My Instagram Strategy for 2025 EXPOSED

[@phantxmtv6596]

I’m going to be transparent with you I subscribed because you don’t have an annoying personality and the script you follow for your videos is simple direct and to the point I hate creators who talk circles in their videos

[@IMadeYouAnItinerary]

Love your tiers of "comeback mode, maintenance mode and rest mode" these are so helpful to break down the intensity of constantly creating and make it FUN again!! Which we all know is the most important part! Your "honest content creator series" sounds super intriguing; will be fun watching those videos once you start that! Happy 2025!!!

[@emilywinslowart]

This is SO insightful.... and I have to say, as an introvert, i'm stoked to hear that long chats on stories are OUT lol!

[@bethanyhorsington484]

I never write comments but I just had to say you are AMAZING and everything you say is beautifully structured. No rambling, just straight to the point. I didn't have to skip any sections. This whole video is extremely engaging and full of incredible tips. So THANK YOU! Immediately got my attention and love :)

[@wegofilm]

This was SO helpful Katie! I absolutely love long form content but always struggle when it comes to staying consistent for short form like IG. I really want to challenge myself this year and I'm feeling pretty motivated after watching this hahah

[@Chudigies]

hey girl! i really love your content, it is very fruitful and informative simple and straightforward i would love to see a video about " How to analyze your content and metrics and social media and see what is really working and what is not" thank you for the vid !

[@tarasdiary]

I really appreciate how you spoke about how breaks and rest are important as a content creator. There are times where I feel like I need a month or two for a break when it comes to my huge content and it does help a lot for me to catch up on other things in life! I really need to start using the calendar on notion more because yours just looks so clean 😍 Thank you for the awesome content as always, Katie. Hope the new year has been treating you well!

[@shopmamiandme]

As a full-time stay-at-home mom & a business owner, I absolutely love your realistic implementation of Instagram Growth Strategies!! Thanks for sharing this and getting me excited for 2025! Hope everyone here a great success :) - Patricia

[@AljaMr]

Love it how honestly you opened up! With all the details and explanations about what part of posting is for what purpose:-) thank you so much, Katie! Love your content… and its plan :-) 🌸 Alja

[@iamanamikad]

You're one my favorite go to creators, Katie! Thank you for sharing these invaluable tips for IG!

[@FreedomManifesto]

This is such a thoughtful and realistic approach to Instagram growth! 🙌 Love that you’re including breaks and different 'growth modes' in your strategy-it’s so refreshing to see balance being prioritized. Definitely interested in a deeper dive into brand deals too! 🔥📈

[@magavidarte]

wow thank you for this video! im from venezuela, and today i discover you, you help me sooo much!!!

[@Mr.AshleyGriffiths]

Another amazing video and lots of note taking from me. I definitely will be creating a comeback, maintenance and rest mode for the months, especially as I will be in Malawi for a long break (maybe without internet) and I need to figure out what I'll be posting before hand and even having reels, posts and carousels scheduled to be posted. I think it was vital that you talked about breaks and rest as a creator, as I think a lot of us forget to take breaks and are constantly pushing ourselves into a burnout

[@luciegalvani8541]

I love the idea of 3 posting modes (come back, maintenance and rest)! And by the way, I am French, I tried 2 seconds of the audio version and I find it horrible 😶‍🌫 very robotic. Does it really help the reach? (compared to good subtiltles)

[@seemerun2017]

Loved this video! I’d be really interested in seeing an Instagram video about what you would do if you had 2,500 followers-or even if you were starting from scratch in 2025. Would you follow the same advice shared here? Also, what tips do you have for beginner content creators, especially those who don’t have much content to post yet?

[@kristinadantonio9402]

Yes! I’d love to see this kind of advice, too!

[@shaunamurphy1855]

I could watch your social medias all day! You’re so knowledgeable thank you Katie 💖

[@sapherapeters]

I love how you include great examples of content that works and actionable steps to take. Great video! You’ve got me feeling inspired with my 2025 content ideas

[@pandalaw12]

Have to say, i like the long post with captions. My main gripe with the clock app is that it doesnt feel personal and its way too quick.

[@melysimmonds]

You always produce quality videos! Thank you for sharing 🎉

[@smuccilicious]

This video gave me a lot to think about in creating my strategy for this year. Thank you 🙌🏾

[@Ladylayofficial]

This is the best video I've seen! From an instagram social media expert, I always have to keep in the loop of the algorithmic changes and you did an excellent job of explaining it! I've watched other videos and this one was the best I've seen and more detailed approach. Thanks!!

