My reaction to Sophie Shohet's thoughts on the last insane CHANEL price increase. Exposing the truth

[@lisac7737]

Spot on Dacob. I used to work for a company selling wine and premium cheese before setting up on my own. In our stores i would always make sure to keep three types of parmiggiano (as an example). Staff would be asked to make sure to keep small amounts of the cheaper and the most expensive cheese in stock and always hold a bigger stock of the one in the middle because that’s the cheese I always intended to sell. The two other were only there to make people feel like they made a conscious decision when in fact I had only made the decision for them. This is marketing and we all fall for it. All the time!

[@SuperDacob]

Thank you so much for this example and comparison. I loved reading your comment. 🙏🏻♥️🌈🌺🥰

[@iStorm-my5fp]

That is crazy!!!! Its like the illusion of choice

[@suzanneobrien5279]

That's so interesting! When I thought about it I do this ALL the time... buying the Supermarkets 'general' range rather than the budget or luxury. The mid-priced bottle of wine on a restaurant menu. I didn't think about it filtering up to luxury.

[@Anthony-sn9kl]

Great example.

[@yesterdayitrained]

@@iStorm-my5fp Precisely what the company is doing! Marketing…

[@Minks4All]

LOVE how thorough you are! You’ve absolutely hit the nail on the head with these points about increases and the frenzy they create. Keep the awesome videos coming Dacob! ♥️

[@natasa3412]

Hi Minks 💖💖💖

[@cindimams4394]

I love Sophie. She’s such a sweetheart.

[@maggyxchuu]

I totally remember a couple years back, when they said the whole “harmonizing” bs. They said so people wouldn’t travel to Europe for VAT and so forth. I love that you brought up the point about increasing the classics, so it indirectly pushed people to buy the seasonal pieces. So then Chanel is covering all the bases on selling as much stock as possible. Such a well thought out video.

[@SuperDacob]

Thank you dear 🙏🏻😘🌺

[@bargain.hunting.blonde]

I think you hit the nail on the head every time you talk about how it’s all a marketing scheme- it definitely is! I also think that not selling online really hurt Chanel during the pandemic. Thank you for your video!

[@AONTrappy]

I'm in marketing and one of the biggest strategies that is used is the idea of 'value' that a product/brand holds. Its especially true for luxury goods and will continue to happen to facilitate the business, as they all say if your business is not growing its dying.

[@Bella-yb6gg]

I swear Dacob you have the absolute best content on the whole platform and MANY can learn from your knowledge !

[@SuperDacob]

🙏🏻🥰💖🌅🌈

[@mika6871]

Funny things is that I thought because those Chanel price increases not many people would buy handbags. Oh boy, I looked in KZbin results yesterday and so many unboxings of bags in the last month 🤦‍♀️ They can keep increasing prices and people will still buy then just for views. I am 99% sure that many of them would just return them after that but that's another topic.

[@rouquindunord8420]

@Sylvie Even if you can only return with another good you can post another unboxing... And if you need box or bag ... You have Mel!

[@tippytoe1250]

@Sylvie yes you can return a Chanel. They have a 14 days return policy. Unless this has changed.

[@HandbagDiva]

You can only return so many times before you’ll get banned. Also some countries do not give you a refund only a credit. I don’t think people purchase just to film.

[@HandbagDiva]

@@tippytoe1250 In some areas credit only, we can’t get money back in Canada.

[@SpookyGal]

It's crazy, isn't it? It's kind of another topic too but sometimes I am shocked at how young these people are. I am not talking about those who saved up to buy their dream bag, but those who do these huge luxury hauls. I mean I know OnlyFan was successful during the pandemic but still... lol I am sure some people are foolish enough to get into debts just for views and people Chanel price increase is the current hot topic.

[@lornadune6024]

This was a wonderful motivational talk and I appreciate the customer taking back their spending power.

[@SuperDacob]

Thank you Lorna 🙏🏻♥️

[@mbelieve9919]

So many good insights in this video! Thank you Dacob. The price increases of these amounts seem unsustainable.

[@purpleswag2313]

I'm so with on the influencers, at this stage many of them have no personal style just what samples are sent to them to display

[@SueRosalie]

so many of them just dress head to toe in flashy logos emblazoned on everything, which is bad taste anyway. These women never learned how to dress, and how to shop for quality regardless of price or brand. Or how to buy classics that will last for years.

[@thisisnotpimwee]

Your point of view is so accurate, especially for those SLGs and accessories. I also almost fell for it. Thank you for waking me up from the dream of Chanel 😅😆

[@SuperDacob]

🥰♥️🌺🌈

[@QuantumKitty]

As a designer my prices have not gone up this dramatically. Thank you for acknowledging most raw materials are sourced from India and China we get a lot of ignorant people saying made in Asia is a bad thing meanwhile all of Louis Vuitton is made there. As a former designer addict who wasted too much money on luxury items I refuse now. I will not give them a dime. Like you said if we all stop buying the price goes down.

