Jaguar only sold 67k cars worldwide last year, it is dying, and it seems that Jaguar wants to speed up the process.
@paulneville7154Ай бұрын
bs....it was 420.584 up by 21.1% on 2022.
@markhorton8578Ай бұрын
@@paulneville7154 This will end it.
@simonlester5389Ай бұрын
Jag are dieing thank god especially now they are supporting the trans idiots
@keplermission4947Ай бұрын
No, Jaguar is owned by India and needs a new logo.
@FredScuttle456Ай бұрын
Jags used to snarl along the road. These days they mince instead.
@hayleys-c3uАй бұрын
The people who would like that ad, can't afford Jaguars.
@markhorton8578Ай бұрын
Sadly they can, but I doubt they would ever want one, hence the desire to destroy the brand. Perhaps they are working for a compeditor?
@FernandoL75314Ай бұрын
Actually, the target audience of this ad are the very Woke, and very rich, elite and celebrities, such as the actress Emma Watson. The irony, however, is that such Woke people would never buy a brand that has historically been associated with the British, white “Patriarchy”. This advertisement campaign has openly mocked and destroyed Jaguar’s historical market without having any chance of replacing it with a new one. “Peak Woke” was achieved in 2020, when Joe Biden openly declared that the TWO CRITERIA for his VP choice (and, as it turned out, future Democrat Presidential candidate) would be: 1.) A Specific Gender and 2.) A Specific Skin Color. That worship of ‘Woke” crashed and burned on U.S. General Election Night of 2024. The disasters of the last 4 years has made “Woke” as appealing to the majority as yesterday’s fish wrapper. This ad is, politically, 4 years behind the times, and, artistically, 52 years behind the times as is pretends that it has not copy what was, once upon a time, shocking, when David Bowie created the character of Ziggy Stardust in 1972.
@michaeld5888Ай бұрын
These are the type of people who will pay a million for a canvas someone currently in fashion has just thrown a few buckets of paint at. I expect they can.
@svencejohanson9051Ай бұрын
Why you say that? 23 year old Woke low-iq DEI tranny imbeciles don't buy Jags? LOL. My buddy sells ROLLS at this high end car joint in Greenwich - and the Jag salesguy is LOSING HIS MIND OVER THIS!!!!! LOL.
@markhorton8578Ай бұрын
@@KalymotxoII Jaguar have low numbers so need a high profit on each car. Low price is death, that is a market they cannot compete in.
@chrispig7748Ай бұрын
Can you imagine Porsche, Ferrari, Mercedes, BMW, etc dumping their badge and heritage? Must be laughing their butts off!
@siypicАй бұрын
Exactly.........what idiot signed off on that
@pepe_nacho_5108Ай бұрын
My thoughts exactly
@WoodyVanDieKaapАй бұрын
They are rubbing their hands together waiting in anticipation for all the ex-Jag buyers to drop by to buy a "real" petrol driven car.
@wheels2fun526Ай бұрын
And your point being?
@wheels2fun526Ай бұрын
@@gregorygrimm5540 I’m no where near left. I’ve always voted conservative.
@gingercat6128Ай бұрын
The new Draguar LGBT-Type...
@jonathancollard3710Ай бұрын
👏🏻👏🏻👏🏻👏🏻🤣🤣🤣🤣👍👍
@g.w.7893Ай бұрын
And the special edition Faguar+ Type.
@RS-xx9veАй бұрын
Was going to say "F*guar" but apparently that would be a "hate incident".
@Stephdk-k4xАй бұрын
@@g.w.7893😂😂😂
@Stephdk-k4xАй бұрын
@@RS-xx9vethese comments😂😂😂
@stratpacАй бұрын
This guy makes total sense to me!! I'm a Jaguar driver - White Anglo-Saxon Male - I don't think I'm convinced to buy another one by this woke, DEI, claptrap.
@paulclothier2583Ай бұрын
This is distraction from the Boots advert. They have hedged against Boots.
@williams4434Ай бұрын
when you booked in for your op ?
@julianpetkov8320Ай бұрын
If you are a Jag driver, now is the time to update your tutu, your cape and your cake hat to the new season colours collection.
