Mike Graham SLAMS 'Woke' Jaguar Logo Rebrand "They've Decided To Destroy"

[@johntaylor5968]

Do Jaguar and Boots share the same advertising consultants ? It’s pathetic.

[@billuk1413]

It is brand w. Ank versus actual sales.

[@Mr1967flyingv]

My boots will be Woking off to Superdrug and BMW.

[@keegan773]

Have they hired Ratner as a consultant?

[@mjones4083]

& then same agency who specialises in models who aren't white or attractive ?

[@AaronSof]

CEO adrian mardell is to blame

[@spartanrefinishing376]

Bud Light - " lets make the worst marketing decision ever" Jaguar - "hold my beer"

[@PUNKinDRUBLIC72]

Spot on!

[@davidraddings8211]

​@@PUNKinDRUBLIC72 Sad I missed the Bud advert! Maybe because I don't drink urine

[@mattfletcher2270]

You misspelled "queer" 😂

[@Tmuk2]

Hold my ginger beer, I think you mean

[@zukomonitor]

Jaguar - "hold my Bud Light" 😂

[@tonydavies3511]

I tried phoning Jaguar yesterday to buy a rainbow coloured blouse and they put the phone down on me. Don't they want to sell stuff?

[@sharonreichter2537]

Love it!

[@TheJohnbjunior]

It's obvious now that they've turned into a clothing store, and a bad one at that, let's all watch the stock price😂

[@srodgars1560]

😂😂😂 i thought that they were selling Halloween costumes

[@FolkinghamRob]

Brilliant 😂

[@lesgamester7356]

😂 😂 😂 😂

[@Tedjenkins55]

Hasn't anyone told jaguar marketing department that Wokeisum is falling apart at the seams people are sick to the back teeth of it!

[@susivarga7303]

You might want to look at the marketing guy who created this crap....

[@myrahouse2368]

It’s finished in the US hopefully the American 🇺🇸 people voted 🗳️ it out!

[@OldskoolCatflap]

They don’t care if people are sick of it, it will be forced on you anyway.

[@kevwilliams1]

Jaguar is now a woke joke. It’s a disgrace

[@keplermission4947]

Jaguar is now owned by Tata Steel of India and designed to export tastes.

[@AaronSof]

CEO adrian mardell is to blame

[@PeterHolman-xt4fb]

Yes. Jaguar is an Indian brand now. Jag buyers might as well be buying a Tata.

[@nathansmith7153]

So you like being inconsiderate?

[@tigerpark1958]

i have come to the conclusion that most of the whole world is run by woke clowns!

[@myrahouse2368]

USA have chosen Trump because he’s not woke they are sick of it.

[@georgefreeman4751]

Western world!!!

[@moneypenny1267]

Definitely

[@nathansmith7153]

Woke means considerate. What are you? Being considerate means getting better jobs

[@sharonreichter2537]

Revolting advertisement aimed at small and warped proportion of the population.

[@michaelcarney6280]

Never know a gay or a trans person to buy a Jaguar that's far from the target owner.

[@billyclinton9150]

We need more asylum,s for these things

[@Hemond1]

Who have no interest in buying their cars. Their typical buyers are us older guys with a few bucks to spend.

[@malcolmhunter7479]

@@Hemond1 No longer

[@AaronSof]

CEO adrian mardell is to blame

[@bostonbikebits6539]

Can you imagine Lord Sugar's reaction if a team of his apprentices came up with this rubbish? He would tear them to pieces, the whole team would be fired.

[@MrG-.-]

👌🏽

[@steppingstones144]

100%😂😂

[@MsStack42]

I'm starting to feel like I'm living in a Monty Python's sketch.

[@jenniferpierno6108]

We are, we are

[@longtailgt]

I'd personally rather live in a Monty Python sketch rather than this nonsense.

[@valvlog4665]

it's the same sketch over and over.

[@ozzy8286]

Bye Bye Jaguar.

[@andylee4046]

I am surprised the Indian owners of Jaguar have allowed this awful advertisement to be broadcast. Totally inappropriate and in some ways offensive to some people. A very good woke way to destroy a classic British brand.

