How We 3X this Website's Conversion

[@Adriana.Gabriela]

Finally someone who's aware of some things being industry-specific. There are too many web designers and marketeers out there ignoring the industry specifics

[@MalewiczHype]

Many try to use a one size fits all blueprint. This never works.

[@adam_moucka]

More case studies like this!

[@deividaskaciusis1339]

I agree!

[@MalewiczHype]

more to come 🫡

[@KamilMarzec-pm7dp]

Great material. It will definitely help me in my own development. It's great that you showed the specificity of the industry and how certain design principles worked in this particular project. Such films show that we have to treat each LP uniquely. I'm waiting for more such materials regarding LPs from various strange industries :)

[@suzanneshea520]

Completely makes sense that you would need to add a lot of information and details based upon who the startup is targeting. But it was done in such a beautiful way. The tabs and categories within the page is such a nice way to add the information without overloading content and text. Very interesting I love hearing about your approach to these!

[@MalewiczHype]

It shows depth of information - all our initial surveys led to this :)

[@SkArifHossain]

We need more of them and have an awesome day, Michal💞💖

[@MalewiczHype]

Thanks!

[@SkArifHossain]

@@MalewiczHype You are welcome 🤩

[@hiperaktive]

The vid is a masterclass for a non-designer but a wordpress manipulator like me. I will definately apply what you have told for my website. Proud to be a sub!

[@MalewiczHype]

Conversion is the most important metric and there are multiple ways of achieving that in web design , all worth it!

[@dhiiraj4ux]

Indeed we need more case studies like this, more UX 🎯

[@MalewiczHype]

That's the goal for this year

[@Gary-Leigh]

Probably the best website I have ever seen. I wish I could build something similar for my next client. I can't fault anything. It actually inspired me to tweak large parts of my new client's website.

[@prestokaung]

Really love this video. There are very few videos like this out there.

[@codesxt]

I'm teaching an introductory course on UI + UX for the first time at a computer science career and I'm totally showing this case study in class 😍

[@denysk.1178]

So many people teaching what they actually don’t have experience in. Poor students

[@TheGamemasterEU]

This is one of your best videos ever! Love this case study Michał! Especially the difference between B2C and B2C

[@MalewiczHype]

Thanks, happy to hear that! We have green light from some other really exciting clients (mostly US based this time) to do case studies, I'm especially excited for one we'll do around January :)

[@TheGamemasterEU]

@@MalewiczHype can’t wait;))

[@zhuzhu782]

more cases like this would be cool! especially would love an accent on how you test different versions. thanks

[@christosdaglis1163]

I've been leaning towards redesigns and rebuilds lately so this video is a goldmine of info! Cant wait for the WebReview AI release

[@natalie-taylor]

This is gold - thank you! I worked in the medical industry for years and know first hand how complex a redesign can be. I'll be rewatching this for sure. Curious, is there a link to preview the design and/or case study for more info? I looked in the description (but maybe overlooked it). These vids are not only educational for your audience, they are a sales tool too --- and a good one.

[@MalewiczHype]

the site has a .com address - one thing to note is we didn’t code the frontend and it slightly changed since then. And yeah it serves multiple purposes :)

[@lech.dutkiewicz]

I'm really thankful you show how to redesignin for conversion. As someone else said - more case studies like this, please :D

[@MalewiczHype]

More to come, we convinced most of our clients to give us greenlight :)

[@bhawanarajesh1543]

Absolutely seamless flow of solid content to the audience! Your videos are just 👌🏻🫡 Such detailed info of real projects with thought process elucidated in simple terms.

[@MalewiczHype]

much appreciated 🫡

[@yasemintopuz]

I have been designing a health platform lately, and I felt happy when I saw some resemblance with yours, which means I have also learned a lot from you and your courses.

[@MalewiczHype]

happy to hear, I share a lot of my methods in the courses :)

[@hseindesigns]

So good it feels illegal 💥

[@MalewiczHype]

Thank you!

[@deividaskaciusis1339]

Very cool video! I have few questions: 1. Did you test only the hero section copy or everything? 2. Wouldn't it be a problem of SEO having tabs on a website? 3. So webdesigners don't need as much testing, user interviews and so on when doing web design? Heuristics is enough? Thank you for the video and great content!

[@MalewiczHype]

Thanks! 1. The main test was on the hero, smaller tests on subsections too + surveys on how easy to understand subsections are. 2. It can be done in a way where it gets parsed by the bots 3. Heuristics combined with user testing is a superpower. In some cases you start with heuristics and then add more.

