never trust a narcissist - taylor swift

[@zoeunlimited]

Do you think Taylor Swift’s relatable brand is sustainable? 👉🏻 Block ads & earn rewards $$$ Install Pie for free pie.org/zoeunlimited

[@genevieverose1234]

She's certainly gone down jn history as one of the most famous pop stars, but she changed so much from her roots it's sad and inauthentic.

[@Starbbz]

I love ur videos ma’am

[@LylaKittn]

I’ll be honest, I’m so not into her I forget she exists. My experience is pretty much limited to what’s been on the radio. That being said, she seems to make music that predominantly captures the attention of pre-angst females and is about themes that last a lifetime. So, yes. And she will continue to be able to get them to buy the same album five times. For the rest of their lives.

[@cherrywineluxe]

@@genevieverose1234 she was never authentic at all

[@gnostic268]

No. Her carbon footprint is enormous. The PR saturation by her marketing exec mother. Her chronological aging out of being the ingènue who writes mean songs about her revolving door of boyfriends. She can't sing and she doesn't care when fans die at her concerts. Three little girls in the UK were stabbed at a Taylor Swift event at their dance academy. The idea of a 30-something woman holding "Taylor Swift parties" for 13 and under girls in the UK and the U.S. trying to create new underaged pre-teen fans because her original fans have aged out and are busy being grownups with families is just beyond weird. It's wildly exploitative of girls who are too young to have experienced her songs about getting mad at a break up with boyfriend after boyfriend. Taylor is a creep.

[@crystalcastillo7575]

When you realize that both of Taylor’s parents have extensive knowledge in marketing/ business you can understand why she’s lasted so long.

[@tataviolante]

her mother has hands on EVEYTHING. shes like on tour with her.

[@MrsAlmightyKey]

Well that makes hella sense

[@beanybabyrabie]

She literally has a cult

[@Hiii-p5w]

💯💯💯

[@blueblack3591]

Very wealthy parents

[@rel4998]

It's worth saying again: there is no such thing as an ethical billionare. She is skilled at putting feelings into words in a way that feels relatable, but that doesn't mean she's a good person. And for a very long time, she was successful at crafting her image as always a victim (of her relationships, of other celebrities), but it's hard to continue looking like a relateable victim as a billionaire.

[@ear4themagic]

I agree about how she isn’t like average or normal, but I do believe she is a great person because she spends her money well I feel because she gave all of the people who helped with the eras tour all together 175m while Kim kardashian is literal buying a Tesla robot💀

[@rel4998]

@ear4themagic there's a chance it could be genuine, but when you're that rich, publicly donating large sums of money is the quickest and easiest way to boost public opinion

[@maitek9438]

not trying to be hateful, genuinely wondering, why do you mean by "there is no such thing as an ethical billionare" ? like why? what are the reasons? again, genuinely curious, i see this quite often but no one seems to actually get into it and explain

[@purelysmetalnightcore]

@@ear4themagic I think I'm just kind of annoyed by the hypocrisy of Swift fans. They'll say that Jeff Bezos should be donating and giving away over 99% of his yearly income but don't give Taylor that same energy. I'm glad she's giving all her Era tour staff bonuses, but there were probably over a thousand people that worked on it. So how much of that $197 million will go to each individual? I saw she gave her truck drivers in LA $100k, but it's doubtful everyone is getting that amount. And even if they are...she has more to give. She has TWO private planes and 8 houses. But if you point that out to a lot of Swifties they'll say she earned those things and should be allowed to have them, again while saying other billionaires are not as entitled to their money as she is. Can't have it both ways.

[@zk6019]

@@ear4themagic kim bought a robot and taylor bought a jet for 40-minute flights to see her bf. they're no different.

[@danaco9942]

As a swiftie, I am just so sick and tired of seeing fellow swifties excuse her more questionable/problematic behavior, ie her jet usage, her association with people like Matty Healy and Lena Dunham, the way she uses feminism as a shield from any valid criticism, etc. If y’all want haters to treat her like she’s human, she’s capable of being held accountable like a human, PERIOD!

[@weronikakorczynska6238]

As a fellow swiftie, I agree!

[@danaco9942]

@weronikakorczynska6238 it’s exhausting. It’s ok to enjoy her music, but it’s important to be a critical consumer

[@deannaw9128]

Wow, you're so reasonable...

[@danaco9942]

@@deannaw9128 this applies to every celebrity caught in a compromising position FYI not just Taylor. It’s ok to enjoy Harry Potter despite JK Rowling’s blatant racism and transphobia, it’s ok to listen and enjoy John Lennon’s music despite how he was a domestic abuser.

[@lourdesmariasanchez8388]

As a Swiftie I'm with you, for me everything started to fall apart when I found out she broke up with Joe, she started implying that Joe was the problem and how she let the whole toxic fandom get on top of him and she did absolutely nothing, it opened my eyes quite a bit about her as a person, especially when 5 minutes in she was dating someone else (Matty), and then 5 minutes later she had already broken up and was already dating "the love of her life" (Travis). And I'm supposed to keep believing that he was the bad one? There's also the matter of the songs, as another comment said, Taylor became like Marvel, she releases too much stuff and completely neglected the quality, Midnights and The Tortured poets department had too many songs left over, especially the second one, I haven't gotten past Florida yet, and that's only because she sings it with Florence, otherwise I wouldn't have made it this far, besides she continues writing about teenage things, with a very teenage style. Yes, I loved that style at the time, but that was because I was a teenager too, but now it's time for her to mature musically, she was on the right track with Folklore and Evermore (which by the way, she wrote some of those songs with Joe, so I don't think it's a coincidence that they're more mature); but since Midnights she suffered a regression, and this is much more noticeable with her latest album, it seems made by beginners; I expected something more on the level of Adele, but I think that's expecting too much from the Taylor of today. Anyway, I hope that her younger fans learn to separate the art from the artist and not let themselves be manipulated by someone who doesn't know them. As a last point, I think that dating someone like Travis Kelce tells you a lot about how she really is.

[@SparkleCaticorn]

I think a few factors that have contributed to her success are: having parents who are business executives that dedicated their lives to her career; knowing that she needs to keep rebranding herself through different eras, fashion styles, and music genres to stay relevant and pick up different fans; amazing media training - she knows that presenting herself as kind and relatable is key to her success; talent- she is a very skilled songwriter who has done a lot of work over the years to improve her vocals and develop herself as a writer.

[@baharehgolpour5674]

The primary success factor was her mom and dad.

[@CherishSam-l4u]

The only success factor was her marketing aka mom and dad. Shes not talented enough as a songwriter to have even half the fame she does

[@juan_arvelaez]

​@@CherishSam-l4u i think no one is talented enough to have that fame if we're honest, it's just so much

[@princesguzman2634]

​@@CherishSam-l4uthink of the number of songs she's written and you call her "NOT TALENTED"... Like look at yourself? Can you make that many songs? Can you even write something good? Have you ever made something that you can say is yours? Do you have any intellectual property over anything at all? And you call Taylor not talented lol. Look in the mirror before saying anything rude. If you don't like her music then just don't listen to her. No need to be so rude to ppl especially if you yourself don't have any remarkable contribution to the world 🫢

[@sandyg4646]

@@princesguzman2634 dude.....why are you so triggered over someone calling taylor "not talented". its not like taylor is your friend.

[@idontknowwhatyouretalkinga5722]

Watching this back after the honey scandal, "pie was created by honey's co founder, so yk theyre legit" 💀💀 right

[@glorygrandeur7545]

Well that one aged faster than milk

[@lailalee7758]

I was looking for a comment on this "new" scam app. Thanks for posting :)

[@ilikecheeseandbeef7203]

Yeah can't trust it-

[@lidewijvos]

She is robbing herself 😂😂😂

[@idunnowhatimdoin]

i actually love that this hasn't been "moderated" 😅 obviously zoe can't openly trash the sponsor but to allow comments to point out the scam is -to put it in branding terms- soft customer education?

[@crystalcastillo7575]

And I remember reading an article by a psychologist that explained how Kanye doing that to Taylor at the VMAS helps position her as the “eternal victim” & that victimhood is another great way to extract money from people ..

[@SapphicKit-34]

@@crystalcastillo7575 wow…when will people stop blaming her

[@Ganasdemejorar]

kayne was in the wrong in that situation. That was so low

[@canesugar911]

​@@Ganasdemejorar you just proved the point, victim. Boohoo Kanye was rude to her.... I'm sure Taylor has had moments when she was the Kanye, but most adults just deal with this shit

[@oomfsicle]

@@alansmithee5595 kanye is literally a nazi. it's not like he only treated taylor poorly. yall being misogynistic instead of just saying she has white privilege... and it isn't just getting interrupted. she has been sexually harassed, ridiculed, bodyshamed, etc etc ! she is basically a specimen in a petri dish atp. not to say she is a perfect person, but she's a human

[@5600block]

Sometimes I wonder if Ye is paid to be Ye, in ALL ways. Collusion level❤ possibly maybe probably love😂

[@jackielaurens]

Before the comments become more defensive rather than a discussion, remember, this is a video about her billion dollar BRAND/BUSINESS/CORPORATION, not Taylor herself. As a neutral fan, I can admit and see how this brand kinda makes her a very polarising figure. People either really love her or really hate her, there’s no in between. Also some of the toxic people in our fanbase don’t do us any favours with the parasocial obsessions and the horrible racism scandals. Let’s be open minded and consider how some people outside our fanbase see her brand or us swifties even. Every small business or huge billion dollar corporations isn’t exempt from criticism even if it was well deserved or unwarranted. At the end of the day, it’s our money that makes these businesses and people!

[@llamabean529]

Yes, I definitely agree with the brand analysis part. I'm not a swiftie, I barely listen to music anymore. I'd love a more thorough analysis of the types of marketing used by her and similar pop stars.

[@SiriuslyPotty]

I'm actually pretty pleased with the comments thus far. The comments are neither Taylor-hate, nor Zoe-hate. This is actually quite measured. Zoe might have done the impossible.

[@monikatiwari3117]

​@@SiriuslyPotty fr I had prepared myself for reading some hate comments but all the comments I read so far are on her brand

[@giovanna0205]

Hi, I'm a long time swiftie. Loved your comment, it's absolutely true. As someone from a foreign place, I can confirm how much hate we received from the fandom, from people saying she should get out of my country to calling us "''''monkeys'''". Disgusting! Fans need to behave better, not only on the way they act towards the person they THINK they know - aka the artist - but amongst themselves. Anyways, your comment is great!

[@ShuhPond]

Does no one remember the period of time where everyone hated her and then she did a whole rebrand with Shake It Off and her obviously staged “squad?”

