“Go Woke, Go Broke!” Jaguar Rebrand Slammed As ‘Disaster’

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TalkTV

TalkTV

Күн бұрын

Пікірлер: 936
@2528drevas
@2528drevas Ай бұрын
Jaguar only sold 67k cars worldwide last year, it is dying, and it seems that Jaguar wants to speed up the process.
@paulneville7154
@paulneville7154 Ай бұрын
bs....it was 420.584 up by 21.1% on 2022.
@markhorton8578
@markhorton8578 Ай бұрын
@@paulneville7154 This will end it.
@simonlester5389
@simonlester5389 Ай бұрын
Jag are dieing thank god especially now they are supporting the trans idiots
@keplermission4947
@keplermission4947 Ай бұрын
No, Jaguar is owned by India and needs a new logo.
@FredScuttle456
@FredScuttle456 Ай бұрын
Jags used to snarl along the road. These days they mince instead.
@hayleys-c3u
@hayleys-c3u Ай бұрын
The people who would like that ad, can't afford Jaguars.
@markhorton8578
@markhorton8578 Ай бұрын
Sadly they can, but I doubt they would ever want one, hence the desire to destroy the brand. Perhaps they are working for a compeditor?
@FernandoL75314
@FernandoL75314 Ай бұрын
Actually, the target audience of this ad are the very Woke, and very rich, elite and celebrities, such as the actress Emma Watson. The irony, however, is that such Woke people would never buy a brand that has historically been associated with the British, white “Patriarchy”. This advertisement campaign has openly mocked and destroyed Jaguar’s historical market without having any chance of replacing it with a new one. “Peak Woke” was achieved in 2020, when Joe Biden openly declared that the TWO CRITERIA for his VP choice (and, as it turned out, future Democrat Presidential candidate) would be: 1.) A Specific Gender and 2.) A Specific Skin Color. That worship of ‘Woke” crashed and burned on U.S. General Election Night of 2024. The disasters of the last 4 years has made “Woke” as appealing to the majority as yesterday’s fish wrapper. This ad is, politically, 4 years behind the times, and, artistically, 52 years behind the times as is pretends that it has not copy what was, once upon a time, shocking, when David Bowie created the character of Ziggy Stardust in 1972.
@michaeld5888
@michaeld5888 Ай бұрын
These are the type of people who will pay a million for a canvas someone currently in fashion has just thrown a few buckets of paint at. I expect they can.
@svencejohanson9051
@svencejohanson9051 Ай бұрын
Why you say that? 23 year old Woke low-iq DEI tranny imbeciles don't buy Jags? LOL. My buddy sells ROLLS at this high end car joint in Greenwich - and the Jag salesguy is LOSING HIS MIND OVER THIS!!!!! LOL.
@markhorton8578
@markhorton8578 Ай бұрын
@@KalymotxoII Jaguar have low numbers so need a high profit on each car. Low price is death, that is a market they cannot compete in.
@chrispig7748
@chrispig7748 Ай бұрын
Can you imagine Porsche, Ferrari, Mercedes, BMW, etc dumping their badge and heritage? Must be laughing their butts off!
@siypic
@siypic Ай бұрын
Exactly.........what idiot signed off on that
@pepe_nacho_5108
@pepe_nacho_5108 Ай бұрын
My thoughts exactly
@WoodyVanDieKaap
@WoodyVanDieKaap Ай бұрын
They are rubbing their hands together waiting in anticipation for all the ex-Jag buyers to drop by to buy a "real" petrol driven car.
@wheels2fun526
@wheels2fun526 Ай бұрын
And your point being?
@wheels2fun526
@wheels2fun526 Ай бұрын
@@gregorygrimm5540 I’m no where near left. I’ve always voted conservative.
@gingercat6128
@gingercat6128 Ай бұрын
The new Draguar LGBT-Type...
@jonathancollard3710
@jonathancollard3710 Ай бұрын
👏🏻👏🏻👏🏻👏🏻🤣🤣🤣🤣👍👍
@g.w.7893
@g.w.7893 Ай бұрын
And the special edition Faguar+ Type.
@RS-xx9ve
@RS-xx9ve Ай бұрын
Was going to say "F*guar" but apparently that would be a "hate incident".