[@adhamhmad91]

Thank you bro! Really rich information and awaiting more for web design techniques!

[@DannyOne-g2q]

Wow, this is another eye-opener and it just goes to emphasize that research is just as important as the design. The decisions that are being made should be more objective than subjective. I would have been a part of your hype4acdemy community but I don't have the money to pay for it, I'm really eager to learn a lot from you. Please can you make a thorough video of each step you take in your research? There was a time I was watching one of your videos and you mentioned something about typeframing, and I applied that to my process.Honestly, I'm just hoping I'm able to afford to join your hype4academy community anytime soon. But until then, a video detailing how you do annotations, the questions you ask clients and those things you do that makes your research as powerful and as efficient as possible would really go a long way.

[@MalewiczHype]

I plan to do small parts of our process as free videos yes :)

[@mubarak.b]

Great work, we want more please!

[@JohnXionidis]

Awesome video and the fact that website is built using the Bricks builders say a lot! 💪💪💪💪

[@MalewiczHype]

We didn't code it, so there are some small bugs in the way it's coded ;)

[@christosdaglis1163]

The Bricks builder is awesome! It has become my go-to builder nowadays

[@ZenonFrankster]

👍Super filmik... i w dodatku rodzima produkcja!! Konkret, konkret i jeszcze raz konkret. Wielkie dzięki :)

[@MalewiczHype]

Bardzo mi miło :)

[@agicats]

Super materiał! Fajnie, że podkreślasz, jak ważne jest dostosowanie do konkretnych odbiorców. Dobrze, że poruszyłeś kwestię animacji na stronach. Dla mnie bardzo utrudniają przeglądanie strony a często jest ich tak dużo. Świetny redesign, zwłaszcza kolorystyka. Super pomysły, jak zmieścić tak dużo treści na stronie, aby nie było to przytłaczające. Szkoda tylko, że strona ma pewne problemy, szczególnie na urządzeniach mobilnych. Pozdrawiam.

[@MalewiczHype]

Kodowanie robila inna firma i jest tam kilka problemow - zglosilismy wiele z nich, moze poprawia ;)

[@AronNguyen-b2y]

Woww, so many valuable insights I get from this video, Hope you could make some more videos like this. ❤ Thanks and have a great day Michal.

[@MalewiczHype]

Happy to hear that! We'll be doing around 1 case study like that per month

[@muhamadsaeedd]

Absolutely, wants more videos ❤ 💯

[@MikeRodriguez-go9bz]

One of the key components is "user research." There is no cookie cutter approach to understanding users. We must design for who is going to use it. Just like with products in the physical world, I'm sure there have been plenty of interfaces you asked yourself: What where they thinking!

[@kevyn.patrick]

Wow! The redesign looks superb, Michal! You don't seem to use Figma, do you? I loved the new design, and I was mesmerize by your whole process. The questions that you made, the doubts that you solved, everything was so on point, really! I hope that I can learn stuff like that soon, bcs the result is so valid. Congrats.

[@MalewiczHype]

No we don't use figma for professional work. It has security issues and it's a clunky web app that doesn't work with our workflow. Stuff like that mostly comes through doing lots of stuff - keep going :)

[@YannMetalhead]

Good case study.

[@ytRap007]

thanks im learning something new. Its great.😇

[@aj-lan284]

sir request you to please in next video teach us design thinking and problem solving practically. (NO short video, a LONGGG Video only) 🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏 pleaseee

[@bruh-qi7ue]

What about a website where graphic designers are the main clients? Will less = more, or will going all out and being fancy convert better?

[@MalewiczHype]

You'd be surprised by how often graphic designers love minimalism and not being over the top. One example that can be "fancy" is a media studio (like a company that makes video ads and others things there you can have an impressive video showreel right in front of the eyes0

[@eslfungus9]

What tools do you guys use to AB test copy on a landing page other then manual user testing? I'm having a hard time finding a tool that is capable, yet affordable for smaller agencies / design studios.

[@MalewiczHype]

We have our own tool that we'll productivize in the next few months and release to small agencies.

[@svenvd3790]

What will be an indication for a website for personalized insoles? Need: blog/information, kind of webshop (when adding it needs to fill in and add a personalized form). Those are most important. Thank you in advance.

[@rosab6259]

It is so good to have some of your knowledge engrained… even though I wish I could have it all 🥲 Best web redesign ever. So golden💛 Thank you sharing!

[@nubreakz1]

Why do u use 1160 px container instead of modern responsive fill-width container?

