[EXTENDED] How GFRIEND Revitalized The Innocent Concept And Clawed Their Way To The Top

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Timestamps
0:00 Intro
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Sources

[@henryblovesthings8305]

Gfriend literally had a new comeback song planned for 2021, and that’s part of the evidence that they didn’t know they were disbanding. In fact SinB and both Sowon stated that the whole breakup was a very sudden and chaotic incident. In fact their contract was set to expire in November 2021, because they signed on November 2014, even though their debut was delayed to January 2015. I don’t think we’ll ever know why Source Music pulled this off but we do know that none of the members wanted to disband, ever.

[@peachxtaehyung]

I am so sad that they're no longer a group 😭 I really hope that now that they won the fight for their trademark and songs they can maybe come back together!!

[@SSS_kevin]

it wasn’t even a fight, source music just failed to trademark Gfriend and that’s it. This gives false hope

[@peachxtaehyung]

@@SSS_kevin ?? Sinb herself once the trademark stuff was over said that they are now able to reunite and said they're planning and trying to figure out a schedule for them to

[@Zz7722zZ]

@@SSS_kevin if I’m not wrong the current law in SK states that the trademark of a group belongs to the members if all of them have left their company. I suspect source was trying to challenge it by trying to obtain a trademark in March before they disbanded gfriend. The validity of the trademark was not certain while the application was still assessed which meant that they could not have activities as Gfriend whithin that period. Now that source music has been rejected, they are free to be Gfriend again.

[@SSS_kevin]

@@peachxtaehyung doesn’t explain how that’s a fight, source music just tried trading marking but couldn’t and gfriend didn’t gaf

[@SSS_kevin]

@@Zz7722zZ lol

[@andredrw289]

Gfriend really could’ve made it all the way. They had everything to be a long lasting group. Sad that they’re no longer together now but I hope they come back together in the future.

[@kazuhasgloves]

This really hurts to see them no longer a full-fledged girl group.

[@monib111]

My 1st ultimate bias group (3rd Gen) and the 1st group ever decided to stan. I was crying when GFRIEND disbanded because they were a comfort for me and their songs got me through hard times. As the group that got me into kpop, they hold a special place in my heart. As a BUDDY, I hope that someday, they can come together again to perform as GFRIEND.

[@MidnightTheories]

Same! Gfriend was one of my ult groups so this was a very special video for me to make

[@monib111]

@@MidnightTheories I have followed the most of the member's activities after GFRIEND, especially Yuju (My 1st Ultimate Bias) and Umji (My bias in VIVIZ).

[@js0212]

Omg yes same to me!🥹 they are my first ult group😭

[@YonekuniKyuhyun]

GFRIEND was a trend setter, many challenges idol groups do in different programs, started with GFRIEND. 2X dance, blind dancing, SYNC line dancing... They were top tier as idols. Thye sang live every time because haters could not fathom the vocal ability they possessed. They really set a high bar, and the industry knew it. I am glad they went out during their peak. I am so mad they were forced to disband but at least it wasn't for a scandal, they were blindsided, but they are still iconic.

[@newjeansfan238]

Viviz has still Gfriend retro's sound but i prefer Yuju, when she debuted as a solo artist, she chose a beautiful korean traditionnal instru with pop totally different from Gfriend's song and i love she show her various color of her voice specially her low voice she can't use often in Gfriend and she developped more her low range as a solo artist

[@moonchild2149]

And yes it is true that "GFRIEND captivated different range of fans regardless of age, gender, Fandom, and nationality" I'm the proof, I'm one of them. I'm an Army and i still listen to gfriend's songs. I appreciate their talents. And i still support them even they parted ways..

[@absolutelynotellen]

And yes, i'm still salty that they disbanded.

[@MidnightTheories]

Their disbandment was such a mess!! I really hope they comeback in the near future now that they have the copyright to their name 😤

[@byronrobbins8834]

​@@MidnightTheoriesthe girls stepping up into the spectator stands would be something to consider.