@Stephdk-k4x
@Stephdk-k4x Ай бұрын
​@@g.w.7893😂😂😂
@Stephdk-k4x
@Stephdk-k4x Ай бұрын
​​@@RS-xx9vethese comments😂😂😂
@stratpac
@stratpac Ай бұрын
This guy makes total sense to me!! I'm a Jaguar driver - White Anglo-Saxon Male - I don't think I'm convinced to buy another one by this woke, DEI, claptrap.
@paulclothier2583
@paulclothier2583 Ай бұрын
This is distraction from the Boots advert. They have hedged against Boots.
@williams4434
@williams4434 Ай бұрын
when you booked in for your op ?
@julianpetkov8320
@julianpetkov8320 Ай бұрын
If you are a Jag driver, now is the time to update your tutu, your cape and your cake hat to the new season colours collection.
@jonah9861
@jonah9861 Ай бұрын
The Spiritual Battle is the real one.
@benjicool2808
@benjicool2808 Ай бұрын
well you guys apparently are not enough to keep jaguar afloat
@RidleyHolmes-sr2tw
@RidleyHolmes-sr2tw Ай бұрын
They never learn. They just never learn.
@PaulB-q3d
@PaulB-q3d Ай бұрын
This is why we must keep teaching them!
@jim23mac
@jim23mac Ай бұрын
and then after that ... they still don't learn
@MSami-fe6uj
@MSami-fe6uj Ай бұрын
They are getting double the profit from the government. They don't need you. the government is paying them so you become gay
@nudisco300
@nudisco300 Ай бұрын
It's an extremely good business decision and it will drive the hearing aid/walking stick brigade away from ever going near a Jaguar again.
@nudisco300
@nudisco300 Ай бұрын
​@@PaulB-q3dMate you know F/A about business. Jaguar has a long term problem. When they launch a smaller new car instead of young people buying it, retired old duffers buy it as a run around. I bought a new Jag when I was 30*and sold it after a year because I was sick of seeing people with grey hair driving one. There's a good business decision with the rebranded. You might not like it but you don't understand selling cars.
@Cornz38
@Cornz38 Ай бұрын
Jaguar has done a Mulvaney... Bye bye Jaguar...Oh, replace the J with an F. Even more apt..
@kw8757
@kw8757 Ай бұрын
Mulvaney who?
@williams4434
@williams4434 Ай бұрын
@@kw8757 bud lite , Dylan Mulvaney
@kw8757
@kw8757 Ай бұрын
@@williams4434 Okay thanks, I'm not in the US 👍
@julianpetkov8320
@julianpetkov8320 Ай бұрын
It is British so it would be princess of Wales, Keith Middlefoot.
@Cornz38
@Cornz38 Ай бұрын
@@kw8757 nor am i.
@simonm7133
@simonm7133 Ай бұрын
The jaguar symbol (that of the animal) is also being dropped. This was its 'branding' from 1936 and it is timeless and iconic. And a bunch of narcissistic, LGBTFUQU activists have destroyed it to show their contempt for history and beauty.
@marzipanmonkey
@marzipanmonkey Ай бұрын
Genius move to take a logo that even people who don't know much about cars can tell you what company it is just by the symbol alone and turn it into just another bland "modern" reimagining by simply changing the font and giving it absolutely no character or uniqueness.
@bletheringfool
@bletheringfool Ай бұрын
It is incredibly bland looking. An eyesore
@jhickman4735
@jhickman4735 Ай бұрын
Lesbian here, I very much doubt lesbians had anything to do with it..
@sg-zd8eb
@sg-zd8eb Ай бұрын
Satanists in fancy dress.
@RJon-q2y
@RJon-q2y Ай бұрын
​@jhickman4735 a gay man made this advert. Its on the daily mail
@bobjrdj
@bobjrdj Ай бұрын
How sad that a once great British company has sunk to such depths.
@bletheringfool
@bletheringfool Ай бұрын
They bring people in who tick a box but know nothing about the job or the brand
@stevenclarke5606
@stevenclarke5606 Ай бұрын
Jaguar is owned by TATA Motors an Indian company
@bobjrdj
@bobjrdj Ай бұрын
@stevenclarke5606 As I said. It was ONCE a great British company. It was an independent company before British Leyland took it over and merged Jaguar with land Rover. I worked at Jaguar for many years when Ford bought Jaguar from BL. Ford sold it out to Tata group, which is when I left the company.