@jonah9861Ай бұрын
The Spiritual Battle is the real one.
@benjicool2808Ай бұрын
well you guys apparently are not enough to keep jaguar afloat
@RidleyHolmes-sr2twАй бұрын
They never learn. They just never learn.
@PaulB-q3dАй бұрын
This is why we must keep teaching them!
@jim23macАй бұрын
and then after that ... they still don't learn
@MSami-fe6ujАй бұрын
They are getting double the profit from the government. They don't need you. the government is paying them so you become gay
@nudisco300Ай бұрын
It's an extremely good business decision and it will drive the hearing aid/walking stick brigade away from ever going near a Jaguar again.
@nudisco300Ай бұрын
@@PaulB-q3dMate you know F/A about business. Jaguar has a long term problem. When they launch a smaller new car instead of young people buying it, retired old duffers buy it as a run around. I bought a new Jag when I was 30*and sold it after a year because I was sick of seeing people with grey hair driving one. There's a good business decision with the rebranded. You might not like it but you don't understand selling cars.
@Cornz38Ай бұрын
Jaguar has done a Mulvaney... Bye bye Jaguar...Oh, replace the J with an F. Even more apt..
@kw8757Ай бұрын
Mulvaney who?
@williams4434Ай бұрын
@@kw8757 bud lite , Dylan Mulvaney
@kw8757Ай бұрын
@@williams4434 Okay thanks, I'm not in the US 👍
@julianpetkov8320Ай бұрын
It is British so it would be princess of Wales, Keith Middlefoot.
@Cornz38Ай бұрын
@@kw8757 nor am i.
@simonm7133Ай бұрын
The jaguar symbol (that of the animal) is also being dropped. This was its 'branding' from 1936 and it is timeless and iconic. And a bunch of narcissistic, LGBTFUQU activists have destroyed it to show their contempt for history and beauty.
@marzipanmonkeyАй бұрын
Genius move to take a logo that even people who don't know much about cars can tell you what company it is just by the symbol alone and turn it into just another bland "modern" reimagining by simply changing the font and giving it absolutely no character or uniqueness.
@bletheringfoolАй бұрын
It is incredibly bland looking. An eyesore
@jhickman4735Ай бұрын
Lesbian here, I very much doubt lesbians had anything to do with it..
@sg-zd8ebАй бұрын
Satanists in fancy dress.
@RJon-q2yАй бұрын
@jhickman4735 a gay man made this advert. Its on the daily mail
@bobjrdjАй бұрын
How sad that a once great British company has sunk to such depths.
@bletheringfoolАй бұрын
They bring people in who tick a box but know nothing about the job or the brand
@stevenclarke5606Ай бұрын
Jaguar is owned by TATA Motors an Indian company
@bobjrdjАй бұрын
@stevenclarke5606 As I said. It was ONCE a great British company. It was an independent company before British Leyland took it over and merged Jaguar with land Rover. I worked at Jaguar for many years when Ford bought Jaguar from BL. Ford sold it out to Tata group, which is when I left the company.
@Ingrid-sb6myАй бұрын
But now they can win all the drag races!
@stevenclarke5606Ай бұрын
@ good one
@cousinjack2841Ай бұрын
It's such a shame that the death knell of this iconic brand looks like this. Disgraceful.
@HANU8Ай бұрын
I think we need a new classic roadster by a new brand made in the UK, sold globally. Since Brexit happened, maybe some regulations can finally be removed for the internal market and also compete on price.
@owensteele1645Ай бұрын
@@HANU8 At one point we thought MG was going to do it. Still hasn't happened and it won't either.
@davidhall7648Ай бұрын
The harder they push, the harder we reject!!!
@golders99Ай бұрын
Jaguar have lost their minds. How did the Indian owner TATA sign this off?
@indiechana9771Ай бұрын
The TATA owner died on the 9th October! He would have never allowed this!
@julianpetkov8320Ай бұрын
Indian traditional dress is not that far off.
@indiechana9771Ай бұрын
@@julianpetkov8320 it's miles off!
