1953 Dodge Truck Sales Training Film - Dodge Truck Value Outsells Chevy

[@georgespangler1517]

I'm building a 1945 dodge pickup now,,, glad I saw this, but I already have seen the many differences in the older dodges, the metal is twice the thickness of new truck metal, and the frame is massive, they even put grease fittings on the Leaf spring ends, I've never seen any truck with that much quality.

[@fairfaxcat1312]

Lol.

[@ssjlkrillin]

It's actually a 1950 model.

[@weskirkland5850]

They went from back then... "make it possible to make this thing last forever if properly maintained" (which has been proven to be true) to... "build it fast and cheap as possible, they'll buy a new one in 3 or 4 years..."

[@kfl611]

@@weskirkland5850 At 30 percent more than the original truck,

[@stephensaasen8589]

​@@ssjlkrillinDodge had the same body style from 1948-53. Basic differences in the grille though. However, I'm a little more inclined to believe the featured truck is a '53 because most all the Dodge trucks from '48-51 had the ram hood ornament. This one didn't have that.

[@michaelmartinez1345]

Nice!!! I have to agree with Tony M , on what is being sold these days... Quality , for the most part, is taking a lower priority - than trying to impress others with a flashy vehicle... Trucks with modified lowered suspensions and extremely low aspect ratio wheels that will never handle a load properly, or trucks with extremely high-modified ride height that make it hard to load and extremely vulnerable to roll-overs... That is what sells a lot these days, vehicles that some people dream about, but what actually do NOT need... The looks of the truck has become more important than the utility of the vehicles, in many ways....

[@roscoesomeone9764]

Cool piece of history, training the salespeople.

[@johnnyhawkins43]

I love them all from back in the day as long as they were made in the USA!!!!!!!!!

[@samhouston1673]

Most Dodges are built in Mexico.

[@michaelmartinez1345]

@@samhouston1673 back then, most came out of the U.S. mostly the Mid-West... Some came out of Canada in the mid-60's, Mexico did make vehicles back then, 3-wheeled mail-delivery vehicles made by a company called Carabella, who later made motorcycles, then we're promptly purchased by Honda because the Carabella competition bikes were beginning to run away with several trophies. Honda then put an end to that by buying them out...

[@wilbur9416]

Thank you for turning the record. That was actually a good find great video

[@CycolacFan]

Salesman did well there, put ten miles on his truck, didn't sell anything and bought a Chevy engine.

[@glennredwine289]

I bought a 95 Dakota 3.9 liter Magnum V6 and the engine was much better than the GM VORTEC 4.3 V6 OR A FORD 4.2 LITER V6, I have owned and driven both. Much better low end torque even though it is the smallest. The bucket seats were comfortable even for LONG drives, I have driven from Long Beach, CA to Great Falls montana where I picked up my dad to go to Glacier NP. AND to my brothers house at that time which was in Pittsburgh, PA. the bed is 4 inches wide between the wheel wells and 6 inches longer, great for sleeping in with a camper shell.

[@BigWheel.]

The GM 4.3 is basically a 5.7 ( 350/ SBC) but with 2 cylinders chopped off. I think that dodge motor the 3.9 was a similar deal, a v6 based off a magnum v8.

[@christianobrien4465]

I own a 2009 and a 2012 Ram 1500… newer one is reg cab long bed 4wd and the 09 is a quad cab. Both have the 4.7 v8 the 09 has 355,000 mi original engine and trans the 2012 has 155,000 orig eng & trans. Both look feel drive and stop as if brand new. Yes, I change oil every 3,000 miles and have transmission and coolant flushes every 50,000 miles. I’ve changed the water pump thermostat and serpentine belts on both and the alternator on the 09 at 250,000 miles but… ZERO other problems zero! In my personal opinion… this 4th Gen Ram (now referred to as the Ram Classic in 2021 is the best truck made for the money. I was a ford truck man for many years and got used to mechanical and even transmission problems of all kinds. Not so with my Ram trucks. I’m being honest and accurate here. These trucks are whisper quiet plenty powerful and more than hold up to severe use. I tow both a 6x12 enclosed single axle trailer and 7x14 enclosed tandem axle trailer and both are as if nothing is behind you. I get 21 mpg no trailer and 12-14 mpg trailering. Ram makes an amazing truck.

[@4486xxdawson]

Once apon a time there was quality , now theres only quanity , what a time it must have been to live in an era where you were proud of what you made and sold , the world has gone and got it self in a hurry for some reason , maybe we need to slow down and remember ........

[@vivians9392]

My Dad had a body shop business and owned a massive 1953 Dodge 2 ton wrecker, custom painted black and gold. WOW! WHAT a treat for this Tom girl to ride with him in that behemoth!

