My TRICK to selling rare, exotic cars!

See ‪@EdBolian‬ tell the full story - • The strange world of L...
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[@VINwiki]

See the full story: kzbin.info/www/bejne/noW8i2CZi92ckM0

[@shawbgallien]

Là

[@saltedslug7954]

Oh no don’t waste money on this flashy overpriced super car! You’ll get way too much unwanted attention! Women will jump on you like monkes fighting for bananas! You don’t want to be jumped by hawt woman! You want to be modest!

[@timjacobsracing5867]

The only funny thing about this is, the sales pitch is wrong. Running cost, consumables, .. they are stupid cheap on Lotus Elise S1/S2/S3, Exige S1/S2 because they are so light. Small wheel size, brake pads don't wear down fast and are cheap, etc...

[@georgeseaton67]

As a lotus owner, you don’t need to sell the cars at all - if someone is willing so sacrifice everything logical for that driving experience, they’ve already made up their mind before they talk to sales

[@LuckyCharms777]

As someone who wishes he was a Lotus owner, I completely agree. Just shut up and do the paperwork. What’s next, having to talk corvette enthusiasts into buying a C8? This guy is so full of himself. 🤦‍♂️ PS: Congratulations on your ownership. I rode a lap in one on a track day and it was amazing!

[@zhain0]

The more raw you tell me a car is the more I want it lol. Just my type of car. it's like telling someone in the market for a rolls Royce 'you do know it's super comfortable'

[@georgeseaton67]

@@zhain0 yeah but tbh you’d probably have to sell a rolls over a Bentley etc because they’re all showy-offy luxury cars… but if someone’s going to buy a lotus they’ve already made their mind up before they get to the showroom..!

[@zhain0]

@George Seaton true. Not many nowadays are high end no luxury like lotus. Bentley, rolls etc, all interchangeable. I've mainly had old school Japanese cars, r32 gtr, turbo mx5s, evo etc. Pre 2000s cars. Not luxury by any standard. I've really been toying with the idea of a lotus recently. So I would love it if you could answer something. How tunable are the engines? If I have to engine swap to get 400bhp - 600bhp 'reliable' I won't bother with one.

[@zhain0]

@グルグ I get that, I've had a good few under a 1000kg with 400bhp+, I should be fine.

[@MustakimAlMahdi]

Ed: "Don't buy this car" Customer: "You son of a gun I'm in!"

[@scottm7430]

Rick n morty quote

[@brianrobinson9979]

Am I the only one that read the "Customer's" line with a redneck accent?

[@jpeyc]

@@brianrobinson9979 How else is anyone supposed to read “you son of a gun” if not with a redneck accent😂

[@brianrobinson9979]

@@jpeyc 🤣👍

[@lindboknifeandtool]

It appeals to their idealized mental picture of them with the car. You’re forcing them to imagine themselves in these situations with the car.

[@Justi.n]

Yep!

[@405DC]

And it's dishonest af!

[@dn8226]

@@405DC how 😭 he’s literally giving you multiple valid reasons maybe you want something else but if you’re mentally ill you’ll still buy it anyway

[@jeffmcc93]

@@405DC by telling them the truth about the car?

[@Talonmurray]

@@405DC braindead take

[@aidenoldfield9080]

Ed has the biggest brain when it comes to selling cars

[@leef1500]

No, that's just fluffing your own dick. Exotic cars sell themselves. It isn't like someone comes into the Lotus dealer deciding on the Exige or the Camry.

[@SeizingSheldon]

But the logic is so simple 😂

[@creamythroat]

So the customer already is ready to sign for it and you go off listing all these negatives about the car to make him want to buy it? This is dumb logic and a complete waste of time. Just give him the car and move on lol..

[@majormushu]

​@ainalpipe same concept as telling someone specifically to not sit in a certain chair. Now all they want to do is sit in that chair.

[@liamjarvis6023]

I agree with his mindset in a sense but tbh. The customer he’s describing sounds like they were sold on the car before they walked through the door. So the rest just seems like an unnecessary dance almost.. could be wrong though. Been in sales my entire life but not car sales specifically.

[@chrisfoxwell4128]

It sounds like the best way to sell a Lotus is to sell one to someone who wants one. Next episode: How to sell a Triumph.

[@duytungphammotorvn]

I need that. I'm selling Triumph bikes

[@Diepvries11]

Yeah. It's not like a Honda dealer where people are contemplating whether they want a Honda or maybe a Toyota. There's only one reason to walk into a Lotus dealer. To buy one.