@Ingrid-sb6my
@Ingrid-sb6my Ай бұрын
But now they can win all the drag races!
@stevenclarke5606
@stevenclarke5606 Ай бұрын
@ good one
@cousinjack2841
@cousinjack2841 Ай бұрын
It's such a shame that the death knell of this iconic brand looks like this. Disgraceful.
@HANU8
@HANU8 Ай бұрын
I think we need a new classic roadster by a new brand made in the UK, sold globally. Since Brexit happened, maybe some regulations can finally be removed for the internal market and also compete on price.
@owensteele1645
@owensteele1645 Ай бұрын
@@HANU8 At one point we thought MG was going to do it. Still hasn't happened and it won't either.
@davidhall7648
@davidhall7648 Ай бұрын
The harder they push, the harder we reject!!!
@golders99
@golders99 Ай бұрын
Jaguar have lost their minds. How did the Indian owner TATA sign this off?
@indiechana9771
@indiechana9771 Ай бұрын
The TATA owner died on the 9th October! He would have never allowed this!
@julianpetkov8320
@julianpetkov8320 Ай бұрын
Indian traditional dress is not that far off.
@indiechana9771
@indiechana9771 Ай бұрын
@@julianpetkov8320 it's miles off!
@_.Lumi._
@_.Lumi._ Ай бұрын
@@julianpetkov8320 Actually, that would be a great improvement over the clown suits they were wearing....
@iankuah8606
@iankuah8606 Ай бұрын
He's dead Jim! Now rotating in his grave at 10,000rpm!
@markhorton8578
@markhorton8578 Ай бұрын
Like Harley Davidson, Jaguar survived on heritage, nostalgia, and status, this advert destroyed all three. The Teletubbies have interbred with a futuristic Adams family to create a woke horror movie.
@andyracksthecams
@andyracksthecams Ай бұрын
The people doing the scew ups are the people AT THE TOP. They are clueless overpaid individuals.
@Vincent-dc6ku
@Vincent-dc6ku Ай бұрын
Imagine signing off on the marketing budget and you get presented with that, sackings are in order.
@leehumby8733
@leehumby8733 Ай бұрын
Tata can wave ta ta to the Jaguar brand
@reality-cheque
@reality-cheque Ай бұрын
R.I.P. Jaguar
@dooscooby-o2v
@dooscooby-o2v Ай бұрын
imagine walking past those weirdos in the street.
@jamesc8076
@jamesc8076 Ай бұрын
Freaks
@joshfiddler2935
@joshfiddler2935 Ай бұрын
Running.....
@gillianrobinson9744
@gillianrobinson9744 Ай бұрын
🤮🤢 they should have to hold mirrors to see what we have to look at and suffer along with us ! why d these alphabet people think they are so bloofy fascinating and interesting ?? they are fugly and BORING 🥱🥱😴😴😴💩
@tech10k14
@tech10k14 Ай бұрын
Jaguar: 'Yes! Bud Light! Do that!!'
@jacomaree7311
@jacomaree7311 Ай бұрын
😂😂😂
@WoodyVanDieKaap
@WoodyVanDieKaap Ай бұрын
Bud Light with wheels on it.
@TheKarsino
@TheKarsino Ай бұрын
While the company that owns Bud Light have posted record profits for the last 3 years.
@jjen5045
@jjen5045 Ай бұрын
The message I take is I don't need to buy a Jaguar I can just have my Dacia Duster identify as one.
@SF-ru3lp
@SF-ru3lp Ай бұрын
LOL! 😅 G Ire
@ColinMill1
@ColinMill1 Ай бұрын
Your Duster would have my sympathy if it went on strike until you stopped mis-branding it😀
@Ingrid-sb6my
@Ingrid-sb6my Ай бұрын
Well my Corolla self-identifies as a Beemer.
@ColinMill1
@ColinMill1 Ай бұрын
@Ingrid-sb6my So the indicators have stopped working have they?😀
@SF-ru3lp
@SF-ru3lp Ай бұрын
@@Ingrid-sb6my LOL!
@dougrose2452
@dougrose2452 Ай бұрын
I have been a Jag man since I was a kid and it took me forty years to get one. I love the cars - but not this clap-trap.
