Ford: Global player or pick up truck company?

[@rotorhead4757]

Considering Henry Ford almost killed the company by refusing to sell anything but the model T for 20 years, I'd say modern Ford is following tradition

[@G-Rated]

They’re not following tradition they just suck.

[@derbender9264]

I tried to use some Ford cars in my Company, but after they stopped the fiesta, C-Max and S-Max, there is nothing left which would be practical or cool compared to other brands, especially price wise.

[@Hurricanemarty]

you guys are so entertaining together! Please have a weekly show, id watch every week

[@MotoManTV]

If we lived in the same state, would absolutely do that!

[@AutoEsoterica]

Thank you so much! Glad you enjoyed the discussion. It was fun! - Craig

[@joemcdonough7509]

@@MotoManTV I love these sit down industry chats George! Your long time experience in the business can be clearly see with your analysis on various brands. Keep up the great work.

[@markcoopers1930]

A new *bespoke* town car would at minimum give the brand an identity, if not prove their capability. So long as the brand has something that isn't built as blatantly "Ford+" then it can have a image for some buyers to latch on to even for the rest of the lineup. Mazda sells many mazda3s and CX-5s to people who like the Miata. BMW sells x5s and x7s to families of guys who wish they had an M3. And I've no doubt there are still people buying Ford cuvs and SUVs because they like the Mustang. Currently Lincoln: are bought by people who want to pay extra for a more upscale designed Ford. That's not a unique identity, and it's why many people forget the brand even exists Only critique with that ideal town car is I don't think it needs to be body on frame anymore. I know people have a weird love for the panther platform and those olden days where everything was on a ladder frame, but unibody chassis have moved so far beyond them in the small car space. I wouldn't place any limit of the type on the engineers developing a quality product, and the body on frame really only resonates with a group of people who wouldn't be buying a luxury sedan in the first place. Edit: That said, I fully agree. GM is in a better position going forward in the next 5 to 10 years. They might have stumbled or had a pivot here and there, but they're actively trying to make moves and in a wide variety of directions and across the brand range. Cadillac alone is making strides ahead in both their interior & exterior design and quality (forcing changes both at Lincoln and the Wagoneer products), performance (whispers "Blackwing"), racing, diversifying their product range, etc. Ford might be more careful but I agree with the idea that they're in danger of being too cautious. Maybe GM is that much of a better financial position to take those risks but either way it means GM is the one who's going to throw enough darts at the board for stuff to stick, And to diversify their development in order to pivot quickly. Ford is trying to be precise with products like the mach e And lightning, But as Tech and regulations develop in different directions if they are too precise in their development then they won't be equipped to be mobile in the market. Ford may just be too sensitive to what their shareholders think on a profit loss basis to make those investments.

[@G-Rated]

I can’t believe people are pretending these companies didn’t have the same opportunities, they did. GM has been bashed for taking a bailout and paying it back early. Ford was praised for “not needing” a bailout (although they did receive financial assistance) so finances shouldn’t be an excuse in 2024. Ford has the finances just not the balls. The funniest part about all of this is the fact *gm’s* CEO is a woman and ford’s CEO is a man who wants to be in *gm’s* position but doesn’t have the guts to do what it takes to get there. Let _that_ sink in.

[@baronvonjo1929]

Large luxury sedans a decling segment though. People who have the kind of money a large sedan demands have the same money to buy a much more practical, luxurious, spacious CUV. The qualities of large sedans such as space, presence, comfort is more tempting in the CUV format to folks. Buying a impractical sedan with a Ford badge on it makes no sense. People with the kind if money a Ford Town Car will ask won't value the Ford or Lincoln brand either.