[@ilker3623]

Bro you have to make 2 Videos: 1. How to make the perfect Main Page for dropshipper 2. How to make the perfect product page with crosselling etc. Wich is the Landung Page if you make Ads on fb or tiktok Many many people struggling with these 2 topics

[@MalewiczHype]

I don't work in the dropshipping business and my goal is to share things that I actually know from experience. But there will be a lot more about good web design this year for sure.

[@denniszenanywhere]

How does the sub navigation menus look on mobile?

[@MalewiczHype]

Good question: the majority pf decisions here happens on desktop - in meetings but we do show all scrollable tabs on mobile too.

[@patolorde]

Is this more marketing or web design? Sometimes it feels im doing marketing and usualy the client has their own marketing team

[@GermanLazarev]

Fresh Redesign

[@MalewiczHype]

Fresh and converting :)

[@muhammadbilal_404]

I am also working on a similar project in which the home page is quite long and contains a lot of content, but how can I achieve the quality design you have made, The client is giving very strange requirements, which is a big issue .And the client's budget is so small, how can I design it so well in such a small budget?

[@SandipKumar-og6xm]

how to get discounts in your courses?

[@alexeytretina]

Love the end result. Very subtle and clean redesign, not like those 'look I can animate!' websites from Awwwards...

[@MalewiczHype]

Thanks, the coding was done by an external company so it's not perfect, but the goal of conversion update was there.

[@aminamin8910]

I want to know please if your course for complete begineers ? I don' t know anything about design and programming ,

[@MalewiczHype]

You need to graps the very basics first (before the courses) but there's a lot of that already in this channel for free

[@parmeshg8485]

Great Work But unable to find your portfolio in your Website.

[@MalewiczHype]

squareblack.com

[@parmeshg8485]

@@MalewiczHype In your recent work i am able to find only few images. Unable to find any links to the recent works bro

[@MalewiczHype]

we don't have the time to make full case studies, too much client work ongoing constantly

[@Uiux_venky]

yeah, we want more videos . we are unaffordable your course

[@Incrediblysimplestudios]

I think animation is on its way out in Web design

[@MalewiczHype]

Yes

[@trienviptb]

I like this video

[@Sponsi_PL]

The initial feeling is "wow, it's so nice" (the first redesign)... but then you start wondering and apart from being wonderful for Dribbble, yeah - it doesn't have to work in terms of conversion. So many people present stuff on Linkedin that is "wow" at first sight but then you see how bad the grid is or that there are mistakes in substantial ideas of the design. EDIT: I like that you defend more info on the website. Have you seen P. Lenart's latest video about cutting out stuff from an e-commerce page? kzbin.info/www/bejne/lYOth2yvraqVbZI

[@MalewiczHype]

I don't watch design youtube :) Only videos on how to kill a bear with your bare hands and start a fire. And other "get ready for an apocalypse" kinda stuff.

[@yishayshalev3571]

Let’s gooooo

[@MalewiczHype]

here we are! 🫡

[@teselboom]

To make this job you need to spend a lot of time, probably what you did. It means this website should cost $25-$50K at least. I hope they paid this price.

[@MalewiczHype]

yes

[@aminamin8910]

Excuse me but you also don't know design your website in a good way , I wang to purchase the course then I found that your website has some problems

[@MalewiczHype]

gumroad is not my website

[@MarkoKozlica]

So you changed the corporate identity so you can easily design the minimalistic website? Not a good approach in my opinion, unless you go through redesigning the corporate identity and then do the website.

[@DariusDrsProdukcja]

Gdzie ty mi się przyjacielu ukrywałeś!?

[@MalewiczHype]

W południowej Francji 🤷‍♂️

[@DariusDrsProdukcja]

@@MalewiczHype Szkoda że tak późno wpadłem na twój kanał ;/ Nigdzie się nie promujesz na PL? czy algorytm mnie nie lubi po prostu i ukrywał to złoto? :)

[@MalewiczHype]

Ja unikam polskiego swiatka "designu" wiec ogolnie sie staram nie promowac w PL - mam fajne community na calym swiecie za to :) A z algorytmami to jest roznie, ja czesto robie cos tak jak ja chce a nie tak żeby koniecznie "żarło" na YT ;)

[@DariusDrsProdukcja]

@@MalewiczHype Fajnie widzieć kogoś ze zdrowym podejściem bez zabetonowanej głowy :) U nas z "designem" jak z polityką czyli na ogół powielanie trendów bez jakiejś szerszej wizji. W weekend będę nadrabiał materiał na twoim kanale :)