[@spady07]

I have a feeling her brand managers know what they are doing: she waits until she is at her lowest point with contreversities and such, and then she comes out with reputation 2.0 thus saying: look the old Talor is dead (it's evil's people fault btw, not hers ;) for association's sake ), we play now with new rules... and then she can start into a new direction again. And people will eat that up! (and most likely congratulate her on that, yk, so relatable ...)

[@weronikakorczynska6238]

nuh, i doubt they would do that - too easy, Taylor herself said she does not like to do the same thing twice... That would be too predictable and would not meet with such good reactions from the public. I assume they would do a smoother, more gentle and subtle transition/shift

[@dunky7157]

@weronikakorczynska6238not like to do the same thing twice? Lmao unless it comes to the same four chords she uses for every damn song she writes

[@ragerteenager968]

yes taylor and her managers can see the future

[@ragerteenager968]

​@@dunky7157 let's hate on jack antonoff (bleachers) then?? tf

[@renepassa1969]

Oh you "have a feeling" do you? Very astute.

[@mw4767]

i just don’t get fandom at this level. didn’t get it as a child or a teen and also not today. it’s just weird. like pls stop idolizing random strangers and get to know yourself and your own dreams that’s actually way more fulfilling than giving a stranger all ur money.

[@rachelsreality777]

Why pick just one when you can have both with reality shifting 🥰

[@patsanders481]

I agree.

[@nctthebest]

As her fan not die hard fan but still a little bit of her fan I swear people who make their existence about her is extremely weird and wrong . I mean she doesn't know u at all? And you're making her you're entire life? That's straight up delusion and obsession it's the same thing kpop fans do . Th moment u make your life about a celebrity you are messed up

[@Major_Yeager104]

Whether it’s hate or love, the obsession can really get insane

[@nctthebest]

@Major_Yeager06 yeah

[@adampullen3786]

yes! also the moment you begin to comment under KZbin videos talking about what other people do in their personal time... thats when you know you are messed up. XD

[@nctthebest]

@adampullen3786 well ok? I expressed my thoughts and opinions u don't like it don't read my comment and let's be real we all know obsession is a bad thing

[@adampullen3786]

@ "don't like it don't read it".... not really how reading works bud. and if you wanna follow your own logic then if you don't like what others are doing then don't pay attention to them lmao

[@milacolman]

The problem with Taylor is the same with any other artist who's on top of their career, they get the most exposure to critics. She's just a very well trained and have a great team behind her that makes sure everything about her is calculated precisely to be adored by masses no different from any other big artists out there.

[@zsuzsiczel8158]

Remember what she said? Everything a man does, its strategic, if a woman does, its cAlCulAtEd

[@LoneWulf278]

Exactly.

[@swiftie-i8f]

fr shes nit a narcisist shes one of the most charitable celebrity in history she visits fans in hospital and much more just because her career is to be exposed to the public dosent make her a bad person and the reason she has 1.6 billion would make sense because she has been a singer for 18 years her first album relaesed in 2006

[@light_bulb22]

@@swiftie-i8fPREACH!!! If she made bad music she wouldn’t be this popular and have this many fans 😂

[@isobellam5557]

adored by masses, isn’t general public actually hate her? I mean I agree her fans like a cult but I rarely see a lot of casual audience outside the fandom respect TS like they respect Beyoncé and Britney Spears. even new artists like sabrina and Olivia have more respect from public.

[@yorguinarodriguez213]

I love her, i went to the tour, and i listen to her music on a daily basis. but i think she's becoming like Marvel for me, i loved marvel, but it was just to hard to keep up with the movies, releases, series and so much more. I still like marvel, but I'm not that into the MCU because it was too much. I'll still listen to her, but i think she needs a break, maybe one year without music or not a lot of music from her, and then a big comeback with a good album and she'll hit it as usual

[@alisons13]

Totally agree w this

[@beatrizalmeidasantos7746]

Omg, yes I feel this so much, I think for me starts to happen when she's started to date Travis, I think everybody went on a whole collective outbreak and idealise them on a such bizarre way that a felt overwhelmed and get away of Taylor as persona and just listen to her music, but I don't consider her as such a fan I was before

[@alisons13]

@@beatrizalmeidasantos7746 you know it's because we've been fed too much since 2022 or may i say the midnights era.. constant new albums and versions and ofc the eras tour... her breakup w joe and then matty controversy. It went like ending of a perfect relationship then dating the worst guy then finding the love of your life.. there was too much to consume and people have a life outside of taylor so it kinda got overwhelming for the fans. I think she'll take a long break after this, she should really wait or her album sales will just not be as good imo

[@yaz4292]

i think what you, and a lot of the gp, are experiencing is the result of overexposure from the eras tour and also the re-recording project happening at the same time. we’re just seeing her constantly so a little break to make people miss her again would probably help a lot

[@BlackWidow00741]

​@yaz4292 It's also the fact she's dating an NFL TE. Last year, they destroyed football for Kansas City fans by constantly showing her reaction to everything Kelce did. This year they blame her for his less than good year. (Compared to previous years)

[@sPlatoony23]

The sponsor of this video aged like milk…

[@aznbanana00]

The only detrimental thing you can do to any star is ignoring them - no hate, no love, no acknowledgment whatsoever. All the attention she receives, intentional or not, is something her PR team can capitalize on. I am not a Swiftie, but I'm curious to see how long she can ride the tide.

[@roccch]

not the pie / honey ad 💀

[@RMNTZ]

Taylor Swift doesn't bother me that much, but what does bother me is her crazy toxic fans that developed the weirdest parasocial relationship with her. "Her lyrics are so personal to me", "She understands me like no other", "I've been through so much in my life with her music". I'm glad that those people found embrace and comfort in her music, but she's a)not your friend b) doesn't know about your existence c) is here to make money, so guess why her lyrics hit that close 😂😂😂 We shouldn't put anyone on a pedestal and should hold everyone accountable, which, in case with her fans, turned otherwise. And we should also study her business strategies, they're brilliant.

[@cloudsofsunset7323]

"She understands me like no other" I meaaaan... it's similar to the zodiac in the newspaper type of reasoning😅 (Zodiac=/=astrology for anyone in chat mad)

[@esikazemese]

@cloudsofsunset7323 Ahahahahhahah best comment :D :D

[@lubalethudube186]

She addressed the crazy parasocial relationship in her new album and said you don’t know me like that and people were upset!!

[@lubalethudube186]

But let me explain how we even get here. When Taylor was young she wrote as a fan to her favourite country singer and she drew a picture of them together and the country singer was able to recognize her from the big hair and say her name and she decided she wanted her fans to feel like that. So she would interact with her fans on social media. The super fans she would hire in her team. She would invite them to listen to her album before it came out. She would surprise fans with Christmas gifts. But it got out of control and now we are here

[@user-kd7el1rm1d]

see, that’s my biggest problem too. she’s whatever, i used to be a huge fan. but her super fans that are on here defending her (from nothing- i’ve seen no hate in this comment section, merely opinions that are quite polite), are so fucking annoying🙄 like shut up and get a job, she doesn’t need you to defend her. she has more security than you’ll ever see in your entire life and more money than you or your family will ever have.

[@reesea7988]

In a couple years from now when she comes back from whatever break she takes after all of this the GP will love her again lol. When anyone gets overexposed people get sick and tired of them it’s just how it is. Now that she is a billionaire which shouldn’t be possible for anyone that hate just increased ten fold.

[@akllls617]

That’s why Adele was so smart always left before that happened

[@light_bulb22]

@@akllls617agreed

[@lowjayP]

The back pain and wrinkles I obtained when you said fearless came out when you were in elementary school. Yet, i am still two years younger than tay tay. I was entering college. 1989 came out when I was in my 3rd year of college. Reputation came out around the mid 2014? I never caught the tay train. I was busy with edm at the time. Listened to some of her songs. It was pretty inescapable. She, as person, is inescapable. I'll give her the credit of making approachable music that obviously has given her many die hard fans.

[@xragdoll5662]

1989 came out in 2014 lmao. Reputation wasn’t until 2017

[@abzasapx]

Same! I was like elementary school 😵 I was shuffling to party rock, instead 😅

[@lowjayP]

@xragdoll5662 I'll see myself to the 6ft hole now.... I thought bad blood was part of reputation. But now I remember the south park episode with the "water bears" jamming out to "look what you made me do". Thank you for the correction. It all became a blur.

[@TheStepmonkey]

Her music, just like her, has become insufferable now. Like it's getting boring pretty quickly.

[@Alena-s1l5o]

As a non-American I don't understand why everyone is going crazy about such a mundane singer

[@alex_and.family]

im American and i don't even get it, shes just another billionaire no matter how happy sjes made someone

[@eveningstar8581]

As an American, I have NEVER understood why people like her or her music!

[@cloudsofsunset7323]

As European, I think I can answer. You see, America is a bitch for heroes and the president for them is like royalty here. They emotionally live off the american dream. Taylor is literal example of american dream.

[@RanchoSantaAnadelChino]

You must be one of those people who think the songs are in first person. They are only bad if you presume that, as they make no sense that way.

[@KayJayPopCulture]

If you live in a place that didn’t have her selling out stadiums, it’s probably because you live in a place with no stadiums, and I’m sorry about that.

[@violinamaybe]

I liked her music, but ever since i started studying pyschology, and actually understand stuff, ive realised she has a victim complex. And one more thing, her music will make you feel like a victim too, and thats bad for anyone's subconscious mind on a daily basis. Music can litrelly reprogram your mind, so listen to songs that can help you become a better you.

[@Lizziesagw2]

So. Should we throw you a party, Should we invite Bella hadid

[@violinamaybe]

@Lizziesagw2 Sure. Buy yourself smth nice while you're at it lad.

[@Lizziesagw2]

@@violinamaybe, so should we throw you a party, Should we invite Bella hadid

[@li9931]

In real life we always talk shit about our exes in her case she put those arguments in actual songs🤣🤣🤣🤣 .

[@violinamaybe]

@li9931 Talking shit bout exes is not a good thing, (unless they're diabolically fked up). Talking trash shows one's own lack of self awareness. :))

[@crystalcastillo7575]

My issue with Taylor swift has always been the way she used white feminism (yes that an actual term) to make people not be able to hold her accountable. It creates a shield where if you say anything remotely critical (even if it’s Constructive and valid) you get ripped to shreds by her Stans who believe she can do no wrong (even though she’s human and shouldn’t be beyond reproach.. like not even Jesus was beyond reproach) . Also I dislike how her and her team use as many corrupt business practices to extract as much money from her fans especially younger ones. Like that putting espere songs on vinyls to make people buy them all (in this recession btw !?!?) , making a deal with a credit card company to make it so that if people sign up this this credit card (that had a SUPER high interest rate) they can get first dibs on seats to get tour. Like those type of things are not cool & damages people (working class people) in the long run.