[@bryanmartinez6600]

Well since we're a reproductive species and since we no longer live in days that you'd loose a few through the winter our population is growing very fast and the quantity is needed to make up for it. Now if only this guy fixed the potholes in my town.

[@BigWheel.]

You can't make money selling cars if your cars last as long as the owners do.

[@tonym3718]

Today the sales approach is different. Play loud electric guitar riffs and appeal to the buyer's fragile sexualality by using a voice actor with a deep gravely voice to give the meaninless commentary

[@bryanmartinez6600]

You hurt my feelings REEEEEE!

[@johnmarshall4442]

Hahahaha yeap

[@mechantics]

On point.

[@justenough730]

I would love to have one of these Dodge PUs with fluid drive,my dad had one could leave it in second gear in stop and go traffic without using the clutch just step on the brake like you would an automatic and step on the gas when your ready to go clutch would last a long time,

[@jaswmclark]

The fluid drive was less than ideal, but was replaced by 'POWERFLITE" fully automatic a couple of years later. I preferred the non fluid drive version standard transmission..

[@glennredwine289]

it too bad it's getting hard to get a manual transmission even in a pick up truck. I prefer them, and remember back in the 60's and 70's you could push start your car if it had a dead battery.

[@carlatamanczyk3891]

Manuals are all I have owned and like. All the 2020 trucks are manual only, you can no longer order a manual.... what gives?

[@TheOzthewiz]

As someone who grew up in the '50s, I would often see car owners with car starting problems especially in cold weather. Today, I HARDLY see anyone having those kind of problems anymore. I LOVE manual transmission vehicles, but NOT for the reason you stated. There is NOTHING like "rowing through the gears", except when you are stuck in heavy stop n' go city traffic and having to CONSTANTLY pump that "third pedal". I have been there, done that! Believe me, NO FUN!!!

[@flight2k5]

Well back in the day you had to crank start the engine. These new fangled key start. 🤣🤣

[@glennredwine289]

@@flight2k5 only possible with a 4 or possibly a 6. But it really nice if you have a weak battery.

[@redtra236]

@@glennredwine289 There were a lot of automatic cars in the 60s and 70s, probably more automatic than manual by 1970 in cars. Not so much with trucks though

[@postal_the_clown]

Just waxing nostalgic here. My Grandpa had a '53 Dodge pickup he bought new, leaving my Grandma with her '39 Plymouth until '58 when he let her get a '53 Plymouth. My Dad was a Chevy guy and traded in his '49 Coupe for the '53 Chevy pickup. I never heard them "discuss" the various reasons but Dad stayed with Chevy until both of them ended up with '64 Polaras. But Dad eventually went back to a Chevy pickup.

[@BigWheel.]

Do you remember if the dodges were any better or worse than their chevy/ford counterparts? Were there advantages to owning one over the other two?

[@postal_the_clown]

@@BigWheel. Actually, I don't know. A lot of this stuff is by reputation. Everyone looks for something different. For example, I prefer a Ford Transit cargo van only because I'm used to them but I really have nothing bad to say about a ProMaster or Chevy aside from some comfort issues.

[@TractorMonkeywithJL]

I can't figure out how to turn the record over.

[@194853DodgeTrucks]

That Squire Pickney sure sounds a lot like Harry Morgan (Sherman Potter from M*A*S*H)

[@mlb29628]

Those suits were hot and itchy in warm weather....no one wearing jeans in those days.

[@TheOzthewiz]

Jeans were for workers doing PHYSICAL work, like farmers. Men that were FANCY, wouldn't be caught dead in jeans!

[@BigWheel.]

@@TheOzthewiz now people in jeans won't be caught dead doing work.

[@GenerallyGeneralLee]

SOMEBODY HELP!! Chuckie's grandfather is on my dashboard!!!

[@chieftp]

well ain't this a fine song and dance? what's the big idea?

[@RobertPlattBell]

Funny that Dodge was a "high-priced truck" because by the 1970's (and even today) they are the lowest price of the big-3. I like that the salesman has an imaginary friend. Is he hallucinating?

[@samhouston1673]

exhaust fumes.

[@randymagnum143]

Gm was always higher, but always had "specials" to offload them when sales were slow.

[@lonestarapex]

Cocaine is a hell of a drug. 😂

[@johngalt5205]

No, that's the Devil. See the horns?

[@saltbeam3706]

Actually Dodge Ram makes 1 of the cheapest trucks and 1 of the most Expensive trucks out of the big 3 and theyre the best and the most reliable

[@nexusofice9135]

Took me. A while to realize what the beeps were for. This isn't a video. It is a slideshow with a record playing. The beep is a que for an operator to change the slide. Either that or it is for the timing of the at home photo reel to the sperate record playing.

[@kfl611]

Or a film strip show, at the beep you advance the film strip....only old people would remember them from grade school..

[@steverone7623]

Thank goodness the local ford dealer didn't meet squire first.

