My Cold Calling Script for B2B Sales

#ColdCalling #Sales

[@cliffpollard6975]

Machine gun Kelly, I have verified that this script works. Knowing why I’m calling is on everyone’s mind before i even begin talking. Also, asking them a question that they have to answer yes to, works. Thank you! I’m glad I’ve found your channel. I’m low key becoming a fan. I’ve increased sales to my print shop.

[@TrentDressel]

get those sales up!

[@thedigitalcontractor]

its called the Socratic method but its never that easy

[@marketingsolutions7]

socratic method is asking 'why' not neccessarily saying yes. @@thedigitalcontractor

[@Drippin402]

This man called him MGK 😂😂

[@yung-krypush565]

"Machine gun Kelly" (MGK)😆.... His good though, Thanks 4 the Vid' Trent.

[@yessenialoeza5802]

Hey Trent I hope your doing amazing. I just wanted to let you know that for a while i´ve been struggling with making good contact with pros.. and after watching this video literally my first call I made, I got a sale! thank you soooo much this is super effective!

[@TrentDressel]

congratulations!

[@antoinettecarpiojoya665]

I crushed it! And now I am ready to crush my day! ❤💪🏽 Thank you, Sydney!

[@kathyjoseph7625]

You made an excellent point about the mindset, it's empowering and I m excited.. Thank you

[@TrentDressel]

Glad to hear it!

[@JoeBen-w1e]

The more examples, the better...Thanks !

[@kimdressel7821]

Big value especially the last 10 seconds!

[@TrentDressel]

🔒

[@mcdonald7jm]

Trent you need to start a podcast! Or give us some of your favorite podcasts!

[@TrentDressel]

tempting me to get in the ring :)

[@amineamine-zh1xk]

Thanks and may Allah guide you to islam its the only way to have peace in your heart its simply the truth

[@affenbattler]

Dude you really seem to know what your talking about. 💪 Thank you for this video!

[@TrentDressel]

glad you enjoyed!

[@tw1201]

Love the end clip hahaha, golden information here thanks Trent 🙏. Loved the objection techniques would love to hear more on how you answer common objections🕺

[@TrentDressel]

Let’s fire up the dials

[@g_go.p.1563]

Thank you Trent! Trying out this approach today, sending out the emails now.....

[@TrentDressel]

let's go

[@okabhinv8150]

My cold-call intro: Hey Trent, I'm Abhinav from XYZ. Did I catch you at the bad time? He: No No, go ahead. Trent, the reason I'm calling to you is....

[@anthonypojoy]

How effective would you say this line is?

[@sarinsatya6082]

What is the contingency if the answer is yes?

[@georgeskeats6609]

@@sarinsatya6082 hey look, appericate you’re busy i wont be any longer than 30 seconds and if its not relevant to you, you can tell me to get lost! Sound like a deal?

[@margievlogs8398]

Nice nice

[@slybyer12]

Curious on your thoughts about more volume/less research vs. more research and targeted/less volume for SDR/BDR roles. Where do you find the balance?

[@TrentDressel]

Volume over everything. Sales is a numbers game

[@corilawson16]

@@TrentDressel but if you have sent an email before every call. Do you not do research before that email ? Or you just use a copy and paste method. Also if you know who your supposed to speak with that also entails researching the correct person and going threw the channels to get them on the phone ? Starting bdr for a company on Monday I’ve already been an AE but in marketing. I decide to take the pay cut because I believe tech sales will be the most lucrative field with most growth potential

[@TrentDressel]

@@corilawson16 little to no research, make the call and figure out what to say after

[@aveardofficial]

A gazel just needs to be faster than the slowest one and a lion needs also to be faster then the slowest gazel but I get your point. But to survive you could summary this and say: don't be the slowest gazel :D

[@JacobRothenberg]

Well done. I can tell you've studied Grant Cardone's teachings extensively. Cheers!

[@TrentDressel]

I like his stuff

[@freefaller67]

Never ask a client how they're doing on a cold call. That is a waste of their time and your time...A) they know that you don't care how they're doing, and B) you don't care how they're doing. A better approach is...Hi, my name is (your name) and I'm calling with (name of company). I know I just called you out of the blue and your time is valuable so I promise I'll be brief. The reason for my call is....

[@JohnRichard77777]

How are you today may work for B2C Clients not for B2B Clients. The minute you say that to C-suite clients in B2B they will know you are a new sales kid in town...

[@DragonballG.]

This is pretty much my exact opener. Best I’ve used by far.