@_.Lumi._Ай бұрын
@@julianpetkov8320 Actually, that would be a great improvement over the clown suits they were wearing....
@iankuah8606Ай бұрын
He's dead Jim! Now rotating in his grave at 10,000rpm!
@markhorton8578Ай бұрын
Like Harley Davidson, Jaguar survived on heritage, nostalgia, and status, this advert destroyed all three. The Teletubbies have interbred with a futuristic Adams family to create a woke horror movie.
@andyracksthecamsАй бұрын
The people doing the scew ups are the people AT THE TOP. They are clueless overpaid individuals.
@Vincent-dc6kuАй бұрын
Imagine signing off on the marketing budget and you get presented with that, sackings are in order.
@leehumby8733Ай бұрын
Tata can wave ta ta to the Jaguar brand
@reality-chequeАй бұрын
R.I.P. Jaguar
@dooscooby-o2vАй бұрын
imagine walking past those weirdos in the street.
@jamesc8076Ай бұрын
Freaks
@joshfiddler2935Ай бұрын
Running.....
@gillianrobinson9744Ай бұрын
🤮🤢 they should have to hold mirrors to see what we have to look at and suffer along with us ! why d these alphabet people think they are so bloofy fascinating and interesting ?? they are fugly and BORING 🥱🥱😴😴😴💩
@tech10k14Ай бұрын
Jaguar: 'Yes! Bud Light! Do that!!'
@jacomaree7311Ай бұрын
😂😂😂
@WoodyVanDieKaapАй бұрын
Bud Light with wheels on it.
@TheKarsinoАй бұрын
While the company that owns Bud Light have posted record profits for the last 3 years.
@jjen5045Ай бұрын
The message I take is I don't need to buy a Jaguar I can just have my Dacia Duster identify as one.
@SF-ru3lpАй бұрын
LOL! 😅 G Ire
@ColinMill1Ай бұрын
Your Duster would have my sympathy if it went on strike until you stopped mis-branding it😀
@Ingrid-sb6myАй бұрын
Well my Corolla self-identifies as a Beemer.
@ColinMill1Ай бұрын
@Ingrid-sb6my So the indicators have stopped working have they?😀
@SF-ru3lpАй бұрын
@@Ingrid-sb6my LOL!
@dougrose2452Ай бұрын
I have been a Jag man since I was a kid and it took me forty years to get one. I love the cars - but not this clap-trap.
@Superbison-t1dАй бұрын
I have a 2005 JAG SuperV8 originally the car sold for 100,000.00 USD I’ve owned it for 15 years. very few issues and the repairs I did myself. I recently put it up for sale because I only drive it once a month . I was asking 24,000.00 now I’ll be lucky to get 24.00 . They not only screwed all the JAG owners but 44,000 employees will be losing their jobs not to mention all the other companies that make parts for JAGUAR. WOKE ASSHOLES.
@alandavies3727Ай бұрын
These companies are just going mad. I don’t understand what they’re trying to achieve. They’re making their product look very cheap.
@hayleys-c3uАй бұрын
Putting social engineering above profit is communism.
@benjicool2808Ай бұрын
well tbf they are going bankrupt with the old britannia look - we don't even know what car they will have
@stevepitts7998Ай бұрын
Bemused Jag owner here: It's ironic that a perfumier like Paco Rabanne uses two E-type Jags in its 1 Million perfume adverts, yet Jag has shunned its historic racing and iconic design heritage in favour of .... well I'm not quite sure what it is that its now in favour of.
@Ingrid-sb6myАй бұрын
How does it feel driving around in a drag-ster?
@stevepitts7998Ай бұрын
@@Ingrid-sb6my Feels great, but then I'm not one to be swayed by either shite advertising or the mass hysteria that follows it.
@hoomanniliАй бұрын
Just like Gilette. I haven't been buying any of their products since they got political and joined the woke trend.
@sparkyinsertnamehere6673Ай бұрын
A group of people, presumably highly paid, sat round a table and okayed this abomination. It feels like the ruling class have gone frigging mental!
@siypicАй бұрын
These people are used to dealing with 3% of the population
@davidkennedy8929Ай бұрын
@@siypicmore like.003% of the population.