[@glennso47]

Put a Dodge in your garage.😁

[@ramrider1453]

Yup and got one. Look at Ram now. 👍👍👍

[@neplains]

Is it just me, or did they remove the windshield for filming purposes? Either that or that glass was extremely clean.

[@chasebh89]

They probably did. Cars nowadays often aren't even real on the commercial. When they're driving around it's actually an electric frame with adjustable wheelbase that they CGI the car body onto

[@RandallD244]

“Hey, would someone turn the record over...”. There’s a phrase no one uses anymore!

[@bryanmartinez6600]

How dare you assume I don't listen to Metal on Vinyls.

[@TheOzthewiz]

EXCEPT, US "AUDIOPHILES"! With CD sales slumping and "vinyl" sales INCREASING EVERY YEAR, analog NEVER will die!

[@marciasantos4180]

linda camionete comfortavel charmosa fino acabamento os veiculos antigos sao mais bonito e melhor que os atuais

[@amartinjoe]

natural salesmen are born...not made!!!

[@keithb7]

They were and still are real decent trucks. 3 or 4 speed manual though please. I prefer that over the fluid drive or the truck-o-matic.

[@redtra236]

If I recall those transmissions tended to get issues, especially if youre looking at one of these now it's in the area of 70 years old and good luck working on it theres probably a lot of proprietary parts that are no longer available. Don't know forsure though.

[@STARDRIVE]

I guess slide projectors & record players were more commonplace than movie-projectors, making Dodge opt for a record that holds "pings" for timing the slides.

[@thejunkman]

+Ronald van Kemenade Film cameras and film production and duplication was more expensive and bulky to shoot a training film, especially if you are going to include sound which had to be recorded separately and then added in post production on the final print. Still cameras and duplication for slides and pressing a record were far quicker and cheaper at the time. To film a motion picture like this at the time would have required no less than 3 people (not including the actors in the film) 1 for sound, 1 for the camera, and 1 director. This film was probably shot with 1 person on the still camera, and the sales man probably was the director and then the sound for the record was done after the negatives were developed. You would be correct slide projectors were more common/cheaper same with record players versus a reel to reel magnetic tape.

[@RobertPlattBell]

+Ronald van Kemenade You didn't grow up with these in grade school? They were called "film strips" and were a roll of 35 mm slides. They were not slides like you might think of, but a rolled strip that was fed into a projector. Some had automatic advance and the beep (or an inaudible tone) would advance the projector. Lots of fun in grade school, circa 1968. There were sets of "educational film strips" and accompanying records.

[@STARDRIVE]

***** Nah, I was in grade school in the 70's. Sometimes we were treated to a slide show (the ones with plastic frames). In the 60's to 80's my father had a complete 8mm set for filming, editing and projection. He made local ducumentaries in a team of 4 (including a sound man). Before VCR's of course, family movies were quite rare. I also remember going to a guy who had a wide variety of 8mm film reels of Jaws, Convoy and such :) This was of course before VCR's.

[@TheOzthewiz]

The "slides" and records were MUCH cheaper than using film!

[@MrMedtech1437]

Damn... had visions of Looney Tunes at the start of the music.

[@LS-ye5pp]

What the hell was on top of that cartoon guys head

[@TheOzthewiz]

I dunno, I was totally mesmerized by the "DODGE" salesman explaining how wonderful their trucks were!

[@26TptCoy]

nipples

[@glennredwine289]

safety, huh? LOVE THOSE STEEL DASH BOARDS IN THOSE EARLY TRUCKS, EASY ON THE FOREHEAD IN AN ACCIDENTS. And that in-cab gas tank is really safe especially when you ge T-boned on the left side.

[@TheOzthewiz]

Don't forget that QUALITY SOLID STEEL steering column that will end up going through your chest or breaking your neck! We should all be glad that "they don't make 'em like they used to"!!

[@bobbyheffley4955]

Also bias-ply tires which were notorious for blowouts, and four-wheel drum brakes which were notorious for fading under heavy use.

[@redtra236]

The "safety" is features that lower your risk of getting in an accident like more brake surface area

[@rp1645]

I thought clearing the Right of way. Was to protect the poles that run the Grid from downed tree limbs.

[@Sebastian_Dinwiddie]

I’m sold. Got a four door with leather?

[@samhouston1673]

And now the Dodge is made in Mexico where everything is misaligned.

[@TheOzthewiz]

Chrysler Corp. has had quality control (lack of), since the late fifties, BEFORE they were built in Mexico or owned by Fiat or Daimler Benz!

[@orange70383]

The old guy gets on the phone to his buddy and gloats about getting a truck salesman to take the old engine away and selling it for him.

[@TheOzthewiz]

There ACTUALLY were car dealers that would take practically anything of value in trade in on a car, back in the day ! Wish you could do that now!