[@caffynated552]

Customer: I want to buy a Lotus. Ed: No you don't. It's bad. Customer: No, I came here to buy a Lotus. Ed: But it's not that great. Customer: You're not getting it. I want a Lotus. Ed: Well alright, I guess I'll sell it to you. Ed: Damn, I am so smart. I just sold this guy the product he specifically came here to buy.

[@Talos45]

My thoughts exactly.

[@EdBolian]

Make them defend the position they walked in with...works every time!

[@asamax97]

It won’t work everytime some guy is gonna say you know what your right you have any Ferraris??😂

[@jsav6058]

​@@asamax97 "You got any Nissans?"

[@ByeEvoX]

@@jsav6058 sure do. Got a Proto Spec right over here!

[@jsav6058]

@@ByeEvoX As much as id like to agree with you they butchered the Z name with the new one😕Same with the r35

[@ByeEvoX]

@@jsav6058 It's virtually the same platform with a Q50 engine.

[@darylbrantley5226]

His customers had already bought the product in their mind. So he wasn't really doing much.

[@djjaysky9071]

That's about 90% a car sales

[@LuckyCharms777]

Exactly. If I already intend to buy something, you’re not selling me something, you’re taking an order. He might as well work at McDonald’s.

[@seanm3ify]

Careful! You might offend Ed and the vin wiki crowd who think he’s a god (even though, in reality, he’s a low IQ car salesman)

[@Tylorgng.]

​​@@djjaysky9071 Maybe 90% of classic and muscle cars. At my dealership I'm lucky if half the people who come in buy a car. People who are buying a rare car already bought it in their head, regular car buyers shop around much more. It's a much easier sell to the point where you don't even have to sell it

[@MJSGamingSanctuary]

@@Tylorgng. And thats the difference that these exotic car sellers never seem to fully grasp. Their sales are good cause they are selling something in actual demand. Its like a similar logic to all those who are chasing the NFT's. The cars got value pretty much only cause they are believed to be valued as such. By the top 20% of society. Anyone who's really aware of the market cap of car sales are aware that the exotic car companies often are struggling to just make ends meet. Hence the costs that come with having an exotic car comes with then exotic prices.

[@aarongranger]

I had a friend who bought a Lotus Esprit and drove it 800 miles back home in 2 days. He parked the car and couldn’t bring himself to touch it again for a month, until the pain of the drive had passed.

[@samcharles1166]

Pain of the drive? Like vibration?

[@Tylorgng.]

​@@samcharles1166 Like cramped and uncomfortable seats

[@aarongranger]

@@samcharles1166 Uncomfortable seating angle (for a 10+ hour drive), noise, vibration, etc. All of those seat features that you love for the track (low padding, firm grip, locking you in one position) turn into a literal PITA when extended over time and distance. Brilliant cornering and acceleration won't help after your ass, legs and back go numb, cruising a seamed-concrete highway for hours at a time at 65 MPH (because 66 MPH in a brightly-colored sports car with out-of-state plates in the south will get you a speeding ticket in less than 15 miles). :D

[@dannys9074]

@@aarongranger you don’t know what you’re talking about exactly because here in Tennessee the highway speed limits are 70

[@SuperTurhake]

@@dannys9074You don’t know what you’re talking about. In Germany there are no speedlimits on autobahns.

[@bigmotor3845]

As a two time Lotus owner. Maybe they just wanted a Lotus....

[@snowcow1173]

lmfao i have lotus in my garden and i agree

[@ProdigyAutomotive]

@@snowcow1173 I own three Lotus'. They're the funnest flowers I've ever owned.

[@butchblaster7073]

Yeah man, if I've ever got the money to make it not ruin me financially, I want a Lotus. Most people who even know what a Lotus is, will decide they want a Lotus long before they go look at one.

[@muffin4600]

Yeah, only way you'd actually need to sell them on the car is if they walked in to the show room without doing any research. Anyone considering a Lotus knows that there's some considerable drawbacks when it comes to creature comforts.

[@glenrivers7492]

The Toyota engine and availability of parts is what interested me.

[@ohedd]

Ed pretending like he's playing 3D chess with his buyers, but really he's just talking to them as if he's talking to himself lmao

[@seanm3ify]

You mean acting like a sleazy conman?

[@Parker--]

It's 1D chess and the buyer made the move for him. Baffled that he thinks this is a trick of the trade.