[@malaysiacooool]

Also depends on the culture. In the US,' how are you?' is the same as 'hi'. While in Germany , you don't say that

[@user-nx5tr4bf1l]

Do you call into enterprise/strategic accounts with this script? - Also, are you able to make a video on how you would call an existing customer in a different BU? (I’m currently selling multiple capabilities that stretch across all BU’s within the enterprise)

[@TrentDressel]

the call script works for all levels

[@mdougf]

Great stuff, thanks man. The one thing I don’t love is: “Is increasing revenue or setting more meetings important to your sales reps?”. The reason I say this is because I think it’s kind of condescending. Like obviously this is important to them. That’s their job. Can we maybe say instead: “As the head of sales at xyz company, I know that generating revenue and setting meetings is important for your reps. I’m calling because my company…(insert how our company helps them increase revenue)”? I understand the value of getting them to start saying yes, but I don’t want to do it in a way that makes them look stupid, like having to answer such an obvious question. By the way, I love the part where you say “it sounds like there is alignment…”. Another part I don’t like is by saying “what is your availability to set up a meeting”. I think that is disrespectful to speak to somebody like that and just assume they want a meeting without asking. Can we do this any other way?

[@TrentDressel]

Important not to be condescending but it's also important to simply things and validate what you are trying to sell is relevant to them

[@mdougf]

@@TrentDressel okay. Thanks Trent.

[@chaabraa1955]

Ive been an account manager for 6 years. Only dealing with existing customers. I started cold calling for the first time last week to generate new customers. And it is tough. I was told no 20 times in a row. I tried to adjust each time. But no one, absolutly no one wants to be sold over the phone. I dont blame them. I say no to all cold callers who call me.

[@Repasado1894]

A question that begins with the word “is” does not qualify as an open question it’s a yes or no answer. Therefore it’s a closed question.

[@TrentDressel]

good point

[@nativenickenglish43]

you're so personable man, keep grinding

[@paullopez2021]

I'm trying this out tomorrow. And yes, I'm doing my own research on 4th of July!

[@olivercross3684]

so much value - thanks MGK!

[@jailorejo2888]

thanks for this, Trent!

[@Jbarth13]

Trent, what are your thoughts on Chris Voss’s dislike for working towards a yes? He has some really interesting points about trying to get them to say no. He’ll say things like “given [previously discussed value prop] it a ridiculously idea that we meet and discuss this further” or something like that. Any thoughts from your position in the field?

[@TrentDressel]

I read his book and think he has great knowledge & perspective, I doubt he has made 40k cold calls so I am sharing what actually works

[@jaybinks871]

Great video. My most frequent objection is hearing "you're gonna have to go through corporate." Do you have any tips to navigate this? Thanks, Trent.

[@TrentDressel]

go direct to your buyer in corporate

[@ccdman4909]

If you run into this, a great way to get to that person is to say “great can you assist with an introduction to that person who makes that decision” or “can you get me connected with the right person” or as Trent has said, you need to find the economic buyer. I recommend reading the new strategic selling book by miller and Heiman. It discuses all of the buying influence that can be within the corporation who is buying and it teaches you great concepts for selling any complicated b2b sales.

[@jonnytheartist]

This is like watching the noobs i teach practice on me. It’s extremely entry level. 😅

[@monterosemusic]

Hi Trent. I'm recently retired but helping a friend part-time for his commercial landscape maintenance company in business development. I've NEVER been in sales or sold ANYTHING. A total rookie. You mentioned you sent emails prior to your calls, do you have an email script you use? Enjoying your videos, very informative and helpful. thanks.

[@BrianNeal]

It's interesting that some sales gurus say "how are you" while others absolutely are 100% against it! I was taught not to use and never really did, but then I get another position years later where in the script, it says how's your day going? I think using that line is disingenuous, and it wastes time of the people who are already aggravated that you called them at all! I would use the line when calling a warm lead. Someone who is already a client and I am calling to resell them or sell them some other things after I know they bought from me in the past. I would not do it the very first time I call someone.

[@TrentDressel]

It’s all about humanizing the interaction so to me it’s most natural

[@Netmamuh]

Hey how's your day going? was on my company's script too. It led to some awkward responses lol. .

[@g_go.p.1563]

Yeah It’s painful

[@anthonypojoy]

What would you personally use instead of the typical “how are you” if you don’t mind answering

[@TrentDressel]

@@anthonypojoy ^^^ agreeed, let's hear it Brian

[@harrygamer7868]

Gonna try it today bro! Thanks!

[@TrentDressel]

let's get it

[@zishanmei9188]

Great video Trent. Thanks for putting this out there! Other than that, I noticed the mic was picking up a lot of movement from your nylon sports jacket. Just wanted to help you out for future recordings!

[@BenjaminStanley-si4nm]

There is a lot of Gazelle's, you can miss some, surive, learn and eventually catch more.

[@HGarach]

Great video!! Very valuable! I will implement everything except the "How are you?" - not a fan of that opening.

[@TrentDressel]

Fair enough

[@moses9894]

one objection i hear from businesses i call is we are all good don't need anything right now

[@OkaforSabinaUkamaka]

wow this is simple. I learnt new thing .thank you

[@mackdine]

thank you so much, I needed this

[@susanjones5905]

Awesome video, thank you!

[@AshDesai-k9z]

Thanks again for tips!

[@wuwuisaac]

how long do you wait between emails and calls?

[@willsheppard2858]

Thank you!

[@abouahmed1031]

Amazing value, waow.