[@worldclasssinner]

wait until you hear about the kpop industry..

[@Theemackxo]

⁠@@SapphicKit-34have u ever been in a fandom before or have children

[@alansmithee5595]

@@SapphicKit-34If valid criticism is a “cesspool of crap” then you are in for a rude awakening one day.

[@deannaw9128]

​@@SapphicKit-34cult member spotted😢

[@raevj]

That is where feminism has gone, but why White? It is even worse with Black women…they think they should never be questioned either, but even worse bc then they say you are racist and misogynistic…look how they treated anyone who critiqued Kamala Harris.

[@carcookie12]

taylor is a great artist but she knows that her fans are ride or die and they’ll let themselves be exploited. do i own vinyl records of her newest albums and am i a fan? yes. is she above criticism? absolutely not. she’s a billionaire, and once someone is removed that far from normal people they start to get twisted

[@linski2059]

Sending some love before the hate comments kick in

[@mermaiiiidddd3121]

The radical delusional ass swifities 😂

[@Theemackxo]

Yeah go to ur Stan pages for that

[@CS-mf5un]

There's no real swifties, only normies coming to reality

[@Theemackxo]

@@CS-mf5un not here the crazies are on x

[@trishasukhtankar8851]

No thanks. 😊

[@emereldnight]

gurl...honey is a big scam and it's taking UR money

[@adampullen3786]

doesn't strike me as the biggest of brains tbh...

[@ragerteenager968]

agreed that she's becoming fatigued of her own fanbase (and life in general), it's so obvious after listening to ttpd lol, I'd be pissed if people talked about my every move, hated on my boyfriend, said that I should go back to dating their "dad", asked me for details of the break up and looked for hints in everything I sang, if I cried singing a certain song or not--- I could go on. Also agree she should make more mature album, I LOVED folklore, evermore and the whole "I wasted so many precious years with a man that didn't even want to marry me, so I had a manic episode" theme of ttpd.

[@CallMeAlisaLoveme]

I'm with you - I'm a recent Swifty because I'm a lot older and never identified with her earlier music. I definitely love TTPD for the "repersonalization" theme running through it and I see a woman running out of fucks to give.

[@LyntzbartzkyPerez]

yeah god forbid someone hate on my boyfriend when he's a racist incel ugh so annoying

[@lubalethudube186]

@@CallMeAlisaLovemeI think TTPD was for the older Swifties. I loved it too 😊

[@lubalethudube186]

I don’t know how I feel about saying she needs to make more mature albums than mentioning her most recent albums. Doesn’t that show that she is growing as well?

[@LyntzbartzkyPerez]

@@lubalethudube186 ttpd is not mature lmfao some of the lyrics are something a 7th grader would write “I would’ve died for your sins instead I just died inside” “touch me while your bros play grand theft auto” like that’s not mature

[@szederlekvar]

well what if Taylor sinks a bit? Would that be a failure? Girl has pretty much everything ever imaginable and more. In fact she's tried to scale down and do niche stuff with Folklore, but it was too good and ended up attracting even more fans. Surely she will find her path as long as it's authentic.

[@kindallnight1615]

Yeah she’s definitely cemented herself in history and pop culture to either disappear or tone it down.

[@seriusE]

true, but seeing how she has been in the industry since she was a young teen, and has been climbing & remained on top for so long.. She will feel "loss" even though to a normal person it isn't, she has not known a different life at all. also she would continue to get stalked by fans or harassed by others. that in a way is no "win-win" for her. People in the sky forget what the ground feels like.

[@aliceinbookland1]

I have been thinking this throughout the entirety of the video as I go through the comments. I’m sort of confused on why it’s even a discussion? No amount of backlash she receives will be enough to take her down anymore. It would have to be truly monumental, and even then, that would probably just make her more famous and further cemented in history. I think people just really like watching the top dogs fall, especially with the economical issues the world is facing right now, they would love to see a billionaire crumble.

[@dlh0607]

Lool nothing niche about her or her music/story

[@TheStepmonkey]

​@@aliceinbookland1 Nah, u're wrong. When u are THAT famous, ur career is more vulnerable to any big scandal. Just look at Blake Lively, she was one of the most beloved actresses till one day everything changed and u need to remember she is Taylor's best friend. A scandal that would break Taylor's career would be something like a leaked audio of her saying the N word or just being a truly horrible person to someone else. I don't think we will ever see her doing those things tho cause she's actually smart and knows how to protect her image.

[@crystalcastillo7575]

People really understand how easy it is for corporations to extract money from you when they market themselves as “relatable” or “their besties” . That’s why it’s so important to be self aware of when these celebrities (walking corporations) or standing corporations are trying to emotionally appeal to you to trick you out if your hard earned money for products that a lot of times aren’t even needed … Like a $400 TOTE bag… really…. I pray that peoples parasocialness never get that far.

[@weronikakorczynska6238]

I don't think Taylor was selling a 400$ tote bag...

[@BabyColinRobinson]

​@weronikakorczynska6238 she didn't say taylor sold a 400 dollar tote bag. Another celebrity did.

[@Hiii-p5w]

​@weronikakorczynska6238btch she was what else is the video n this comment abt Literally your cult ppl are completely deranged

[@ellegrey13]

Yup overconsumerism of her music is on point, and parasocial relationship also. I mean, you can't even make an unbiased video about her marketing strategy without people being passively agressive in the comment section😂. It just shows how on point this video was, there really needs to be a boundary between artist and fans before people become more delusional.

[@GoldenRose116]

And what about the haters then?

[@ellegrey13]

@GoldenRose116 what about them?

[@GoldenRose116]

@@ellegrey13 they are even more active in the comments

[@ellegrey13]

@@GoldenRose116 ??where? Just because people have a different opinion on an artist than fans do, doesn't make them haters. I haven't seen those ones, and even if they are under the comment section, what about them? Don't act surprised, taylor has always had haters, every single artist that has fame does, it isn't taboo, parasocial relationships entails both fans and haters, still proves the point we were talking about, I still don't get your point🤷

[@GoldenRose116]

@ellegrey13 you havent seen those once? Girl they are literally the most upvoted once.

[@Quickeeeee]

There's also this weird thing of: because ppl hate or just don't respect her. If you're a fan you kind of feel like you're rooting for the underdog or that its your guilty pleasure, which makes it more alluring. Speaking from experience

[@Isabelle-hv6ny]

Literally I became a swifte during the Eras Tour and everytime I mention Taylor Swift and that I enjoy listening her a lot of people are rolling their eyes and starting to bash on her. Like when the fuck is this happening besides her

[@rafaelsmith5737]

​​@@Isabelle-hv6nylol, I'm a huge fan of BTS and I get what you mean. Cause that's exactly how people will react when they find out you're a fan of TS or BTS. (But you won't get that when you're a fan of other artists.) How strange. It's like they'll immediately look down on you for having no music taste, or for liking the most popular generic sh*t. I think it's all about perception. To them Taylor Swift is just a pop girl who "ONLY" writes love songs. Her singing skills aren't even worth mentioning, and to them her music sounds the same. As for BTS, it's the same except the mis-perception is much worse. I mean it's Kpop, what do you expect from that manufactured sh*t?. I wouldn't even be surprised that Swifties also looks down on them. (Base from experience) So it's indeed quite a pleasure to see people who have a negative perception about them, eat their own words.

[@xhypiseepyx]

​@@rafaelsmith5737 the extreme swifties and kpop fandom (especially bts fans) are generally known for being horrible to anyone who dislikes their favorite artists, and people associate all of their fans with those extreme and insane people

[@Historyrhymezz]

Which is funny because she’s absolutely not an underdog.

[@Isabelle-hv6ny]

@@Historyrhymezz It's weird. But it feels like hating her is more accepted than liking her.

[@jaimedee2002]

Billionaires should not exist. They should donate their money to helping people in need

[@justinw1765]

I honestly don't understand how or why anyone would actually want that much money. If you can buy anything you want many times over, seems like it should be "enough" at that point perhaps? I remember seeing someone say that there are one of two paths that people can take when they get to such levels of material wealth. They can either focus on giving back to society, or they become obsessed with power and control over others and/or society. It seems like a lot of billionaires go towards the second path.

[@nubesvaporosas]

The fact that Zoe didn't say anything mean, yet the comments are full of hate towards Taylor.

[@Wawawawawa750]

The person that said there's a taylor swift hole in people's ethics clocked the tea so bad

[@cloudsofsunset7323]

she is just professional speaking of marketing and branding

[@Isabelle-hv6ny]

I literally see no hate😂

[@coolfrequencies]

Literally no one is hating, everybody seems to agree with what she's saying.

[@peterm.4355]

And?

[@tayfurtado]

Interviewer: What do you think about Taylor Swift? Aretha Franklin: Beautiful gowns.

[@liviabearr]

honestly, same.

[@taiyabazaheer9492]

This moment lives rent free in my head as sm1 who's not a fan of TS.

[@windlybean]

I think it was "good gowns, great gowns"

[@SiriuslyPotty]

@@taiyabazaheer9492 It lives rent-free in Swiftie heads too. What an iconic moment. We still say "great gowns, beautiful gowns" if we have no opinion or nothing nice to say.🤣

[@RonyChatter]

Well, Aretha Franklin had to literally issue a formal apology against Taylor for saying that coz people were hella mad at her. And Aretha had to go out of her way to attend TS's concert, take a picture with her and also ask her manager to cover up that comment coz of the hate. So we know that didn't go down well for her

[@yinyangpodcast2432]

With TTPD and song like "But Daddy I love Him" she absolutely is setting new bounderies with her fans again.

[@mio0101]

What is TTPD?

[@yinyangpodcast2432]

@@mio0101 Her new album The Tortured Poets Department, she sings "I'd rather burn my whole life down Than listen to one more second of all this bitchin' and moanin' I'll tell you something 'bout my good name It's mine alone to disgrace" Because the fans had a LOT to say about Matty Healy and her lovelife with him.

[@Protegida4]

@@yinyangpodcast2432 I don’t think she’s setting boundaries tho. After she would sing that song on tour, she would do Travis’s pose and then start singing “So High School” which is about Travis. So that means she WANTS her fans to know about her love life and talk about it. She just wants it to be strictly positive. Obviously, this inconsistency in values is one of the biggest problems in her character. She wants to be friends with her fans but then gets upset with them if they act like friends instead of fans lol. But it’s whatever, I think that kind of only affects her at the end of the day. I try not to judge, I just like analyzing to learn from others’ mistakes.

[@yinyangpodcast2432]

@@Protegida4 I don't think she ever got upset with her fans though? She was very polite even when someone threw something on stage. I think she has this strict veil of all-time gratitude up because at the end of the day, she gets to do what she loves and just finished a 2 billion tour.