@rhythmdroidАй бұрын
Connor puts into words what most of us know, but can't express. He's SPOT ON.
@terrytheoldgoatАй бұрын
Stopping production and changing to all electric will kill the brand without all this nonsense. Perhaps they haven't noticed yet but EVs are lurking around on garage lots for months. People are abandoning their manufacturer of choice for their new ICE car because they have already hit their allocation of tax free ICE cars and cannot supply any more until they have sold more EVs. People don't want EVs. There is no infrastructure to support them. On a busy day you might have to queue at the pump for a few minutes. At public chargers that can be hours. Massive numbers of urban houses cannot have home chargers. There is no joined up thinking going on in the Net Zero cult. Ideology beats all, you WILL drive an EV or use public transport! Millibrain has decided.
@wendycarter5718Ай бұрын
Er! How do we make electricity ??????
@CharlieTheCaneCorsoАй бұрын
Jaguar are getting into America's favorite motor sport Drag racing
@Ingrid-sb6myАй бұрын
The big trunk for taking back end loads.
@c4279Ай бұрын
So I just learned something. I assumed that woke graduates could only find employment in teaching, social work, and journalism. I can now add 'advertising'.
@nikkip3385Ай бұрын
Obviously made for advertising with their proper Degrees in Drama. 😂😂
@jazzhands7771Ай бұрын
They have a degree in wankery
@Someone-nu9bdАй бұрын
You dont need a degree to produce this level of crap. I think a 5 year old could have genuinely made a better ad.
@AbigailGerlach-zt1shАй бұрын
If I were trying to decide on a car based on the advertising, Jaguar will now be the very last car I would choose. Keep your social engineering for a product that actually applies. This ad is not going to influence me positively. Silly people.
@coco_robsАй бұрын
I wouldn't even choose it last. At that point I'd walk.
@geed8499Ай бұрын
Not that I have the money but Maserati are using Beckham as their ad front man. Won't be ordering my MC20 Cielo till they drop him.
@tonybrook7768Ай бұрын
It's good to know that there's someone else out there who can recognise social engineering going on. Much of it is designed by psychologists to slip into our subconscious until we accept it as the norm. Please continue being a freethinker and keep the BS filter on.
@briancummings535Ай бұрын
Best advert ever for buying any other brand.
@keegan773Ай бұрын
That Ratner moment.
@railwaychristina3192Ай бұрын
I've boycotted Boots.
@Prodrive1Ай бұрын
Me too.
@steveashby5342Ай бұрын
Boycotted Jags too, and told them.
@johndavies5985Ай бұрын
They are too expensive anyway.
@Prodrive1Ай бұрын
@@johndavies5985 So true. I went to buy a product there 1 year back and they jacked up the price by 30% from only 3 months previous. I made a complaint and never spent a penny in Boots since. Rip off.
@emeralddreams8440Ай бұрын
Me too!!
@stevenesbitt3528Ай бұрын
Pretty sure I know what happened, hire new agency, convince board that their customer base isn’t the customer base they want (too old and white), rebrand, lose existing customers, fail to win over new audience ( as it didn’t exist), rapidly course correct. It’s the bud light playbook
@benjicool2808Ай бұрын
yep because it's true that jaguar was so prosperous that they basically didn't make a new model for about 10 years
@sourdoughedАй бұрын
This one was done in house like many of the worst rebrands of the last few decade.
@cnurseryАй бұрын
As of a minute or so ago Jaguar's official clip of the ad on this platform had 464,317 views, 11,502 comments and NO Likes. None, Zilch, Zero.
@Coasterdude02149Ай бұрын
I gave it a thumbs down when I got the email from Jag pointing me to it. I don't think I ever hit the thumbs down button so fast
@FatNorthernBigotАй бұрын
"Buy Jaguar, because you're weird and fruity." I see no problem with this 😅
@markhorton8578Ай бұрын
Your right, seems like a Rowntrees Fruit Pastles advert re-hashed.