[@Kappiccino]

The fact that Gfriend never got to sing an Anime opening/ending when most of their songs (especially the Japanese ones) were giving major Anime vibes 😭. 'Memoria', 'TFTMN' japanese version, 'Emotional days' and 'My My My' were right there. And the fact that the last song from their last album was 'Wheel of the Year' 😭😭. Who would have thought that 'MAGO' was going to be Gfriend's last comeback. They still had so much potential. With the growth and versatility they showed in 2020 (from Crossroads, to Apple and finally to Mago; with the 3 songs the girls wrote as duet: Better Me, Night Drive and Secret Diary), I was looking forward to see what they were going to deliver in 2021. Gfriend is the only Kpop group that I have followed since debut days and never got tired of following. Also the only group that I have ever spent money on (albums, merchs and online concert). I have liked or loved each Gfriend's comeback and got obsessed with their choreos. Which is why after 6 years of following Gfriend, knowing how rough their debut days were and how much they went through after to become one of South Korea's most popular (girl) groups, I still can't believe how disrespectful the whole disbandment process was. Source Music and Hybe could not even give Gfriend one last comeback like Sistar. Nope, they had to do as little as possible for one of the most iconic girl groups (just an announcement for the disbandment and some pictures) And the way Source Music and Hybe tried to scam Buddys by not giving them back their money for the Weverse fanclub package, then messed up and exposed some Buddys' credit cards info; Source Music also had to give South Korean Buddys their money back for the cancelled fanmeeting because of Covid. There really is no such thing as family between idols and their company. Idols are just employees and when some people at the top want to replace the old employees and start all over again with some fresh faces then it does not matter how much you did for the company or how loyal you were, you get thrown out.

[@harleyqueeen]

It's never a good idea to be loyal to any kpop company.

[@Kappiccino]

@@harleyqueeen I know 😭. I already had truth issues with Kpop companies before what happened to Gfriend but I wanted to believe in Source Music. It was clearly a mistake and I am not going to repeat it now.

[@Mashka14]

Fascinating and interesting video on the successful Career of Gfriend these young women had amazing talents since their debut hopefully the fans and media will continue to support them

[@jiabewon]

When I got into kpop GFRIEND was disbanded but I didn’t know so I stanned them and then I realised 💀

[@angelyuju-rose7315]

Sowon visual is so underrated, she's so beautiful!!!

[@byronrobbins8834]

She had waited for the longest.

[@a4235]

i am still so upset and angry with source music. They had a group that had their own distinct color, sound and perfomance and massively passionate artists who had so much love for their songs, perfomances and eachother. They had such a bright future ahead of them... Hoping to see them come together as a group again one day, and that i'll finally be able to see them live :-(

[@sliverhalo9286]

I have faith gfriend will get back together at least for another comeback

[@kurzweber3041]

Thank you for your hard work in making this, my inner buddy is feeling both joy and sadness remembering Gfriend. I'm now going to have to binge watch all the Gfriend MV's. BRB!

[@franklantic]

It’s not luck when you’re that talented. GFriend had everything and could pull off all concepts. CEO must be tripping.

[@ReapTheWhirlwind]

I love how diverse their discography is. 🥰 They remind me a lot of Dreamcatcher in some ways and I feel like they could have an even more dramatic comeback. I know it's delulu behavior but I don't care ! 😂

[@galone]

It's not a delulu behavior. Dreamcatcher at some point was like the Yin to Gfriend's Yang; Dreamcatcher being darkness and Gfriend being light. And Yuju and Dami are friends as well.

[@korikewl0151]

Also The members of Gfriend hold the name to Gfriend so if they can align their schedules they could comeback as Gfriend like Got7 since Source Music were denied rights to the trademark

[@rdllia]

Their song heal me and make me feel like in the Dreamy Fantasy World..Its healing me a lot.. i love GF

[@jeffw.4205]

The Legends will continue. Gfriend Forever. Buddy Fighting. Trust in Gfriend.

[@gmmartines7331]

Every era I'm just blown away by how beautiful Eunha is. She's never had a bad look

[@byronrobbins8834]

Our advice to our little Barbie doll, is that she remains healthy, same advice for Kim, as we really need to send the Galaxy-Wish Mago ship, out to sea.

[@franklantic]

At least we still have VIVIZ.

[@blebhan8213]

Yuju : Got eliminated in the first round of a singing competition Michael Jordan : Was cut from his high school basketball team Knuckleheads don't know GOATs when they see one

[@nica7747]

stop im crying i miss them so much

[@gojiramonster2388]

you forgot to mention that WJSN's LUDA was also in the original line-up for GFRIEND!