[@MJSGamingSanctuary]

@@Parker-- No kidding the man talks like he's never heard of scarcity in a market. Something like exotic cars comes with an equal price tag for just about everything. You don't need to sell the car, cause the cars will sell themselves if your truely selling exotic cars.

[@ericolens3]

​@@MJSGamingSanctuary getting paid a comission doesnt hurt.

[@ALFA_813]

This guy is in his 40s with 80 years of experience

[@MyVictor1982]

He’s got that overtime experience lol

[@nick0164]

bro looks like hes early 30s lmao

[@Ant-P]

Except for the fact he didn't stop talking after the customer said they want to buy it.

[@brianm6117]

@@nick0164 He's late 30's.

[@tyquanjones3114]

Impossible

[@idle_pete]

That one guy that goes “you know what buddy you’re right! Im gonna get a Porsche!” is gonna get this man fired lol

[@ericolens3]

meh if he also sales Porsche then its still a sale.

[@michaelweston2285]

he was the most successful salesman at his dealership where he quit years ago to become an entrepreneur.

[@ThePippin89]

As Colin Chapman said, "to go faster, add lightness".

[@ROCKNROLLMODS]

Pretty sure that everyone who comes in to a Lotus dealership has already made up their mind.

[@WatamelonUberSheep]

I mean the Toyota engine that comes with them means serviceability won't be an issue and the car is made to be light and nimble so I see why they disregard those logic hurdles since their logic is more towards track times rather than comfy heated seats

[@djjaysky9071]

You can drop the engine out of one of those and about half an hour you can go to your Toyota dealer and pick up half the parts you'll need lotuses are insanely easy to work on

[@Dougfunny37]

@@djjaysky9071 lol right. I was like wtf is he talking about? It’s by far one of the easiest cars to work on with TONS of after market parts.

[@be.only.1]

Yamaha engine design.

[@casey360360]

@@be.only.1 It's a Toyota 2ZZ-GE. Yamaha redesigned the head but it's still a Toyota head.

[@djjaysky9071]

@@be.only.1 yeah, all Cummings are isuzu designed engines

[@jeremykern7806]

Best race car straight out of the box. It's still my dream car. No radio, no opening passenger door all you need is the sound of the engine!!!

[@Micky7545finesse]

I bought my moped car because it's very similar to Lotus.It's very rare too just like the Lotus Elise,my dream car.

[@Boogie17Main]

In New Mexico, probably close to 10 years ago my dad saw a yellow one at a Toyota dealership and had to have it. He went on a test drive and fell in love. When it was my turn to try I couldn’t clutch with out hitting the brakes! If you wear a size 12+ it’s very very uncomfortable lol

[@SteveSiegelin]

That's how I sell Palm trees sometimes. It is better to tell the customer the negatives of something because they usually already know the positives, if you are honest with them about the negatives of something they will usually trust you more and make a purchase. I have sold thousands of dollars in one order in palm trees because I would go through the negatives of each tree but they knew what they were expecting now

[@ShardstapoRotmg]

I wasn't selling exotic cars but I found that brutal honesty was what made me a great salesman at my hardware store job lol.

[@user-dc6pm3mc4b]

The lotus esprit is still my favorite car of all time... he listed all the reasons I dont want one but the 13 yo boy inside me still does

[@thenorco75]

I had a Sierra Cosworth 4wd ,it had blown a ring in the engine.i tried to sell it and no-one wanted it. I then advertised it as a Sierra Grassfire ,saying it was smoking badly, the phone didn't stop ringing.

[@BleedingWhiteKnuckles]

The way Ed tells stories is a reflection of how my grandfather used to tell me stories of the old car days and he just passed on the first of February bless his heart he followed his beloved wife by 6 months.

[@doodskie999]

So selling exotic cars is like an abusive relationship? the harder you hit them, the more they come back

[@ihateeverything3972]

When it comes down to things people are passionate about, they really sell themselves. Like motorcycles, man I remember how I got mine. Walked in, saw it, they worked on the price with me a bit and boom done. I mean look at it, it speaks for itself. Start it up and say less

[@LuckyCharms777]

The only thing he said that has any validity is the color. You’d think as a salesman he’d know when to just shut up.

[@brahtrumpwonbigly7309]

@@LuckyCharms777 it's extremely obvious he was just wasting people's time who'd come in looking to buy a lotus, and convinced himself he's some crazy ass salesman.

[@forgingluck]

I still want a lotus someday. Not because it's smart or affordable or good or reliable or not or rare, I just like how they look!

