The Best Cold Calling Script That Actually Works

What if I told you I have the ultimate cold call script to overcome any objection and set every meeting.
Well in today's video, Ultimate Cold Call Script: Best Lines For Objection Handling & Meeting Setting, I'm going to share all the cold calling best practices I have learned from making 60,000 outbound cold calls.
Key Topics:
-worst openers and then how to actually nail the first 30 seconds.
-the meta cheat code line to use as your CTA to set every meeting.
-the best lines I use to overcome each & every objection you will face along the way.
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I was doing a cold call role-play with a rep I was training last week. He sells advertising services and I told him to act like I was the director of marketing.
He opened the call with, “is this trent?”, “how are you?”, “do you have 30 seconds?”, I immediately stopped the call to help him rework the open.
Your prospect has a million things going on, the last thing they want is to be interrupted and hear that talk track.
***Prospects need to know who you are, why you are calling them specifically, & what you want.
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There are 3 questions to NEVER start your calls with:
1. Is this XYZ (NAME)? - why would you make the call if you don’t know how you are supposed to be calling?
2. Do you have 30 seconds? - come across as too passive
3. This is a cold call, do you want to hand up?” - so gimmicky
The best way to open the call, no matter what you are selling or who you are calling.
1- Hey XYZ (prospect name), this is Trent from {company}, how are you?
2- The REASON I’m calling you today is XYZ
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Early on when I first started cold calling my manager and I were listening to one of my call recordings, I wasn’t setting too many meetings at the time.
He said everything sounded good but I was never making the ask for the prospects time, so I had no chance of setting the meeting.
The purpose of the call in most cases for B2B is to sell time, not to feature dump or over qualify.
I usually say something like “since this is a priority for your team today, let’s set up a meeting to discuss what’s top of mind for you & allow me to introduce how we can help”
Emphasis on help, you cannot do that without a meeting. You are not there to change what they are doing, you simply want to open the door.
If they are doing something today, using your competitor or in house, that is a good sign because it validates they are willing to spend.
I don’t expect you to consider changing, I just want to introduce to you what’s available so that when you are in a position to reevaluate, you are fully informed.
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You will receive objections in the first 30 seconds of the call, such as XYZ
-don’t go away easy, never seem rushed, can I have 30 seconds so that I can tell you the reason I’m calling.
You will also receive objections after you make your CTA
-no budget, competitor, not a good time
-“I don’t expect you to change, I know you don’t have budget,” I just want the opportunity to share best practices with you and learn more about how we might be able to partner. Can we find time to get introduced?
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In today’s video we covered what not to say opening the call and what to say,
How to make the ask for the meeting
& your objection handling strategy.
If you enjoyed today’s video, hit the like button & subscribe so that you don’t miss out on upcoming videos like this one.
#coldcall #objectionhandling #salestraining
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[@TrentDressel]

Whether you believe you can or you can’t, you’re right

[@MrJzaldivar]

Did you get that from DDPY? Also great video and advise

[@mominaahmad386]

F1

[@mominaahmad386]

😅😊

[@MrSanjacG]

Please time stamp this video thank you

[@treyireland6333]

Getting ready to start my first full time role in less than two weeks. I can’t wait to use these tips. Great content as always Trent.

[@TrentDressel]

you will crush it

[@ResilienceRealms]

Hey man, hope you’re killing it now 😄

[@laurab9518]

this is the best cold call advice channel on KZbin and I hope channel keeps growing subscribers

[@TrentDressel]

Thank you!

[@xaedowulf]

09:38 This is SO good 🔥🔥🔥 Going into it with those "I didnt expect you to..." statements will totally throw them off bc most SDRs usually throw in the towel right there. And you just use that to fuel into the next line. Shredding any objection with these tips, thanks man

[@TrentDressel]

🔥🔥🔥

[@jaredhammon344]

Great info Trent! I am ready to dial cold calls into cold hard cash!

[@misisnikap]

I will use that script. Shout out from the Philippines ❤🎉

[@TrentDressel]

Go get it 🚀

[@StarboyEntertainment-q8m]

Love your passion for sales.

[@TrentDressel]

TY!

[@pplman1970]

Great and Awesome content my brother from another mother !!! I'm that much closer to finishing my Course Fam, I had a short setback because I had Co-Vid and a temperature of 104 for 9 days but I don't have time to be sick... I've got goals set and people to help and lives to change and a brand new grandson !!! As always, sending your way much love, respect, support and blessings King... The T & T or TNT Show... TRENT AND TRENT... Just a thought, me being silly... 😁💯💪♥️🤙😎🔥🙏

[@Bienvenida-e4o]

Thanks so much for the tips. I'm gonna start doing cold calling soon and this is very helpful. 👌

[@leandroenumo1349]

Well, i'll try my First cold call today in a few moments. Nice video for starters

[@TrentDressel]

got get it!

[@Mayank-rs7kg]

So will I bro. It's my First call today

[@TrentDressel]

you got this!@@Mayank-rs7kg

[@rahullravi1141]

You got this my man. Be brave and dial with a smile!