[@kfl611]

Candle stick phone no less. If it aint broke, don 't fix it.

[@MisterMikeTexas]

How many truck buyers picked automatics in the 50s lol?

[@asd36f]

What is the purpose of the white panel on the front grille?

[@postal_the_clown]

It's just an emblem displaying the "Job Rated" feature.

[@kvarnerinfoTV]

I want this truck!

[@TheOzthewiz]

First thing Monday morning I am going down to my FRIENDLY DODGE dealer to order one with the THREE SPEED column shift transmission.

[@brucepotter9427]

yes I did

[@davidgriffin4401]

Truck-a-matic transmission

[@TheOzthewiz]

"SLUSH-a-matic", you mean? That INEFFICIENT transmission didn't matter "back in the day" when there was a gas station on EVERY block!

[@26TptCoy]

I think they just fitted a torque converter between the gearbox and diff. Scientifically called a fluid coupling.

[@dude28405]

I should’ve been driving a Dodge all these years locally I’m gonna go get a Dodge with a fluid drive truck automatic transmission

[@davidgarris2513]

Did Warner Bros Seven Arts Studio have a hand in this? Jesus Christ this is right off the set of Green Acres with Mr Haney...and the county guy is Mr Potter from It's a Wonderful Life. ... Now old man Potter you can take that chevrolet motor and shove.... Oh wait. I've got to brown nose this ass.... Hey Mr Potter how 'bout reaching into that desk drawer and getting out that bottle of corn liquor. Well between chasing other women and going to the park to watch the ponies run, well I suppose I put on 10-15K miles per year. Yeah he sure was saving the county money in hidden places. Later to be indicted on embezzling charges....

[@joestihl2234]

fuck, whod be a sales rep?

[@alanstrong55]

Dodge made better trucks in that day. Just had to follow the right rustproofing tactics. Old Dodge was the real Dodge.

[@randymagnum143]

"Here's my stupid Chevy engine.....it has dumb ass dippers sticks on the connecting rods because it doesn't have pressure lubed journals"

[@andrewwade5951]

In 1953 they did have pressure on rod bearings the chevys first year for it

[@lappieslabuschagne2428]

That's what I call a truck , not these gay-theme excuse of rust bucket pics of junk they call a truck .... It was made to work not as a old man's image booster !

[@TheOzthewiz]

BIG trucks AND motorcycles do a lot to ease the pain of "baggy jock-strap" syndrome, just sayin'!

[@rockeroller]

Who ever tried to trade in a seized engine?!.

[@luvr381]

Car salesmen, lying to customers for as long as cars have been sold.

[@TheOzthewiz]

NOT JUST car salesmen! ALL salesmen!

[@daleostrom3613]

Actually, It's easy to outsell chevy trucks, Ford has done that for the last FORTY YEARS.

[@ShainAndrews]

Sure when you seperate GMC and Chevrolet. Combined... nope.

[@daleostrom3613]

@@ShainAndrews; Ok, this is sales last year, You do the math. Ford. 896,746 Chevy 585,864 Ram. 500,723 GMC. 217,943 So even if you combine chevy & GMC you still end up almost 100,000 units behind Ford.

[@RadRidesByCru]

Ford "F-Series outsells all other truck brands" because "F-Series" includes everything from the F-1 to the F-950, both retail and commercial, light and medium duty. Claiming to sell "more trucks than anyone else" by counting vehicles in segments your competition isn't involved in is just a marketing ploy.

[@ShainAndrews]

@@RadRidesByCru Yup, and even in say the light to medium duty Ford has not sold more trucks than GM for the entire 40 years. Just more marketing wank. Purchase prices are lower, but maintenance is higher unless a guy buys new before the warranty goes tits.

[@daleostrom3613]

@@RadRidesByCru: The statistics that I gave are for pickups sold in the US. No marketing ploy.

[@26TptCoy]

As hard as I looked I couldn't see their mouths move when they spoke. They used to work in carnivals with dummies.

[@newstart49]

Bet they hardly had 80-100 horsepower.

[@MisterMikeTexas]

The engine was still a flathead, not ohv like the Chevy. And I thought Chevy eliminated the siphon and splash oiling system in the Stovebolt Six by the 1950s.

[@elvism684]

Is this video based on the life of a schizophrenic person?

[@rp1645]

The Poor salesman showed his wallet Empty. Did he SELL the picky Owner of the Road building Contractor a New Dodge, or did he make his wallet thinner, by just taking the Chevy engine for rebuild or scrap.

[@NebukedNezzer]

I am old enough to remember that stupid fluid drive crap. give me the GMC truck any time.

[@wyo1446]

I like the old Dodges, but they didn't sell well. Ford and chevrolet price wars damn near drove them out of business. Even International outsold Dodge up until the mid 60s.