[@AaronSof]

CEO adrian mardell is to blame

[@woth-th9gi]

they have shares but they don't decide the decisions

[@CaptainB1994]

RIP Jaguar.

[@RS-ji2ui]

And 2 Jags

[@merlinhotspurs]

Thank God for Talk TV to keep us sane.

[@petermaltha]

Jaguar ..........what is wrong in their heads?

[@FolkinghamRob]

Beats me😮

[@susivarga7303]

It's Faguar, mate.

[@chrismcardle6086]

@@susivarga7303 or Draguar

[@susivarga7303]

@@chrismcardle6086 Definitely not Shaguar

[@Slumbert]

Brandicide is a official word now......

[@Coasterdude02149]

a bloke named Ben Hylak on X posted some drivel thanking Jag for trusting him with the logo...apparently he worked for Apple prior. As a Jag owner since 2003, I wanted to vomit when they sent me the link to that ad. Jag needs to come out with a serious and sincere mea culpa or they should just vanish. This has to end now...This madness cannot continue.

[@John-h7w6c]

At the moment Jaguar doesn't make cars anymore, go woke go broke

[@tonystreet3574]

Looks like a trailer for a sequel to the 5th element!! RIDICULOUS!! Good bye Jaguar

[@shaun-y7r]

Were in 5th element heading towards mad Max land

[@Kr0nicDragon]

Please don’t disrespect the 5th element, it was a great movie

[@MsStack42]

Super GREEN !

[@shreddedguy679]

who else is gonna buy the new Jaguar LGBTQ+ Type?

[@MrSkeptik-z5r]

Is that what finished old two jags off?

[@lesgamester7356]

😂 😂 😂 😂 😂

[@JamesChappell-b6e]

Draguar

[@marypettyfer4640]

🤣🤣🤣🤣🤣🤣🤣🤣

[@glenmcl]

Rob Zombie music in my head now

[@MargaretCasey-i1d]

Imagine driving around in a Jag now? even an E-type? Embarrassing and not cool, everyone laughing at you, no one wanting a lift, having to hide it in your garage. Why did they do this? are they playing the stock market or something obtuse like that?

[@1oriss]

I was a serving member of the armed forces, the Navy to be presice in the 1980's. There was a strange phenomena then , the Navy actually had some bloody ships.

[@DeneMonkey]

What does this got to do with Jaguar?

[@JamesChappell-b6e]

​@@DeneMonkeyListen to the whole show. They're decommissioning two navy ships.

[@hudsonbear5038]

@@DeneMonkey Oh be quiet!!

[@billgates-qi9st]

Now you really are getting radical. They will probably replace the decommissioned ships with a couple of dingies with 5hp Seagull outboards, and boast they are supporting British industry.

[@marybarratt2649]

They don’t have the matelots to man them. A huge shortfall in recruiting overall.

[@redarmyreactions]

Looks like it belongs on the side of rose gold hairdryer for £19.99.

[@jimross538]

Can you imagine the sort of minds that concieved this aberration! What in the name of all that is wonderful or totally insane would ditch the iconic badge of jaguar for this!?

[@neiljones3154]

Tata, the company that closed down all primary iron an steel production in the UK also owns Jaguar...make of that what you will.

[@MsStack42]

No way.........?

[@zantelion1052]

They also own Land Rover! Are they next to go woke?? You can’t even insure one in London these days and everywhere else your looking at £2k plus to insure one !!

[@pinchebruha405]

@@zantelion1052 just watched a video about the most stolen cars and the rovers are one of the top, they end up in Sudan then off to the gulf countries!

[@ykd0011]

TATA closed some plants after heavy loss for years, they were losing million pounds per day and UK's new laws of electrification which forces companies to use electricity instead of coals in steel plants and make big investment to make this change has finally forced many companies to give up. They've also poured billions into jaguar and land rover so obviously they would want it to be successful, they wouldn't want to intentionally close it down if it makes money, land rover has finally started to generate profit and they're going in good direction, something is very wrong with jaguar though.