[@L3A_12]

@@Protegida4 Overall I feel like So High School belongs in the "she didn't need to release this" category. I would also say the same for Dress from reputation. The songs seem overly personal. She releases them and then tells people to stop commenting on her relationship. I feel like those songs are kind of inviting people, if that makes sense. And then in But Daddy I Love him she tries to kind of set a boundary, "no, you can't come to the wedding." It is such an inconsistency, like what you said. She wants her fans to be her friends, and most of those said friends will defend her for everything and anything.

[@semiiir]

YESS!!! People are finally seeing her for what she truly is behind perfectly crafted and altered PR and branding work

[@aikarakuen]

This is why I hate "good" marketing... It quickly becomes inauthentic which people will catch up on later after you've burnt out on trying to be something or someone you're not and then you receive the hate from their cured delusionality. And even if someone was authentic throughout everything they expressed they still get misunderstood and judged. So yes, it is not the opinion of those who don't know you that matters, it's the opinion of those who actually know and understand you that matter. Not just when it comes to fans, but also teachers, employers, colleagues, classmates and so on.

[@majaneza]

I think she is incredibly aware of all of this with the Clara Bow song, where she explores the fleeting nature of fame and the personal pitfalls that come with it, with the parallels between herself and other "it girls" of their time. She says: "Beauty is a beast that roars Down on all fours, demanding more Only when your girlish glow flickers just so Do they let you know It's hell on earth to be heavenly Them's the breaks, they don't come gently. You look like Taylor Swift In this light, we're loving it You've got edge, she never did The future's bright, dazzling." I can’t defend the wealth she’s accumulated, the waste of merch, or how she manages such a large and intense fan base, but the claim that she lacks mature music beyond Folklore doesn’t sit right with me. I'm thinking Evermore and especially TTPD anthology, that have some of the most brilliant, soul-crushing, and sometimes even explicit lyrics. Sure, they're mostly relationship/heartbreak related, but she is right when she says that no other artist is scrutanized the same way for writing songs about love as her. And most do. "Say it once again with feeling How the death rattle breathing Silenced as the soul was leaving The deflation of our dreaming Leaving me bereft and reeling My beloved ghost and me Sitting in a tree d-y-i-n-g"

[@hymee2438]

⁠@@alansmithee5595 Give me a break. All pop artists like Ed, Drake, Beyonce, Lana, Ariana, Billie, Olivia, Sabrina… They ALL put some tea about their real life in their songs. But no one cares because they’re not as big as Taylor. You’re being manipulated by the media to think that Taylor is the only one writing about her exes. The fact that you don’t know who she is in real life and you’re calling her a “liar” for telling her side of a story, it’s giving “ignorance” and “misogyny”.

[@eveningstar8581]

@@hymee2438LOL! Do you feel like your opinion is validated because you used an over hyped buzzword, like 'misogyny'?? 🙄

[@tweakski]

@@alansmithee5595 you make it sound like all her songs are about famous men and the sex they supposedly had but her discograpghy is so much more and she doesnt have any songs that outwardly lies about this????? inducing her to this is your real problem because she has so many nicely written songs about many topics and if after listening her all you understand is men and sex looks like its your problem with your understanding

[@majaneza]

@@alansmithee5595 ...in which songs exactly does she write about having sex with men where she bashes them? I think you're thinking of Sabrina Carpenter

[@Flynn-w9k]

​@@eveningstar8581 Me when i have no valid response:

[@bekahchu4102]

No women in country definitely made a mark before teenage Taylor Swift debuted. Carrie Underwood, Miranda Lambert, Dolly Parton, Shania Twain, The Dixie Chicks, Loretta Lynn, Reba, I could go on and on she was just one of the youngest women doing it at the time which made her stand out.

[@c_gaudet90]

What about LeAnn Rimes? She was 13 or 14 I believe.

[@loulicious5882]

But taylors popularity went outisdr america it wasnt just southern regions listenign to jt now she was also benifiteg by internet boom. Ppl from south and east asia knw her from Fearless not just america

[@yinyangpodcast2432]

Yea there are a lot of missing parts in this video, the complexity of the context of her fame is hard to remember and capture. But also what made her stand out was an innocent artist brand in relation to all the female artists using sexuality and bad girl image made her stand out too.

[@kukumehta8773]

They didn't have Taylor's work ethic and business acumen to have longevity in their careers

[@bekahchu4102]

@@kukumehta8773 You clearly don't know who you're talking about or anything about the topic of women in country music to even say anything like that if you mean it and aren't just trolling lol

[@Bamgeutcutiepie]

to me.. taylor's inauthenticity came from her lyrics. when you are 33-35 years old, and still make lyrics from the point of view of a teenager in her latest albums, and still making songs about revenge. and also just kind of seeing herself either as this victim, or some type of mastermind viper, and this lyricism repeats album after album... i truly thought she was going to permanently mature since Folklore! - but it seems we have regressed yet again. i FINALLY connected to her music as i myself am 33 now. But taylor can't let go of her teenager audience. she doesn't want to just write about adult themes, bc then her teenage fans can't relate. and yet, folklore and evermore are her most successful albums. clearly adult woman want a more adult sound from her.

[@HankHillspimphand]

her fans dont want to hear about her real life, or thats what her brand managers think who plan EVERY action. every word of every song. which why they seem so bland as of late she cant be seen drinking a beer it must be a brand deal with a pr push. she cant do anything without soomeone thinking "how can this make us money" i hope she just wakes up and sees she got enough money, now its time to make HER music. her truth, if that makes less money who cares

[@alcosta3029]

I agree. Also worth mentioning that she can’t write about her real life problems as she used to when she started. Who can relate to a billionaire who has 2 jets, 8 mansions, can’t even go to a grocery shop, etc? There’s not much she can say about her real life that will make people relate. Her job as a songwriter now is much more about imagining the things that would happen to normal 30yo people than things that actually would happen to her now. The fact that she’s still writing about teenage problems suggests that she’s a privileged woman who has had an adult life with very little conflict and complications (I’m sure there are some, but not the ones we normal people know and understand), opposed to her teenage years, when she was a regular girl, had regular problems. That’s why she can write about these teenage experiences from the heart and with a lot of details, these are the normal problems she actually knows from her own life.

[@Bamgeutcutiepie]

@ yes I agree. Which is kinda sad.

[@LeftyLoomer]

At the risk of being that girl, I'm still struggling with stuff that happened to me in high school and how it shaped my views on relationships. I was also born in 1989 and can be petty as all get out. She called herself a member of the Tortured Poets Department to literally poke fun at how dramatic she is. Damn, I didn't keep it together well enough and went on a Swifty rant. I'm happy to try and debate points of view.

[@lourdesmariasanchez8388]

Exactly, I'm a swiftie and I so done with all the teenage stuff, I want something like the style of Adele, give me more mature content PLEASE!!!

[@ayushi493]

Taylor is the prime example of why fame can be a minefield for women. Being labeled a narcissist, evil and manipulative- for the heinous crimes of being kind to your fans and, heaven forbid, being wealthy. Truly, the audacity of existing successfully as a woman in the public eye. Profound as the words were, this essay is a greatest-hits compilation of tweets about T with most ridiculous takes-cherry picked and stitched together to masquerade as a thoughtful analysis. Talk about giving the illusion of depth, but it’s all smoke and mirrors.

[@rafaelacalderon9242]

@@ayushi493 this woman is misogynistic and a hater. AND A GRIFTER! She has never studied marketing or anything related to brands. Her videos are just vibes

[@bruno3006]

Yes, I wonder they would have said the same things about top male artists? Taylor Swift is by far the most successful female act in history and this people just can't consume!

[@Alceeeee]

THIS!

[@Protegida4]

Did we watch the same video??? I’m so confused by all of y’all’s comments defending Taylor. Zoe spent the entire video praising Taylor and then gave some phenomenal marketing advice for Taylor and anyone who wants to make their brand last for many decades. It was a wonderful analysis!!

[@wickedfrogista]

HONEY IS NOT GOOD , THEY MAY BE FACING HUGE CLASS ACTION LAWSUIT, PIE MAY NOT BE LEGIT ALSO i love your content, so im warning you

[@wickedfrogista]

kzbin.info/www/bejne/bqWngJiHptOlj7M&pp=ygUNSE9ORVkgQ0hBUkxJRQ%3D%3D

[@awhimsyreader9015]

As an ex-swiftie my problems with Taylor started when she made a song for "Where The Crawdads Sing" which not only is the story deeply racist but so is it's author and that she willingly worked in a movie with a known r*pist but even than I had wanted to hold on to hope that maybe she just hadn't known these things but her dating Matty Healy was the final straw because this was the same girl who literally admitted she would look her partners up before dating them and was an intelligent buissness woman so her team would've done a background check so there was no way she didn't know about his problematic behaviors and with the added on fact Taylor had literally proclaimed that she cared deeply about feminism and civil rights yet she dated a guy who not even a month previously had been jacking off to torture p*rn of black women and had actual video clips of him doing the hitler salute which did reveal that she hadn't actually cared about these issues but just used them as a way to market her music which is frankly incredibly gross and don't even get me on the hate mob she encourged against Joe Alwyn

[@Isabelle-hv6ny]

Whem did she encouraged a mob against Joe Alwyn?

[@Hiii-p5w]

​@@Isabelle-hv6nyin every song Not just him but everyone she talks abt This is last stage victim disorder

[@ceecee2952]

​@@Isabelle-hv6nywell she doesn't really do or say anything against the hate and baseless allegations that her swifties send towards Joe Alwyn-- in a way encouraging it.

[@li9931]

Just another parasocial here🤣🤣🤣🤣

[@stans702]

She was kind enough to not make a single negative comment about Joe and she was in a situationship with Matty lmao listen to the songs atleast

[@husun3107]

Watching this after Honey downfall is crazy

[@MermaidMusings7]

Celebrity obsession has to stop.

[@Ms-K-w2x]

Trust me, it won't stop. When parents, relatives, friends, media and society judges you for anything, and you're lonely, broke and unhappy, you'll start being obsessed with celebrities and their song lyrics, movie quotes and the material things they own.

[@baum7des7lebens7]

We humans are created to admire a higher power and beauty. Sad that so many people don't give that admiration to God who gave us this sense of beauty and devotion as a gift.

[@anoushkazoe6922]

as a billionaire taylor never has to worry ever again... shes already accomplished everything she had to. if i were her id say goodbye to the world, buy a house in the middle of nowhere and never be seen again 😂

[@KB-tf8vp]

People like TS can’t do that. 😂 She will always be around. Which, good. She’s a great so songwriter. I’d just do that if I were her, but dancing around in a one piece would never be my thing at any age.

[@lemonlinz]

She can't because she's a raging narcissist, she needs to stay on top no matter the expense.

