Making the Perfect Beer Commercial - Building A Brand, Ep 10

[@thefutur]

Check out Epidemic for quality royalty-free music here: 🎧 bit.ly/thefutur-epidemic Use discount code “thefutur” for $150 off the Business Subscription OR Get a 30 day free trial of the Creator Subscription 🍺 Watch the Hamilton Family Brewery Brand Video: kzbin.info/www/bejne/iai5pqqXbLmXfKM 🎥 Curious of the camera gear we use on set? See our gear list: bit.ly/mobile-camera-kit 🖥 Catch up on every episode of Building a Brand: bit.ly/BuildingABrandShow

[@bradhouston4734]

Epidemic are certainly a cool out fit. On other news ! Great episode! 😀👊 You know that I love you guys anyway, but being a ‘Video Production’ guy, this episode was perfect. I have even sent it to one of my brewery clients here on the coast. Quite similar backstories. Cheers guys!! 😀🕺🏻🎥🏖🇦🇺

[@AmandaHoranGoBookYourself]

I could watch this show all day. Please do another after Hamilton.

[@joebazooks]

i 2nd that pardon the pun

[@cweb1988]

for real! Need another! of the ENTIRE process.

[@boywriter2k]

YES Please!

[@boblin7174]

or even better, another brand

[@lysec9672]

Yes! Please!!!!

[@Darkbulb1]

only show on youtube I wait for the premire, love this show

[@thinkravenco]

haha same

[@kartikuchil]

This series is hands down the best thing I've watched on KZbin so far

[@danielalmozararato3841]

That was the dream reaction from a client, they were about to cry!

[@LukasBazyluk1117]

I think Matthew also got emotional and was close to shedding a tear :) 😍

[@anikaroni]

@@LukasBazyluk1117 I was about to cry too! waaahhh

[@collettlitchard7690]

I'm not a beer drinker and that video makes me want to try their beer. Great job! You guys rock.🥰

[@thefutur]

Thank you

[@kevinmejia1744]

I love this building a brand series.

[@toadtaglogos8066]

Kristen: I almost teared up Me: (literally sobbing by the end of the video)

[@olamidecooldude]

Me too 🤣

[@lizannedsouza1838]

Same!

[@ianalmeida4759]

I love these kind of videos where directors and producers openly talk about and document working on projects, it makes it feel more Relatable if you too are working on similar projects and also gives you insights of the back-end effort to create masterpieces. Dear Team Futur, keep being Awesome as always 😊

[@nsikanfriday1311]

THIS IS SO DOPE! I literally come alive seeing each of these videos! This is indeed BEAUTIFUL. I literally felt thirsty; I think i need to drink that beer. Thank you so much The Futur.

[@sodanegerous]

God, 21:02-21:04 that part where you pan the beer, logo sketches and into the final painted logo with the beat of the music was gold. I literally got this inspiring feeling from it. Great job overall. The final video really gave me that feeling of a happy journey. Hits even more cause it feels like we've been a part of this design process a whole. I'm gonna miss this series since there's only one more ep after this!

[@mattc3510]

I’m building our brand right now, this series is fantastic. I’ll check out Epidemic sound when we do our website video and social media small video stories. Thanks again for the great series.

[@jagodabrie411]

Top 5 scenes (imo): 1. Joke of the day 2:14 2. Josh hitting the van roof 10:21 3. How beer can waken your manhood 12:24 4. Actual video 19:48 5. The best part of the video + reaction 20:42

[@blicce9597]

One of my favorite series I have ever experienced on KZbin. I’ve learned so much just from watching these episodes . Can’t wait for the next brand you guys will build!

[@InFiiLtRaTor]

That video honestly evokes so much emotion and sense of family and community. It's honestly perfect. You can tell how much that video meant to them and how emotional they were as they watched it for the first time. Blind delivers yet again.