[@sputnik1315]

For decades I was interested in brand logos and noticed that successful companies stick to their old logos with some modernisations (like Mercedes, BMW, Ford, Rolls Royce, coca cola ..) and those companies that keep changing their logos decline badly or even go bust like British airways

[@superrrnova1986]

Nice. Maybe a native can buy it back from the Indians after they destroy it

[@Davidbirdman101]

Anyone remember the dirty, wild eyed guy who stomped around carrying a billboard sign that read "THE END IS NEAR!" remember that guy? Well, I don't think he was crazy anymore. Hug your family members and tell them you love them.

[@lennyh500]

Just how far divorced can you get from your target market?

[@Vicky-tm4ru]

It’s so infuriating, farmers inheritance tax,higher taxes for all,elderly stripped of their measly heating bonus.immigrants 5 star hotels private healthcare free bus passes.We are all a bunch of mugs

[@robertisherwood6897]

Can you hear the purr of the Jaguar? No but it whines a lot.

[@DeneMonkey]

Must be you whos whining

[@dtulip1]

🤣

[@jimee5945]

@@DeneMonkey stop crying

[@robertisherwood6897]

@@DeneMonkey Thank you for your wokey interest.....It's been filed in the Idon'tgivea phucksphere.

[@TomSherwood-z5l]

Not just them. IN recent times big corps have apparently hired complete imbeciles into their marketing dept. Do the advert agencies come up with it and corp accepts or does corp ask for a certain theme in the ads? Whichever, they apparently do not survey customers.

[@deanarnold1875]

have they hired Alissa Heinerscheid from Bud Light.

[@edbaker515]

I thought it was Xmas add for French perfume

[@Betty77168]

and even then a truly dystopian and hideous one

[@billgates-qi9st]

Why cant we sack a govrnment if they dont do what they said they would? I mean before an election by which time there wont be a country to govern.

[@Likeitorlumpit]

Every place I’ve worked you were on probation for 6 months and if you didn’t come up to scratch you were binned

[@jasonkirkham7243]

Another company going bust while I'm sitting in my armchair pmsl

[@Slumbert]

New logo looks like coaster.

[@mikedx2706]

Looks like a buckle on a cheap ladies handbag.

[@Slumbert]

@mikedx2706 yup

[@petetandy6547]

I hope Landrover don't get dragged down with them

[@StoatLoxley]

Bud Lite, Harley Davidson and numerous others forced by their banks to commit suicide.

[@markjones-mg1rr]

The new jaguar castrato.

[@davidlukey5189]

I notice they put a capital 'G' in Jaguar. Hmmm... I wonder what the 'G' stands for 🙄

[@mentonish]

Ithink jag are now stuffed

[@NicolaIozzo777]

They on the way out , so who cares

[@AussieLJ]

vote better next time Brits

[@SJBW196]

Voting doesn't change anything - they are all puppets!

[@drbloomer6380]

The other thing about the new Jaguar label is it has a capital J and a G in the middle of lower case letters! Looks unusual. JaGuar…. Odd.

[@Petrolhead912]

The BBC will always follow the government line . This became crystal clear during Covid

[@sharonreichter2537]

Even the character suggesting 'normality' isn't 'normal'.

[@mjones4083]

They wouldn't recognise normal - too far down the rabbit hole .

[@bradrock7731]

If you critisize this ad from England, will you get arrested?

[@richard1342]

There are no adults in the room in modern boardrooms

[@John-g1x]

Have you seen the Halifax ad with Dominic West

[@madanto2394]

Whoever idea it was William Lyons would sack the lot of them

[@DavidSmith-ze2wi]

He certainly would when he came back down to earth. He didn't suffer fools. From a retired former employee of Sir William.

[@elgar1957]

The tories were just as bad they didn’t do anything about wasting our money with foreign aid.

[@worldofrandometry6912]

The original name for Jaguar was Swallow. I think they might start using that again. 😁

[@michaelcarney6280]

Spits 😂

[@Kr0nicDragon]

Spitters are quitters

[@PJ-wm9nq]

I had a mate that defied security at Twickenham back in the day. He wore a full length Barbour that had a "poacher's" pocket in the bottom; great for getting the scotch in!

[@michaelcarney6280]

Poachers pockets are fantastic

[@brothertheo2677]

I would argue it was a de-branding not a re-branding.