[@markcoopers1930]

​​​@@baronvonjo1929 *Was declining. Still a sizable segment, and there's already uptick as people are switching to the cheaper sedans and hatchbacks over SUVs. Everything is cyclical, in 10 years minivans might completely replace three row SUVs again. But for the luxury segment price is irrelevant: the flagship of any luxury brand will always be the personal limo on form factor alone. Mercedes recently publicly dedicated itself to the S-class as their continued halo car, the Cadillac celestiq is its first bespoke-built vehicle in almost a century and aimed at RR and Bentley (who's SUVs are a joke compared to their luxury coupes and sedans). Concepts of premium manufacturers from Buick to Genesis to even Chrysler continue to overwhelmingly come out in coupes and sedans, and Even Porsche of all carmakers has flushed out their lineup out with 2 (Panamera and Taycan). Bmw will sell 10 times as many x5s as they do 3 series, it's the M3 that moves units. People buying a GLE are doing so because they imagine themselves in an S-Class. Otherwise they'd save money and just get a Kia or a Toyota. In the luxury space, buyers aren't looking to spend the same money on a smaller CUV. They would take the better form factor of a sedan. And in turn these sedans are more than practical enough: interior space is prioritized and maximized, and they usually have massive trunks comparable in capacity to CUVs. To make it perfectly clear, the Lincoln Continental and Town Car were NEVER meant to be purchased by just anybody: A 1961 Continental with a starting MSRP of $6,000, was the equivalent of $68,000 in today's money. A 2005 Lincoln Town Car starting MSRP was about $45,000, which is about $72,000 in today's money. Luxury sedans are aimed at an upper class buyer, and to do so they need to be quality products that can compete for those buyers. Economy car rules don't apply, which is why Lincoln was so unsuccessful with their later sedans in the 2010s. They were clearly Fords with better inserts and a different body kit. They weren't special, and so the German sedans won out. Cadillac and Lincoln used to be the standards of luxury, not just in America, but the worldwide. People aren't going to change their mind about Lincoln until Lincoln Does something worth changing people's mind.

[@baronvonjo1929]

@@markcoopers1930 See you must be looking at different stories and articles because all I see and hear are confirmations of premium sedans and coupes being discontinued or rumors about their discontinuing. Or ever lowering sales figures. I know Genesis just axed a sedan, the BMW 7 Series, Audi A8 and Lexus LS are in decline. There are other premium sedans whose sales figures are husks of their formerselves as well. Lucid would have been better off investing into a CUV rather than thr Air. As for cycles I believe the CUV has completed destoryed the norm as it has infiltrated every market, every size, every lifestyle, every price point, and just everywhere. It's certainly not going away any time soon. I doubt a minivan craze will happen. You never know, but let's not get fantastical. When I commented, I didn't really mean a Rolls Royce level competitor Lincoln Town Car as mentioned in the video. Because that sounds like the dumbest thing I can imagine. I meant something around 60k - 80k I don't see a market at all for a Lincoln Town Car or large Ford sedan currently. Lincoln and Ford have zero desirability. A new flagship sedan won't do squat. I disagree 100% about luxury buyers not looking into the space offered by CUVs because the sales and investments into CUVs are much higher than sedans. And "massive trunks"? Never seen such a thing. I have never seen a trunk worthwhile. Even large land yachts from the old days had such pathetic storage compared to wagons and SUVs it'd not even a comparison. Many threw the spare tire in just to be even more impractical. I do think to be a successful premium brand you must have a diverse lineup. Something Lincoln lacks. And they have done a better job of separating themselves from Ford products. But I'm still not convinced a large flagship sedan is worth it with all the current data. The S Class is the exception. Not the norm in the space. Most of the competition is in the gutter currently. Last thing, you mention a lot about luxury buyers caring and not caring about certain principles and being different from the mainstream space. But mainstream cars are closer to premium brand pricing more than ever. The lines are blurry. Lincoln, Mercedes, Cadillac, Lexus, BMW etc are all volume sellers and thus must appeal to more lower income individuals that you seemed to brush off a bit. Apologies for the length. It was a bit disorderly because with all respect I frankly just don't understand many of your points or see how they are relevant to today's automotive landscape. It seems clear what information your getting is vastly different than mine.

[@msalvag]

​@@baronvonjo1929the CUV has only infiltrated the North American market (Canada/USA). The sedan and estate (wagon) still reigns king in Europe.

[@Dr_Skot]

This all seems to be the downstream repercussions of Ford pulling out of sedans in North America.