[@RMuliaina]

16:48 SOooo Much respect for anyone who knows their limits and is not afraid or proud to voice it. So many fake-it-until-you-make-it KZbinrs who try to bluff it.. but really we know you guys are struggling = destroyed credibility. Big Respect for these 2!

[@leahorner8153]

People should watch this before the pricing videos on this channel. The work you have done for this brand is priceless! You enabled them to perform and strive to the best ! Unbelievable

[@liv2344]

I actually teared up for everyone involved. So much hard work and passion put into this, and so happy for the Hamilton Family. Watching their vision come to life was so moving and inspiring. I want to make things for people now, too. :)

[@thefutur]

🥲

[@keywolf23]

Yeah, that b-roll made it. Big props to the editors!

[@molv100]

this series is maybe the best graphic design content on youtube . really amazing, please make more building a brand episodes on more types of brands!. thank you!

[@JeremyMuradesign]

Video is key in capturing the essence of the brand and a great way to tell the story, Look forward to the episode.

[@cody2470]

Can't wait for the next season, this has felt like a journey! You guys have absolutely hit it out of the park.

[@anuranmukherjee9022]

Probably the best series on design out there, specially on branding and identity system. Better than any series on Netflix, Amazon Prime or etc. Thank you, Futur. I get to learn a lot from you all everyday.

[@supersmartchick]

I know I'm a real design nerd. I am crying. The video was beautiful, and to go on this journey with you guys was cool.... THEN THEIR REACTION!! GREAT WORK GUYS!!!

[@thefutur]

tears of joy.

[@nickohhh]

Ah what an absolute delight to see Josh and Crysten's faces as they watched your gorgeous video for the first time. It conjures up all the wonderful moments we get to enjoy in our privileged roles facilitating joy and meaningful connections. And the Blind team does it with inspirational panache, of course. I look forward to seeing the video in context on the HFB website when it gets published.

[@sambyiers3809]

I loved this whole series! The video in this post actually bought a tear to my eye, well done to all involved, fantastic job!

[@hughldridge2009]

Not gonna lie. After watching all the episodes, I teared up watching the final video. Amazing job, you guys. And as someone who has a start up (Video production company), I’m inspired to keep pushing myself despite all my fears and self-doubts. Thank you, Futur.

[@feralrootsfarm]

I cannot get over how amazing this series has been! Binging right now! Thank you guys for putting so much time, effort, and your various skillsets into this production.

[@Freebyrd7]

Awesome job on the video! The music was perfect, I felt it but I never found myself just listening to it. It was the perfect accent to the beautifully shot video. The whole thing was well produced and assembled. I want to like this video 10 times!

[@dwini00]

I'm ABSOLUTELY obsessed with this series. You guys have completely inspired me. And that video - blew my mind! Thank you, thank you, thank you!

[@davidorji4224]

Man, did I enjoy watching this. It`s like a very good documentary about the process of building a very good brand...mad stuff.

[@danieldornyo3041]

This is mind blowing! Thanks for taking us along with you all this while. I'm learning so much than i could imagine. Thank you!

[@wanpotutu1285]

Outstanding!! The satisfaction to see your client excited. Is the best result.

[@dbreardon]

Another great episode! Enjoyed the BTS of making the video.....and great B roll footage! Thought the final video really captured the essence of Hamilton too. Again, not sure about the hops pellets, but that's just me. You did however have a shot with the actual hops flower too so that helps balance it out. This entire series has been fascinating. Plus, all of us outsiders doesn't really realize all the time, work, effort and resources that go into branding/rebranding something. Really appreciate the effort you guys have gone to not just to show the process but to put the video series together in a professional manner.

[@proartiz]

WOW. Talk about nailing it! Loving this deep dive series!

[@linmonPIE]

"As soon as you're ready to hit record something breaks, something stops working, or something unexpected happens." YES! WHY!? I was out on a shoot yesterday when my camera just froze and died. Luckily I was close to home and I could run back quick and get my old camera that's not as good but at least works. Anyway, loved dat b-roll guys. Well done!