[@LifeofLittleAl]

Love the honesty and transparency throughout this video. Thanks for helping me!! ❤

[@bluestonecottage]

I’d love to also see your podcast strategy and an email list strategy if you have one and also how you navigate all of the different platform strategies together in real time. Trying to post of even a few platforms plus and email list regularly seems pretty overwhelming

[@soymafecelis]

💯💯💯💯💯💯

[@kristinadantonio9402]

An email list strategy video would be amazing!

[@susannasrockandmetallife]

Thank you so much for this video Katie! I think the different "modes" can really help me avoid burn out. I will definitely start planning my content calendar this way and also remember the rest mode too.

[@anastasiaradchenko7108]

Katie, that was extremely helpful! i am starting my new account for personal project and taking the tips you shared with me! LOVE!

[@FreewayFlippers]

You're so close to 300k! Been following you for years, cheering you on.

[@shewalkscreator]

Omg this video is full of precious information! Thank you for sharing this! It's so helpful for us small creators that are on the first growing states 🧡

[@sabrinalandazuri6368]

I love your content, it really go to the point, and tips that we can actually implement in our strategy

[@hellogeeyo]

thank you sm for sharing this katie! i will for sure apply this 💚

[@sophiethelk9557]

Thank you for posting this! This is extremely helpful to me. I'm trying to revive my fitness Instagram for 2025. This engagement is insanely low- 2 years ago I was getting about 5-10k views for most of my reels. Nowadays, I only get 100-300 if not less. I hope at least one of these strategies will work for me!

[@Jerome_Ruiz]

That's tough, Sophie! I had similar issues with engagement for my digital agency’s socials. I recently started using Mydrop AI, and it's been game-changing for us. The scheduling feature helped us plan out a ton of content ahead of time, and rn we've seen a boost in consistency and engagement across platforms. Streamlining posts made managing all our profiles way less time-consuming. Maybe giving it a try could help boost your Instagram presence too. Have you tried different posting times or formats for your fitness content?

[@luvsarahrenee]

omg!! i was watching a bunch of your videos last night and i had seen your 2024 Instagram strategy and was super sad that the 2025 update video wasn't up! this was so helpful, thank you so unbelievably much

[@Johnsonfamilynest]

What is the content planning calendar you use? I love the look of the “planning, sponsored, not started” type categories

[@jess_writes_a_book]

This is exactly the kind of video I have been looking for! Thank you so much for not being one of the people saying that in order to grow on IG you have to post every single day, multiple times a day.

[@hannahlindoo]

This is all exactly what I needed to hear today! I've been feeling in rut with my personal instagram and my business instagram and your insight is giving me so many new ideas to do well on instagram this year! Thank you!💙

[@thepictureofashjayy]

Loved watching this and comparing it to my own strategy, couldn't agree more about the necessity of rest breaks!!

[@megangianares]

I love this idea of having two different calendars! This was so helpful, thank you!

[@amandaisaac2036]

I reall enjoyed the video and the insights and tips. I wonder though how can some of this be applied towards a different niche. I sell a postpartum program and though these ideas are great..I'm not sure how to make some of it work. any ideas that could get me inspired? I feel like right now I'm making generic content because I feel a bit stuck in the mud.

[@JbarnesDM]

Thank you for all your knowledge. I will be binge watching more of your videos soon!!

[@TheHankaxP]

Super helpful, I manage several accounts + my account and its really overwhelming. I LOVE the idea of rest modes ! will definitely use some this year lol.

[@OscarWorthyScenes]

Managing multiple accounts can be a lot! I recently found a tool called Mydrop AI, and automating posts made things so much easier. Have you given automation a try for your accounts?

[@sahrenab]

This video was really helpful! Do you have a video that goes more in depth on your calendar strategy that covers all three modes? Example, what does your calendar look like during your resting phase?

[@PonkyStudio]

LOVE this video! Subscribed. I’m totally losed with instagram. I’m trying to build mine but it seems like a lost battle 😢

[@Pixiidoll]

Thank you so much! This feels so much more doable now!

[@LeeMiaoWen]

i really love how you take care of yourself as a creator and share that principle with your audience. thank you for sharing a sustainable system with us :)

[@Lec2099]

I find it fascinating to know what some of the strategy is based off of ? Like talking stories being out ? Is that just opinion or is there something to back that ? I do talking stories all the time and I think people enjoy the community I create with it. I fear Instagram is becoming a soulless pit even though we are told to share more personal content

[@StevieMStarks]

Thank you for this! I’m getting back to getting serious about IG this year so this was right on time!

