Marketing and Supply Chain: The Power of Collaboration in Customer-Centric Organizations

In this episode, we dive into the dynamic relationship between marketing and supply chain management within customer-centric organizations.
As companies strive to meet and exceed customer expectations, the synergy between these two functions has never been more critical.
We'll explore how marketing professionals can drive supply chain strategies through customer insights, the impact of these decisions on overall business success, and the challenges that arise when aligning marketing goals with supply chain capabilities.
Join us as we uncover how a strong partnership between marketing and supply chain can not only enhance customer satisfaction but also create a competitive edge in today’s marketplace.