[@iunderstanphotography2780]

had that happen with strobes and wireless triggers. It truly seems like electronics are alive, and they have heart attacks from the pressure

[@someonesomewhere2312]

I watched the final brand video twice.... first to savor it myself, second to watch their reaction. loved this series

[@srinivasnahak3473]

I'm just astonished by the process and the insights. Also, I really loved the dedication of Hamilton family for starting this beautiful brand. and this is the best promotion I've ever seen in a KZbin video(like the way you promoted the audio platform, it was so subtle and not salesy at all) The best creative channel in the world.

[@phionahkamakune1992]

OMG I fell in love with each episode i wish it could just go on and on

[@tylerpearce9610]

This series has been so amazing to watch, I’m currently at university and it’s awesome to get an inside view of what branding is like is the big wide world

[@MJILLUSTRATES]

You guys did such a great job with this series! Love every single episodes :)

[@keeper116]

Wow!! Amazing job from beginning to end. Their smiles after seeing their video was "Priceless." I thoroughly enjoy all 10 episodes and they're 110% correct about "Taste Appeal", after seeing that beer flowing in that glass with those extra drips, I was COMPELLED to open my fridge and grab a "cold one." LOL

[@EthanAcapella]

Man! you killed it! the video was INCREDIBLE!! It's sad that this series is coming to an end, hopefully, you'll produce another series of Building your brand! Thank you SO much, guys!

[@brandonmosco8365]

This as with all of the previous videos is amazing. I love the attention to detail you guys provide. I hope you guys provide more videos like this in the future with, of course, a new client! It's great to see an actual production process and explaining the ins and outs of the process. Always look forward to these videos.

[@emilianchux5789]

great job guys! me clapping my hand. Love the process, developments and the end product. The beauty of graphic design

[@fmanantsoa]

You guys really killed that. I was like, is there anything these guys are not good at, they touch something and turn it to gold. Anyway this show is really inspiring, everytime you demonstrate a level of quality, of finesse that anyone should strive for.

[@hydevilist]

It's 3:40 AM in Jakarta and I've just finished binging on this series. It's really insightful and entertaining. Great job, you guys.

[@jonlevymusic]

Fascinating and super educational to watch this whole series from start to finish. Also such a beautiful story of the Hamilton and their brewery. Thoroughly enjoyed this Thank you!

[@2013nicolas]

What a great video you did for them. This episode moved me because I'm passioned about Video. I would be sOOooo happy that you guys make another show of that kind. YOU ROCK!!!! Thank you for the learning, the emotion.

[@charming_and_granite]

I may be alone here, but I am so thrilled to see Matthew, Ben, and The Futur do a segment on video and video production in this episode. As someone who was inspired by Blind's music video for Jet "Are You Gonna Be My Girl?" back in the day, I am so excited that I saw a glimpse of their process today. I hope we get to see more from The Futur about their video production process as well as the video production business. Great job, Futur crew! Excited for the next episode!

[@charming_and_granite]

@@MatthewEncina Thanks for replying. I'd love if we could peek into Blind's, and The Futur's video production process and video production strategy for a medium-to-large scripted ad or video. I think following The Futur along like "Building a Brand" through all three stages of film production would be interesting because there is a lot to conceptualize and schedule when shooting video. Plus, I'd thoroughly enjoy seeing the hands-on process of the creative professionals at The Futur conceptualize, create, and complete a video. Maybe like your interactive Coldplay music video, which I know was expanded on in an earlier video, or how to design a video like Do's Mini Cooper "Daydream" ad, or make a simple, fun video like the Subway "Who Invented the Rueben?" ad. Anyways... I'd love to see The Futur just do what they do best: inform, imagine, and inspire but with video. Thanks again!

[@DFlight12]

That commercial gave me goosebumps man, I was so excited FOR the Hamiltons to have such a well crafted video. Amazing job with the cuts, sounds and music.

[@halokosovo1]

No lie I screamed in my office when the notification turned on! This ROCKS! BTW thank god for the new YG episode! I'm officially a Futur junkie!