[@monkmoto1887]

It’s like being a motorcycle salesman in a way. Tire kickers to the side, people who walk in the door and shake your hand are there because they want what your selling. The hard work is done, they’re sold on the product they just need you to find them the right one and make the buying process smooth

[@joky171]

This is exactly the reason my wife doesn't let me go shopping alone anymore 😎

[@brandonn6099]

"So I walked into this dealership 100% ready to buy the car but this sales guy kept trying to talk me out of it for some reason. I still bought it, despite his desire to make no commission."

[@AJsWorld]

Customer is literally "shut up and take my money" irl

[@georgespalding7640]

If Ed would have just continued being a car salesman, he would have made more money than he has right now. I've seen a couple salesmen like him in my life and they were amazing. At the right dealership, a good salesman can make a serious living.

[@things4yougaming723]

😂😂 hey if he wants it he wants it! Ed your the man! I remember when I first started watching back then with less then 100k followers you gave me advise on getting a job on the car dealership your the best man!

[@seanm3ify]

Hey! No one cares!

[@LizardoiL]

The type of guy who buys a Lotus made his decision before he went to the dealership.

[@krazyhartin]

I guess it's useful to say those things, to assure you got the perfect buyer, who isn't going to be overwhelmed or isn't just buying it because it's a sports car. It's good to find buyers who are passionate and know what they're buying.

[@annonymat]

There is a dealership in my area that works like that. Went there twice, bought twice at a more salessavy competitor. I even bought a car once without ever seeing it before. Still found new features 3 years later. Best one yet.

[@Kurie]

And this is why Shaq bought 3 cars in 1 day.

[@taac968]

Imagine having passionate customers ignore whatever salesperson advice because they know what they want and the salesperson thinking that the sale went through because of his sales tactics.

[@MasterFloTechnology]

My favorite sales technique, and I loved adding " it is not for you" technique. Really, this car is for those who are serious about professional or old money.

[@danielescobar7618]

When it's a practical sell, you get three "yes"s out of them and they're ready to buy. When it's impractical it's the same but you get a yes on things that would be a no for any other product.

[@patthonsirilim5739]

Impractical cars sells on there novelty as long as they can accept all the downside for the scarf or of the upside that practicals can’t deliver that’s where you will get your sale personally a lotus is not a first car it’s a weekend/track warrior and for that it dose it’s job very well

[@nickna7387]

Loved top gears analogy for lotus when james drove one in argentina, "lotus stands for lots of trouble, usually serious"

[@Tracer1999]

The reason that works it because it comes off as transparency. Which makes a customer happy 100% of the time, even if they don’t buy that vehicle. And they will know which sales person they want to work with for the next time. Transparency is a hard thing to find when you’re the customer.

[@jameswillard1]

Bought a 2005 Lotus Elise for $41k brand new at end of 2004. Recently just saw the same car with 15k miles sell for $55k on an auction site nearly a full 20 years later, apparently those Lotus buyers are getting the last laugh

[@markspiro9971]

I almost bought a Lotus Elise. It was a ridiculously good deal. I had the guy do the math on the price twice. I was almost ready to buy it and hadn’t even sat in it. Then I did got in, shut the door, said “Nope”, and got out. That was the most uncomfortable vehicle I’ve ever been in. He said it’s “not that comfortable”? That is the greatest understatement ever uttered in the history of the world.

[@PastelitoPapi]

My old ceo when I worked in B2B sales would say people buy with emotion and justify with logic and I’d love to hear this buyer explain why this was a good choice lol

[@deckum23]

I had an 86 mr2, it was fun, I would buy a lotus.

[@observingrogue7652]

If I still wanted a car, and would fit in one, I'd love an Elise or Exige. I believe the best vehicles for the people, are ones that are light as possible, to avoid accidents, reduce tire, brake and fuel consumption, but still have power for emergencies.

[@codyhotaling]

Literally my Childhood Dream Car... Pre-covid I was SOOO close to getting one.... I was going to trade in the 03' MR2. Now since I'm starting from scratch again in NC... I'll likely never get my hands on one, but a man can still Dream...

[@kn4cc755]

I sold a new Lotus twincam to a 20 y/o many years ago. He had just cashed out his payout as beneficiary from his mother's estate. Nice kid. Paid cash. We inked the deal on Friday afternoon. I handed him the keys and off he went. When I came on the lot Saturday morning, the car was on the back lot in two pieces. He had gone into a utility pole at speed late that Friday night or Saturday morning. No braking skid marks at all. No intoxicants either. It appeared he simply went to sleep at the wheel.