[@SuperDacob]

🙏🏻💖🥰🌈

[@heidiheidi0]

I really had a suspicion that SS is compensated somehow by Chanel. She used to be quite critical of the brand and suddenly, there was a meeting with Chanel and now, the price increases are not so bad, the quality isnt so bad, and we should still buy.

[@jessigreer]

Not a chance Chanel is working with her.

[@beccavry]

Dacob, I'm interested in the possibility of you doing a vlog featuring the topic of reprogramming thinking and taking the power back. I said in the comments of one your recent vlogs about the Hermes discussions, that these topics are inspiring more self-reflection about the whys and the hows the brand keeps me lured by their hype. You keep topics so real, beautifully honest, and I would welcome the chance to hear your thoughts regarding the complexities of this kind of merchandising (you know so much about fashion, brands and their tactics, you'd have quite the arsenal to open eyes if you went full-throttle with your knowledge), and how we might better learn to decipher what is "classic" on an individual level - You began touching on this a little at the end of this Vlog, but I'd be so interested in learning your thoughts with the thorny truths displayed front and center. Just like the industry seems to be diluting fragrances - I feel as though the formula that keeps patron's attentions is being diluted, too. I don't know enough to understand the nuances of this, but you sure do. Would you consider it? Or can you recommend reading material that would guide me/us in that direction of better understanding? I won't sugar coat it - I'm beginning to feel manipulated by the brands I once adored. I find myself wondering why it's taken me so long (nearly 50yo) to feel the bite of these particular jaws. I'd love your perspective on this.

[@chermainetan]

I would love to hear Dacob's thoughts on this too! x

[@otherwiseknownasny1240]

This is the first opinion that I’ve heard on this subject that I agree with. Especially the points you made about FOMO and pushing people to buy the SLG’s. Great video!

[@SuperDacob]

Thank you Nyeesha.

[@livelovelynn1371]

“Instagram has just become a dump of trash” Dacob *lmao

[@emlinacali1769]

Hi Dacob! Would love it if you could do a video talking more about how you think Louis Vuitton revamping could impact the brand negatively in future! I’ve wondered this too, especially with them recently partnering with the young influencers/tiktokers of the moment.

[@jennymendoza1102]

I don't know how I ended up with a channel bag in my wish list. But, ever since I saw the pink version of the clutch you have, I have been learning about luxury bags. I found your channel and I am learning a lot. You are so smart! I will use your tips when I'm finally ready to purchase one. You have a new subscriber. Thank you!!

[@curlykutie]

Holy hell Dacob, that extra stitch fact has forever changed. I always wondered why it looked less oblong than the other sizes!

[@yas761]

I feel like I needed this video to bring me back down to earth. Lol. Now I want seasonal bags only. The classic flap is actually not even very practical at all.

[@mamad5686]

New subbie here, I think your points are salient and stand on their own. The price hikes are a marketing strategy to direct consumer behavior ie increase slg and seasonal sales and clearing old stock. Makes so much sense.

[@SuperDacob]

Thank you for subscribing to my channel Mama D! Welcome to the fashion bunker 😊🌈🙏🏻

[@caterinawilliams998]

Hello Dacob, very thorough and incisive - as always. So sorry I missed last week live, hope to make it today :-) , Caterina xxx

[@mariapug]

Best analysis I ever heard. You’re brilliant!

[@Cl0udystar-love23]

Hi Dacob, i have always loved your well thought out content, from your great knowledge on Coco Chanel to your knowledge on perfumes. You are very insightful. For your next videos, why not do a discussion or review of certain Chanel pieces and see if they are worth getting preloved eg. Chanel Cambon line, Chanel denim, Chanel patent, Chanel 90s vintage etc..

[@makayla9224]

So late to this, but thanks for all the raw lessons Dacob!!

[@SuperDacob]

🙏🏻💖

[@xoxofashiondiva]

“They want u to buy their tiny double-C earrings with the crystals that fall off” 😂😂💀💀💀💀 so cruel but so hilarious

[@SuperDacob]

The truth hurts as they say but they also say the truth will set you free 😉😊🥰😘😂🌈♥️

[@em84c]

It's ridiculous how the crystals fall out. My cats $10 collar has diamante's that don't fall out. I did buy her a $5 collar once and half the crystals fell out within a couple weeks. Sounds like Chanel uses the same method.

[@JuetCo88]

Thank you for this video !!! Needed it!

[@SuperDacob]

🙏🏻💖🌈

[@theccspy9961]

I found this video so interesting. You really dissected this topic and provided a much deeper view than the simplistic approach that other youtubers have.