[@baronvonjo1929]

It's not like the Fiesta, Focus, Fusion and Taurus were big sellers or very profitable. Had declines in sales for years. The Focus, Fusion, and Taurus were all husks compared to what they once sold. Nothing but decline was in store. Also they were bad products compared to the competition. The Fiesta and Focus were poorly and cheaply built with major reliability issues. I sat in the Fiesta and it was such a bad car and was just falling apart at only 4 years old. The Fusion just can't compete with the Accord and Camry. I guess I never heard in reliability issues but most Fords have issues. The Taurus was doomed like all expensive slightly larger mainstream sedans like the Impala, Maxima, and Avalon. We aren't missing much. Ford is number one in recalls 3 years running now. Every Ford I personally interacted with from the last 15 years was incredibly poorly built, falling apart, and major mechanical failures. Escapes, the Fiesta, Mustang, and their trucks.

[@junkheadINC]

Navigator, Contential, and Towncar. I answered out loud before you said it. Then Silverado EV looks JUST like a Ridgeline. Almost the same size too. Crazy it weighs 9000lbs!

[@godofdun]

Love how it took 34 minutes to get to the quality issues, should have been job one lol GM definitely in a better position. Easier to make money on Ultium as it's all the same cells/modules for every vehicle. Cadillac actually an asset. Quality issues not bleeding money. JV partners in China can provide good hybrid and range extender tech.

[@theplayernkc]

Where are these $23k 4x4 Mavericks at? I have yet to find one.

[@garyclark6747]

So I take issue with the Mach-E assessment. Not on a track but take any version of that vehicle and drive it hard for more than seven minutes up some California Canyon Road and you’ll find that it is terminally challenged which is not a good look. On that note, FORD as a whole needs to go to 800 V and, put the DNA of the F150 lightning thermal capabilities into the MACH-E if they want those product lines to survive a refresh. Elon even knows 400V is so last decade. 38:18

[@cafn8ed74]

1963. Edit: Jabroni is a very NJ term. Thank an Italian.

[@geraint8989]

Lincoln Town Cars and Ford Crown Victorias were a highlight of childhood holidays in the US (from UK). Now they aren’t even car companies.

[@2006gtobob]

Ford-Lincoln is basically finished, unfortunately. What do they have? The Mustang, a schittload of CUV/SUV debris, and their pick-up trucks. That's it. Fords quality issues have to do with management nickel-and-diming to death.

[@fantomtuba]

When's the next long convo with Nathan over cigars?

[@ArneAsada69]

Yes. Nathan is a California guy now.

[@MotoManTV]

Soon. Very soon.

[@diydrivenGA]

Ford messed up when they started neglecting the small car segment in order to overload the CUV segment. Seems like most of their offerings are in the CUV/SUV/EUV/Pickup space. Also they should have stayed away frim Turbos, kept bigger engines in their larger vehicles and electrify their smaller ones.

[@plopplop6805]

And now they are trying to clean up by throwing around this 4 door Mustang concept... I would add that their dependency on FWD hinders any attempt to create a proper performance variant on most of their vehicles..

[@diydrivenGA]

@@plopplop6805 this should be a focus

[@RoyMcLellan]

At 26:35 he says that people are driving F-150's because they don't want to be seen in a Camry. He's close, but not quite there. I ask you, where did the "Personal Luxury Coupe" segment go? It's totally dead. It used to rule the road, now there are literally none left. Where did they go? Pickups. All the people who used to buy Thunderbirds and Riviera's now buy F-150s and Rams. People who used to buy Eldorados buy Sierra Denalis. Of course, the people who used to buy Chevy trucks still buy them. Their wives may drive Tahoes and Escalades, but the guys drive pickups. The Personal Luxury Coupe has been replaced by the Personal Luxury Pickup

[@baronvonjo1929]

I've seen firsthand how most people are always much much more impressed with body on frame SUVs or trucks compared to hatchbacks and sedans. Even driving and sitting in them feels more substantial. I have a 4Runner, and people are much more enthralled by it than the Camry or Fit I ocne had. Automakers just can't make a sedan as appealing a truck. A Tundra will always be more impressive than a Crown or Camry. Also "cars" are becoming worse in my opinion. Just very cramped impractical products. However these pickups are on the other end getting too large for their own good. I don't need a 4runner really other than just needing a boxy shape and decent ground clearance for roads. I don't really go offroading but a sedan cannot handle curbs, driveways, gravel, and hills. And at the time their weren't any good boxy good looking SUVs other than the 4runner.