@Superbison-t1d
@Superbison-t1d Ай бұрын
I have a 2005 JAG SuperV8 originally the car sold for 100,000.00 USD I’ve owned it for 15 years. very few issues and the repairs I did myself. I recently put it up for sale because I only drive it once a month . I was asking 24,000.00 now I’ll be lucky to get 24.00 . They not only screwed all the JAG owners but 44,000 employees will be losing their jobs not to mention all the other companies that make parts for JAGUAR. WOKE ASSHOLES.
@alandavies3727
@alandavies3727 Ай бұрын
These companies are just going mad. I don’t understand what they’re trying to achieve. They’re making their product look very cheap.
@hayleys-c3u
@hayleys-c3u Ай бұрын
Putting social engineering above profit is communism.
@benjicool2808
@benjicool2808 Ай бұрын
well tbf they are going bankrupt with the old britannia look - we don't even know what car they will have
@stevepitts7998
@stevepitts7998 Ай бұрын
Bemused Jag owner here: It's ironic that a perfumier like Paco Rabanne uses two E-type Jags in its 1 Million perfume adverts, yet Jag has shunned its historic racing and iconic design heritage in favour of .... well I'm not quite sure what it is that its now in favour of.
@Ingrid-sb6my
@Ingrid-sb6my Ай бұрын
How does it feel driving around in a drag-ster?
@stevepitts7998
@stevepitts7998 Ай бұрын
@@Ingrid-sb6my Feels great, but then I'm not one to be swayed by either shite advertising or the mass hysteria that follows it.
@hoomannili
@hoomannili Ай бұрын
Just like Gilette. I haven't been buying any of their products since they got political and joined the woke trend.
@sparkyinsertnamehere6673
@sparkyinsertnamehere6673 Ай бұрын
A group of people, presumably highly paid, sat round a table and okayed this abomination. It feels like the ruling class have gone frigging mental!
@siypic
@siypic Ай бұрын
These people are used to dealing with 3% of the population
@davidkennedy8929
@davidkennedy8929 Ай бұрын
@@siypicmore like.003% of the population.
@rhythmdroid
@rhythmdroid Ай бұрын
Connor puts into words what most of us know, but can't express. He's SPOT ON.
@terrytheoldgoat
@terrytheoldgoat Ай бұрын
Stopping production and changing to all electric will kill the brand without all this nonsense. Perhaps they haven't noticed yet but EVs are lurking around on garage lots for months. People are abandoning their manufacturer of choice for their new ICE car because they have already hit their allocation of tax free ICE cars and cannot supply any more until they have sold more EVs. People don't want EVs. There is no infrastructure to support them. On a busy day you might have to queue at the pump for a few minutes. At public chargers that can be hours. Massive numbers of urban houses cannot have home chargers. There is no joined up thinking going on in the Net Zero cult. Ideology beats all, you WILL drive an EV or use public transport! Millibrain has decided.
@wendycarter5718
@wendycarter5718 Ай бұрын
Er! How do we make electricity ??????
@CharlieTheCaneCorso
@CharlieTheCaneCorso Ай бұрын
Jaguar are getting into America's favorite motor sport Drag racing
@Ingrid-sb6my
@Ingrid-sb6my Ай бұрын
The big trunk for taking back end loads.
@c4279
@c4279 Ай бұрын
So I just learned something. I assumed that woke graduates could only find employment in teaching, social work, and journalism. I can now add 'advertising'.
@nikkip3385
@nikkip3385 Ай бұрын
Obviously made for advertising with their proper Degrees in Drama. 😂😂
@jazzhands7771
@jazzhands7771 Ай бұрын
They have a degree in wankery
@Someone-nu9bd
@Someone-nu9bd Ай бұрын
You dont need a degree to produce this level of crap. I think a 5 year old could have genuinely made a better ad.
@AbigailGerlach-zt1sh
@AbigailGerlach-zt1sh Ай бұрын
If I were trying to decide on a car based on the advertising, Jaguar will now be the very last car I would choose. Keep your social engineering for a product that actually applies. This ad is not going to influence me positively. Silly people.
@coco_robs
@coco_robs Ай бұрын
I wouldn't even choose it last. At that point I'd walk.
@geed8499
@geed8499 Ай бұрын
Not that I have the money but Maserati are using Beckham as their ad front man. Won't be ordering my MC20 Cielo till they drop him.
