episode i wish it could just go on and on

[@danieldornyo3041]

This is mind blowing! Thanks for taking us along with you all this while. I'm learning so much than i could imagine. Thank you!

[@proartiz]

WOW. Talk about nailing it! Loving this deep dive series!

[@MJILLUSTRATES]

You guys did such a great job with this series! Love every single episodes :)

[@DFlight12]

That commercial gave me goosebumps man, I was so excited FOR the Hamiltons to have such a well crafted video. Amazing job with the cuts, sounds and music.

[@MihaiDolganiuc]

Cant describe how satisfying it was for me to watch that video at the end. Great Mathew, Ben and everyone!

[@speedsoftaustralia8685]

I’m in Australia, just over two years sober and I was left thinking I would want to try that beer. Great job - absolute home run guys. Thank you for sharing your content. 🙏🏻

[@fmanantsoa]

You guys really killed that. I was like, is there anything these guys are not good at, they touch something and turn it to gold. Anyway this show is really inspiring, everytime you demonstrate a level of quality, of finesse that anyone should strive for.

[@srinivasnahak3473]

I'm just astonished by the process and the insights. Also, I really loved the dedication of Hamilton family for starting this beautiful brand. and this is the best promotion I've ever seen in a KZbin video(like the way you promoted the audio platform, it was so subtle and not salesy at all) The best creative channel in the world.

[@indrakurniawansaputro13]

Dude, I don't know that brand video can be touching like this! you guys nailed it!

[@EthanAcapella]

Man! you killed it! the video was INCREDIBLE!! It's sad that this series is coming to an end, hopefully, you'll produce another series of Building your brand! Thank you SO much, guys!

[@hanna0322]

We finished watching this entire season this weekend. So inspiring. Not sure why but this last episode, the great finale made me sentimental. Ben , Matt and the entire team are such precious assets to the company. I can't wait to visit Hamilton family brewery. You ALL ROCK!!! 👍🍷 Hope one day soon, we could also work with you guys. Our goal was to bring our business to 8 figures by Jan 2021 from mid 7 figures but that didn't happen due to multiple factors that were out of our control.

[@thefutur]

Glad you enjoyed it!

[@thefutur]

good luck with your business Hanna. hope things pan out for you in the coming years!

[@flowersafeheart]

🎵🎶🎵This introduced me to Epidemic Sound and it was very fun to look through their huge, organized song selection (free 30-day trial!). Even introduced me to some amazing new artists who are also on Pandora, Spotify, etc. 🎵🎶🎵 P.S. FanTAStic brand video for the brewery!!

[@ricardomartis3968]

why did that video give me chills! So good!

[@wanpotutu1285]

Outstanding!! The satisfaction to see your client excited. Is the best result.

[@alphiusapletshelea2898]

wOOOOOOOOw, i feel like my life purpose was to watch this show.. Lit eyes and hearts from Alphius Here in Botswana. Keep up the good work

[@abbichoa145]

me too brother! i hope you also can moving forward from this show better!

[@krishnayalla676]

As a cinematographer based in NYC, I find it amazing that you guys are able to do this inhouse. However, is your cinema team freelancers or all on payroll? Also, do you find that having inhouse video teams for agencies to be the trend of the future? Thanks again for great content!

[@thefutur]

75% are in house, the rest are freelancers. Since our business is content, it's good to have this crew in house, though they were many hats (crew, dp, editor)

[@youtoober2013]

Really gifted with video composition and production.

[@keeper116]

Wow!! Amazing job from beginning to end. Their smiles after seeing their video was "Priceless." I thoroughly enjoy all 10 episodes and they're 110% correct about "Taste Appeal", after seeing that beer flowing in that glass with those extra drips, I was COMPELLED to open my fridge and grab a "cold one." LOL

[@saampeter]

I know you guys will nail it on this episode and there you go.The value you guys giving us, I need to say more than Thank you.

[@DannyTrombley]

Would kill to know how this budget was broken down for each part of this project. Especially this video portion!

[@UniquedesignzNetHMKGroup]

LOOOOOOOVE Epidemic Sound!! Been a subscriber for months! Excellent company!

[@samanthagrigoloria9108]

I'm watching this for a graphic design class and I think I learned more in this series than from my other marketing/business classes (and I'm a senior....)

[@man1cpan1c]

I literally got CHILLS watching the final commercial

[@brandonmosco8365]

This as with all of the previous videos is amazing. I love the attention to detail you guys provide. I hope you guys provide more videos like this in the future with, of course, a new client! It's great to see an actual production process and explaining the ins and outs of the process. Always look forward to these videos.

[@MaxDiamond]

I don't think this series can get any better... . . . Ben Burns: Hold my beer

[@RuanndaSilva]

Another amazing and insightful episode! The brand video makes me want to take the next flight to rancho cucamong, absolutely awesome guys! This video also gives designers a total idea on how to deliver a full product, very smart! Much love from Amsterdam, Ru.