[@2006gtobob]

Lexus LC500, my friend. That is an AMAZING car. One coupe. That's about it.

[@captnjim44smith74]

I have driven Ford cars since the early 1980s, and have put 150k to 275k on them. Five midsize and an Escort GT (that’s the 275k) ! The engine was Mazda. Ford owned controlling shares. Now, I admit GM was superior from mid ‘50s to early ‘80s. Mr. Peterson was responsible for improving Ford trucks, and it improved other models.

[@sammyhaidi6807]

Love these segments, you know a lot of engineers and upper level people

[@Just_Chilliing]

Killed their best car in the UK market, blamed falling sales when it was due to lack of innovation compared to Vauxhall in particular - a rubbish MHEV compared to PHEV, Electric and ICE options in the corsa

[@philallen7626]

The Focus is also due to discontinued too. And the sector where they used to reign supreme, vans, the wet belt engines failures have seriously dented their rep there. I can see non-commercial Fords leaving the EU entirely. GM did, a handful of Corvettes a year aside.

[@npaladin2000]

Just went back to this after watching the Stellantis episode recently released. You know, this would make a really nice podcast if you guys decided to offer it up as such.

[@MrChristopherMolloy]

Couldn't agree more about Ford being ballless & broken. There's no way of salvaging the Lincoln brand other than to retire the brand and perhaps reintroduce it somewhere down the road as a electro-weaponized gas-engined executive assault vehicle ✌️

[@drnick40]

My personal opinion is that Ford is positioned better for the near future because of their laser focus on proper trucks and off roader SUV’s. Maverick, Bronco, Ranger, and F150 are and will be sought after and will rule the market. The Mustang is an icon and is the only proper muscle car for sale today. This is the core, but it all is what America wants. EV’s will gradually pickup in sales and popularity. Ford makes the Mach E and the Lightning, which are excellent, and one can imagine what their second generations will offer. GM is still in a period of soul searching and the future is promising for them as well.

[@TalismanPHX]

Lincoln as a brand was starved of R&D money by CEO Jacques Nasser. He went all in on the "premium brand group" of Jaguar, Volvo, and Aston Martin and left Lincoln for dead. The 2001 Continental concept sedan should have been lost green lighted for production, instead of the very mediocre Lincoln LS. Good discussion

[@markcoopers1930]

LS was based on/shared with a Jaguar platform and was later leveraged for the Mustang retro revival.

[@JulezWinnfield]

A Craig Cole sighting after all these years? His high brow snarkiness is truly missed.

[@AutoEsoterica]

Awwwww, thank you so much! I'm working over at EV Pulse now. Like and subscribe as the kids say these days, LOL! - Craig

[@MrChristopherMolloy]

LOVE the F-150 idea! Make it happen!

[@sun131089]

Ford can be so much internationally outside USA and Europe (some parts) it’s just a sweet memory of previous owners who mostly had a good fun solid car I hope it sees a business case to return to markets like India now that China is more or less dead for Ford

[@PrzemyslawSliwinski]

Drum brakes paired with a well-executed regen tech, should last forever in all kinds of P|H|B|EVs. PS Q: Who is better prepared for the future, Ford or GM? A: Toyota. Seriously.

[@AutoEsoterica]

Drum brakes, FTW! Toyota is in a good spot, but I really feel they're resting on their laurels in so many ways. - Craig

[@air-headedaviator1805]

Ford working on quality control and desirability are definitely big pieces to improving their success. Like already we see with the Maverick and Bronco that cars that aren’t necessarily revolutionary garner intrigue. Making cars people want reliable and trustworthy enough to keep or return to is the way Kia/Hyundai boosted their success, all while on average their cars aren’t necessarily the best at anything.