@jazzhands7771Ай бұрын
You're*@@markhorton8578
@FatNorthernBigotАй бұрын
@@markhorton8578 "You can't help but chew!" 😅
@nodrinkingproblemhere9095Ай бұрын
@@FatNorthernBigot and eat snickers upside down so you can feel the veiny texture on your tongue
@rhythmdroidАй бұрын
Its tasteless, unoriginal, and too politically divisive -- and then it calls us "bad people" for noticing.
@williamgeorgefraserАй бұрын
John Prescott probably saw the ad and decided it was time to go.
@danstewart2770Ай бұрын
I truly feel sorry for all the hardworking, decent people at Jaguar who dedicate themselves every day to building great cars and striving to make the company successful (and not go out of business)-only to see an ad like this.
@evelynvanzale4757Ай бұрын
Someone said the white guy with the paint brush when the 'delete ordinary' caption comes up, looks like a serial killer and I'm inclined to agree! This is, without a doubt, the creepiest ad I've ever seen and it's extraordinary that Jaguar's leadership hasn't figured out yet that the woke wagon is fast leaving town!!
@Jay-u1c5fАй бұрын
Imagine being a competent ceo and your marketing team brought you this.🤣🤣
@mikefly562Ай бұрын
They would all be fired with no unemployment benefits.
@richardmason4252Ай бұрын
Imagine being the CEO who supported this marketing team's ideas.
@AndyFOXONАй бұрын
You just need to look at their web site to see that 'cars' are the last thing on their minds.
@HunkyMan777Ай бұрын
As a man who has owned 2 Jaguars they are a classic car that oozes class, sophistication and elegance. The typical Jaguar owner is nothing like they are portraying
@RenThrayskАй бұрын
Jaguar was probably going broke, and hence they commissioned an ad. Gillette did the same thing, declining sales for 11 successive quarters.
@d.marques4700Ай бұрын
"Go WOKE, Go BROKE!" R.I.P. dear Jaguar!...
@siypicАй бұрын
Its more about corporate DEI than actually selling cars.......... they dont care about the product not to mention producing only EVs in a shrinking market............. so very very sad.
@hmmmmm64Ай бұрын
Connor totally nailed it
@vincedangelo3676Ай бұрын
Do your research....99.9% of all potential customers are normal people.... Not cartoons
@stephencampbell311Ай бұрын
Brilliant campaign for BMW, Audi, Aston Martin..
@SF-ru3lpАй бұрын
Brilliant! G Ire
@AdamG.GoNavy.FlyNavyАй бұрын
This ad is so bad. I know won’t even get in a Jag if it was a free ride from the airport at midnight. Who picked and dressed these very strange and divisive people? Are they making a new car for Cirque du Soleil?
@PaulRoneClarkeАй бұрын
Rule 1. Know your audience Rule 2. Let your audience see themselves reflected in the ad . So as long as Jaguars intended market are the cast of Zoolander… This is a great ad.
@studio12archive60Ай бұрын
The most colourful suicide ad in corporate history
@rogerhudson9732Ай бұрын
Advert ?? They have no new cars to sell. Their EV pivot has killed the company.
@siypicАй бұрын
in 2-3yrs max
@alanjones6359Ай бұрын
Felt sick when i saw this same feeling i get when that drag race thing comes on feel like kicking the tv
@christopherharmon2433Ай бұрын
We're not going to make it, are we?
@DeneMonkeyАй бұрын
If snowflakes keep on getting triggered
@Kr0nicDragonАй бұрын
Been like that for about over a decade now so no, sadly humanity is a lost cause now.
@jonah9861Ай бұрын
Stop being an adolescent and Return to Christ.
@andyb2282Ай бұрын
Like the line from Terminator 2 .... Anyway, I actually laughed out loud. Excellent!
@paulclothier2583Ай бұрын
They are short- selling Boots.
@RodFleming-WorldАй бұрын
They haven't realised yet that Wokism is dead. It was given the Last Rites on November 5. The grown-ups are back, no more romper-room.
@colintx800Ай бұрын
It makes me sick that our kids have to see all this W0KE crap!!! It's perverted. The guy with the paint brush looks like he touches things he shouldn't.....
@Broatch6Ай бұрын
Agreed . Why do they all look like weird sexual perverts ???