[@carolpruitt164]

I would too but Taylor has a need to be in the spotlight. Her break up with Joe tells us that

[@rhichey]

I just saw something yesterday that said, "Nobody is trying to fix the problems in the world anymore. They're just trying to make enough money that the problems don't apply to them."

[@jadededlll]

The general public's obsession with building up a woman to tear her down should be studied. This happens everytime she gets to new heights. Did we forget what happened to britney spears?

[@Romantic_Juliet]

I kind of find Taylor similar to her also, except Britney's parents weren't this supportive to her fame as much as Taylor's parents. They chose to ruin their daughter's mental health instead. We'll just have to wait and see what happens. I do think, though, that after the release of TTPD, her success is going to be obershadowed by the other main pop girlies like Billy Eilish, Sabrina Carpenter, Chapel Roan, etc.

[@ellalynntaylor]

Taylor is stable, with a loving family and boyfriend. Britney had mental health issues and an unsupportive family, I seriously doubt this will happen to Taylor. She has been in this industry long enough and knows the risks that come with it.

[@haileymack8367]

I don’t think anyone is trying to tear her down (at least not in this video)…it’s more like her fans who tear her down in the sense that their obsession repels everyone.

[@MsJubjubbird]

@Romantic_Juliet Britney did spread a lot of lies about that. She wrote a book with her mother years ago and sung a very different tune about how supportive her parents were. I just think being rich and famous so young is damaging for people's menta health anyway

[@MsJubjubbird]

@ellalynntaylor Taylor has well and truly passed the danger age. It seems to be early adulthood when child stars want to prove they have grown up. Britney was famous at 12 and then at 16 she was a megastar and her image was virginal schoolgirl. Lie Miley with being typecast as a Disney child star, she felt she had something to prove. Taylor did go through the "more grown up image" stage. But, because she started out as the "girl next door" she probably had less of a need to prove herself. Plus, Britney hit the epitome of success while still a teenager, far too young. Taylor's peak fame came when she was older.

[@LouisaWatt]

I used to think Taylor was a narcissist, but I think most of her behaviour can be explained by getting repeatedly messed with by very skilled narcissists like John Mayer and Kim K. Taylor’s biggest mistake was reacting to the injustice of how they treated her, rather than remaining silent. It’s a trap lots of us have fallen into because manipulative people set you up to get angry and then use your reaction to smear your character.

[@saynajit5272]

Woah, thats so true, i never thought of it that way..

[@cloudsofsunset7323]

I think... to reach that level of fame you have to be AT LEAST a little egocentric. Not necessarily narcissism. It's just how being egocentric leads to focusing on you and what you do with your business which is KEY to such succesful careers

[@LouisaWatt]

@ I don’t disagree

[@moonrabbit6079]

I thought of these too

[@stefany6097]

In my case, I thought Taylor has some BPD symptoms.

[@aidentan6547]

I'm a 30yo men and I never find her music to be relatable at all lol BUT I still very much enjoy her music and went to every concert of hers since Fearless Tour

[@Miluleone]

💜💜

[@serge878787]

You should do Shakira, she has changed her brand several times and have being succesful and famous since the 90s

[@bmwjourdandunngoddess6024]

Hers might be harder because you need an understanding of Arab and Latin cultures to understand her

[@meeptasticable]

I like this suggestion!

the thing most videos, including this one miss out on is the genius marketing of the Taylor's Version paired with the Eras Tour that not only brought older fans back into the circle, but also allowed newer fans to explore her older music.

[@lisa34478]

True. But I agree with the comment that for older fans (millennials), her music themes are getting tired. A lot of us are married now, with children and careers. We just don’t relate that well to break-up/mean-girl drama songs. It frustrates me that she is my age (and a billionaire) but acts like a teenager still. Time to grow up now.

[@XuanNhien]

I feel like she taps into that overall nostalgic feeling for me as a millennial so even though I can’t really relate to breakups and mean girl drama anymore, her music does bring me back to those times when all of my problems were simpler. The question is, what will she do next and how will I be able to relate to that (or not)?

@@lisa34478 She definitely has matured as a songwriter and a person so idk why you think she's acting like a teen? Writing love songs teens can relate to doesn't make her a teen. A lot of authors still write Teen Fic as adults, doesn't mean they're teenagers

[@thitran5724]

Can't believe u r promoting honey and pie despite being so knowledgeable in the field.

[@annek.g]

Definitely a reason to stop watching for me....

[@CaptainFutura]

​@@annek.gI stopped the video as soon as I saw it. I'm just in the comments to see who else noticed .

[@travelsolo-r1z]

Who are they?

[@redactedisabel]

wasn't this video posted before the scandal 💀

[@thitran5724]

@redactedisabel It wouldn't matter as much if her brand didn't focus on being an expert in the field. It damages her overall credibility.

[@thescarletgraywitch8052]

I'm sorry, I have to add that even if her interations with fans is marketing, etc the point is that Taylor still has to do it. She make not like all the screaming fans, but she manages to always smile and be nice. Not many famous people can say that. She is extremely hard working and puts effort towards people no matter what the reason. Between the talent, intelligence, and hard work Taylor deserves everything she has.

[@Afterglow1313]

YES, THANK U 4 SAYING WHAT EVERYONE NEEDS TO HEAR

[@deannaw9128]

Lmao😂

[@2kool4u_mac67]

The reason is money, the only reason is money

[@Wawawawawa750]

​@@2kool4u_mac67while yes money is a huge factor, if you actually saw taylors old behavior online, she was very much in love and as parasocial with her fans as they are now. this has shifted a lot in the wake of eras and her booming popularity, which you cant blame her for bcs shes a celebrity even for celebrities, thats hella isolating for anybody, her being anywhere is a legit security concern. Its unreasonable for any artist to always be nice and accepting when these are the conditions they have to deal with to even go outside, so the effort taylor does for her fans go beyond just fanservice and purely for money. if that was the case, she wouldnt have made eras the high budget show that it is

[@FriiDayyy-cc1ny]

@@2kool4u_mac67 that was what that comments said too. Its a money and image for every celebrities. But still taylor be nice to their fans which many celebrities can't do(even for money and image)..

[@Jupiter-d9h]

I’m just going to say this because I haven’t seen anyone else say it, the misusage of the clips in this vid is insane, like the “burned out” clip of Taylor in midnights and saying how she’s “burnt out”. That clip was from Rio de Janeiro, Brazil on Nov 17, 2023. And the temps reached up to 102 degrees Fahrenheit(but apparently felt like 138.7 degrees) and the reason why she looks so tired was because the air density and it was hard to breathe and she almost looked like she was going to pass out.

[@cloudsofsunset7323]

Thank you for letting us know🫶 It's good to have the context

[@calmretreat1176]

Didn’t also someone died that night? Rip🙏🏼

[@nattzoids]

@calmretreat1176 yes, unfortunately. she wasn't from rio, so the fans paid for the girl's body to come home. a lot of fans were really disappointed with Taylor (including me) because she, being a billionaire, didn't do anything. we know it wasn't her responsibility, but she has this thing with the fans, so I guess it was something we expected her to do. and there are other things, like the fact that she only posted on Instagram about it (without making a tribute) or the strange photo of her and the girl's family members smiling. it was strange to say the least. after that I couldn't listen to her songs anymore. I still like them because I sing some of them, but I don't feel like listening to them

[@clydriantalatala]

​@@nattzoidsshe did something actually, then after doing it she invited the girl's family to the eras tour for free.

[@clydriantalatala]

​@@nattzoidsi hate how y'all are using this "billionaire" thingy because when this rio scenario happened, she was only a month of being a billionaire. she's obviously not perfect but she's not even worth comparing to how terrible Elon Musk is. that guy is a trillionaire and when did you guys see him donate or do good deed? NONE, and yet I don't hear anyone hating on him as much as y'all hate Taylor Swift. also, she's a billio by NET WORTH, net worth could be from her properties, or her catalog, her rerecordings is literally worth 500M dollars, but that's not a money she holds, it's the worth.

[@Scarlektra]

Finally a video about Taylor omg

[@ThomasPoguntke-us6bm]

I think a fan base is everything. Even when they get hate from others, most of the swifties will stay swifties. Newer pop icons may be more liked by everyone, but their fans will get tired of them as soon as a new hit comes out. Just look at Olivia Rodrigo: I’m personally a fan of her, but since Vampire she seems to be only noticed by her fandom, that’s much smaller than Taylor’s

[@selinakyle2643]

Olivia is only three years into her career & has been selling out stadiums. Also as a swiftie & a livie myself I personally didn't like the way Olivia got extreme amount of hate from toxic swifties claiming she used Taylor for fame when she has been a fan of Taylor since she was a kid. I kinda a feel Olivia being very new to the industry didn't deserve this amount of hate from a fandom in which she was also a part of & I think since Taylor was the adult here she also had some responsibility in it. She could've atleast voiced her support for Olivia but she stood silent on this.Olivia literally stopped mentioning Taylor after this & it's really surprising to see that Taylor kinda used the drama following drivers license to have sabrina as her tour opener & not to mention they were spotted a lot together but now after Sabrina's breakthrough they talk about each other but are not spotted so that's really some genius marketing out there.

[@orianabeltran5667]

Also something that Zoe said at the beginning is crucial for "The Taylor Swift brand" and that many overlook and that is Pretty privilege, since let's be honest she is practically the stereotype of society: beautiful, blonde, white, blue eyes, slim many of his fans are not going to admit it but come on! That helped her a lot since she is too visual; And you already know how the issue of pretty privilege is, beautiful people have more opportunities than people who are not.

[@lifeimitatesart8769]

​@@orianabeltran5667How does Olivia NOT have pretty privilege? She's young, slim and has a cute face. I have not met one person who doesn't find her pretty. So I call bs on that

[@flurryquackers9356]

not the paypal honey ad

[@TheKhaliente]

I find her ridiculously boring and it boggles my mind that other artists have to reinvent themselves and she has been a 18 year old for 15 years. She is not iconic she is recognizable.. She might pull numbers but she is not Beyoncé, Madonna, Britney, Tina Turner…. The lack of growth removes icon status for me. I don’t relate to her art because she doesn’t really make art anymore she regurgitates it.

[@stargrl22]

Yeah, she's like a super basic algorithm

[@onceyouwheeinyoucantwheeout]

Stay hating 😂

[@stargrl22]

@@onceyouwheeinyoucantwheeout that's not hating. That's real 😂 she's needs to move out of the way for some real talent and stop showing up in them magician's assistant costumes

[@onceyouwheeinyoucantwheeout]

@@stargrl22 your opinion

[@jadededlll]

She's reinvented herself many times lol

[@Swiftierep136]

THE MOMENT I HAVE BEEN WAITING FOR THANK YOU SO MUCH ZOE!!!!!!!!!!!!!!! Edit: I GOT 355 LIKES OMG 😮

[@zoeunlimited]

💜💜💜🫡

[@Swiftierep136]

@@zoeunlimited TEHE 🤭

[@monstercat3628]

The thing is nobody bats eye when jayZ or Drake or Kanye does stuffs, there were many millionaire musicians before her who get away easily, Travis Scotts carbon emission surpass Taylor's peak carbon emission, nobody bats an eye. I am not defending her, i am just saying that its selective activism and selective criticism.