[@Vincent-dc6ku]

The start button on the F Pace pulses red at the same duration as the heart of a Jaguar. A useless detail but there you go. I really love my F Pace, its a powerful gorgeous looking beast, and when the milk floats are abundant, these dinosaur cars will be desirable. I'm cherishing and mollycoddling mine and as long as governments don't tax me out of it, this is my last car.

[@marypettyfer4640]

My brother had a e type jaguar bless him he saved from school British racing Green. This is disgraceful woke filth.

[@andystreet4022]

I can speak from experience....there is no feeling on earth that is quite like jumping into a "Growler".

[@paulgreen7906]

I enjoyed that. Off to buy a coat....

[@terrybarton-fv7id]

I remember seeing the king wearing one, is he far right 🤔

[@kevinscott8267]

Great Britain has gone down the toilet

[@Faith_Chi]

Gov needs to support our own people during this extremely high cost of living - we shouldn't be paying those prices. I agree that we give out far too much money towards foreign aid to rich countries and high levels of illegal immigration.

[@mikedignum1868]

As a perfume/fashion advert it's not bad.

[@philiphutchins2152]

In 1957, the year i was born , 1957 Jaguar won le man's 24-hour's race first 4 places & 6th non woke advert

[@stevemartin7464]

What a massive balls up. Where do they get these ideas? Its so unbelievable I had to check it wasn't 1 April! Sorry, but Jaguar is now probably dead. I would just love to know the thought processes that were followed to get anyone to think this was a good idea.

[@alberttickle1106]

Barbour must be really fed up with the woke nonsense. On the other hand it's free advertising....think I'll get one of their jackets...😂😂😂

[@ColinMill1]

Thankfully my Series 2 XJ was badged as a Daimler Sovereign so I can and will deny ever owning one with a straight face and a clear conscience.

[@timwingham8952]

Labour cutting defence spending at a time like this. They are beyond stupid.

[@markhorton8578]

Like Harley Davidson, Jaguar survived on heritage, nostalgia, and status, this advert destroyed all three. This was Teletubbies morphs into a futuristic Adams family woke horror movie.

[@bootstraplil1]

Unfathomable decision. The Superbowl advert several years ago was one of the greatest ads ever made. Guess "It's good to be bad" doesn't fit the woke agenda.

[@UKsoldier45]

What on earth is Jaguars CEO doing? This is not going to work!

[@naiad473]

Hunter and Barbour going down same advertising route.

[@AaRr-bn3xx]

They should replace the leaping Jaguar with a leaping rabbit 🐰

[@Slumbert]

Elton John likes the ad.....

[@douglaslines4370]

Having spent 30 years of my life in the Advertising/Design business some of which I enjoyed owning several Jaguar cars, one of which I own now plus working with Jaguar Cars Ltd for some years what a total disgrace to discard the original logo and produce this new diabolical designed logo.

[@chriso8485]

I hate woke and i hate EVs. Sorry!

[@oscarpistoffalot2076]

Do NOT apologise Chris

[@darrylcanaday6896]

I like my jaguar f pace SVR, however I don't think I will be buying a jaguar next time.

[@MrTudwud]

Jagua r souls.

[@tonystreet3574]

Clever

[@JamesChappell-b6e]

Jagqueer

[@JamesChappell-b6e]

Dragqueer

[@keithrn9447]

Is the person behind this masterful piece of marketing the famous Warwick Hunt? Or Warren R. Sole?

[@MrTudwud]

@@keithrn9447 No, I am the brother of Mr R. Suppwoods.

[@Truegho]

Add that to British Airways' BARMY scrapping of "Ladies and Gentlemen" (plus their ditching of that beautiful Julien MacDonald uniform for the UGLY new Boateng uniform), the dreadful new Disney films, and yet again, we have the sad spectacle of a once proud and much admired company going down the INSANE WOKE ROAD! Honestly, when is this madness going to end?

[@dtulip1]

I've had a Driza-bone coat for 35yrs because they KEEP ME DRY when I don't have the luxury to be INSIDE an office or house for my JOB

[@chrisgrant845]

Looks like an ad for clowns that has nothing to do with cars , clearly these people do not understand the demographic that normally buys Jaguars , or should I say Raguars ?