[@ajayioluwadamilola9810]

Well curated. Definitely worth the watch!

[@leescupetrr2046]

just brought tears to my eyes! absolutly genious

[@maecervantes3669]

It made me teary-eyed. You are all awesome. So happy for the Hamilton family. 💜💛💙

[@thefutur]

Thank you Mae

[@danielalmozararato3841]

I can't believe how much value you guys are giving us, this is TV quality.

[@yamzara4006]

wow where do you live Daniel? My surname is Almozara too.

[@danielalmozararato3841]

@@yamzara4006 Cádiz, South of Spain, you? Funny to see you only use "Zara", I have been thinking of using my second surname "Rato" instead because no one pronounces "Almozara" correctly, and it won't get better once I leave Spain. What about you? Where does my fellow Almozara live?

[@yamzara4006]

@@danielalmozararato3841 wew! It seems we had a deep history. I'm from Philippines, I also experienced hearing my surname differently that is why I just use the 4 letters so it will have an easy recall.

[@Cesoide_]

The brand video came out soooo beautiful, I loved it. I want to try that beer :)

[@olawaleogundare1796]

Holy moly... I love the production am blown away. You guys are fully loaded. I'm glad I came across you guys.

[@sadfaceninja]

The suspense of not showing the result at first was great (since that black screen was really frustrating to me) then the revelation, when showing it to the client, just aced it. Thanks for sharing your process! Also

[@nyhnadacunha8391]

Your video made me cry! Loved it especially since I've reached this far into this series. Thank you!

[@finalbraincell460]

The most educational content I have seen so far omg, I can not thank you enough guys

[@Adullam-TheSecretplace]

I won't lie, I teared up! Thanks guys for the experience

[@LocalizationAcademy]

I almost shed a tear watching the final video. So good, it's very inspiring! Love to see the whole process and the quality at the end.

[@thisisrmz]

So much value here - thanks guys x

[@albaraaabdelrhman3328]

This series is the most valuable, yet amazing, I've watched in a while!!

[@loopdropmedia]

Another fantastic installment of this brilliant series! Thanks so much Ben, Matt & the Futur Team! Also... "Tippy toe around it"... Love it! 😂👍

[@alexshaw2693]

You guys killed it on the video. Can't believe how nice it came out.

[@KiarraSari]

Thank you for doing this series and I hope you continue to do more series like this. Mixing behind the scenes and client interactions really shows the process. We see a lot of design concepts but not enough of real world examples.

[@emilianchux5789]

great job guys! me clapping my hand. Love the process, developments and the end product. The beauty of graphic design

[@2013nicolas]

What a great video you did for them. This episode moved me because I'm passioned about Video. I would be sOOooo happy that you guys make another show of that kind. YOU ROCK!!!! Thank you for the learning, the emotion.

[@ChasingReign]

My favorite series. Great job. Please keep this series going.

[@MrForestExplorer]

You guys nailed it on the video. Well done.! This series is so good, I just binged the entire thing today.

[@ExpMgmt]

Dude, that video rocked. Ben was right you all knocked it out of the park. I live on the other side of the country and really want to go to Hamilton now.

[@flyerdepo1828]

Great job. You and your team nailed.

[@hotcocomama08]

I'm don't even like beer but this makes me wanna hang out there and at least take a sip, lol. You guys did a great job of portraying that welcoming, chill spot vibe. Awesome!

[@billybriliant4481]

cant wait

[@billyurrutia273]

another billy who cant wait as well

[@thabisongobeni7113]

i can't stop watching this video!

[@thefutur]

please don't.

[@luisafbustamante]

I cried watching the video 🙌

[@alessioagnello8919]

That brand video was amazing! Gave me goosebumps. Awesome job

[@raygengonzales9486]

I shed a tear damn it! I felt that I went with you and your clients in your journey from the start. Kudos!

[@marvelmarketingsquad5060]

Brilliant series. Thanks for the inside look. I'm down for watching as many of these are your willing to make!

[@ambercornett4085]

How did you get the space branded so quickly? You have T-shirts, a wall mural, posters, menus...everything! When the company I work for does a brand for one of our customers, I don't normally see printed materials for months. I'm so impressed! It looks amazing! Also, thank you for showing this side of the process. You really never know what is going to happen with shoots like this! It turned out really great :)

[@upperlevelmedia]

I think you have to get them the timelines for when your going to shoot photos.. basically light a fire under there ass lol.. also tell them how much $ they are losing per day seems to work well too

[@MohammedHassan-mx2qq]

The Futur, Could you do a few more series on different industries? As in Building a Brand for: 1) Professional (lawyer, accountant, bank) 2) Hospitality (Restaurant/Cafe) 3) Automotive (products, race team) 4) Medical (products, clinic, dept) 5) Government 6) Education (institute, school, uni, etc)

[@thefutur]

we can. we just need someone to help fund the next series.

[@MohammedHassan-mx2qq]

Sponsor? Adobe? Government grants? How much $$ we looking at? (If you don’t me asking)