[@G-Rated]

Imagine thinking Kia/Hyundai are reliable and a trustworthy company. 🤡

[@air-headedaviator1805]

@@G-Rated hyundai bad comments are a litmus test for people with worthless opinions

[@dlinares2006]

Great show; I would like to see the same chat with a global perspective not the US.

[@avery4528]

I bought a 2024 Subaru Impreza Sport under MSRP and spent under $27,000 OTD. I intend to drive it into the ground over the next 25 years. I change my own oil, brake pads, brake fluid, etc. The only reason I’d take the vehicle to the dealership is for recalls and inspections. Why would Ford make small passenger cars to attract my business? I’m a horrible customer. Small passenger cars have the lowest ROI. Subaru can get away with it because of the market success of the Impreza and Crosstrek. I just want practical, cheap, safe, and reliable transportation. Ford should continue to make their niche products where they have good margins and good market share.

[@jonperkins8696]

Nothing but pickup trucks.......and suv.....they are oversized and use a lot of fuel.

[@CptRameus]

Ford will win out as they have better leadership. They get what needs to be done. They know what they do well and what they need to do better.

[@M1911jln]

I'm sorry, Motoman, but I disagree with you about Farley. Throughout his time as CEO, Ford's production launches have been horrendous. They've had to hold back tens of thousands of vehicles for rework. And that is after shipping dreck on previous models. And when they do ship those vehicles, the reliability is terrible. Then there is the "Mustang" Mach E. First, it isn't a great electric vehicle. Second, they are cheapening the Mustang brand equity by putting that name on a 4-door crossover. Third, the Mustang design cues simply don't work on a crossover -- the dimensions are all wrong for those design cues. Someone needed to look at the sketches for the Mach E and say "no, we're not doing that." The whole idea of putting the Mustang brand on a crossover is intellectually lazy. Basically, they said "the Mustang is popular so let's slap the Mustang name on this crappy crossover and hope more people will buy it." And in the process they pissed off some of their most loyal customers.

[@MotoManTV]

Appreciate the honest feedback!

[@stickshift6835]

Agreed. Also, try talking to people who actually work at Ford. I know many, and Farley is almost universally hated by them.

[@ArneAsada69]

GM is in the better position short term. They don’t mind slumming it selling vehicles that are under $30k. It’s crazy that the average new vehicle sells for over $40k. People are leveraging too much debt to be in a car they probably don’t actually use to its full potential.

[@bobbyjones2112]

Ford needs to make something for $30,000 in fact every car manufacturer needs to make something for $30,000 tops! And make it with “all” the latest safety features available in their brand! Make it so young people that are in the lower income bracket can afford a brand new vehicle!a!🚗

[@NomenClature-o8s]

Love your videos, but maybe let your guest finish his sentences.

[@G-Rated]

I’ve watched America pat Ford on their backs for the Lightning and tell *gm* they got the Silverado EV wrong and as the light brightens and it’s clearer and clearer that Ford got it wrong by trying to save money and modify an ICE pickup chassis into an EV is not going to work out in the best way. So they’ve spent the money developing the Mach-E and Lightning that aren’t executed as nearly as well as the Chevy Blazer EV or Silverado EV but Ford can’t get that money they spent developing them back. They’re having to start over from the ground up in order to compete. Lincoln does not hold a candle to the brand cache or prestige of Cadillac. Lincoln has even ditched their old vintage luxury interior theme and gone full in on chasing Cadillac’s tech forward and futuristic interior approach, but it also isn’t executed at the same level of what Cadillacs doing. The new 2025 Navigator’s exterior looks like it wants to be the Escalade _IQ_ but it had a cheaper budget. Lincoln and Ford are completely *lost in the sauce* compared to *gm.* They’re all over the place if I’m being honest.

[@loseerich493]

When the CEO of a company (Ford) outright says they have a serious quality problem & it'll take years to fix it, people need to absorb that as fact. I've owned numerous Ford pickups (& other products) all but 1 from brand new & I currently own a Ford chassis cab product from a # of years ago, & I will flat-out say I refuse to consider any Ford product at this time & more than likely quite a few more years from now.