@tonybrook7768
@tonybrook7768 Ай бұрын
It's good to know that there's someone else out there who can recognise social engineering going on. Much of it is designed by psychologists to slip into our subconscious until we accept it as the norm. Please continue being a freethinker and keep the BS filter on.
@briancummings535
@briancummings535 Ай бұрын
Best advert ever for buying any other brand.
@keegan773
@keegan773 Ай бұрын
That Ratner moment.
@railwaychristina3192
@railwaychristina3192 Ай бұрын
I've boycotted Boots.
@Prodrive1
@Prodrive1 Ай бұрын
Me too.
@steveashby5342
@steveashby5342 Ай бұрын
Boycotted Jags too, and told them.
@johndavies5985
@johndavies5985 Ай бұрын
They are too expensive anyway.
@Prodrive1
@Prodrive1 Ай бұрын
@@johndavies5985 So true. I went to buy a product there 1 year back and they jacked up the price by 30% from only 3 months previous. I made a complaint and never spent a penny in Boots since. Rip off.
@emeralddreams8440
@emeralddreams8440 Ай бұрын
Me too!!
@stevenesbitt3528
@stevenesbitt3528 Ай бұрын
Pretty sure I know what happened, hire new agency, convince board that their customer base isn’t the customer base they want (too old and white), rebrand, lose existing customers, fail to win over new audience ( as it didn’t exist), rapidly course correct. It’s the bud light playbook
@benjicool2808
@benjicool2808 Ай бұрын
yep because it's true that jaguar was so prosperous that they basically didn't make a new model for about 10 years
@sourdoughed
@sourdoughed Ай бұрын
This one was done in house like many of the worst rebrands of the last few decade.
@cnursery
@cnursery Ай бұрын
As of a minute or so ago Jaguar's official clip of the ad on this platform had 464,317 views, 11,502 comments and NO Likes. None, Zilch, Zero.
@Coasterdude02149
@Coasterdude02149 Ай бұрын
I gave it a thumbs down when I got the email from Jag pointing me to it. I don't think I ever hit the thumbs down button so fast
@FatNorthernBigot
@FatNorthernBigot Ай бұрын
"Buy Jaguar, because you're weird and fruity." I see no problem with this 😅
@markhorton8578
@markhorton8578 Ай бұрын
Your right, seems like a Rowntrees Fruit Pastles advert re-hashed.
@jazzhands7771
@jazzhands7771 Ай бұрын
You're*​@@markhorton8578
@FatNorthernBigot
@FatNorthernBigot Ай бұрын
@@markhorton8578 "You can't help but chew!" 😅
@nodrinkingproblemhere9095
@nodrinkingproblemhere9095 Ай бұрын
@@FatNorthernBigot and eat snickers upside down so you can feel the veiny texture on your tongue
@rhythmdroid
@rhythmdroid Ай бұрын
Its tasteless, unoriginal, and too politically divisive -- and then it calls us "bad people" for noticing.
@williamgeorgefraser
@williamgeorgefraser Ай бұрын
John Prescott probably saw the ad and decided it was time to go.
@danstewart2770
@danstewart2770 Ай бұрын
I truly feel sorry for all the hardworking, decent people at Jaguar who dedicate themselves every day to building great cars and striving to make the company successful (and not go out of business)-only to see an ad like this.
@evelynvanzale4757
@evelynvanzale4757 Ай бұрын
Someone said the white guy with the paint brush when the 'delete ordinary' caption comes up, looks like a serial killer and I'm inclined to agree! This is, without a doubt, the creepiest ad I've ever seen and it's extraordinary that Jaguar's leadership hasn't figured out yet that the woke wagon is fast leaving town!!
@Jay-u1c5f
@Jay-u1c5f Ай бұрын
Imagine being a competent ceo and your marketing team brought you this.🤣🤣
@mikefly562
@mikefly562 Ай бұрын
They would all be fired with no unemployment benefits.
@richardmason4252
@richardmason4252 Ай бұрын
Imagine being the CEO who supported this marketing team's ideas.
@AndyFOXON
@AndyFOXON Ай бұрын
You just need to look at their web site to see that 'cars' are the last thing on their minds.