@garyquinlan4075Ай бұрын
Aston Martin, Bentley, McLaren and Morgan are fully supportive of this Draguar ad as it will increase their customer numbers!
@Carrera-gp9odАй бұрын
They’ve parked the jag in the rear garage That’s for sure.
@siypicАй бұрын
ooh! matron
@pheeqzieАй бұрын
THIS SOCIAL ENGINEERING HAS GOT TO STOP!!!
@icreateworldsАй бұрын
Uk just became the best, the most fun, and most scary reality show on planet earth. 🤣🤪🤪🤪
@johnhogan6563Ай бұрын
It’s become a crap hole
@siypicАй бұрын
We have to f**** live it
@megmucklebones7538Ай бұрын
he nailed it - this is pure narcissism.
@ICEFREEDOMАй бұрын
The Jaguar brand died the moment it announced that in 2025 they were going 100% Electric. Like Ferrari, as Enzo once said " You buy the engine and we throw the car in for free" Such is the case with major Marques. All vehicle Manufacturers in Europe should get together and bring down those in power with their ridiculous Net Zero Mandates. Mandates that will have Zero impact on Global Emissions. If the UK sunk into the ocean without a trace it would have no effect on global warming with China, India and now the USA having the biggest output. The likes of Miliband should be locked away for the safety of the UK economy & its citizens.
@richlee509Ай бұрын
Totally agree. Eco Facism
@effortless-oneАй бұрын
Interestingly the symbolism in the ad implies taking a sledgehammer to the brand and graffiti painting to destroy what was there.
@drbloomer6380Ай бұрын
Will be interesting to see what happens to all the old boys Jags at the Golf Club. I have a feeling that long term upper class owners will walk away from the brand after this! Not all 30 somethings are going to afford a Jag when they can’t buy a house! A massive oversight!
@Peo_SahlinАй бұрын
They turn their backs on their existing customers, to try to reach a very small minority of woke alphabet people. Well done, marketing team. You turned a jaguar into a kitten.
@pablocespedes5880Ай бұрын
The new owners are going to kill what is left on Jaguar... Jaguar is a brand with enormous pedigree in racing, in classics, in performance... a Jaguar is sexy and powerful machine, it´s design suggests mucular and masculine. Jaguar is defenitely not ¨strange¨ or ¨weird¨ or ¨cute¨, Jaguar is actually very tangible on high performance, capable of high speed and personal luxury!
@Ingrid-sb6myАй бұрын
They can still race....drag race.
@Checker63Ай бұрын
Well done Connor. You nailed it 👍🏻
@artistrealityАй бұрын
The reason you end up with these sort of ads and even really poor TV shows, movies and video games etc etc, is all down to DEI diversity, equality and inclusion employment practices. Look at parliament, both the Tories and Labour practice this when picking mps. The Green party has a leader who wouldn't be even trusted making the cups of tea on a building site. In fact I wouldn't trust Starmer, Badenoch, Davey and co to be charge of anything that has any level of responsibility whatsoever. That's why Britain is a dump. I'd trust Farage to make a brew on site, he'd do it with a cigarette in his mouth, pint of beer in one hand and then think up a scheme to make a profit from it.
@doriangray6985Ай бұрын
Vote reform 🎉
@terrytheoldgoatАй бұрын
Please keep up to date. The E now stands for Equity. This is sort of anti meritocracy. Hence this kind of nonsense. Reform seem to be the only ones who can see through all this BS.
@doriangray6985Ай бұрын
@terrytheoldgoat well said?
@swifty64Ай бұрын
Connor nailing it as usual.
@zm321Ай бұрын
It's obvious what its got to do with cars!! The 'people' in the advert are used as crash test dummies when they're not on adverts 😆
@KarlSmith1Ай бұрын
That would explain the brain damage.
@well-blazeredman6187Ай бұрын
I've cancelled an MOT at my Jaguar dealer. It's all I can do immediately. And I've sought solace, on KZbin, in an excellent ad for the XF. I love my XE!
@francinehorner2792Ай бұрын
Well said that man! 👏
@watchalot919Ай бұрын
If I had of been considering buying one, I wouldn't now
@adrianduffen600Ай бұрын
Jaguar is supposed to be moving upmarket. Does this advert shout upmarket customer?