[@Ms-K-w2x]

All rich people suck, no matter what their names are.

[@juanadearco6356]

Waiting for Zoes video on kanye. Or is she too scared to face her hypocrisy

[@Nao-uc9yg]

i think it might be because those artists dont market themselves on relatability? like for example all the musicians you mentioned are rappers, flexing your money is a common theme in rap and their image is not centered at all on being 'good', while TS' cult-like following idolises her as this relatable but somehow also perfect, can-do-no-wrong victim, which is not consistent anymore with the reality of her being a billionaire and the ridiculous amount of power and influence she has at her fingertips i guess

[@monstercat3628]

@@Nao-uc9yg yeah but if that's the case then criticism should be from fans right? they should be calling out artists who present themselves relatable but actually aren't. But in Taylor's case, the criticism comes from third parties. I am a hater turned swiftie so i know for a fact that the hate that she gets is completely unjustified when looking at the male counterparts and yes feminism is a lot of times used to defend her image but we cant deny the root cause of a lot of the hate she gets is misogyny and the fact that she has become an icon of girlhood.

[@Nao-uc9yg]

@@monstercat3628 oh yeah for sure, im not denying that this is also rooted in misoginy !! but i do think that third parties can still criticise the contrast between the image she's marketing to her fanbase and the actual reality of her power. she influences the economy of cities. she has an insane carbon impact. she has more money than what she will ever be able to spend in an entire lifetime, and than what generations will ever be able to make at all. and so do many musicians, which is insane and that should also be questioned ofc. but because the biggest tool used to sell her image is relatability, and if i put myself for example as a third party (neither a fan or hater i might add, i just prefer more funk/reggaeton vibes) i personally can't buy it, although i do respect the empire she's been able to build for herself!

[@nadz_thegreatnpowerful09]

As someone who's also quite a big Taylor Swift fan, I think the whole parasocial behaviour displayed by Swifties as well as her male hate train is all due to the media being an important agency of socialisation because step 1 is listening to her and seeing whether you like her, love her, dislike her, or despise her, and then with that step 2 is social media fueling that whole indoctrination with you becoming a lover, by showing you how funny, kind and relatable she is, or a hater by showing the other side of how she's "talentless" and all the jokes and memes about her music and her as a person. I think there's wrong on both sides because I've been made fun of for being a fan by the same boys who have probably never heard any of her songs lol. Now when it comes to the whole parasocial behaviour from other Swifties, I believe it's kind of Taylor's fault for not setting boundaries and saying that this kind of obsessive behaviour is not okay... and I'm starting to think she might be doing that mainly as a marketing strategy. All the fans that say she's like "their best friend" or they "know her deep down as a person" should really step into her shoes again and think about how awkward or creeped out she might feel about this kinda behaviour. Anyways, sorry for ranting... I just have a lotta thoughts about this hahaha

[@Romantic_Juliet]

It's completely fine btw, I think most of us have the same thoughts here. I, honestly, am scared to talk about my own opinions around the people who are swifties, they genuinely creep me out. Like- how could you "know" everything about a celebrity that you're making famous?

[@angelathearttt]

I think she has started to set boundaries with her fans like listen to 'but daddy I love him' but I thinks the parasocial fans are deliberately ignoring that and also twisting the narrative of the song from what I've seen.

[@nadz_thegreatnpowerful09]

@Romantic_Juliet Yeah exactly the media can only show you so much about her as a person

[@deptsofhogwarts7278]

so now she's a calculated manipulator rather than a smart bussiness woman?

[@fidantalibzh]

every smart business woman/man is a calculated manipulator if you know what I mean

[@kukumehta8773]

​@@fidantalibzh it's kind of like we see the glass half filled and you see it half empty 😂

[@toxicwasted_x]

to a degree yes. there are plenty of youtube videos that explore manipulative tactics that she employs- constant self-victimisation, deflection of blame, using select few fans to boost income by inviting them to her house- making other fans feel like they could get that chance and so they invest more money into her and celebrate her online which is basically free marketing, and on top of that last point, she befriends select few fans which makes everyone feel like taylor is their friend or might want to be their friend

[@deptsofhogwarts7278]

@toxicwasted_x actually i find it terrific that she used her "weakness" into her strength. Even during post-rep era, when everybody was calling her a snake and she actually made it the aesthetic and the niche of the comeback album, and actually I'm choosing to believe that the invitation to her fans to come to her house as smthg wholesome. Its not "free" marketing when she put a whole bunch of safety factors at stake. Are u telling me she risked her whole security to just to get a bit more exposure when she has a lot of different ways to do so? And ofc she cannot select the entireity of her fan base, she has to choose ppl who are also known by the majority of her fan base. Gosh, u guys just need think abt the bigger picture.

[@rosanaconta3416]

@@kukumehta8773 - She wrote Bad Blood about Katy Perry, cause she was upset over dancers being pulled from her. When in reality, the real reason is clearly due to Katy Perry dating John Mayer, which clearly put her off. - Nothing wrong about writing a song about anyone she wants, but having a whole video campaign about pitting woman against Katy, and trying to find every big A-list name she could pull as me vs you, was whack. - What doubles down her pettiness? The fact that she backtracks years later and went out of her way to blame “the media” when it was her who was out for revenge regarding Katy. She also posts a picture of Katy’s Olive Branch gift, with the words stating she is sorry. Which came across as really childish. If Katy never had apologised to her, Taylor would be still taking shots at her (purposely dropping her catalogue release on Spotify the day Katy Perry dropped her album.) - Taylor didn't ask but accepted 50% of the profits for 10 seconds of Olivia's song.

[@glacecoco]

That was very interesting, Taylor Swift is very unpopular in my country so I don't really know about much about the details of her life. I'm a vivid listener of her songs, I think they are amazing and don't distract me that much when I'm reading books, I never expected her to be this much of a genius... I mean, I knew that she was SUPER popular in other countries but your discussion made me open my eyes on how big she really is.

[@kcurran9913]

Where do you live???

[@glacecoco]

@@kcurran9913 France. When I say unpopular I mean that people don't listen to her and she's very much disliked because of the too big of a stereotypical american vibe she gives off. Like, I never see her on French TV or news and when I talk about her to my friends and colleagues they literally don't have anything to say because well they don't know anything about her or her music career lol

[@malihakarim1696]

She's definitely a very "American" artist

[@Mitchplus374]

People play her music in funerals in south Africa unfortunately

[@mustafamehdi1663]

@@glacecocoyea she was very unpopular in france we saw that when eras tour came to paris lmao

[@manti_inspired]

I'm about to play the video as a hardcore Swiftie and Zoe's fan. I'm scared😭

[@wonderingducks6053]

Me too 😭

[@mamienovacuisine]

​@@margaridacorreia1473so far she's not saying anything bad about her (on the contrary, she recognizes her talent, her being an icon etc.). I think, like in her previous videos, she really detaches the person from the image/branding

[@margaridacorreia1473]

@@mamienovacuisine Thank you!

[@suoutubez19]

Yeah you shouldn’t be “scared” to see a critical video of a billionaire. they are not our friends.

[@manti_inspired]

@@margaridacorreia1473 I watched all of it, it's not so bad. Just a few warnings

[@maryalexrios4353]

I’ve BEEN WAITING for you to talk about this lady!!! Luv your videos as always 🩷🩷🩷

[@OliviaPrince-mu3yg]

What people don't understand is that she became rich BECAUSE of her amazing, relatable music.

[@Ms-K-w2x]

You wanted to spell bland and boring.

[@kukumehta8773]

​@@Ms-K-w2x this is why taylor haters cannot be taken seriously cuz you can't go a minute without spewing some nasty comments

[@nawrr7438]

@@Ms-K-w2xif you don’t like it, then you don’t have to listen to it.

[@Ms-K-w2x]

@nawrr7438 Swiftie detected. I don't listen to her but actively search for her on the web and figure out how shady and problematic she is. In a perfect world she wouldn't be famous, along with Hawk Tuah girl, Paul brothers, Kardashians/Jenners and Ice Spice and Sexyy Red.

[@SC-gf9vr]

Wow. Swiftie here. You did a great job!!! Well done. Love the video 👌 👍 👏

[@shasheytm4155]

What do you mean she builted her brand from scratch? Her parents spends 300,000 dollars to a recording company to help her!

[@kukumehta8773]

I hate to break it to you but making 300k into a multi billion dollar empire is not something everyone can do. Do you think corporations like Apple and Microsoft started out with zero money. Please get out more

[@ccelinnes7596]

she was already a earning from songwriting before that. she got a development deal before that. she’s talented. no artist no matter how pretty or rich your parents are will never reach where taylor is right now without talent

[@Lactose_intolerant791]

The little plushie next to you is so adorable omg, what a great companion for such a great vid

[@zoeunlimited]

My lil cohost☺️

[@Ldncrf]

ive been a fan of hers since 2022 and i have never related to taylor, only to some of her songs, so i dont think her brand is in danger because of the relatability, but i fully agree with the fatigue part. As a fan, very interesting video!

[@fernandaespinosa7365]

yeah!

[@ZacariasBolongan]

With the way you judged Taylor Swift based on the kindness she's shown publicly, I don't even know you, but the way you presents yourself on this video I can feel a very bad aura on you. Hope you heal and find the right way.

[@Alceeeee]

she's an opportunist. She thinks she's being subversive but in reality everybody hates Taylor (other than swifties) currently : incels, tradwives, republicans, young 'woke' etc etc She's jumping on the train to profit off the massive bullying of a popstar.. watch her release a video "how we failed female popstars" in a decade. It's the same thing as Britney Spears, over and over

[@Nao-uc9yg]

?? she didnt even say anything remotely bad about TS herself. most of the video praises her career choices and the genuis of her decisions from a marketing pov; im not even a fan of zoey but this vid was far from negative judgement 😭

[@eggsalad44]

yikes, never thought taylor haters could be this vile. y'all are no different from the person y'all accuse her to be if we're being honest.

[@eggsalad44]

and wow, just scrolled through her vids, do women scrutinize other women this much? never thought misogyny is also deeprooted on women and y'all treat it like a sport. this channel is just sad to look at...