@HunkyMan777
@HunkyMan777 Ай бұрын
As a man who has owned 2 Jaguars they are a classic car that oozes class, sophistication and elegance. The typical Jaguar owner is nothing like they are portraying
@RenThraysk
@RenThraysk Ай бұрын
Jaguar was probably going broke, and hence they commissioned an ad. Gillette did the same thing, declining sales for 11 successive quarters.
@d.marques4700
@d.marques4700 Ай бұрын
"Go WOKE, Go BROKE!" R.I.P. dear Jaguar!...
@siypic
@siypic Ай бұрын
Its more about corporate DEI than actually selling cars.......... they dont care about the product not to mention producing only EVs in a shrinking market............. so very very sad.
@hmmmmm64
@hmmmmm64 Ай бұрын
Connor totally nailed it
@vincedangelo3676
@vincedangelo3676 Ай бұрын
Do your research....99.9% of all potential customers are normal people.... Not cartoons
@stephencampbell311
@stephencampbell311 Ай бұрын
Brilliant campaign for BMW, Audi, Aston Martin..
@SF-ru3lp
@SF-ru3lp Ай бұрын
Brilliant! G Ire
@AdamG.GoNavy.FlyNavy
@AdamG.GoNavy.FlyNavy Ай бұрын
This ad is so bad. I know won’t even get in a Jag if it was a free ride from the airport at midnight. Who picked and dressed these very strange and divisive people? Are they making a new car for Cirque du Soleil?
@PaulRoneClarke
@PaulRoneClarke Ай бұрын
Rule 1. Know your audience Rule 2. Let your audience see themselves reflected in the ad . So as long as Jaguars intended market are the cast of Zoolander… This is a great ad.
@studio12archive60
@studio12archive60 Ай бұрын
The most colourful suicide ad in corporate history
@rogerhudson9732
@rogerhudson9732 Ай бұрын
Advert ?? They have no new cars to sell. Their EV pivot has killed the company.
@siypic
@siypic Ай бұрын
in 2-3yrs max
@alanjones6359
@alanjones6359 Ай бұрын
Felt sick when i saw this same feeling i get when that drag race thing comes on feel like kicking the tv
@christopherharmon2433
@christopherharmon2433 Ай бұрын
We're not going to make it, are we?
@DeneMonkey
@DeneMonkey Ай бұрын
If snowflakes keep on getting triggered
@Kr0nicDragon
@Kr0nicDragon Ай бұрын
Been like that for about over a decade now so no, sadly humanity is a lost cause now.
@jonah9861
@jonah9861 Ай бұрын
Stop being an adolescent and Return to Christ.
@andyb2282
@andyb2282 Ай бұрын
Like the line from Terminator 2 .... Anyway, I actually laughed out loud. Excellent!
@paulclothier2583
@paulclothier2583 Ай бұрын
They are short- selling Boots.
@RodFleming-World
@RodFleming-World Ай бұрын
They haven't realised yet that Wokism is dead. It was given the Last Rites on November 5. The grown-ups are back, no more romper-room.
@colintx800
@colintx800 Ай бұрын
It makes me sick that our kids have to see all this W0KE crap!!! It's perverted. The guy with the paint brush looks like he touches things he shouldn't.....
@Broatch6
@Broatch6 Ай бұрын
Agreed . Why do they all look like weird sexual perverts ???
@garyquinlan4075
@garyquinlan4075 Ай бұрын
Aston Martin, Bentley, McLaren and Morgan are fully supportive of this Draguar ad as it will increase their customer numbers!
@Carrera-gp9od
@Carrera-gp9od Ай бұрын
They’ve parked the jag in the rear garage That’s for sure.
@siypic
@siypic Ай бұрын
ooh! matron
@pheeqzie
@pheeqzie Ай бұрын
THIS SOCIAL ENGINEERING HAS GOT TO STOP!!!
@icreateworlds
@icreateworlds Ай бұрын
Uk just became the best, the most fun, and most scary reality show on planet earth. 🤣🤪🤪🤪
@johnhogan6563
@johnhogan6563 Ай бұрын
It’s become a crap hole
@siypic
@siypic Ай бұрын
We have to f**** live it
@megmucklebones7538
@megmucklebones7538 Ай бұрын
he nailed it - this is pure narcissism.