[@mirandathorn]

I took all the notes! This was so helpful.

[@madelynerose]

THANK YOU for not being someone who promotes being in “comeback mode” 24/7 😩 I’d love to see more videos on creating original content (such as series) and tips for connecting with your existing audience on a deeper level! Also, maybe ideas on how to transition from being heavily reliant on trendy content to incorporating more original content.

[@KarineMelo20]

Melhor coisa que inventam foi a “faixa de áudio.” Estou vendo daqui do Brasil - Rio de Janeiro e ainda não sei inglês (preciso aprender) então, perdia muito tempo vendo seus vídeos lendo a legenda kkkk. Obrigada por colocar essa função.😍

[@MissNayCotton]

Personally I think showing your face on stories FIRST before unboxings, highlights of products is catchy and my views go up

[@Amai.Eunhacat]

HI Katie! I am an artist well on IG. I wish I could do it full time. Also this helps so much I had a come back couple months ago was posting everyday- I am going to utilize ur strategy as a content artist creator. I will keep notifications on- would love to see if you have any ideas for other content creators such as artists. Thank you so much.

[@AliceBraglia]

thank you so much for your help! you're my must watch at the start of every year ☺

[@katie]

Aw thank you! I appreciate that 🥰

[@FeyzaDuru-y9n]

very happy to know you, very useful video, thanks! 🌼

[@Recursosdodigital]

Thank you for these tips,very helpful🙌🏼😊💯

[@CiegiLaPriest]

Katie, you’re out here doing the Lords work!!!!! The whole Video was just - top tier

[@SnowflakeRibbon]

Thank you for sharing this❤

[@arothera]

Hey love the video! (just a heads up though, I think your mic or audio was muffled this video)

[@theblackpremedgirlie_]

I feel like I should be paying to watch this omg, so much value in this video ! Thank you so much, you’ve gained a new subscriber

[@katie]

Haha, I'm so glad you found it helpful! ❤️

[@risuhana]

Thank you for sharing this!! Just a little rant: You know that bothers me so much? I still don't have every useful tool to make my profile more visible; for example the inspiration tab... don't have that. I recently got this "it's your turn" and "polaroid" feature, whereas so many other accounts are already onto the next thing. Thats really annoying and I do feel like thats a big disadvantage.

[@katie]

Ahh that’s frustrating! I wonder why you don’t have it yet 🤔 I know sometimes they release them in different countries at different times?

[@LarvaRaviosa]

Thank you so much! This video was so helpful☺️

[@alexandrakovic]

girllll this was soooo helpful, thanks for making such clear & insightful videos and giving us homework 😩 my queen 🫶

[@katie]

❤️❤️❤️

[@funnyanimalshouse8142]

​@@katieDoes anyone know if I have an account, and it says branded content and I need a stable presence. There is an exclamation mark on monetization.What is meant by this stable presence? I started working with the account now, it was created in 2016. I also have my main account and didn't do many things there, but for some reason there is monetization. If I can monetize on this, then ok, but if not, then I'll start using the main one as for content. It's on Instagram

[@visitourgarden]

Love the tips, I need to come up with a series! Would you talk about how you got the brand deals on ig? I went from 12k to 106k on ig this year and have had such a hard time getting brand deals there.

[@JayneNicoletti]

This was very helpful and informative. Thank you!

[@sarahlhickman]

Great content Katie. Thank you.

[@jennyruiz9091]

Thank you for this! very helpful. could you please provide examples what you mean by one single frame story vs. more frames?

[@TheMelaninPA]

Thank you for the tips!!! Needed this!!!

[@LiLoLiLy-M]

Thanks for sharing your knowledge , very useful tips !!!

[@myenglishgig5182]

A newbie here, thank you so much! Any tips for a starting language teacher - I’ll be all ears. 🙏❤️

[@annasobolevskaya7353]

Great content, Katie! Thank you so much! Excellent point on balancing 2x single - frame story per week with 1x multi-frame story/week. How do stories reach the audience if they're not your followers? Shall I use hashtags or tag someone? Thanks!

[@JMTASSISTANT]

Amazing! So informative!

[@thejournalcorner]

Love the idea of one story that has a few updates within it - would you make this like a reel? Perhaps outside of IG? Thanks!

[@trinatatuaje]

Great info, thanks for sharing!

