Marketing Mix: Price and Pricing Strategy

[@ManagementCourses]

Price high to indicate quality? Or price low to sell volume? That's the crux of Pricing Strategy. Thank you for watching - please do like, subscribe, and hit the notification bell so KZbin knows to let you know when I produce more videos.

[@bmadebola]

Totally enjoyed the explanations. Thank you!

[@ManagementCourses]

Glad you enjoyed it!

[@theamills4084]

Great

[@ManagementCourses]

Thank you!

[@NKISHOR111]

Aptly explained! Gratitude

[@ManagementCourses]

You're welcome!

[@TrentKennelly]

Great strategy walkthrough! It’s all about finding the right solution for the right person at the right time.

[@ManagementCourses]

Thank you, Trent.

[@NeusaDeJesusGBissauGospel]

Thanks

[@ManagementCourses]

You're welcome

[@awilliams7607]

I have a question, if we want to ask a questionnaire to people or give a survey how would we formulate it based on price questions?

[@ManagementCourses]

Something like 'How much would you expect to pay for...' with price bands would work. Or maybe show similar category products at different price points and ask which one is a good comparison. There are experts on this, but I am not one, und=fortunately. If it matters a lot, use an expert. If you have no budh=get, use common sense and trial your questionnaire with a small group and compare results with a focus group to understand how the questionnaire is working.