[@man1cpan1c]

I literally got CHILLS watching the final commercial

[@saampeter]

I know you guys will nail it on this episode and there you go.The value you guys giving us, I need to say more than Thank you.

[@youtoober2013]

Really gifted with video composition and production.

[@nyhnadacunha8391]

Your video made me cry! Loved it especially since I've reached this far into this series. Thank you!

[@ajayioluwadamilola9810]

Well curated. Definitely worth the watch!

[@leescupetrr2046]

just brought tears to my eyes! absolutly genious

[@ricardomartis3968]

why did that video give me chills! So good!

[@samanthagrigoloria9108]

I'm watching this for a graphic design class and I think I learned more in this series than from my other marketing/business classes (and I'm a senior....)

[@Cesoide_]

The brand video came out soooo beautiful, I loved it. I want to try that beer :)

[@LocalizationAcademy]

I almost shed a tear watching the final video. So good, it's very inspiring! Love to see the whole process and the quality at the end.

[@KiarraSari]

Thank you for doing this series and I hope you continue to do more series like this. Mixing behind the scenes and client interactions really shows the process. We see a lot of design concepts but not enough of real world examples.

[@loopdropmedia]

Another fantastic installment of this brilliant series! Thanks so much Ben, Matt & the Futur Team! Also... "Tippy toe around it"... Love it! 😂👍

[@MihaiDolganiuc]

Cant describe how satisfying it was for me to watch that video at the end. Great Mathew, Ben and everyone!

[@m.a.653]

I don't like beer... but this is so inviting. I expected to build some sort of immunity to the final video product by now but turns out I really wanna go there to get my Warm welcome and Cold beer :))

[@iunderstanphotography2780]

it happened to me too! i don't drink beer but I want to goooo

[@s1amvwbug]

Wow, very awesome job! Thank you Blind for allowing us to join you and the team on this wonderful design journey. Hoping to see you guys make another build a brand in the near future. We all learned a lot.

[@indrakurniawansaputro13]

Dude, I don't know that brand video can be touching like this! you guys nailed it!

[@MichaelDooney]

Congrats guys, the commercial for the website was amazing, inspiring work!

[@flowersafeheart]

🎵🎶🎵This introduced me to Epidemic Sound and it was very fun to look through their huge, organized song selection (free 30-day trial!). Even introduced me to some amazing new artists who are also on Pandora, Spotify, etc. 🎵🎶🎵 P.S. FanTAStic brand video for the brewery!!

[@alessioagnello8919]

That brand video was amazing! Gave me goosebumps. Awesome job

[@MrForestExplorer]

You guys nailed it on the video. Well done.! This series is so good, I just binged the entire thing today.

[@Thefrenchsearch]

19:15 Process question: Do you do baby steps with the client like for the branding to be sure you deliver what they want? If so, would you mind making a quick list of what are the steps? (brief/needs for the content, storyboard, music checking with the client before editing the video on the music rhythm, first edit, revisions?) Would be super interesting to see the different steps and process as you showed us for the branding part.

[@thefutur]

Perhaps in another episode

[@finalbraincell460]

The most educational content I have seen so far omg, I can not thank you enough guys

[@olawaleogundare1796]

Holy moly... I love the production am blown away. You guys are fully loaded. I'm glad I came across you guys.

[@albaraaabdelrhman3328]

This series is the most valuable, yet amazing, I've watched in a while!!

[@marvelmarketingsquad5060]

Brilliant series. Thanks for the inside look. I'm down for watching as many of these are your willing to make!

[@bendorohoy7737]

Whenever I watch one of these videos I get inspired and learn so much! Thank you for making this!

[@raygengonzales9486]

I shed a tear damn it! I felt that I went with you and your clients in your journey from the start. Kudos!

[@ChasingReign]

My favorite series. Great job. Please keep this series going.

[@laurenjadee]

Such an amazing show. Truly hope another one is possible.