[@CraigMatsuura]

GM is ready to move on EV is a platform, where as Ford is not. switching to plugin hybrids, might be a difficult turn for Ford as GM at least had Volt which would be the better way to move to a EV power train and leverage the investment GM has made on BEV. Ignoring the weight the Sierra EV (also Silverado EV) check all the boxes for customers. Even many gas customers that tow can use a Sierra EV.

[@Jorge_Magallon]

Craig Cole is your best guest since Dave Coleman. Also, I agree with CC that the embracing of their culture (like the a Continental with suicide doors) is what Lincoln has to do to be relevant. It’s similar to what you were saying about ‘being audacious’. Great interview!

[@MotoManTV]

Craig is an incredibly gifted presenter, proper car guy and a good friend.

[@AutoEsoterica]

Thank you so much! You're too kind. Glad you enjoyed the discussion. - Craig

[@MrSchn3ll]

What's the definition of insanity? Bringing out a Mach E and a F150 Lightning, failing miserably and then still thinking that EV's are the future for your brand. I say this as a former Mach E GT owner, that junk pile lasted 4 months in my garage, never will I own an EV or Ford product again.

[@drnick40]

I am sorry that you had such a bad experience with Ford. I am on my 4th F150 and they all have been great and reliable trucks for me. The current is a ‘23 Powerboost Lariat, and I can’t imagine a better and more versatile truck.

[@Aegisx5]

Don't blame EVs for your bad decision to buy a Ford. Get a Tesla, Lucid or Rivian... an actual good EV.

[@theloversDeAyer]

I do agree with craig as far as Lincoln bring him back a full-size luxury. Though I think it should be the Zephyr, it needs have the GT engine from the Nautilus. Or the 2.7 tuned up, to make it a true halo car. Also, why hasn’t Lincoln made a Navigator GT? They’ve had the engine for a few years now. Though I think it should only be offered in the small wheel version with seating for five or four with a very ultra-luxurious backseat..

[@ianlee5008]

Still waiting on the Living With Mustang Review..

[@MotoManTV]

Coming in September!

[@ram64man]

ford have lost there way, ever since the closure of dagnem uk ford have moved away from eu style cars, they seem to think everyone wants an suv or cross over us design, we don't and the new capri its not only not ideal design for EU cars its just plain ugly, the ev angle ford are going on right now needs a major shake down,

[@JimmyShields-z2h]

Gday fellas like both discussions on brands n needs/want with brand plus cars. I just seen Lincoln Navigator 25 model i like split tail gate but interior is bland even though it had interesting features. What missing with Ford is what Caddy offer similar to Bronco is choices extra features able pimp out product. Ford needs hero colour, this colour should be repeated in motorsports like Dayton. Second Ford US needs go to Australia n see why sedan, utes, LTD n Territory work n fail as these all have place in Ford future.

[@G-Rated]

You’re certainly a Ford fanboy when you believe the Maverick has superior seats to even a base Cadillac Lyriq.

[@MotoManTV]

I have been called a lot of things in my life, but 'Ford Fanboy' is not one of them.

[@G-Rated]

@@MotoManTV It is _now,_ people are onto the biased reviewers and badge snobs. Ford is not offering the level of quality that *gm* is. Nothing about a Maverick should even be in the same sentence as Cadillac and you know it.

[@frankdeboer1347]

You guys are nuts.

[@MotoManTV]

We take that as a compliment.

[@plopplop6805]

Lincoln has lost its vision.. They should be putting out cars that directly compete with Cadillac... For example.. Would you rather have a Fusion Sport or a CTS of the same price? No shade to the Fusion Sport but cmon... They were so bent on FWD for the last 40 years that they removed themselves totally from the performance sedan market. No M3 or M4 competitor? No S class competitor? No E class or 5 series competitor?? They are dead on arrival.. Lets see if there is a Lincoln on this new rumored 4 door mustang..