[@weirdomorgan]

Always amazes me how much work you put into these. A proper video about one of my favorite groups♥

[@ice-choco-Icecream]

It just takes seeing the fan reaction to their Time For The Glory performance at Queendom, truly icons of the industry

[@blebhan8213]

Oh, wow. When did Netflix have a GFriend doc?

[@HorrorHound87]

Love your Videos on GFriend, Midnight they are so cool and their love for each and their music is why people love them and K-Pop 🇰🇷🎵

[@OhNahBruh]

This last hour of work bout to be gooooooood. Edit: I was right. Last hour just zoomed by.

[@newjeansfan238]

Yes i believe the answer is disbanded Gfriend to create a new rookie girlsband, maybe the decision was made by Hybe and not directly Source music but Source music under Hybe debuted Le Sserafim produced by the CEO of Hybe as ex-big hit and they didn't learn their mistakes from Glam scandal with Garam scandal but recreate same mistake

[@LainCelestine]

I cannot believe that I cried watching this but I love GFRIEND so much, I miss them 😭

[@lucky12297]

It's so funny to me that JYP passed on Yuju. In my opinion, she is one of the best vocalists of the 3rd gen along with Wendy. He's a literal clown to have passed on that but luckily it led to us having Gfriend.

[@lippu580]

hope that they would pull an snsd and comeback as a full group in the future

[@imperfect1797]

I've never heard someone say their chreographies are simple and easy :') At least from 2016-2019 I'd say I only ever heard how GFriend's choreographies broke the idea that "Girl Group choreographies are cute and simple." One reason I grew so fond of Gfriend was because their choreographies were unique and fun! Love Whisper is probably one of the few choreographies i i have learned from a girlgroup I still struggle to learn correctly. Gfriend, and my other girl groups of the past (of course), have inspired a path for other artist choreographies. Just look at JYP's groups. Compare (positivley) Miss A and Wonder Girls (I would inclue 15& but thats definitely a vocal group more than anything). We have ITZY now and they are great vocally but I would wager they are more well known for their choreographies, or NMIXX, who are also very vocally talented.

[@Esandeech2]

So their management pulled out the cable during.. their peak? 👁👄👁

[@Marte0107]

Shoot I watched the all of the previous shorter version earlier today. Anyone know where it’s extended? It doesn’t seem like the end

[@Imperial_Dynamics]

I miss GFRIEND !!!!! Their song MAGO is the best song I've ever listened

[@Valentineatelier]

Miss midnight you’re almost at 100k subs as you should be!!

[@Esandeech2]

Love how you pronounce ‘Navillera’ as ‘Navirella’ ❤️🥰

[@leibhellenazareno3204]

They should have a Netflix series . Their journey is one of a kind❤

[@newjeansfan238]

i'm a kpop fan since 2009 so i knew Gfriend but not all the name, the only girlsband i was fan was SNSD and i can remember their name with occidental name like Jessica, Tiffany, Sunny, it wasn't hard to remember but i get older and i like G-friend's song, i can name their songs but not all their name but my biais was Yuju, she looks like Jessica from SNSD girls generation, she has an unusual voice similar but not totally like Jessica. That's Yuju's face that i recognized 1rst then Uhmji, i learned her name when Umhji redebuted with Viviz but i struggle to write it, i didn't recognize SinB's face in Gfriend but i recognize Eunha's face in Gfriend, SinB is the lead vocalist of Viviz but she struggled in live i think the lead strong vocalist of Gfriend is Yuju, it's Yuju's voice that makes Gfriend, Gfriend, like also Jessica that makes SNSD Girls Generation - Girls Generation even if i hate fans of ot8 who treated Jessica with their 15th anniversary without jessica and they made hateful comment under a youtuber kpop channel who are just kpop fan but knew Girls generation with Jessica or with Sone who are still ot9 and not ot8. They insulted us even not fan of Snsd Girls generation who just said Jessica, the forbidden name like Voldemort, when we said Jessica's name or missing Jessica or Ot9, they insulted us and think Jessica didn't bring anything to Girls Geration, isn't taeyeon or tiffany strong vocal lol when Jessica was a sub-vocal like Tiffany and Jessica has an unusual voice like Yuju of Gfriend, her low and high voice like a crack voice seems like unique like Jessica and Jessica did high note too. But those immature ot8 fans treated Girls Generation as Girls Generation always existed as 8 and Jessica didn't exist, they said nonsense like Girls Generation exist longer without jessica than with jessica, so wrong, false! Girls Generation SNSD did their 1rst, 2nd and 3rd hit with Jessica, in their 15th anniversary, they sample into the world when Jessica sings it too and Girls Generation SNSD exist longer with Jessica and lost popularity after and then others girlsband debuted. I would prefer this comeback anniversary wouldn't happen, did a 15th anniversary of SNSD Girls Geration without Jessica with a sample of into the new world but pretended Jessica didn't exist, i hate this thing from SM who boycott their ex-member

