Market Sophistication Ad Strategy Made Me $50,000,000 (With Facebook Ads!)

[@Marcus-to3vl]

Broooo i just wanted to say that your giving soooo much value. I recently got into ecom and I've been using your dynamic creative testing strategy both for testing and scaling and I just hit my first $100k!! And your videos on how to make good ad creatives and analyzing data are booooomb. Your fb videos are really carrying my entire store atm hahaha

[@NickTheriot]

Congrats on the first $100k! Great work

[@IslamicPulse0]

You are a genius, you have given the headline patterns here and in the book because you know most people are not first to market, so the sophistication is 2+. So those patterns act as a way to exaggrate the claim or introduce a new way. Can't believe i havent understood this till now lol:D

[@NickTheriot]

Good work!

[@aab3579]

Psychology based creative all 2023. Letss go

[@NickTheriot]

All day!

[@chandlerfontaine3496]

Man… you’re the only KZbinr explaining how these strategies apply to the digital world. The only question of mine is this strategy used for crafting hooks for an ad? If I’m in a stage 3, does the mechanism need to be introduced in the hook?

[@NickTheriot]

Thank you! Yes at a stage 3 I would call out the mechanism in the hook

[@cinebitesmedia]

Great content Nick!

[@NickTheriot]

Thank you!

[@siddhrajgohil9399]

Define your target persona and identify their core desire. Research what solutions this persona has previously tried and found lacking, or even what they have seen on the fb ads. Identify the specific frustrations and limitations they've experienced with existing products that aim to fulfill the same desire. Position your product by directly addressing these limitations and demonstrating how it overcomes the drawbacks of other solutions in the market that aim to fullfill the same desire. Introduce a unique feature or approach (your "new mechanism") that sets your product apart. This should be something tangible and easily understood. Clearly communicate how your product uniquely fulfills the persona's desire in a way that other products in the market cannot. Am I correct here?

[@NickTheriot]

Correct

[@siddhrajgohil9399]

@@NickTheriot Thank you, apprciate it

[@adverdentalyt]

Bro you will get to 100k soon. I promise

[@NickTheriot]

Thank you for the support big time!

[@aynser]

Thank you, Nick. I have a question that confuses me. In the third and fourth stage of market sophistication, when new mechanism is demonstrated, will we start talking about mechanization as we used to talk about the product, so that we begin to open market awareness just as we open them for the product. Is this what feature mechanization means?

[@NickTheriot]

You're welcome! Correct

[@aynser]

thank you so much@@NickTheriot

[@liveintoronto]

Hi Nick, selling kitchens renos to homeowners - should be what stage of market awareness and sophistication?

[@NickTheriot]

Comes down to your market research and competitive analysis. Most likely solution aware and for market sophistication comes down to how many other competitors in your area

[@tanakamaruta7950]

Bruh these value bombs are too much 😂😂 it’s 3am am and now looks like I’m not sleeping. Thanks for helping me scale to 500k a month ❤❤ Yourself and the FB disrupter are fkn the GOAT

[@purpose6113]

500K in revenue or adspend? Either way its great, congrats!!!

[@NickTheriot]

Great work!!! Glad you enjoyed. Keep scaling.

[@maureenmayers]

Hey 👋🏻 Nick learned alot from this video... However, still confused how to cut through the noise on stage 5 market sophistication 🤔

[@NickTheriot]

Need to call out a group of people by a common characteristic they all share

[@Stbarthba]

Hey is this tight to market awareness? Like depending on the awareness of the market we apply one of the stages of market sophistication? Thank you

[@NickTheriot]

Yes they go together

[@Stbarthba]

@@NickTheriot thank you for always answering

[@inspiratex]

Amazing bro loved your explanation

[@NickTheriot]

Glad you liked it

[@Anasbajwa__]

A quick question tell me is i am correct or not I have a product with 4th or 5th stage of market sophistication is I have to only focus on solution aware , product aware , and most aware because market is so sophisticated people know about their problem or I can make ads for all stages because they are aware of my industry not my product so I can make ads for all stages?

[@NickTheriot]

I would focus on solution aware and then make ads that appeal to that sophistication level

[@nikolanikolov7102]

Does it mean that if we change the main angle of product as competitors are selling it we are introducing new mechanism?

[@NickTheriot]

A mechanism is a new process to result. A new angle is just a different way to sell the product. Introducing a new mechanism is a new angle, but a new angle DOES NOT mean a new mechanism

[@DarkOverFlowOverflow]

First keep up the good work love the vids

[@NickTheriot]

Thanks! Will do!

[@adverdentalyt]

Hey Nick. For market awarness and market sophistication, could it be different market sophistication for dofferent different market awarness? For example if we trying to open a problem aware market, after research we see market sophistication is not very high then we just make claim or exaggerate it, but for solution aware we see we need to introduce new mechanism to open the market? I mean is that true or all the market awarness have the same market sophistication.

[@NickTheriot]

For the most part, yes!

[@adverdentalyt]

@@NickTheriot maybe i didn't ask my question the right way, you mean they have different ways to open? Like market sophistication could be different for solution aware vs product aware?

[@franciscosanchez6675]

What glasses you wearing?

[@NickTheriot]

Blue light blockers from eyebuydirect

[@arpitsharma5079]

Can I run Facebook ads by using smartphone

[@NickTheriot]

No, need a laptop atleast

[@Keaeak]

u are 500 iq

[@NickTheriot]

Thank you