Marketing Prof. Emeritus David Aaker: Six Big Ideas from the Branding Era

David Aaker, renowned marketing guru, Vice Chairman of Prophet, and Haas Marketing Professor Emeritus, speaks about his decades of pioneering work on branding at his annual talk at Berkeley-Haas. Aaker comments on both the history and the future of branding, touching on the power of "brand as asset," the role of a brand vision, the importance of innovation, and the need in today's Digital Age to change the focus from the offering to what the customer is passionate about. This talk was part of the Dean's Speaker Series. (April 21, 2014)

[@SK-le1gm]

We have a shared interest with our customer. That’s what we need to be talking about. David you’re the tops.

[@WeMei]

GREAT FOR OUR TEAM TO LEARN WHILE WE ARE WORKING HARD TO DO A BRANDING PROJECT FOR A TOP BUSINESS SCHOOL.

[@allaboutmarketing4you494]

A big thank`s to this great Teacher and his articles, interviews and books.#Super

[@Nothing-mq2on]

i learned a lot from Mr. Aaker. Thanks!

[@WeMei]

GREAT PROF! GREAT SHARING!

[@macbr9]

I've seen a few people trying this!