[@W_R_A_I_T_H]

Bro was like "take my money"

[@theyangview1898]

It’s called the take-away method. I love this method and use it in my home sales. I never try to convince someone TO buy a house I always try to figure out why a particular house WON’T work for my buyers. Then the buyer sells the house to themselves if it’s a good fit.

[@takingafatdump]

the best way to sell a lotus (or any great product) is to inform the buyer. those cars sell themselves you’re just making sure you keep your good reputation when they recommend you to their rich friends.

[@EdgyShooter]

"And it's currently on fire..." "I like to be warm!"

[@njc9911]

We call this the "velvet cord" in copywriting. Very effective at keeping resistance from creeping up.

[@WhiteoutMonster]

"Don't but this from me". "Yeah I'm sold."

[@stephentuckey9955]

I used to work at a lotus dealer in 2019 here in Britain and fell in love with the evora there great cars very fun lots of nice colours the interior is very basic but a nice place to be we also had caterham Astonmartin rolls Royce and used to have zenos and I seen the value in the lotus more the one thing I hated about them was tying myself up like a pretzel to get through the door 😂

[@ratedstrix]

What stopped me buying an Elise was the moment I tried getting in & out of it. There is no “just popping to the shops” 😂

[@bobmcl2406]

Ed Bolian, the Huckleberry Finn of exotic car sales! 😁

[@arfriedman4577]

In the mid 1980s there was a white lotus that lived in our area. Not many people had exotic cars in our area.

[@JRock3091]

The Lotus Elise is a dream car of mine. Playing Midnight Club as a Teenager and that was my favorite car in the game.

[@jonathansachs1979]

the "ol' take away close", one of arsenal of closing techniques (5 iirc)

[@brahtrumpwonbigly7309]

"I'd like to buy this lotus" "Let's argue about it for an hour first so I have a story for online"

[@Tricumulairdesigns]

The YES Whirl! Classic

[@dylanpierce7784]

Lotus is such a unique car the buyers who want one know what theyre getting into. Theyve watched all the doug demuro videos and are set on the car. Its not like people comparing accords and camrys for features.

[@sweetdrahthaar7951]

My experience with Lotis was that they were falling apart before they got them off the truck at the dealership

[@LuckyCharms777]

So put it back together.

[@MtnBadger]

I worked with a finance manager who owned an Esprit. The "James Bond" model. Cool looking (and driving) car but, at 6'4" I needed a shoehorn to get in/out and the passenger side left something to be desired, as well because the interior is designed to fit the outside rather than the outside being designed around the cabin as are most American cars. To say the dash and instrumentation was "basic" is being polte. The bare essentials and the tech thrn was... Yeah. But, at 140mph, you're not looking to be entertained by your dashboard. I've seen this with other makes, as well. People often don't understand these principles about import exotics. My family owns car lots. I've been to many sales training seminars. Every day before hitting the floor there's 30 minutes of overcoming objections. The one common theme through all of it is to tell the customer about the vehicle and then "take it away" (give reasons why it won't be available, cost is changing, whatever) and to try hard to convince them the car they want, isn't what they want. (Turn them from something thry like to something you know they don't to subconsciously reinforce what they like in the first vehicle and make them want it more). The more you say "no," the more people will try to argue "yes." It's in our nature to compete and argue for what we want and especially those who would be drawn to these types of cars. It was the same with Porches and Alphas. People are predictable, easy to manipulate and human nature doesn't change. (I want an old Europa!)

[@garymangelsen4413]

Good policy, either confirms what they know or informs them of what they do not know about the car. Either way, they go into the purchase informed or have the chance to back out before buying. Won’t have anyone regretting their purchase

[@patthonsirilim5739]

Once they sign the dotted line they know exactly what they’re getting into a race car for the road and they will get all the disagree.

[@daxster499]

Lots Of Trouble Usually Serious (Lotus) JC quote lol

[@aggit8]

I had an 05 Elise, blue with black soft top. Totaled it on the same day I got the 22,500 service. I truly get sad to this day when I see one. It was a daily driver and only had a 9 gallon fuel tank. Best 2 years of my driving life. Made my Vette feel sloppy. One day I would love another one but they are getting top $. 😊

[@smiggyballs4100]

i remember being 7/8 and spit balling cars on the motorway coming back from holiday, we spitballed a lotus and it followed us forever

[@casey360360]

Growing up, my moms boyfriend had a Lotus Elise that he tracked. I saw it go from bone stock to zero interior, OLED guages and a (iirc) Haltek ECU, giant turbo, over 600 wheel horsepower, and tons of other small go-fast shit. It took one stop light pull when it was done for me to want nothing else in a car. That thing hit 60 before the other side a 4-lane intersection, 2.something seconds? (It wasn't geared for top speed.)