@lorrainemclay3343Ай бұрын
'Copy nothing' - except the hair from the guy in the IT Crowd and the blond guy in a dress with a sledgehammer being a rip off of a character from the '1984' advertisement. 🤦♀️ Endeavour Morse is spinning in his grave. 🤯🤦♀️🤦♀️🤦♀️🤦♀️
@danielshinerock1526Ай бұрын
The market share for Jag is currently 0.75%. Soon to be 0%.
@nigelnigel.Ай бұрын
Shame! I was thinking about buying a jaguar.
@DeneMonkeyАй бұрын
Wow you get influence easy by adverts lol
@Kr0nicDragonАй бұрын
@@DeneMonkey sadly most humans do, shiny expensive things make people feel superior to others, that’s why brands like jag, bmw and benz exist.
@robertturner1507Ай бұрын
@@DeneMonkeyNot you again! Give it a rest.
@jmatt4lifeАй бұрын
Just visited the website. It is a disaster. I agree that the company purposely set itself up to fail. With just over 63K global units sold in 2023, it may need to close up shop, declare bankruptcy or something to that effect. I would have chosen to exit in a gracious manner which recapped its history, steeped in tradition and elegance. Bon voyage, Jaguar!!!
@duncannel819Ай бұрын
I was going to buy a Jag EV this month but they cearly dont need my business so its the Volvo for me. beautiful car and not a rainbow in sight!
@paulneville7154Ай бұрын
thats patriotic of you.
@kevinharris2805Ай бұрын
Volvo are vile. Quality issues everywhete
@nl4064Ай бұрын
no babes, no great car, no driver, no hope, sell your stocks now
@Korvintage64Ай бұрын
So much for DEI given there's not one white heterosexual male or female in the Ad. Is that the equality & inclusivity I keep hearing about?
@Ingrid-sb6myАй бұрын
Yup
@paulmcgee1867Ай бұрын
Now they are blaming the customers for Jaguar's own stupidity
@robertwoodward3085Ай бұрын
Have they learnt nothing from the Budweiser fiasco ?
@Ps119Ай бұрын
Thanks to this ad there is no chance I will by a new or second hand jag
@Someone-nu9bdАй бұрын
I really hope this is just the biggest prank ever pulled off. That WOULD help their sales.
@Coasterdude02149Ай бұрын
Sadly, even if this were a joke, I think the damage has already been done. They're done for
@CuzzazbuzzАй бұрын
I ‘was’ looking at a relatively new F-Type V8 P450 but I genuinely couldn’t be seen in one now thanks to this. Looks like an older Bentley is on the cards.
@adrianbennett3761Ай бұрын
It’s terrible but KZbin has been full of videos about it today. Even Elon Musk responded to it. Definitely puts me off the brand
@AssenayoАй бұрын
From 0 to $0 in 30 seconds
@marisaberi-in4ebАй бұрын
Haven't they learnt from the Boots advert?
@Robert-n7vАй бұрын
All I’m getting from this advertisement is: You can be a teletubbie.
@tomowen1951Ай бұрын
A Question to Jaguar. Does this mean you will only sell to gay people? I'm just asking, as I'm baffled by your advert.
@siypicАй бұрын
seems the idea...
@000TQ000Ай бұрын
Imagine you got your jag last month and you love it, then this ad comes out 😫
@denisegrove6457Ай бұрын
A cry of desperation.
@TheRunningWhaleАй бұрын
What exactly does bathroom confusion have to do with making a decision on a car purchase?
@heistallmighty9451Ай бұрын
DRAGUAR
@islaadele1212Ай бұрын
I bought my first jaguar because it was BEAUTIFUL. Why would marketing ugly to me make me want to buy another one?!
@lesgamester7356Ай бұрын
Faguar, Graguar, at least everyone is talking about them. Do they sell rainbow blouses or is that the new upholstery?
@johnhogan6563Ай бұрын
Draguar
@raulfernandezgАй бұрын
it reminded me of Zoolander... it really looks like a joke...