[@gamingguru1807]

Hi Trent - liked the video! Quick question - what if you DON'T have the email to follow up on/use like you mentioned? That is my case 95% of the time - I unfortunately don't have that luxury

[@TrentDressel]

follow up until you get what you want

[@ineedmore_catvideo]

As someone who runs a business and takes calls all day, I can tell you that as soon as someone says how are you? I know they're going to waste my time. This is hot garbage. Also, you don't understand what an open ended question is.

[@laymensgrowing2032]

No, no, no. Don't lead, convince. "Hey Jim, I'm Mike and I can change your life, if I can't, I'll send you gift" Then state how, without leading or lying.

[@TrentDressel]

Good point

[@AlexVangeenRacing]

Unfortunately the bit you have missed is if you’re calling business to business is you don’t get through to the person that you want and getting past the gate keeper is usually the biggest issue

[@bobbykay485]

Im just apying for my first SDR role. Just curious, is this meeting you ask for direct to the AE? Or you're having a second call yourself to expand before getting an AE to talk to them?

[@TrentDressel]

the CTA all depends on what the sales cycle is

[@HVACGurus-dq1lp]

9 times out of 10 they are going to say, I'm busy i will call you back or they will just hang up on you!

[@corazonesoterico]

We already have a service provider we are happy with them

[@TrentDressel]

"I don't expect you to change today" - Let's meet to talk about what you might be missing

[@aighthen4217]

Also how do you structure it if your company lives by one call close?

[@TrentDressel]

Go for the close

[@aighthen4217]

I work for angi leads and I’m brand new into cold calling, my hard objection is the prospect is booked for years and isn’t interested in my lead service.

[@TrentDressel]

Check out softwaresalesguide.com for my cold call guide

[@Yancyik]

Is angi any good? I heard their awful

[@aighthen4217]

terrible stay away@@Yancyik

[@Yancyik]

@@aighthen4217 didn’t go to the interview, you got hired any where else?

[@mrnewton86]

I tried cold calling, but it gave me way too much anxiety, I was just curious as to how b2b selling works. I think I'd be too intimidated to even talk to some swanky high caliber business type whose probably far too important and thinks everyone is wasting their time or some BS.

[@TrentDressel]

It takes time

[@realhxnz]

The key is to not overthink. As Trent said in the video, cold calls is to make a meeting (in: 6:37)

[@sabikvlogs5979]

Thank you so much bro

[@TrentDressel]

Glad you enjoyed

[@ask3257]

correct brother

[@charlowalliset1484]

Can you attach a sample of your script so I can download please?

[@TrentDressel]

I don't have it typed out, couple other cold call vids breaking it down on the channel

[@David-fe8dv]

First two minutes is worth thousands

[@basilisk5620]

Sounds like Jordan Belfort

[@121edits-w2g]

The customer can hang up the call after listening we're energy's consultant what can i do

[@4godandcountry663]

It’s called a tiedown

[@mindofnobility7554]

Thank you!

[@efrasworld7290]

But what happens when you got 50 other people calling

[@TrentDressel]

Call them all

[@parasoldat66]

Asking "How are you" While you've never spoken to the person before is just ridicuoous and feels fake.

[@TrentDressel]

Good point

[@rosaritobeachmexicorosarit687]

I been using how are you and they stay in the phone longer i had more calls that stay in to listen to what i have to say they will tell you how they are doing when they say im doing really bad today we just had a tornado you are not talking to that person or my husband is in the hospital they are not taking to you in sorry but it does let them know you are concerned with their well-being

[@MananJaved]

I have heard not interested more than anything over the phones and emails. Do you recommend giving them a call to continue the conversation since they won't reply when asked why?

[@TrentDressel]

always ask WHY

[@Singsangsung2345]

Why not do the call right then and there instead of setting a future date because they may flake

[@MariadeLourdesAniesSanch-ze7hf]

reason for me back is good man

[@tripshitrajput7889]

What if we don't have their email address?

[@margievlogs8398]

I'm not Interested . Why you keep calling?

[@ido3480]

Thanks Trent. Much love from Israel ❤

[@MariadeLourdesAniesSanch-ze7hf]

every day call.. problem no one

[@rnootebos]

The gazelle only needs to be faster than the slowest gazelle.... and the lion needs to be faster than the slowest gazelle....

[@ReneMcLaren]

How come no captions?

[@Z-Mrinal]

I don't have money how can I handle this objection?

[@TrentDressel]

"We aren't talking about money today, just want an intro meeting"

[@MariadeLourdesAniesSanch-ze7hf]

I like help me only my passport

[@MuhammadNaeem-fs4ng]

Grant cardone content

[@TrentDressel]

we'll get him on

[@Mid-LifeChrisis]

Slowest gazelle*ET

[@TrentDressel]

Hahaha

[@walkerhospitality9692]

The lion needs to be faster than the slowest, not the fastest, gazelle

[@TrentDressel]

Great quote

[@rickc.3552]

Jeremy Miner hates this approach

[@armandoorta]

#880

[@MariadeLourdesAniesSanch-ze7hf]

because no one man