[@thisisrmz]

So much value here - thanks guys x

[@flyerdepo1828]

Great job. You and your team nailed.

[@sadfaceninja]

The suspense of not showing the result at first was great (since that black screen was really frustrating to me) then the revelation, when showing it to the client, just aced it. Thanks for sharing your process! Also

[@EauClaireSkater]

That Brand video gave me the shivers. Mission accomplished.

[@hanna0322]

We finished watching this entire season this weekend. So inspiring. Not sure why but this last episode, the great finale made me sentimental. Ben , Matt and the entire team are such precious assets to the company. I can't wait to visit Hamilton family brewery. You ALL ROCK!!! 👍🍷 Hope one day soon, we could also work with you guys. Our goal was to bring our business to 8 figures by Jan 2021 from mid 7 figures but that didn't happen due to multiple factors that were out of our control.

[@thefutur]

Glad you enjoyed it!

[@thefutur]

good luck with your business Hanna. hope things pan out for you in the coming years!

[@maecervantes3669]

It made me teary-eyed. You are all awesome. So happy for the Hamilton family. 💜💛💙

[@thefutur]

Thank you Mae

[@danielalmozararato3841]

I can't believe how much value you guys are giving us, this is TV quality.

[@yamzara4006]

wow where do you live Daniel? My surname is Almozara too.

[@danielalmozararato3841]

@@yamzara4006 Cádiz, South of Spain, you? Funny to see you only use "Zara", I have been thinking of using my second surname "Rato" instead because no one pronounces "Almozara" correctly, and it won't get better once I leave Spain. What about you? Where does my fellow Almozara live?

[@yamzara4006]

@@danielalmozararato3841 wew! It seems we had a deep history. I'm from Philippines, I also experienced hearing my surname differently that is why I just use the 4 letters so it will have an easy recall.

[@geraldinelira.]

I'm crazy in love with these videos! I have a question: is the crew that helped you out shooting in the brewery part of blind or is it a third party?

[@R.s.9000]

Another amazing and insightful episode! The brand video makes me want to take the next flight to rancho cucamong, absolutely awesome guys! This video also gives designers a total idea on how to deliver a full product, very smart! Much love from Amsterdam, Ru.

[@KevinOkwako]

I loved this video..I almost teared up as well! Actually fell in love with the couple's journey-Go Hamilton Family Brewery. Currently working on my product brand, Matthew and Ben you have been so helpful, God sent for sure.

[@Jeremy-bx5mq]

Seeing them smile while watching your work is so fulfilling. Please do another series of Building a Brand.

[@UniquedesignzNetHMKGroup]

LOOOOOOOVE Epidemic Sound!! Been a subscriber for months! Excellent company!

[@alphiusapletshelea2898]

wOOOOOOOOw, i feel like my life purpose was to watch this show.. Lit eyes and hearts from Alphius Here in Botswana. Keep up the good work

[@abbichoa145]

me too brother! i hope you also can moving forward from this show better!

[@CardonaThe2nd]

Incredible job as always guys! Sad to see this season coming to a close. I kind've grown attached to Josh & his wife. I hope you guys find another client to continue the series. I know it's a ton of work but there is no other production company doing this right now so you guys should definitely continue the series. Thanks for all the content you put out for us.

[@ExpMgmt]

Dude, that video rocked. Ben was right you all knocked it out of the park. I live on the other side of the country and really want to go to Hamilton now.

[@speedsoftaustralia8685]

I’m in Australia, just over two years sober and I was left thinking I would want to try that beer. Great job - absolute home run guys. Thank you for sharing your content. 🙏🏻

[@hotcocomama08]

I'm don't even like beer but this makes me wanna hang out there and at least take a sip, lol. You guys did a great job of portraying that welcoming, chill spot vibe. Awesome!

[@sergio_grez]

This was beyond AMAZING and EPIC!!!!!

[@anabannaish]

Fantastic series, would so love to see another one.