[@cristinamariotta1210]

Gfriend Girl Group 🐱🦊🐰🐥🐹🐶

[@dustinpalmer]

They’re like the only cutesy groups I got fully into. Sucks that they disbanded

[@dustinpalmer]

Fingertip is still one of the most played songs on my phone haha

[@byronrobbins8834]

​@@dustinpalmerit is a problem, since they were lovely girls too, my babies.

[@noidea5927]

every time i hear this man saying anything about luck my guts burn. like, bruh.. you didn't just dare to dismiss their talent and hard work like that.

[@Hispeed1]

#BUDDYFOREVER

[@waiting4t-araot624]

Thanks for the additional information, some that I didn't know about.

[@remuspierre7573]

Cool rap Kim

[@edvoon]

Hopefully GFriend will only ever be the six girls we’ve come to love. Other groups may gain or lose members but GFriend was so complete as a group that any change to the roster just feels off. We’ll probably never know what happened but I won’t be surprised if it was a situation where it was either GFriend or Sakura and they picked Sakura.

[@Gatekeeper201]

GFRIEND is so complete that any more or less isn’t GFRIEND.

[@noelcalvin992]

Please come back GFriend

[@janee2898]

Is this the same video from yesterday but with more info?

[@pocketsizedseev]

Yup

[@markigirl2757]

Seems like it and it’s even shows early red flags of source music

[@byronrobbins8834]

​@@markigirl2757we shall hope that the girls remain healthy.

[@teenieweeniemimie]

Can't believe i found them after Mago😢🥺 they were truly talented hoping to see them all together one day

[@yohanedescends4683]

the way they couldn't even wait until the contract expired makes it worse. they chose to disband the group earlier than expected for no good reasons. they weren't at their peak anymore but they were still successful and doesn't justify it. I feel bad for the members, they made the company successful and were thrown away like they meant nothing.

[@sliverhalo9286]

I think the company forced the girls out honestly as they were the only girl group they had.

[@soomi]

Another correction: There was only 1 GLAM member who got into a blackmail controversy, not 2. The second girl was a model and not an idol.

[@alexandramonet]

which part is new from the last vid?

[@pinoyguy4869]

Thank You for this amazing history!

[@franklantic]

It’s like they’re never given the permission to grow and improve and broaden their horizons as artists. Lol. Fans do that. And it sucks. This most likely pushed the members to just separate after all, or was at least a contributing factor (since we all know there are bigger reasons internally).

[@blebhan8213]

Yang Yoojin was the one who got sued by Source Music for breach of contract.

[@Henri_Hilarious]

It was announced in September 2024 that they are coming back for a 10 year anniversary sometime next year

[@Fleur_ism]

Sooo can someone point me to where more info is being given? The previous video w@s 38 minutes while this one is 53 so I just thought more info was given AFTER the 38 minutes mark. I don’t really feel like rewatching everything 😭

[@Kappiccino]

I think it is extended because she added more infos in some parts of the video. If I am not wrong, there are more info/videos about each member (for example, I don't think she said Yerin was a student in SOPA in the non-extended version).

[@pocketstring3634]

You left out that SinB was Shawing on a kids tv show

[@Zz7722zZ]

SinB probably wouldn't mind it being left out.

[@waiting4t-araot624]

It was briefly mentioned.

[@WorldbreakerHulk0326]

I miss them together

[@peachxtaehyung]

Side note but at 3:40 it's spelled sowon not sowan lmao 🤣

[@trenddiagram]

Can u make a video about red velvet and their concepts?

[@newjeansfan238]

For Yerin, i saw her debut, like aria but i prefer her other b-side song it's other people who learned to me that she was an ex-member of Gfriend, i didn't know! I'm 32 years now, i still love kpop specially girlsband, but i don't have the energy to learn all the name except smaller group with just 4-6 members who doesn't look the same

[@dgds24]

IS THIS RE UPLOADED?