[@lemonkoii8314]

​@@eggsalad44 Have you been living under a rock? Cause this happens more often than you think

[@pattie5408]

exactly. so many of taylor's haters are narcissists too. the irony of screaming "white feminism" at taylor when they themselves spew the most misogynistic things about taylor and other women who surround her. they are more obsessed with taylor than actual fans

[@silkywom]

​@@pattie5408 IKR. She should be last one to talk about "girl's girl" or "feminism" when her whole brand her is to earn money by critically analyzing and commenting on everything that other women do

[@kukumehta8773]

The truth is her haters project their behavior onto Taylor 😂

[@borislugosi54]

Touring and performing with pre-recorded tracks, including vocal tracks, and then selling a "live" album of the tour tells me all i need to know

[@SummerGirlHaim18]

I think you're confused. While Taylor Swift may have lip-synced for a few songs during her two years of performing 3 hours straight every single weekend, she definitely sang live for at least 80% of it. She proved it multiple times accidentally with stage malfunctions and such. In addition, she has not put out a live album of the Eras Tour! I'm not sure what you're trying to talk about. There are many valid critiques of Taylor, but this is not one, since it's 100% false... Try again next time!!

[@borislugosi54]

@SummerGirlHaim18 there is evidence to the fact that more than 20% of the show was pre-recorded tracks, both the band and vocals. Do some research, the info is out there. I'm not saying every song, but certainly more than the 20% you claim. Try again next time

[@SummerGirlHaim18]

@@borislugosi54 would you send me some of that evidence you speak of? i’m very interested to see it. through a brief google search, i see no compelling evidence that she lip syncs the majority of her 45 songs, but if you send me some i could be convinced. also, would you send me the source that explains that she’s releasing a live album? as someone who follows her music very closely, i think i would’ve heard about a live album. i’m prepared and open to being proven wrong!!

[@Elway07-o4s]

@@borislugosi54 everyone does it on a live show with a lot of movement.

[@YM-qb6gh]

@SummerGirlHaim18your obsession is showing.

[@rugbyelite1361]

Hey! I've been a subscriber for a while but I've definitely been bingeing your videos a bunch in the past week after I watched your Kylie video. It's a very interesting the analysis you do on female celebrity branding. My girlfriend of one year is a huge Taylor Swift fan, we went to several fan events to try to win tickets to the eras tour concert and she also entered many online contests, she finally gave up and bought tickets for herself for 2500 CAD for the friday show in Vancouver. Coincidentally her friend one third row tickets to the final date, so she went to the concert twice. I'm not as big of a fan and I didn't want to spend that kind of money so I watched it on a live stream from home. The traffic after the concert was absolutely insane so my girlfriend and her friend asked me to pick them up in the car and on the way home, I mentioned your channel and how it's given me a new insight into the way that branding or the management of public perception, effects of celebrities rise and fall. And then today you release at Taylor Swift video which is very timely. Great video. I came to some of there conclusions myself actually when I was speaking to the girls about her. I think she's has been able to hack human female psychology in a way. Being both extremely relatable and at the same time a beautiful and powerful woman to pook up to. Because often in her early career she did play the role of being a girl who doesn't quite fit in and isn't one of the popular ones but I made the point the girls that actually based on her current power she would have been one of the most popular girls in school. I didn't realize that she modeled at age 13. This video definitely taught me a lot more about the concepts that I was turning over in my head.

[@rafaelacalderon9242]

@@rugbyelite1361 please this woman is a grifter she has never studied anything related to marketing or brands, yet she makes videos about branding. yet it’s all about who she likes and what her very small internet bubble tell her what to say.

[@emzelina]

as a yet-to-become established artist I love your content. would love to see you make a vid directed specifically towards wannabe artists that need help finding their brand x

[@navyasharmaa]

wow! have you published your work anywhere? would love to check it out!

[@leftherlonelywadiamondmind]

yeah! Id love to listen to your music!

[@kylejay8493]

really? I'm planning to put out music in the next year too! I'm still in high school though, but I'm hoping I'm not too late

[@woodlandhsarchives]

@kylejay8493never too late love! i started making music when i turned 19😅

[@woodlandhsarchives]

artist mutuals?? im ‘lexy grizzle’ on everything

[@straightouttazambia2835]

4:51 it really is a full circle moment because honey has been outed as a scam, so pie is most likely a scam too 😂

[@Keeho]

the fact ur saying that taylor markets to girls for money when shes literally just.... a girl writing abt her experiences..... which other girls will relate to..... nobody says that male rappers are evil for marketting towards men

[@rosanaconta3416]

- She wrote Bad Blood about Katy Perry, cause she was upset over dancers being pulled from her. When in reality, the real reason is clearly due to Katy Perry dating John Mayer, which clearly put her off. - Nothing wrong about writing a song about anyone she wants, but having a whole video campaign about pitting woman against Katy, and trying to find every big A-list name she could pull as me vs you, was whack. - What doubles down her pettiness? The fact that she backtracks years later and went out of her way to blame “the media” when it was her who was out for revenge regarding Katy. She also posts a picture of Katy’s Olive Branch gift, with the words stating she is sorry. Which came across as really childish. If Katy never had apologised to her, Taylor would be still taking shots at her (purposely dropping her catalogue release on Spotify the day Katy Perry dropped her album.) - Taylor didn't ask but accepted 50% of the profits for 10 seconds of Olivia's song.

[@ohannesjarjisfrancis8837]

Male rappers do get called out, even arrested, over their lyrics.

[@Elway07-o4s]

Wow I was expecting a Taylor hit job that is so popular on social media lately because people love to tear down extremely successful people, but you did a marvelous job on this topic. People are not always so black and white but grey with nuisance and this kind of analysis is lacking in American dialogue Lately.

[@haileymack8367]

Don’t take this the wrong way (I mean absolutely no harm), but I feel like people are just getting tired of her fans. I mean, more people would more than likely listen to her music, but her die-hard fans are what repels people away (at least from my experience and the experience I’ve heard from others). I used to listen to her music but it got very tiring when a die-hard fan would come for you if you even gave the smallest bit of criticism.

[@mohamadfirdausbinmat2577]

​@@haileymack8367Do not engage with them. I'm a huge fan of Beyoncé & i got insanely harrased by them on the internet for simply being a fan of Taylor because somehow that's the logic. Fandom should not determine how you feel about an artist as it is two different entities. But shit can get overwhelming so sure.

[@Elway07-o4s]

@@haileymack8367 Stan culture is awful and Swifties are the biggest group.

[@st99rboy]

by the way yall talk about this woman you would think she’s behind a terrorist organization, but no, she’s just nice and she just makes her own songs that don’t have to appeal to everyone. there are so SO many worse artists in the industry but we focus on her

[@Wawawawawa750]

Now the the eras tour is over, were hopefully gonna go to a taylor drought now after the last two rerecordings, which can finally normalize how ppl treat her and leave her fans alone finally. I'm all for criticizing her and her shady business practices (like her merch), but its disingenuous to think she has also done no good for the world. She is scrutinized to a level that is not even close to the level any other celebrity is. An example would be ronaldo, the most famous man in the world, showing off his customized private jet getting nowhere near the level of performative environmental thinkpieces it would have gotten if it was Taylor. There's truly a Taylor Swift shaped hole in people's ethics right now. The Eras tour was the tour of mass consumption and capitalism but it also boosted so many economies in the process while fostering such a welcoming environment of unabashed and proud womanhood and feminine joy. Not to mention that Taylor has donated to every single stop in the Eras, its just that only a few have decided to reach out and announce her contributions, the recent news about her massive bonuses for her workers, and recently her visit to a children's hospital before her birthday. It's also worth noting that a massive portion of her net worth is her music catalogue, which she won't sell, so a huge chunk of her assets aren't something she has access to on the bank. her being a billionaire is still bad dont get me wrong but when a huge chunk of it is just her music, its not like she can control the value of her music catalogue

[@mustafamehdi1663]

Greater words were never spoken

[@saimallow]

I’m a hardcore swiftie since debut but I am still overwhelmed by all of this especially ttpd

[@KarenaFeiger]

Let me get this straight - you are marketing yourself as my marketing bestie? Well played, Zoe, well played.

[@crystalcastillo7575]

Like I wish people would be more conscious in the amount of potential waste they are buying into. A lot of these materials aren’t fully biodegradable & yet are being promoted by these “spokespeople” to buy into so that you can be considered a super fan. Like the way extreme parasocialness is contracted to make you spend more by corporations (and yes Taylor si a walking corporation) is INSANE. I hate how the 1% take advantage of working class people. & ppl fall for their dubious marketing each and every time & it’s sad.

[@kindallnight1615]

Yeah it’s a double edge sword. Fans wanted it all and the artist is simply giving it to them.

[@dgk6661]

UMG controls her merchandise, not her. Part of the agreement she had with UMG is handling the distribution of the music and merchandise, in exchange keeping her rights to her masters

[@yoonjungie]

what bothers me is that in most of her songs about her exes, she portrays herself as the partner with the moral high ground. for someone who has been dating for so long, it doesn't seem like she has a mature viewpoint because her songs are so one-sided and she frames the story to victimize herself, causing her fans to go on witch hunts to hate on other people. super manipulative imo. also the music is just painfully basic with the same stupid chords (which is fine, there is clearly an audience for that but it's def not me.)

[@ear4themagic]

Tbh I don’t really agree with you (respectfully) because there are songs like midnight rain and back to December that she puts herself at blame for a break up. And she also has songs like mirrorball, seven, epiphany, antihero, you need to calm down, the man, Miss Americana and the heartbreak prince, shake it off, soon you’ll get better, and blank space that aren’t about love or breaking up. I also genuinely think that she has a lot of song generally about love and not just break ups, like lover, it’s nice to have a friend, lavender haze, so high school, our song, but daddy I love him. She also has love songs about fictional/ deceased people like Betty,August,carigan,Marjorie, bigger than the whole sky, and Ronan. No hate, it’s just my opinion:)

[@Youraveragemillenial]

Not trying to argue, but usually this is the opinion of people who know of her music casually by her biggest hits. She has a widespread catalogue of every topic you can think of. There’s a song to relate to any emotion you could possibly have. She sings about life experiences, and to a lot of women, love is something we seek and have a high value on. It’s understandable to write a song about the pain you’ve experienced, but she also calls herself out on her mistakes and her flaws.

[@elephant4053]

​@@Youraveragemillenial they're lowkey right and this is coming from someone who's heard all of her songs😗 she writes from her perspective which is totally fine and normal but then lets her fans go harass the people she writes about. She's allowed to write her genuine feelings into her music but she's still partially responsible for the intense backlash the people she writes about get and should probably tell her fans not to do that.

[@Music_Lover0612]

Back To December her song when she admits not being a great girlfriend.