[@SuperDacob]

Thank you so much CCspy ♥️🥰♥️🥰♥️ there is so much more we can say and deeper we can go but thank goodness KZbin offers us to livestream and make more content so more details and more topics can be told in the future, as we grow together 🌺

[@leanneho1543]

Your insights are always on point - appreciate you sharing! More bag style roast - one of my favourite type of videos from you!!

[@sammy1972ish]

Another fantastic video! I was cracking up when you talked about buying small leather goods. I bought one yesterday, because I refuse to buy a classic bag at that price. They got me! You’re so right. Ugh, I fell for it. I just had to have a small piece of Chanel🤦🏼‍♀️😂

[@SuperDacob]

Don’t worry Sharon dear, we are all in the same boat here. We all fall for it from time to time but its good to openly talk about and spread awareness so that we learn as consumers to also protect ourselves and not always allow their brand marketing manipulations to get us. 😊♥️😘🌈🌺

[@miriamalvarado6477]

Hahaha He is so right and you fell for it but I think that’s ok. We’re only humans. 😝 Enjoy your slg and get the most out of it. Even slg are expensive and we work hard to earn that money. 🤩🤩

[@miriamhavard7621]

If it makes you happy.........🛍️☺️

[@AnUrbanGypsy]

Oh well, damage is done now so enjoy your purchase to the full.

[@210-ws9kk]

great perspective and agree with you on their strategy of pulling people to buy SLG etc. and other shit that probably have the largest margins.

[@imanaqvi]

Great points! The best I have heard so far on Chanel price increase. Thank you, Dacob!

[@SuperDacob]

😘♥️🥰

[@puiyeeng1574]

AMEN!!!! Thanks for you to call out the obvious!!! Refreshing and smart but actually it’s basic demand and supply. Don’t buy! Meanwhile many influencers keep justifying the price increase 🙄

[@SuperDacob]

😘🌺🌈

[@emmaskin4456]

Very intelligent analysis. You brought up points a lot of people didn’t think about.

[@SuperDacob]

Thank you Emma 😘🌺🌈

[@chrissiegordon8060]

You are 100% right in your logic. I am (or was) one of those people who would buy a purse, or a card holder, or another card case for £££££££££ because I wanted to have a piece of the action. For real! I've now sold all of my small leather goods from Chanel. Why? Because I was too scared to use them outside for fear of the logo getting scratched in my bag. How stupid is that, right? If you buy it - USE IT! My house is not a museum - far from it. And I'm a working class South London girl! Love your channel Super Dacob! Keep it coming...

[@patriciaquintela899]

I agree. I work in one B to B European division of a huge electronics multinational that did not so well in 2019 but recovered very well in 2020 during the pandemic. Production and sales were reduced nevertheless we improved our numbers. The biggest reason was reduction on costs with development, reduction with cost with personnel and with costs like business trips, energy, water, printers, stationary and so one. Another reason was that (exactly like in your example of the parfumerie industry) suddenly certain “compromises” on quality standards had to be accepted because there was no way to get the original components. In times of “war” you do not clean your weapons and if you do not have a dog you will hunt with a cat😂.

[@SuperDacob]

Thank you so much for sharing your experience with us Patricia. You made a great example too by explaining the logic and I loved your war, dog and cat analogy too 😆😘♥️🌺🌈🔥🙏🏻

[@makijavier8754]

37:26 This is so true. If I can afford the flap bags I will buy them but since I can't I may just buy something that is still from the brand that I can afford and can actually use. And so I decided to buy the Zippy Coin Purse, a small leather good. However, I did not realize that this is some sort of a marketing strategy for the luxury brands, not only chanel, to earn. Its so good that someone actually pointed it out because this is really happening.

[@SL-lz9jr]

It’s annoying but true. I buy the smaller cheaper luxury items but I do so knowing it’s intentional marketing. There’s a reason why a Chanel wallet is so expensive for what it is yet if you had the money to buy a purse you’d get so much more for the money. Although, not sure that’s true anymore with the price increases. This is just true for any retail business though. They know many of their customers can’t afford to buy the pricier items so they stock a bunch of more affordable and sometimes easier to produce items. Sometimes that’s their money maker. To me it’s like buying soda and fries with your burger. The burger costs more both in ingredients and time and labor to produce for a restaurant. Slimmer margins. But the fries and soda in actuality costs less in those same variables (cost of ingredients, time, labor). Aka higher profit margins. So they want you to buy more of these items. Marketing is so slick. I should’ve studied marketing psychology

[@msandoval8027]

OMG Chanel used bags are so expensive too!

[@rouquindunord8420]

Today we talk about the bags but the purpose of the big fashion shows is to sell perfumes, make up... This goes in the same direction: purchases from all those masses and keeping the dream, the cash stream, alive.