[@LIL-MAN_theOG]

That Town Car idea has me hyped...as an owner of several Lincolns, I wish Ford had the balls to do this. But theyre like Cadillac with not having the nuts to bring back sedans that people care about. Lincoln did a Cadillac with the Continental and made a car that's a WEAK version of the exciting concept car. They took the soul out that ca giving us a basically warmed over Taurus with luxury trim. And the Mustang at its base, is a boring ugly looking anonymous looking car to me....blech. This was an awesome episode.

[@AutoEsoterica]

The world needs a new Town Car, preferably with BOF construction, the size and presence of a Rolls-Royce Phantom, and either art deco or mid-century modern design. Basically, make a modern version of a '63 Continental, one of the most stunning automotive designs of all time. Lincoln, I know you can do it! - Craig

[@elliottmanning4116]

Why is it always seen as a bad thing to get a vehicle that has incentives on it? We always see deals as a good thing in every other aspect of life, but god forbid a car be $4,000 off MSRP and the company itself must be going under because the product isn’t sold at its original price.

[@MotoManTV]

Good question! It is a sign that a business and/or its product is overvalued by the manufacturer. Translated, the market is saying to the OEM that product is not worth what they say it is. So yes, one can score a discount going in but few realize you have to pass on that discount or more on the way out. To the average buyer, you are paying more for an overvalued product. It is cheaper to purchase something that is priced properly like a Toyota as it will cost less in total ownership.

[@paulpellico3797]

OK...had to stop...right after praising Farley. the actual leader who drove this company down this 6 billion loss per year hole...HE get's praised????????????? and this guy cole, he works for an EV publication...so this whole episode was never going to address the horrible path chosen by ford. never. they stayed away from the billions lost and instead praised the guy who did it.

[@xiondFirst]

It's not EVs are bad, it's just so expensive. Nobody wants to pay 50k+ for EVs. They have few more drawbacks still people don't like.

Ford's is better positioned ..why because Ev's are the future and ford is going after the mass market like Tesla and gm only has expensive ev's

Ford.. dump all cvt trans and bring out a full size Bronco ..dump Lincoln brand..BUY BRING OUT A HELO CAR.. Town car bring it back

[@LIL-MAN_theOG]

Bruh, what are you blabbing about? First off it's 'Halo' . Second, how you gonna say 'axe Lincoln', but you want Ford to bring back the damn Town Car WHICH IS A LINCOLN??!!!

[@mikemaslanka3786]

Ford is best positioned for the next 5 years because they are a stick in the mud (with their pickups) and are not innovative. After 5 years, GM is in the better position because of their pro activism towards EV’s and now hybrids. Eventually, EV’s will take over the market. We are just going thru a hiccup now. I hate to agree with MotoMan on this one but Lincoln is kind of dead and I don’t think Ford will save it. For some reason, they don’t feel they want a luxury brand in their stable. Letting Mercury go was an omen that Ford only wants the blue oval and nothing else. Mercury could have been kept like GM kept Buick. A long time ago Lincoln and Cadillac kept each other honest thru competition. That died 25 years ago, Talking about the Continental and Town Car, what about the LSC Mark VIII? A real beaut! Lincoln is no longer aspirational and Ford missed that boat at least 15 years ago. It would now cost Ford many billions of $ to catch up and they won’t! Poor management decisions to kill a storied American nameplate. RIP!

[@MotoManTV]

Glad we could agree, Mike!

[@cwqrpportable]

More cars please and less talking

[@Dr_Skot]

You could just skip the video. Part of automotive journalism is discussing the industry and the players within it.

[@markcoopers1930]

Imagine making a second profile, just to make the same comment twice... Some folks have a lot of time on their hands

[@tingokuman]

Cars guys talk about cars

[@cwqrpportable]

@@markcoopers1930 Or better yet, imagine how comical I find your thin skin comment….

[@cwqrpportable]

@@Dr_Skot You could just skip commenting. Part of a free society is the ability to speak your thoughts provided it causes no harm to others. Wait….did I hurt your feelings?

cybertruck sucks

[@MotoManTV]

kzbin.info/www/bejne/e3axmpd8jqZ0kNE

[@jea1034]

More cars, less talking