[@Mayank-rs7kg]

@@TrentDressel I got it. I got the meeting booked but I was stuttering and making pauses. It wasn't smooth, I felt down,

[@kimdressel7821]

Great tips for top success in cold calling!

[@mayahaidar2248]

I am a fresher your videos helped me alot .can't thank you enough ❤

[@philipbowe6252]

Trent always with the 🔥 and reenforcing the basics

[@cassiejmoreno]

Trent! Your videos were SO helpful to meet when I was kicking off my BDR journey ➡ now I'm in the marketing space, but learning these basics is KEY to knowing how to run discovery on your audience as a marketing content creator. Wish you the best in the new year!

[@TrentDressel]

Thank you Cassie - appreciate your kind words!

[@-Ry-Guy]

TD! I have been looking for solid sales content for years. You are the only person i've found with different and great info. Everyone else is vague, says shit you already should know, or is just a clown like you say. i have been doing the "How are you" forever. it works. But your hook about following up from a previous email is genius. Do you still use that? I am about to get back to celling next week because ive had a full calendar from follow up meeting etc.

[@TrentDressel]

I still use it, also, "how have you been" works well too. Blow up your calendar

[@-Ry-Guy]

@@TrentDressel I am going to use it. I'll let you know. Do you ever use email?

[@Totootottoz]

Great!!

[@Maria-rk7xs]

Great!

[@TrentDressel]

GR8

[@delilahmorales555]

being an sdr for 5 months i set my first outbound meeting through a cold call last week.

[@TrentDressel]

🔥🔥🔥 great job!

[@rogerslogan34]

How much meeting did you set in the past 5 months?

[@delilahmorales555]

@@rogerslogan34 35 but they came from some sort of campaign so it wasn’t a full fledge outbound.

[@delilahmorales555]

@@rogerslogan34 or cold outbound was through email

[@routinedisc1]

1st time watching. Already subscribed. This video was 🔥

[@ScoutSniperGamer]

As a BDR, I see great use of these openers! I'll let you know how it goes!

[@TrentDressel]

Go get it

[@resrch3d230]

The 30 second permission based question doesn’t come across like a gimmick if you don’t make it sound that way… I’ve used that line and others and booked and closed sales… tonality plays a big part in how prospects react to your opening

[@TrentDressel]

true

[@josephtorres4127]

My favorite video can you please make one on how to get passed a difficult gate keeper 🙏 please.

[@TrentDressel]

yes I will

[@joshuatalksmoney]

Amazing video. This deserves 10x the views. Thanks, Trent!

[@TrentDressel]

Thank you

[@Wilson_Cool]

Is it ok to push pack? 5:20 impossible if you don’t ask for their time The only 1 purpose is to progress into other meeting 6:25 SCRIPT. (General question + cases) 7:10 it it a priority fy??? 7:30 sorry but we need a meeting to discuss 8:00 100 excuses - push back, do not rush. Do not go away. I need 30 seconds. 60% yes go on 9:00 9:45 OBJECTIONS))

[@TrentDressel]

Great overview

[@jidraph54ruriga84]

I think these days its better to let your clients know that its a cold call right from the beginning. It shows transparency and sincerity which alot of people want

[@TwannGoDisc]

THIS IS GOLD!

[@TrentDressel]

pumped to hear

[@scottmoseley5122]

Agreed

[@darleyguti1035]

amazing video thank you bro

[@michaelb6510]

Thanks Trent!

[@TrentDressel]

🤝

[@abdullahimran6533]

Hi Knock Knock✊ Cold calling still works but with strategy and its crucial to monitor your sales team progress. Why not consider a mobile app to effectively track and monitor their cold calls? Let's discuss

[@Kuhlyedascope69]

my pipeline has been small can you make a video on that I need inspiration

[@TrentDressel]

make more calls - get the pipeline up

[@misisnikap]

This is very amazing😍🎉🎉🎉

[@BrianNeal]

You need to come work at my company! You would be a great asset to them and I believe you would be very successful there!

[@scottmoseley5122]

excellent vid .

[@TrentDressel]

Thank you

[@smcdonald1994]

Great video!

[@TrentDressel]

Thank you!

[@TheMeatcheese]

I fundamentally disagree with everything he says. "can i take 20 seconds from your day" works so well

[@TrentDressel]

You are not there to take, the goal is to give

[@HeyCharlesVideo]

S/O to you for the advice. Hey man I m in my first week as a sellers. I do cold calling to sell payments terminal that take credit card. Got 1 sales. Would like to know what script would you use.

[@TrentDressel]

watch all the vids on this channel or buy my cold calling course: go.pclub.io/conquer-the-cold-call

[@Doat1911]

I like the calling out of some of the clown lines out there.

[@TrentDressel]

Have to

[@mrfeminist3346]

What if you do not know their name? How should you ask them for it and when should you ask them for their names?

[@TrentDressel]

Then don’t call them

[@usamaawan6309]

how do you get that type of energy and confidence? I am strugling to book meetings

[@TrentDressel]

you have it inside you too

[@user-nq4hw5eb9d]

So it seems that everyone has their own selling style which makes sense. How would you go about partaking in a mock cold call for an SDR role? Assuming you get some good information on the fake company to prepare with and expecting some common objections.

