Nailing Product Market Fit

Which should come first, your killer idea or your ideal customer? So many questions about finding product-market fit were raised by our fascinating discussion with Michelle Cordeiro Grant of Gorgie, and Steven and Brittany Yeng of Skrewball. Christine Lagorio-Chafkin spoke with Jeff Bussgang, a venture capitalist and senior lecturer at Harvard Business School, where he teaches a revered class all about product-market fit called Launching Technology Ventures. He has fascinating thoughts on why your early-stage startup should be an experimentation machine; the effect AI has had on startups testing their market; and some of the ethical considerations that put pressure on this process and disproportionately affect BIPOC and women founders.
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Read this story and see full transcript on Inc.com (www.inc.com/christine-lagorio/...)
Flybridge Capital Partners (www.flybridge.com/) , Bussgang's early-stage venture-capital firm with offices in Boston and New York City and over $1 billion under management.
Jeff Bussgang's Harvard Business School site. (www.hbs.edu/faculty/Pages/pro...)
BrightHire (brighthire.com/) , referenced at 5:02
Read more about Classpass's pivot (www.inc.com/christine-lagorio...) , referenced at 17:36 link
Bussgang's post about ethical considerations early-stage founders ( / search-product-market-... ) need to make, referenced at 20:02
X Factor Ventures (www.xfactor.ventures/) , referenced at 21:37