[@oneee9948]

Love ur Chanel!

[@SuperDacob]

Thank you One Ee 🙏🏻💗

[@ingridparris488]

Best analysis I’ve seen on this issue. Nice!

[@SuperDacob]

Thank you Ingrid ♥️🌺😘😊

[@apocalypsekiss]

New subscriber here, you are so amazing 👏🏻🙏🏻 Thank you for your incredible informative video. I have learned so much from you 😊 cheers from Bangkok ☺️💖

[@SuperDacob]

Thank you Apokalypse Kisses!

[@LHommeMultiCulti]

Wauw Wauw Dacob 🙏🏽❤️🙏🏽 Thank u so much for this HOT Inside TEA☕️

[@SuperDacob]

🙏🏻😘♥️🌺🌈

[@halfviet87]

Omg, you're so right. I kept my money for 9 months to get a medium classic flap than i bought some slg ,mini rectangular and now beauty, but its so true ! Always best video!

[@SuperDacob]

🙏🏻🥰😘♥️

[@withlovejohanna7150]

This was so good content. I've discovered you recently and I am now a subscriber.

[@SuperDacob]

Thank you for subscribing to my channel 🥰🙏🏻🌈

[@tiggerlandmio]

i think Sophie was not into detail comparison and statistics but more from a consumer mind and making comparison based on what she has and was buying at the current time. As for Dacob, he does more detail research for his video content, so understandably able to explain in detail better than others. I totally agree to the unattainability concept that these brands wanna stir.

[@OrngePeel]

Economics & Marketing! Always fascinating to me. Great video!

[@SuperDacob]

Thank you dear 🙏🏻♥️

[@aann9201]

Absolutely awesome content !

[@SuperDacob]

Thank you A Ann 🙏🏻🥰♥️🌈🌺

[@sunburn1013]

Unless Chanel produces my ideal piece (a mini rectangular in oxblood caviar with silver hardware of impeccable quality ) I shall be not be buying anything. Instead, I will simply enjoy the pieces that I have. Interesting and timely content Dacob. 🙏

[@SuperDacob]

🙏🏻🌈🌺♥️

[@helenaha9754]

Wish everybody in the luxury community to watch this video. Dacob will clear your mind and make you being genius.

[@SuperDacob]

😘♥️🌈

[@elizabethandrews4199]

You can’t compare percentage price increases unless the base price is the same!!! If you have a $1000 bag... it can go up 50% and it’s still only $1500 compared to a $5000 bag that goes up 10% is now $5500!! To do this comparison you have to first calculate that the first bag is only 20% of the second bag.... then compare the percentage increases.

[@SuperDacob]

Not so simple Libby. What you forgot to factor into your calculation is the market value of any given brand. Some brands are more desirable and higher on the list than others. In this case CHANEL being much higher than YSL on the brand desirability scale so this factors into perception: all of a sudden to some people the 3000 Euro price tag for a mini CHANEL seems acceptable and Ok but to the same person a 1000 Euro price tag for a YSL mini LouLou seems too high and does not seem acceptable. Simple math does not EVER factor into marketing logic and logistics.

[@ceknott]

Lovely program. Enjoying it

[@giselleali1979]

I love watching you when I am not taking care of my daughter, 7years old and has severe autism.

[@999chouchou]

Very good analyse, bravo for your honesty and being objective it changes a lot from orher videos. Merci beaucoup dacobe

[@colfaxsouth]

thank you so much dacob. ❤️

[@SuperDacob]

🙏🏻💖🌈

[@angelesva5410]

I like that you give your opinions with respect 💚 Invite Sophie to talk about this in a live video 🙏

[@SuperDacob]

The lady is always welcome to join the conversation with us and with me, only if she wants to, of course.

[@angelesva5410]

@@SuperDacob 💚

[@minniex622]

This is gold 🌟✨✨✨ !!!

[@SuperDacob]

🙏🏻😉💖

[@fashionandluxury101]

The price increases are crazy, yes they were happening before the pandemic but Not to this decree. This price increases are fast and furious! It’s greedy ! I appreciate your point ; but I humbly disagree 😉

[@NatashaEstrada]

I honestly think they weren't planning to do quite so many increases so close together but the pandemic forced their hand

[@iamlbba]

Hi Andrea. I’m surprised by your comment because you maybe missed it but at 7:16 he says « These price increases weren’t just happening since the pandemic began. These price increases were going on for decades. And in particular for Chanel, they started really happening big time from 2015 when they had their first TWENTY % price increase. They called it back in 2015 « harmonising » the prices worldwide »... « so these price increases... have been going on 5 years already before the pandemic was even a thing »... He then said at 26:55 « Chanel has been consistently upping their prices in their bags since way before the pandemic, since way before social media was a big thing. AFTER Instagram became a really big thing Chanel’s price increases became QUICKER in nature. You know, all of the sudden it wasn’t ONE price increase every two years, it’s like ONE EVERY HALF A YEAR... or even QUICKER in some cases. Their shoes like their sling backs, LAST YEAR they went up in price THREE (he emphasises it with his fingers and the number 3) times » So imo he basically said what you wrote: fast = 2-3 times a year, furious= up to 20%. So it’s like you’re agreeing with him actually, no? Have a lovely weekend.