@ICEFREEDOM
@ICEFREEDOM Ай бұрын
The Jaguar brand died the moment it announced that in 2025 they were going 100% Electric. Like Ferrari, as Enzo once said " You buy the engine and we throw the car in for free" Such is the case with major Marques. All vehicle Manufacturers in Europe should get together and bring down those in power with their ridiculous Net Zero Mandates. Mandates that will have Zero impact on Global Emissions. If the UK sunk into the ocean without a trace it would have no effect on global warming with China, India and now the USA having the biggest output. The likes of Miliband should be locked away for the safety of the UK economy & its citizens.
@richlee509
@richlee509 Ай бұрын
Totally agree. Eco Facism
@effortless-one
@effortless-one Ай бұрын
Interestingly the symbolism in the ad implies taking a sledgehammer to the brand and graffiti painting to destroy what was there.
@drbloomer6380
@drbloomer6380 Ай бұрын
Will be interesting to see what happens to all the old boys Jags at the Golf Club. I have a feeling that long term upper class owners will walk away from the brand after this! Not all 30 somethings are going to afford a Jag when they can’t buy a house! A massive oversight!
@Peo_Sahlin
@Peo_Sahlin Ай бұрын
They turn their backs on their existing customers, to try to reach a very small minority of woke alphabet people. Well done, marketing team. You turned a jaguar into a kitten.
@pablocespedes5880
@pablocespedes5880 Ай бұрын
The new owners are going to kill what is left on Jaguar... Jaguar is a brand with enormous pedigree in racing, in classics, in performance... a Jaguar is sexy and powerful machine, it´s design suggests mucular and masculine. Jaguar is defenitely not ¨strange¨ or ¨weird¨ or ¨cute¨, Jaguar is actually very tangible on high performance, capable of high speed and personal luxury!
@Ingrid-sb6my
@Ingrid-sb6my Ай бұрын
They can still race....drag race.
@Checker63
@Checker63 Ай бұрын
Well done Connor. You nailed it 👍🏻
@artistreality
@artistreality Ай бұрын
The reason you end up with these sort of ads and even really poor TV shows, movies and video games etc etc, is all down to DEI diversity, equality and inclusion employment practices. Look at parliament, both the Tories and Labour practice this when picking mps. The Green party has a leader who wouldn't be even trusted making the cups of tea on a building site. In fact I wouldn't trust Starmer, Badenoch, Davey and co to be charge of anything that has any level of responsibility whatsoever. That's why Britain is a dump. I'd trust Farage to make a brew on site, he'd do it with a cigarette in his mouth, pint of beer in one hand and then think up a scheme to make a profit from it.
@doriangray6985
@doriangray6985 Ай бұрын
Vote reform 🎉
@terrytheoldgoat
@terrytheoldgoat Ай бұрын
Please keep up to date. The E now stands for Equity. This is sort of anti meritocracy. Hence this kind of nonsense. Reform seem to be the only ones who can see through all this BS.
@doriangray6985
@doriangray6985 Ай бұрын
@terrytheoldgoat well said?
@swifty64
@swifty64 Ай бұрын
Connor nailing it as usual.
@zm321
@zm321 Ай бұрын
It's obvious what its got to do with cars!! The 'people' in the advert are used as crash test dummies when they're not on adverts 😆
@KarlSmith1
@KarlSmith1 Ай бұрын
That would explain the brain damage.
@well-blazeredman6187
@well-blazeredman6187 Ай бұрын
I've cancelled an MOT at my Jaguar dealer. It's all I can do immediately. And I've sought solace, on KZbin, in an excellent ad for the XF. I love my XE!
@francinehorner2792
@francinehorner2792 Ай бұрын
Well said that man! 👏
@watchalot919
@watchalot919 Ай бұрын
If I had of been considering buying one, I wouldn't now
@adrianduffen600
@adrianduffen600 Ай бұрын
Jaguar is supposed to be moving upmarket. Does this advert shout upmarket customer?
@lorrainemclay3343
@lorrainemclay3343 Ай бұрын
'Copy nothing' - except the hair from the guy in the IT Crowd and the blond guy in a dress with a sledgehammer being a rip off of a character from the '1984' advertisement. 🤦‍♀️ Endeavour Morse is spinning in his grave. 🤯🤦‍♀️🤦‍♀️🤦‍♀️🤦‍♀️
@danielshinerock1526
@danielshinerock1526 Ай бұрын
The market share for Jag is currently 0.75%. Soon to be 0%.
