Mentalism Incorporated Volumes 1 & 2

[@EruditeMagic]

📧 Want insider tips I share before my reviews? Erudite Magic Digest subscribers heard about this book first! Don’t miss out-join for free and dive deeper into the magic: eruditemagic.substack.com

[@stevenmills3507]

I always thought these were under-appreciated or just plain ignored. As someone pointed out above, the advise about corporate entertainment is a little stale, but the routines are still solid stuff. I still use the "Saying the Alphabet Backwards" somewhat regularly. At the time I bought this, I remember feeling disappointed in the second book. Not that unusual to see for many "second" books. I would suggest looking at volume one first and then decide if it is worth $70 bucks to proceed. (While writing this I hear you saying the same thing, so you must be right!). As always, I appreciate you dealing with the value proposition. I think this is important, especially given he elevated price of new books and reprints. Personally, given limited resources, I can think of many better ways to spend $140. Real quick - While I may not always agree with you, I will say I can't recall you ever "mailing it in" and that is rare.

[@EruditeMagic]

Thank you for the detailed response, Steven. You make a lot of great points, and I appreciate the kind words

[@stephanel6637]

Missed those back in the day... ordered both books immediatly! A must read from a working professional!

[@MexieMex]

I picked up the first one back in the day, never managed to get the second, glad it's getting a reprint, can add it to my library now.

[@jonahberg9280]

what do you think is a better investment apocolypse or talk about tricks ?

[@Davlavi]

Glade for the reprint.

[@stephanel6637]

it's good that many OOP books being reprint...next generation need to read those books!

[@VancouverMagic]

Will the books be wholesaled to the dealers?

[@donunicycle]

I have them headed to my shop currently.

[@CallousCoder]

Oldies but goodies. But the corporate advise is absolutely outdated. First of all corporations (and my day job is freelance IT abs that’s how I booked many of my shows) have less and less events. And the events they do host have little “frivolity”. If it’s about computer security they only have speakers directly apply in that area. Also budgets for events have reduced significantly over the last 25 years. Corporate live gotten sober and even more boring because of cut backs and financial targets. These days corporations don’t organize events themselves anymore. Just like with everything else it’s outsourced to event planners. They employ any entertainment (which is rare saw I’ve said) to artist brokers. Usually if these event planners are asked for entertainment it’s a DJ playin mg sings, because there’s no creative thinking anymore in corporate- and thus the event planners world. In the olden days you could direct market to corporate clients. I did that through my day job IT networking connections. I’d hear they were planning an event I would call HR to see what department was planning their event (usually HR) and offer my services. Telling them they’d get something unique and funny a bit cheeky. Not your too tired, DJ or singers.