[@fashionandluxury101]

@@iamlbba Thank you do much for your response, you were kind in the way you responded 😊 I appreciate it. Ok what I’m saying is yes there are points I agree with. However, I haven’t seen Anything like this since the pandemic. It’s like all the fashion houses but particularly “Chanel “ has gone crazy with the price increases! That’s in the main point I was trying to articulate. I feel during a pandemic it’s crazy to have all these price increases No matter the reason, it’s very insensitive. Yes they are a business but my goodness three increases in a year! I hope that you understand my point 😊💕

[@iamlbba]

@@fashionandluxury101 Hi Andrea. I 100% agree with this point. The timing was very insensitive and disgusting especially the first major one back in May 2020. Unfortunately they don’t care. And people still buy. We should follow Dacob’s suggestion and stop buying and become the master of the « game » but this is just an utopia, this will never happen I’m afraid. Take care dear.

[@fashionandluxury101]

@@iamlbba I totally 💯 agree. Stop buying. You’re right, you both make a valid point regarding we need to stop purchasing these bags especially with the vicious price increases.😊

[@LAA2198]

Hi from California. Subscribed and liked. So true all that you said. You would be so fun to go shopping with

[@yummylife8984]

After such videos I don't want buy anything because all secrets are coming out and miracle vibe dissappears :))) thank you for taking off pink glasses from our faces:)

[@SuperDacob]

♥️♥️♥️🌺🌈

[@NicolePapincak]

Yassss love my Daily Dose of Dacob! Well-analyzed, my friend. Love your vids!

[@SuperDacob]

Thank you so much Nicole my dear. 🥰🥰🥰♥️♥️♥️♥️♥️♥️

[@stefanieb.8717]

Dacob- I love so much what you said about the seasonal bags! I have two seasonals and love them to death! Got one from 2019 this year for a ’bargain‘. ❤️❤️❤️❤️

[@SuperDacob]

Congratulations Stefanie 😆😊 I love Chanel seasonal bags too and they have a lot of character. ♥️♥️♥️

[@funnymusic2970]

awesome video!

[@SuperDacob]

Thank you dear

[@blithebaby]

new subbie! i love you OMG. so on point. u made me go back to reality. you got me hooked on that chanel 19. at first i hate it and then due to seeing it again and again i cant stop thinking about it. then i saw ur video i said im done. thank you for that. you were right on that small classic double flap caviar bag. your done with everything when you buy it. why did i just saw ur video just now. pre pandemic bought the east west caviar flap cause i cant afford that dream bag exactly that small classic double flap caviar. so i sold it and got a single lambskin flap, sold it at loss, now got a navy blue lambskin medium flap cause they say medium is the safest bet. now im regretting it and still dreaming of that bag. then i said ok if i cant afford that il just get a different color say pink or burgundy or camel in the small classic flap just so i can have that caviar goodness. but ur right i just need that dream bag to end all this and it will be done. marathoning all your videos while on the treadmill😘 even the husband just walked by and heard you. and he said “he’s right chanel goes up in price because of people like you who keep buying the bags. so stop buying the bags😂” love from the philippines

[@ia5573]

Oh wow Dacob, I have watched your videos for so many years. I adore your content and you were one of the first KZbinr’s Chanel videos I watched prior to purchasing my first classic flap in small. No truer words have been spoken with regards to the mind set of purchasing tiny coin purses and cc earrings oops as well as broaches. All I kept thinking was how did you know what I did? Lol Keep up the amazing conversation on this topic. Wishing you lots of success and take care sweetie. Mrs. Ally

[@SuperDacob]

Thank you so much Mrs. Ally for your kind words. 🙏🏻 ♥️ We have all been and fallen victims to marketing strategies. So its time for us to wake up and take back control of our choices so this conversation is important to have because the more we know and the more power we gain back ♥️🥰🔥🌺

[@ia5573]