[@TrentDressel]

Learn about the product and keep the mock call simple, not there to close, just set another meeting. I'm down to role play with you if you want coaching - calendly.com/trentdressel/coaching-with-trent-dressel-30m

[@user-nq4hw5eb9d]

@@TrentDressel Hey Trent, I appreciate the quick response! I’d be interested, what time zone are you based out of?

[@JianaMaeLeguarda]

It’s a little bit confusing when a lot of people advise you to use the “this is a cold call” and other people says it’s bad. Or “how are you doing today?” So many opposing lessons

[@michaelolson4135]

I respectfully disagree with you. When a telemarketer starts of with "hey" I am immediately on defense. And when they ask "how are you" I begin to tune out and end the call. Do you really want to know how I am? I prefer the clown approach that you mentioned.

[@michaelb6510]

Today Me:"is customer and employee experience important to you?" Prospect:" well thats kind of a stupid question isnt it?"

[@TrentDressel]

More surveys are always the answer

[@michaelb6510]

@TrentDressel I just switched it up and say it as if I'm assuming instead of asking, and it actually works great.

[@ftgljared]

Trent do you have any advice for landing an SDR role outside of your home state? I'm in Florida and there isnt a ton of tech sales jobs here and the 5-6 companies I have gotten interviews for, I dont make it past the first round since im not a local. Ive told the hiring mangers I am more than wiling to relocate at my expense.

[@TrentDressel]

apply to those companies, network with them on LinkedIn, & be willing to move

[@ftgljared]

@@TrentDressel Yea i do disclose that i would move at my own expense, but some still prefer local. I guess they view me as a risk because id have to move

[@ftgljared]

Still applying regardless, just noticed this is the most common objection

[@JonathanPoland]

Hahahaha. It's like UK's Best Cold Caller's exact opposite. The question you have to ask is why do both ways work?

[@yoandervmoney6321]

You assume right person on the line. This is my name from company the reason I am calling is because.

[@lilrascalish]

Hi Trent, how when you barely get to introduce yourself and they just hang up... No objections or anything, just hang up and that's it. I haven't had much success beyond "(my name) from xxx"

[@TrentDressel]

It will happen sometimes

[@chaoukimachreki6422]

Is there a symbolism in having the back shelves empty?

[@TrentDressel]

temporary house for me

[@steffidas4785]

directly addressing them by their name isnt that casual? i mean you can be semiformal thats fine i think,but at the end of the day they are a customer so we dont know how they are gonna react thats why asking,one thing which i was wrong at was that can i have 5 minutes,thanks for that

[@TrentDressel]

I also do it, people like hearing their name

[@frogiwthoutahat]

your eyes look ginormous because of the glasses lol

[@pslhighlights762]

Hello sir can I edit your video professionally and design tumbnil attractive

[@chromezeta]

I've been doing sales for 12 years and this opener rarely worked for me in that tonality.

[@TrentDressel]

You know the game

[@MrSanjacG]

Please time stamp this video

[@Topclipus]

Can you make pdf scripts for it?

[@TrentDressel]

you can find what you are looking for here: softwaresalesguide.com/software-sales-guide/p/the-ultimate-cold-calling-strategy-script-for-b2b-sales

[@alimzhanaskarov9534]

60,000 calls

[@AJ-rc5lr]

Instead of saying, hey i am XXX from XYZ, can i say, hey, i am XXX, i represent XYZ ?

[@TrentDressel]

Jake from Statefarm - it flows and that's why I do it

[@Nodsaibot]

so "are you gonna hang up" is gimmicky but "is making sales important to you" is not? lmao

[@MariadeLourdesAniesSanch-ze7hf]

I think God something is good because no one the money

[@MariadeLourdesAniesSanch-ze7hf]

Question for the people I see no one

[@MariadeLourdesAniesSanch-ze7hf]

I like people help me because no one Iam be honest

[@carlosmiranda5664]

Bro needs to get some furniture.

[@TrentDressel]

still no furniture

[@MariadeLourdesAniesSanch-ze7hf]

maybe in 10 years no one Iam be loser

[@cantacann]

Why you always try and ask how are you when you never spoke with this person, are you going to call them for Christmas again to say hi?😂 Can't you just go straight to the point instead?

[@Savage_Startup]

Well done! Hate that nonsense permission based opener - it works for an incredibly small sample size of people and it's generally because they have a specific accent alien to the domestic market or they're simply BSing

[@TrentDressel]

I have made many cold calls, it works everytime

[@SuperTristin101]

Please look at your second camera if you're going to use 2, you kinda just look weird talking off to nobody.

[@lilbrusselsprout8261]

Agree on the assumption you are speaking to the actually prospect...but what if the guy's name is "Jake" but a woman answers the phone? Obviously if you say "Hey Jake" and go into your pitch, you are behaving like an idiot lol.

[@TrentDressel]

Hey there I was looking to speak to Jake, can you help? If it's the receptionist, go right into the pitch

[@Kittyfinds]

Dictionary don't have names😁 4:07