@nigelnigel.
@nigelnigel. Ай бұрын
Shame! I was thinking about buying a jaguar.
@DeneMonkey
@DeneMonkey Ай бұрын
Wow you get influence easy by adverts lol
@Kr0nicDragon
@Kr0nicDragon Ай бұрын
@@DeneMonkey sadly most humans do, shiny expensive things make people feel superior to others, that’s why brands like jag, bmw and benz exist.
@robertturner1507
@robertturner1507 Ай бұрын
​@@DeneMonkeyNot you again! Give it a rest.
@jmatt4life
@jmatt4life Ай бұрын
Just visited the website. It is a disaster. I agree that the company purposely set itself up to fail. With just over 63K global units sold in 2023, it may need to close up shop, declare bankruptcy or something to that effect. I would have chosen to exit in a gracious manner which recapped its history, steeped in tradition and elegance. Bon voyage, Jaguar!!!
@duncannel819
@duncannel819 Ай бұрын
I was going to buy a Jag EV this month but they cearly dont need my business so its the Volvo for me. beautiful car and not a rainbow in sight!
@paulneville7154
@paulneville7154 Ай бұрын
thats patriotic of you.
@kevinharris2805
@kevinharris2805 Ай бұрын
Volvo are vile. Quality issues everywhete
@nl4064
@nl4064 Ай бұрын
no babes, no great car, no driver, no hope, sell your stocks now
@Korvintage64
@Korvintage64 Ай бұрын
So much for DEI given there's not one white heterosexual male or female in the Ad. Is that the equality & inclusivity I keep hearing about?
@Ingrid-sb6my
@Ingrid-sb6my Ай бұрын
Yup
@paulmcgee1867
@paulmcgee1867 Ай бұрын
Now they are blaming the customers for Jaguar's own stupidity
@robertwoodward3085
@robertwoodward3085 Ай бұрын
Have they learnt nothing from the Budweiser fiasco ?
@Ps119
@Ps119 Ай бұрын
Thanks to this ad there is no chance I will by a new or second hand jag
@Someone-nu9bd
@Someone-nu9bd Ай бұрын
I really hope this is just the biggest prank ever pulled off. That WOULD help their sales.
@Coasterdude02149
@Coasterdude02149 Ай бұрын
Sadly, even if this were a joke, I think the damage has already been done. They're done for
@Cuzzazbuzz
@Cuzzazbuzz Ай бұрын
I ‘was’ looking at a relatively new F-Type V8 P450 but I genuinely couldn’t be seen in one now thanks to this. Looks like an older Bentley is on the cards.
@adrianbennett3761
@adrianbennett3761 Ай бұрын
It’s terrible but KZbin has been full of videos about it today. Even Elon Musk responded to it. Definitely puts me off the brand
@Assenayo
@Assenayo Ай бұрын
From 0 to $0 in 30 seconds
@marisaberi-in4eb
@marisaberi-in4eb Ай бұрын
Haven't they learnt from the Boots advert?
@Robert-n7v
@Robert-n7v Ай бұрын
All I’m getting from this advertisement is: You can be a teletubbie.
@tomowen1951
@tomowen1951 Ай бұрын
A Question to Jaguar. Does this mean you will only sell to gay people? I'm just asking, as I'm baffled by your advert.
@siypic
@siypic Ай бұрын
seems the idea...
@000TQ000
@000TQ000 Ай бұрын
Imagine you got your jag last month and you love it, then this ad comes out 😫
@denisegrove6457
@denisegrove6457 Ай бұрын
A cry of desperation.
@TheRunningWhale
@TheRunningWhale Ай бұрын
What exactly does bathroom confusion have to do with making a decision on a car purchase?
@heistallmighty9451
@heistallmighty9451 Ай бұрын
DRAGUAR
@islaadele1212
@islaadele1212 Ай бұрын
I bought my first jaguar because it was BEAUTIFUL. Why would marketing ugly to me make me want to buy another one?!
@lesgamester7356
@lesgamester7356 Ай бұрын
Faguar, Graguar, at least everyone is talking about them. Do they sell rainbow blouses or is that the new upholstery?
@johnhogan6563
@johnhogan6563 Ай бұрын
Draguar
@raulfernandezg
@raulfernandezg Ай бұрын
it reminded me of Zoolander... it really looks like a joke...
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