@@SuperDacob ❤️🌹Thank you sweetheart for making my year with your reply🥰. I hope young people take your invaluable advice into account. Hopefully new clients who venture into Chanel will have a bit more clarity so that they can make an informed decision when purchasing items. No one should be pressured into spending their hard earned money just to build a relationship in order to be offered a coveted CF or Caviar Mini. Wished I had your advice back when I started down this rabbit hole that is Chanel. I allowed myself to be treated terribly by Saks Fifth Ave SA’s to the point where I returned my purchases. The manager felt horrible and offered me 10% off the 15A red reissue in size 225 ($4,900 usd + tax) as well as triple points that amounted to $525 in rewards points. So I purchased my reissue for an amazing deal $4,801 usd and never purchased anything from them inside Saks 5th Ave Chanel again. I was trying so hard to build a collection so that I could pass it down to my little girl ( who isn’t impressed in the slightest by the way 😂). I now have a reissue, small cf thanks to your influence 🙏 and six caviar minis that I worry will never be able to fully enjoy in this lifetime. I forgot to mention that I adore your beautiful and unique Chanel collection. And I too stopped purchasing from them in 2018. I found the entire process of begging for caviar minis so daunting.

[@miriamalvarado6477]

Thank you 🙏 a lot of us are new to this luxury world and we go to you guys for information min 45:20. We don’t need to be mislead.

[@SuperDacob]

♥️

[@Alison-qe9cq]

Hi Dacob do you think the jumbo will ever become popular again?

[@chrystelvijzelman7017]

Wondering the same thing...

[@hollygrace6814]

I don't like Sophie's content, she cannot structure her videos or words. You even mentioned that in the start of your video. If she wants to state clear points in her title, she needs to state those points clearly. She just posted a video saying we should buy the bags despite the quality decrease.

[@SuperDacob]

Hi Holly 🥰😘 Yes... one would think that for a marketing person, a structured and clear delivery would be a given 🤷🏻‍♂️

[@SL-lz9jr]

@@SuperDacob I find that some people are great at their jobs for a client but terrible executing for themselves. It’s true for me. I’m excellent at my work for an employer but when I try to complete the same tasks for my own business I struggle. It’s weird.

[@carolnatural]

My last Chanel bag is 2017, I did buy a cardigan from them in 2019, that’s it, my two Chanel costume earrings, one pearls falls off twice (after being fixed by Chanel falls off again, then I glue it myself with AA glue). the others I put in their original black pouch, maybe here is too humid, the color on the black pouch stick to the Pearl and is not removable, I end up toss it ….Chanel design is very fashionable….but with that price tag I prefer quality and design that can endure test of time without the need of logo….in that sense Chanel has failed me, I got some wonderful vintage Chanel bags and tweed jackets…..the era of Karl lager field just cannot be surpass by Virginie Viard….

[@peacef77]

Jacob, you are genius! Thank you!!!

[@SuperDacob]

[@carlacameron438]

They want to keep the bags desirable but are there not fakes on the market that people will buy?

[@em84c]

They are going to have to stop raising prices at some point surely? Will people still buy them if they cost over $20 000? Or even higher?

[@caterinawilliams998]

That's true what you say about clearing the stockroom by increasing the prices and triggering the FOMO syndrome...I have seen it when I used to work for a high end fashion house...

[@iamlbba]

« Because they want you to buy the little tiny double Cs earrings with the crystals that fall off » 😂😂« Keeping it very real here, okay, this is no shade to anyone » 😂😂😂 Honestly Dacob all these very small YTers or the ones with a few thousands (under 10k) followers that I see commenting on EVERY lux videos of the 63636th unboxing of multi pochette or Chanel 19 or whatever I never see them in your comment section. They are not ready for the truth. They always criticise the length of your videos or the pauses. But I am here for the lengthy speech and for the pauses. Your video require an open mindness and self reflection that just a few of us are capable of. The way you deliver your content and knowledge is better delivered than any politician who require a whole team to train him/her about how to speak in front of an audience. I just love all your content. Shades or no shades.

[@iamlbba]

Ps: and spot on as always!

[@SuperDacob]

Thank you so much IamLBBA 🙏🏻 You have no clue how good it feels to read your words and how much it makes me feel understood. Really much appreciated and thank you so much for taking the time to write down this great comment. ♥️🌈🥰🌺😘🔥

[@CS-ly3lx]

I love those pauses. Two seconds of watching him think and trying to guess what he is going to say.

[@MickeysMichelle]

Couldn’t have said this better. Agree 100 percent

[@zingarassong7531]

Here , here! I raise my glass to this commenter!

[@mizzmolly7649]

Good grief. Another bag increase? Chanel should work half as hard improving quality.

[@caterinawilliams998]

Agree, you are right about Brexit and the collective denial of the many in UK, it's scary.

[@angelesva5410]

This video should be presented in Marketing classes ‼️‼️🙌🙌 you explained perfectly 👌

[@SuperDacob]

Thank you Angeles VA :)

[@LA32319]

Amen! I like Sophie just fine but I was disappointed in that video she made. THANK YOU for always bringing the intelligence and honesty.