[@lukaswitczek1843]

Legit watched a video about how car salesmen aren’t sales men and this just proved the video right. Sold a car to a person who already is sold on the car

[@beagelbird1]

Emotional purchase is the best!

[@dylanbass6819]

An Exige is my dream car!! Shame i couldnt ever be in that boat

[@minimanadam]

Lotus exige and esprit are my dream cars actually

[@Invisus_Letum]

this tactic works with any type of sales when targeted correctly

[@henrirobbins2343]

I've driven a Lotus a few times, and I'll say - every one of those things is like that for a reason. That's what makes them special.

[@5150_Designs]

I've wanted a Lotus Exige since they're release... had to settle for my other dream, 91 MR2.

[@scottyo64]

The salesman told me, "I am sure you know more about this car than I do," traded my Porshe, and never looked back. Had my Lotus for 9 years now

[@SquiggyWigginz]

Excellent! What you get?

[@muhammadamirrulariffin]

Handling is perfect. Lotus make Proton handling before Gelly take over. Just try Proton Preve and Satria. Best ever handling par as Conti car

[@Abyss-Will]

because no one that had no idea what they want even tries to get inside a lotus. it's basically like selling a kit car, you don't have to convince anyone

[@universityofthrifting709]

That's the definition of Truth

[@peanuts2105]

Lotus make the best handling cars on earth. Other car companies such as Mercedes Black Editions use Lotus as suspension consultants. Sublime cars, especially their new stuff

[@evelynkinson5524]

consumables? like head gaskets?

[@locVampeal80]

my favorite looking car, as a 40year old man, is the lotus exige s260sport. one day, itll be my daily driver, just need to get enough parts haha

[@javier-hm2pt]

I like the buzzing noise of the lotus

[@9kia8]

i would like drive a lotus exige just to feel how the 2zzge should feel on the throttle

[@CelaLare]

I honestly just want a Lotus Elise because it was my favorite car in Midnight club 3: Dub Edition

[@gewoontimm]

Fry from futurama be like "shut up and take my money"

[@ivanthhefolf]

I've always wanted a lotus because they where pure driver cars

[@theofficialstig]

the consumables thing isn't true it's lighter so it actually lasts longer with tyres and brakes on track especially

[@whatnever65]

Lotus designed a car people wanted. Well done lotus

[@matthewdiamond8041]

I worked selling cars for a little while and I found that the best way to sell them was to ask the customer what they actually needed it for. And apparently the more things that I could point out, for the car they were looking at, that didn’t meet the needs they had mentioned, the more they wanted it? And if I could get their partner onside that they shouldn’t buy it, the deal was basically done 😐

[@SquiggyWigginz]

And this my friends is why I own not 1, but 2 Lotus cars.

[@TPRM1]

Loti?

[@SquiggyWigginz]

@@TPRM1 indeed. With a third on the way.

[@TPRM1]

@Squiggy Wigginz nice.

[@SquiggyWigginz]

@@TPRM1 2005 Lotus Elise Turbo. 2013 Lotus Evora. And 2023 Lotus Emira on the way.

[@TPRM1]

@Squiggy Wigginz 🏎🏎🏎

[@retardeddog566]

Honesty. #1 quality of a used car salesman

[@Josh_kahn641]

Pull is always stronger than push

[@SamiMatar]

As a previous owner of a fully built lotus Elise, I confirm this is 100% true.

[@tummytub1161]

I knew someone who had this fun Elise, a mechanic wrapped it around a traffic barrier pole thingie 🤦‍♂️

[@daveinacave]

It’s the “still worth it” trick- if you tell people “here are the sacrifices making this decision includes” rather than just positives, they know that all the people who already made that decision still found it worth it, and often, to themselves, decide it’s worth it too

[@paulh2981]

People tend to trust you more when you're telling them only things they already know are true, especially if giving them that knowledge could easily work against you. You didn't want to make them buy a Lotus, they already made up their minds about that. You made them want to buy a Lotus from YOU. That is salesmanship as an art.