[@GaryTaylor-gp2qc]

i,ve got an f type v6 s , as a car enthusiast i love the look , sound , and performance of this car, the emblem is just iconic always has been , jag will go bust utter idiots

[@MargaretCasey-i1d]

...and you won't look cool anymore. You should sue them

[@michaelcarney6280]

Got a 2017 XJR I love it but should I feel gay driving it now?

[@GaryTaylor-gp2qc]

@@MargaretCasey-i1d i got the car becaue i love cars , i always have , in fact if anything because i know of people bigotry towards brands and sports cars and they think people buy to show off i feel slightly awkward driving it at times but hey thats life

[@GaryTaylor-gp2qc]

@@michaelcarney6280 of course not you got the jag when the brand was positive

[@beverlyrichards9845]

Well done Talktv….American here!🇺🇸🇺🇸🇺🇸

[@davidgifford8112]

China can afford its own manned space station, India is developing its own manned spaceflight programme. The UK cannot support heating bills for pensioners but it can afford to send aid money to both China and India. Perhaps it’s as it should be, at least both China and India are apparently doing something useful with the money!

[@sirrichardrichard5655]

When I grow up I'll have me a Faguar Gay type

[@colinvincent9101]

Just checked the share price guess what they're tanking.

[@Cycle.every.day.]

Then John Prescott passes away the next day , loved his 2 Jags.

[@tommytippy4448]

what are they selling now?

[@Talboy-p4e]

Imagine doing this to rolls Royce 😂😂😂 What are the ceo Thinking Icon brands For centuries Trash it within days Yours Painter and decorator Suppose I just have to watch the paint dry My new job

[@davidraddings8211]

Can't wait for Land Rover to do the same

[@Democratiser]

Remember Benetton? Now they were an old school diversity marketing pioneer without the political BS. Yet even they are struggling: ‘2023, Benetton reported a net loss of €230 million, a sharp increase from 2022's net loss of €81 million.’

[@pablopicaro7649]

TaTa will destroy old Jaguar, bankrupt it to send it to fire sale, then buy it back with a subsidiary to use dealer network to sell INDIAN made cars.

[@extremelyeccentric7138]

It is the CEO to blame. I agree that is owned by Indian conglomerate TATA, but they don't decide what to show on ads. They don't control the operation ls I guess. They just own the shares

[@colindelamare3180]

Just as well change the logo putting the proper logo on a bloody milk float is an insult to the brand

[@keithdenton8386]

I'm off to buy a new jacket. Guess what brand?

[@benjaminalston8884]

For Roy saying “so much for freedom of speech”, this has got absolutely nothing to do with freedom of speech. Nobody is saying Jaguar aren’t ALLOWED to do this, they’re questioning WHY they’ve done this? If anyone can explain to me how this is an “on brand” marketing campaign, or how it makes sense for Jaguar to go down this route, I’m all ears. If someone can tell me why this advert works and how it’s going to increase sales which is what MARKETING is for, please go ahead

[@stingysod1]

Advert worked a treat everybody's talking about it 😂

[@chrisround941]

The growler. Erm, I would never admit to wanting the current GROWLER. Just too many times around the block, a load of miles on its back, weird colour scheme, and a tatty interior. No no no I’d not want that ha ha. I’ve had a few of them, and all my cars have names, ( quirky English eccentricity ), but never one called Angie. Ha ha

[@horace9341]

Never really been into Jags but historically a brilliant car. I always aspired to a BMW, and finally bought a 2016 X1 2 years ago because my wife had a hip replacement so we needed an automatic and it just so happened that my mate had this on his forecourt. I have to say though, that I almost didn’t after BMW did the rainbow logo on their advertising. However it was second hand being sold by a mate and BMW were not going to profit from it, and it was the right price.

[@petersmith5915]

Radio wave in blackpool used to always have a union jack e type parked outside everyday n we admired it going past every single day lol, imo.

[@Roatanlova68fmp71lliiiak]

Currently trying to calm our parents down from giving their 4 year old Jag away. Not sell it. GIVE it away!

[@ENGLANDmistaT]

I spent £200 quid on a very nice Barbour jacket other week. Now I am even more happy with it !