[@SuperDacob]

♥️🌺🌈

[@pammcneal8708]

so well thought out!

[@SuperDacob]

Thank you Pam 🙏🏻🌺♥️

[@rouquindunord8420]

Accurate as only you can be 👍 and with humour! This reminds me a comment I heard about the Must line from Cartier back in the 80es, a must for Cartier's profits!

[@SuperDacob]

Thank you so much Rouquin and uhhhh that tag line is delicious! Thank you for sharing it with us 🥰😘🔥

[@dianerugian1463]

Enjoyed this - very informative♥️

[@SuperDacob]

♥️

[@dianerugian1463]

Thank you♥️ Would love to join your live outing on Saturdays but I live at the other end of the globe (Manila) and need to sleep to be able to work tom🥺...glad to have come across your channel - your hard work does make this platform refreshing with matching facial expressions that makes us laugh sometimes - well most of the time ( my hubby thinks something’s wrong with me laughing aloud alone 🤭)... keep it up and keep safe always ! am now Dakob-looped😉😉😉

[@yantihani]

Am i the only few who thinks YSL is better or at par in terms of quality and value for money compared to Chanel?

[@em84c]

YSL is definitely better value but Chanel just has that SOMETHING. They are more desirable. I've wanted a Chanel classic flap since I was a teenager. I could get a similar looking bag from YSL but it just wouldn't be the same. I'd still want a Chanel. I will probably never be able to afford a Chanel though. I have a love/hate relationship with Chanel. I love their products but hate them as a company.

[@yantihani]

@@em84c I got what you mean but without the logo...well...

[@ireneesperante8137]

Brilliant analysis!

[@SuperDacob]

Thank you Irene!

[@Stella-yk1bt]

Why would you sell your bags now, lose so much money in fees, and then have to buy back later for even more?

[@annet4539]

Very interesting! I am always amazed by these "what you gonna get for 500 or 1000" videos from luxury brands and its like a small pouch you can fit 5 cards into and they actually recommend them. No thank you. Save your pennies for smaller designers. I get the appeal of say Chanel but they are ripping you off with the smaller stuff.

[@SuperDacob]

The small leather goods are really a rip off. Well said Anne

[@nora4981]

But India and China governments couldn’t refuse production requests from 1st world countries? The real reasons for the spike of cases in India and China was that they returned to “normal life” so soon.

[@SuperDacob]

Of course. It is all connected. Returning to real life means going to work. Thats the point I made 🤷🏻‍♂️

[@elizabethandrews4199]

The 1% doesn’t wear Chanel costume earrings ... they wear the real thing.

[@hesterprynne5965]

@@beautygirl9981 VCA is not costume jewelry.

[@elizabethandrews4199]

@@beautygirl9981 talking today not 50 year’s ago and I’m not saying they don’t mix any costume jewelry but they are not going to wear dangling crystal Chanel earrings... they will wear VCA real earrings or real Diamond earrings.

[@em84c]

I've heard they buy expensive jewellery and keep it in a safe. And then get identical costume jewellery made and this is what they actually wear.

[@SoSoSteph]

False.

[@Just_saying-]

I love how you have discussed things.. it makes so much sense.. why they are putting soooo much hype on the ridiculous cardholder on chains that is basically a small leather good w a chain and costs sooooo much.. nearly as a bag. Of course they cost less to produce and sells quick…

[@SuperDacob]

😘🌺🌈

[@mspro9032]

Why doesn't Chanel sell their clothing, shoes or bags online?

[@SuperDacob]

They do it to protect their covetability and to keep replicas as low as possible.

[@staciarenee2982]

Well... i did buy one of my ysl bags during the pandemic online. Thought about chanel... but couldn't justify the insane price.

[@timlianvlog]

well done Dacob

[@carlacameron438]

You are right. They are excellent marketers. I wish I was that smart. I was saying to myself that I would buy a Deauville and a Trendy CC for just a bit more than a classic flap. I sell a product and I wish I could come up with clever marketing like Chanel.

[@mnicolechic]

Dacob. Do you think Chanel will one day move into the e-commerce world in regards to bags, slg's, jewelry, etc?

[@SuperDacob]

That is a perfect question MNicole. They have plans in the works since many years of moving towards the online commerce but each time they are about to bite the bullet, they change their minds and think some more about it. I think they dread the day when they will go fully e-commerce but they also know that not going fully online might be detrimental to them long term. Its a very delicate balance and they might be even more cautious now that Karl is no longer there and they are still looking at how Virginie will perform long term...

[@mnicolechic]

@@SuperDacob Thank you for your opinion. I always felt it was odd considering every other design house has a complete online presence even Hermès.