[@alexandramonet]

it's an extended version

[@dgds24]

@@alexandramonet ohhh thanks

[@Reign14forever]

I will never forgive hybe

[@riila9231]

SOURCE MUSIC*

[@Gatekeeper201]

@@riila9231No, HYBE. It is no coincidence that GFRIEND’s sudden contract termination occurred barely a month after the rebrand to HYBE. Source Music may indeed bare some responsibility, but HYBE is the main culprit.

[@b.9011]

Nice vid! You spelled SOWON wrong though.

[@byronrobbins8834]

The girls ought to be back into their correct ships, since so far, Sowon and Eunha have used their superpowers.

[@lizabines_]

lol im still upset

[@soomi]

It's sowOn with an O. Not an A. Thank you for the amazing video once more!

[@byronrobbins8834]

Great stuff now, of course Sowon had waited the longest, unlike Yerin waiting for Sinbi, and Umji waiting for Yuju, the last addition was Eunha.

[@oppashidae860]

Fingertip was Gfriends best title track. After they went back to violins I dropped them. But still respect they were good at the time. I realise now though, Yuju was the thing that made me like the sound. Ps. I hope you are still going to do a KARA documentary!

[@MidnightTheories]

Yes, please look forward to a kara video in the future 🔮

[@kit9877]

It came out to early, the world wasn’t ready for Fingertip

[@dustinpalmer]

Fingertip is what hooked me, I didn’t know it was so different from their other music until after

[@Thallmador]

What happened? Extended? What’s the time stamp for the extra footage, or Do I have to watch the whole Thing all over again

[@blebhan8213]

Yuju is a leftie. That's hot!

[@byronrobbins8834]

True somewhat, but she had to wait once, since Baby Umji was missing.

[@adileneolivares6777]

Ppl still blaming hybe must’ve never been into Gfriend like they claim to have been. Like this company had MONEY and they were more than happy to pour it into the girls only for source to mess it all up. They continue to blame hybe as if it’s something new that Source is so crappy to Gfriends label mates.

[@Gatekeeper201]

That is a *blatantly* false dichotomy. Yes, HYBE had money and at the very beginning may even have been willing to support GFRIEND’s further endeavors, but after the executive shake-up at HYBE, their true colors quickly became known. Source Music may very well bear some responsibility in GFRIEND’s sudden contract termination. I’m still not letting CEO So Sung-Jin off the hook for his continued failure to make a public statement and apology for how poorly GFRIEND’s situation was handled. But, make no mistake, HYBE is the *main* culprit in this entire fiasco. They became the poster child for corporate greed, and our beloved GFRIEND paid the price for it. Do NOT accuse Buddies of being fake fans when they rightly put the blame where it belongs, just because *you* are blind to HYBE’s treachery!

[@newjeansfan238]

I become a Pixy's fan with just 6 members, they have different face and not like the standard of k-beauty so i didn't struggle to recognize them, Aespa too but Kep1er, i can name just my 3 members biais, i love WJSN's song but i can't recognize and name all of them, just 4 my biais Yeonjung, Exy, Yeoreum and Dayoung, the same with Loona i find Loona's member are too numerous, i can't recognize any of them except Chuu's face and name after flip flat, i saw them in Queendom 2 but i didn't remember a particular face, i find Loona's member face too similar! Kep1er has too many members too with too similar koreans members, the only one face i like is Yujin (i know she was an ex-member of CLC when she debuted only, i wasn't a fan of CLC) i thought the visual member was Yujin or bahiyyih i struggle very much with her first name but she has a unique beauty, she is more beautiful than his brother or i thought Hikaru was the visual but not, it's the chinese member who is the visual of the group. For a group with lot of members, visuals are very important to recognize members and it's so funny, now i find koreans too similar specially in kep1er and i find bahiyyih more beautiful and loona's members have very too similar face, i'm not a fan of loona, i love just flit flap but i recognize only Chuu

[@soomi]

I hate to break it to you, but PIXY has lost 2 members a few days ago :( They are now with 4

[@mochatte6763]

What does this have to do with the video? lol

[@bastyleyva4495]

250115

[@kotakhaluuuu]

Dasar om om rakus

[@jayce.milky09]

Gfriend?? Excuse me?? You meant GODFRIEND 🙏🏻🤎🤎🤭