[@childofbluee]

so so so informative, thank you so much 🙏

[@Gamra.official]

thank you so much for the quality of this information , i want to ask you what you use to write in the photos and reels ?

[@maggieimoore]

This is so helpful! I just found your channel and I'll be watching many more videos. Do you batch create your content and then schedule them?

[@Thelma_Tyler]

I'm glad you found the video helpful! I've recently started batch creating my content and using Mydrop AI to schedule it all in advance. It's been a game-changer for my digital agency-managed to schedule 48 posts in just 10 minutes! Makes life much easier and frees up time for other tasks. How are you currently handling your content scheduling?

[@morifeonna]

When you started talking about the periods of posting I literally said out loud “fx$& she’s so smart” Thank you putting into words what I’ve been feeling! Excellent advice!!

[@just_sadhana]

My problem with instagram and even youtube maybe is my primary strength is writing, not being on camera. Like you mentioned in the video, my carousels and single posts and even stories are text based. Should I be switching platforms?

[@simple_naildesigns]

I’m not on camera on either platforms as well.

[@AnjuliMack]

I LOVE this, thank you!! ❤

[@SuperCaliListic]

I love your different "modes" - so smart.

[@blayneelizabeth2098]

Hey Katie, thank you so much for sharing all of your information with us. I truly appreciate you.!!! My issue is that I have four kids and there’s so much controversy about being a “mom blogger “but I don’t know what else to do. I’ve been posting videos, but my editing is shit I have 18K subs but I need watch time. Do you have any advice for me?

[@BitterBloomBoutique]

Maybe you'll cover this in the next few minutes lol but in regards to posting single frame stories........... I'm curiuos for ideas what content should be in that all-important single frame story?

[@Heytoriaaa]

Love this! Will definitely use this on instagram !

[@nilahjumat4406]

Hi, thank you for sharing this! What platform do you use for your content planning calendar?

[@authorkaitlynking]

I’m really thankful for your content! Do you have any suggestions for the reel series for an author? I’m struggling to come up with something 🤷‍♀️

[@NanaBauza]

Katie, this video is insane! I'm a small creator with 1k followers, and while I want to grow, I want to build a good community foundation. Usually, I'd see people recommending post reels daily to grow an audience and to go "viral". From your experience, is this necessary at some point, or is implementing a more realistic weekly schedule like the one in the video also work?

[@aditi.travelshow]

Thank you so much for this video Katie!!!! May i ask that why didn't you choose saturday or sunday to schedule a reel or a post?

[@rashmi.k1650]

Love your content. What content calendar you use?

[@aleksandracierniak]

Hi Katie! Where are you looking for trending reels?

[@SheekandCici]

What an amazing video! Thank you Katie ❤

[@designzapiski]

You are the best!!!!❤

[@omondybiko]

I love your content ❤

[@Parker-Green]

Thanks for the advice, Katie!

[@Swizzyinsg]

super helpful!! thanks for sharing. may I ask how you edited that carousel post at minute 12? x

[@katie]

I used procreate on my ipad to do the hand drawing with my apple pencil! :)

[@Tchibazz-TV]

I haven't been paying attention to my Instagram...i should start now Thank you Katie

[@anniandtim]

thank you, Katie, that really helps!!

[@Sparklewithmaryam]

Thanks for all the knowledge, but when u say trendy reel i would like to know how do u find trendy ideas?

[@belegallybalanced]

Just found your channel and I loved it! You provide great content that really helps cutting all the bluff out of your channel. Just a silly question? What calendar / app / web do you use for your content? I have some many calendar, to-do list etc that is overwhelming 😅thank you 🙏

[@katie]

the one I showed here in Notion! that's how I plan my content :)

[@belegallybalanced]

@@katie❤ thank you so much

[@Philip_Chapman]

Hey @belegallybalanced, I totally get the overwhelm with multiple calendars! I was in the same boat until a few weeks ago when I stumbled on this tool called Mydrop. It's been a game-changer for managing my agency's content-I can schedule months of posts in advance across all platforms. I had my month's content sorted within a day, saving tons of time! Maybe give it a try and see if it helps you streamline yours too? Would love to hear if it works for ya!

[@jermur5338]

Are you using notion to manage your content? What about your CRM?

[@mrsestherkim]

Love this as I've been trying to grow my IG since November 2024. For your content planner, do you use notion? If so, would you by chance be able to share the template?

[@PalomaComas]

I appreciate you 🙌 🎉

[@bfoz]

Congrats on 300K

[@katie]

thank you so much!