[@tobiasvonfalkenskiold5538]

Also Dacob to say Great Britain is isolated from the rest of the world is a fallacy, I’m Danish and I study in Britain. The EU has just created the biggest trading deal in its history with Great Britain, Britain’s Government has just passed over 100 trade deals in this year alone. I don’t know where you’re getting your information from but leaving a trading bloc≠isolation. Very problematic for us Europeans to here.

[@sams3015]

I’m travelling to see a friend in Switzerland soon & my Swiss friend who works for an airline confused England & Ireland (regards to delta varient / brexit / Covid certs etc). It almost put me off going 😭 People need to Google before they make statements like that because it’s just offensive

[@Mahora.]

kzbin.infoMkY26bwvJ14?feature=share

[@sandrar6670]

@@sams3015 It’s common (without malice) to confuse the Republic of Ireland and North Ireland (part of the United Kingdom).

[@Andrea-dv9gl]

little point lol, you said price increases have been going on for "decades" yet only cited 2015

[@SuperDacob]

Hi Andrea. That is not what I said dear. Let me clear that up for you: The price increases have been going on for decades, since the eighties in particular, but the 2015 price increase (which I cited clearly in my video) was particularly important for CHANEL because it marked the era of the bigger percentage price increases of up to over 20% at a time and that several times a year. Steady price increases since the early eighties and major price increases since 2015. Simple. xoxo

[@ceknott]

I do not like the bags made in Italy. Although I adore Italian things. I bought my first couture bag obviously at rue cambiar on. When I go to Chanel with my special bag they admire it. I get amazed as they are used to Chanel. But it is special because it is a couture one, only sold at rue carbon.

[@javierperez9182]

I love Sophie Sohet. She speak enghish very well.

[@africocoalux722]

May you be so blessed!!! I’ve been binge watching you and I have learned so much 😭😭😭 I love how informative you are, and I agree with your points . I will admit that I have fell in the SLG trap🌚 but it’s crazy how easy it is to do so😭 Don’t Hermes follow the same formula?

[@sweetnalia]

Dacob i agree 10000% with everything u said… except .. and maybe that use to be the case back in the days but not now.. Chanel increases on seasonal pieces frequently too.. for example- the chanel mini top handle in rectangular… first introduce in feb/march in Caviar leather only (as far as know) and now have gone up in this July increases. March was 4300 usd and July is now 4800 usd. Nothing has change as far as the style of the bag. Its is no longer offered in Caviar and is only available in lambskin and yet they want to raise it a whooping $500.00 for the SAME bag(imo caviar was better) in lambskin. 😬😬🙄🙄🤦‍♀️🤦‍♀️🤦‍♀️ like you said, as long as its popular n everyone(yes including ME 😆😭) keep buying, u bet ur bottom dollar they gonna up upp UPPPPPP that price, doesnt matter if its classic or seasonal, if they can get away with any increases they WILL… Stay heathy and keep posting videos ♥️♥️

[@SuperDacob]

The chanel mini top handle is not a seasonal bag dear. Its a carry-over. The moment a bag is in production for more than one or two seasons, it is no longer a seasonal bag. Don’t confuse the iconic classics and the carry overs with seasonal bags: double flaps and 2.55’s being iconic classics and the top handles, coco handles, 19s, Boys, Gabrielles and Co. being carry over pieces. The seasonal bags are bags with special shapes which get produced only for one season and then retired. Xoxo

[@sweetnalia]

@@SuperDacob ahhh and that is why i love ur chanel.. so informative. I learn something new everyday. thanks dear xoxo

[@je-suis_Tati]

Hi Dacob! Just a little note, the small size was not the one w/biggest increase, it was the m/l, jumbo and maxi sizes😉. Yes! as we all know Chanel will not sell online, but ppl were able to buy remotely during pandemic, I know this because I was one that contacted several CA’s to purchase my bags. So IMO, in a way it’s like buying online;). It’s always nice to watch your videos, I agree with many of your points, and respect everyone’s opinion but I respectfully disagree with some of yours as well, specially the “stop buying and they will drop the price”. Personally, I don’t think that will ever happens;)I love the brand and will continue to purchase until I feel I have my purse peace and full collection ❤️🙏🏼

[@SuperDacob]

The "stop the shopping and prices will go down" bit that you state will never happen, will actually never happen because you also state that you will never stop buying... so you actually proved my point Taty... because what I said is that the prices going down will only work and happen if we all stopped buying together. As for the different sizes of the double flaps going up in different amounts... thats because they cost more to begin with... (unless you are not citing chanel prices from just one country. I actually took notes from all different countries and their respective price increase differences, which vary greatly from country to country. Because as you well know, chanel is not just a brand that sells only in the US or only in the EU etc... so it is incorrect to limit these calculations only to your own country. One needs to analyze the bigger picture in this case. I do not disagree with you, I am just stating facts, not opinions. xoxo