[@kindallnight1615]

@@elephant4053That’s true but it’s about marketing which sure bashed the ex but it’ll help them in the long run. Also most of the time the exes also stay silent which kinda validates her. All artist let their fans free.

[@waylon7890]

Isn't Swift's family her número uno PR team? They poured in everything 💵 to make her famous. And now, she's got at least a hundredfold return. Such a lucrative investment. 👏👏👏

[@Lizziesagw2]

No. Ur just retarded

[@ssz695]

People want a billionaire to be nice, turn the tables and they’d be cashing in cents. It’s just that she is one of the better billionaires. 197M in bonuses? My sister benefited from that!

[@KeyBladeWill]

0:22 never have truer words been said

[@rinabbey2300]

I am not a fan of her music but I think she will last until she decides to retire and even then people will still adore her. She's like the music industry's Marilyn Monroe.

[@michaelhurley3171]

Hate to nitpick, but when Taylor came out LeAnn Rimes also was a teen girl country star. I'm really amazed Taylor became as big as the Beatles, while LeAnn fell off the map! She really had a great voice. I love Taylor too, but I thought LeAnn would have had a bigger career.

[@starfruitiger]

This. but LeeAnn Rimes was older and years before. but yes LeaAnn Rimes I thought would have stayed bigger too.

[@TheKhaliente]

Yeah, then she stole Brandi Glanville’s husband and Taylor was the new new.

[@bs4e]

​@@TheKhaliente lmao not Brandi Glanville! I love RHOBH

[@MsJubjubbird]

Leanne was too old to appeal to tweens, who are the bulk of the music market. She left her run to become a pop star too late and people were confused.

[@KB-tf8vp]

LR ruined her image by having an affair with a married man.

[@KanceThieu]

I’m really interested in Lady Gaga’s brand, cause it doesn’t make sense sometimes, but somehow it works

[@SunriseToSunset2012]

Lady Gaga doesn’t need a brand even though hers did not make sense when she first came out. Lady Gaga can actually sing and write music as well that isn’t teenager like the way Taylor writes. Lady Gaga has such strong vocals unlike Taylor. Lady Gaga actually has skills for singing that’s why whatever she does works even though she doesn’t have the crazy outfits anymore. We see she’s very talented. Have you noticed that fans and fellow musicians do not praise Taylor over her singing voice? Her marketing team has def done a great job the main reason why she’s stayed on top all these years. You put her on the stage to sing live against let’s say Carrie Underwood or Kelly Clarkson, she’d never match bc she’s a very medioacre karaoke singer.

[@KanceThieu]

@ well as a LM myself, I would say Gaga’s brand is a goddamn talented artist, which is who she definitely is ❤️

[@kenbrb6261]

she will reinvent herself as wife/mother and will tap into that huge market as her fans grow up- she's prob gonna take a break from music but do the whole travis thing - he will propose in a big way ( i predict if he wins the super bowl, he'll do it on camera on the field after the game) because he loves the attention and can't do anything without being photographed and praised for opening a door - then we'll have to hear about the wedding, then she will get pregnant - we'll see the PEOPLE magazine covers of their family - there will be her baby brand, etc. - a lullaby album - it will never end

[@lizzydorego2909]

im just gonna say this, i am a 21 year old who has been listening to taylor since the og fearless era and never stopped ever since. and mind you I have never purchased any of her merch, never attended her tour, and never even slighty expects to be included in secret sessions/special interaction with taylor. Yet, i still and will forever listen to her music and consider myself a swiftie. And to be completely honest no amount of controversy is gonna make it change that. so if taylor loses all her fans- it wont be possible cuz I exist. and yall should remember that fact cuz yall know full well im not alone with this mindset, but hey, if I am, then know that Taylor will never lose fans cuz there's me. i may not be able to fill her pockets with merch money or whatever, but she is immune from the "no one is listening to her music anymore" cuz again, there's me. "no one gives a fck about her anymore" --there's me. "everyone hates her now" wrong- there is me- i dont hate her. and no marketing failure or whatever is gonna change that. honestly, this applies to every artist out there. there are actually fans who isnt in it for the notice or the merch or whatever. theres just people who listen and like the artist who doesn't care what people think.

[@angelathearttt]

yeah I agree. she also hasn't toured in many big countries like India, China or South Africa but she still has a massive fanbase from those countries so I think the "parasocial relationship" isn't much big of a factor as the video claims to be.

[@angiee_granda]

What do you love about her music? What feelings does her music bring you?

[@kateouyang6195]

I’m one of those swifties too 🧡

[@peytoncollins3962]

19:50 I'll be honest, with the topic of politics and Taylor Swift, there is a lot more she could do. She only spoke up when it benefited her. What about speaking up on 🇵🇸? If she ever did that, it would be enough to make a huge impact. And no, pulling her movie from Isreal doesn't count. That was bare minimum but she did it without saying a statement. Yes, she said something about Harris, but that was the bare minimum. A lot of people who are fans of Taylor Swift lean very conservative, too. Maybe Im looking into it a ton, but performers like Renee Rapp, Chappell Roan, Pedro Pascal, ARIANA GRANDE have spoken up and/or signed petitions calling for a ceasefire. Taylor Swift has not done any of that. Why is that?

[@seriusE]

EXACTLY! I stopped being a fan because of this... and let's be real, if she actually cared about human rights OR this benefited her brand, she would have done it the next day after Oct 7 attack.

[@peakmiez7825]

How many american Billionaires or Stars do you want to botch WORLD politics/ other sovereign countries affairs? American hubris.

[@jadededlll]

Go talk to your senators and representatives. Taylor swift can't stop a war.

[@lina4210]

Tbh I don't think any celebrity should say anything about politics and just donate their money. Because most of them are extremely out of touch with the reality of normal people and kinda dumb.

[@peytoncollins3962]

@jadededlll I have been. I know she can't stop a war, but if she did speak up on Palestine, can you imagine the donations and how many more people would be speaking up?

[@josieallen4942]

I honestly thought she was already overrated when I discovered her music in middle school. I like some songs but she's nothing special as a singer or a person. I'm glad more are joining the club.

[@jadededlll]

You sound like a miserable person. Not everything is for you and that's fine. Let people enjoy things. Not everyone wants a singer talking vulgarly in songs or wrapped up in eerie controversy. It's okay to enjoy normal stuff

[@isadoradornelles7537]

you are glad? Such a weird thing to say.

[@josieallen4942]

@ Sorry that was a typo… What I truly meant to say was I’m glade. My pronouns are air/freshener.

[@imagine.explore.evolve]

🤣🤣🤣

[@kukumehta8773]

Not everyone is rigid like you unfortunately. They're fickle minded

[@queenodein]

i lovpe how people think that criticizing someone's dating life is constructive when the only person who benefits is the person who said it... but yeah, constructive

[@aurelie7799]

I get what you're saying, you are making some valid points. But would anyone blame a man for creating a brand for themselves in the same way? Calculated or strategic?

[@bruno3006]

Exactly!!

[@Alceeeee]

YESSS!! They want strong women until they don't

[@Protegida4]

But she didn’t blame Taylor. Did you even watch the video???? She was complimenting her the entire time and then gave awesome advice for her future branding.

[@lillacss]

​@@Protegida4I think they mean that no one calls a male artist out over the same thing Taylor Swift does. A parassocial relationship is just what happens after you use the "relatability" marketing strategy, it's all commercial, even though Taylor likes her fans. It's always exaggerated to some point to have a stronger fanbase and have more sales. I don't think I've seen anyone analyse this in a man's career, even if they do it.

[@toxicwasted_x]

yes i would actually. stop using misogyny and feminism as a shield to protect Taylor from criticism.

[@ricardohernandez2954]

The way she manipulated her fans by buying her last album over and over again only to keep a record ☠️

[@li9931]

Almost none of the fans buy the digital copies🤣🤣🤣🤣 there was a whole conversation about her releasing many variant so in reality she did it this time just to piss of the ones who criticize her

[@RonyChatter]

Let's see- Tortured Poets' Department was no 1 for 18 weeks. And out of them, 15 weeks were when she had no new variants. And out of those 15 weeks, one was where Charli's album was released, which didn't reach no. 1 becoz it was just not popular and the year-end numbers just spoke the same. Also, TTPD finished 2024 with 6B+ streams. Hit Me Hard And Soft by Billie had 3.2B and Charli XCX's BRAT had 1.9B

[@ricardohernandez2954]

@@RonyChatter what??? Literally she relase like 4 variants just from the start (the black dog, the albatross, the manuscript and the bolter) and if you wanted to hear them you just have to buy them all. And about the streaming, taylor relased 2 albums (TTPD and the antology), each release alone have way less numbers than billie and sabrina, so...

[@clary98]

Nah, no one was manipulated 😂 if her team wanted that money that much, they’d have released all the digital copies internationally

[@RonyChatter]

@@ricardohernandez2954 No bro, first of all TTPD standard has more streams than Billie. Secondly, The Anthology is a deluxe. Not another album. Lastly, the first 4 were released when the album was released, not weeks after it, so she remained at no. 1 for 17 weeks becoz people were actually buying that record.

[@Thyholymackerel]

I believe what goes up must come down, and in the case of TS she is waaaayyyy up, and if she doesn't tread lightly I see it all crashing down. I think she might go into a rest period where she pulls back from the public eye, gets engaged and leaves this era being her peak, and lives on as an icon with her career in tact. Alternatively, she might take the route of releasing music with the slant of 'Ive had it all, but I'm still insecure and all this doesn't buy happiness' to play into the relatability. But either way, she can't maintain this high forever and I'm super interested to see her next move!

[@Wawawawawa750]

she has two re-recordings still waiting to release and she is pretty firm in being here for the music (and the success) atp. I'm sure she's aware of her overexposure and will lie low for a year, but I don't think she will settle down anytime soon. The entirety of midnights has a conversation about this push and pull she has with herself of wanting that fame but also feeling unfulfilled bcs of a disapproving partner. She has ultimately chosen her career and fame, and she has damned herself plenty of times in her recent songs bcs of this decision, but she remains steadfast in her decision regardless (which is something to respect tbh). She writes music both for herself and the accolades, and she doesn't have plans to stop that. She is an artist first and foremost, but she is also an artist that wants her work to be praised and recognized. Also pretty funny, the slant you've mentioned is a major vibe she gave off during the entirety of TTPD. Listen to The Prophecy for a song that fits right into the theme

[@Thyholymackerel]

@Wawawawawa750 Oh cool, I will definitely give the song a listen!

[@Wawawawawa750]

@Thyholymackerel have fun!! Bare yourself tho if you're an easy cryer, it's a great song

[@Hiii-p5w]

​@@Wawawawawa750with deranged retarded patients like you in existence I can tell too she's not going away anytime soon

[@anigoel6189]

she already has written plenty of songs about how fame has affected her negatively as a person, but also songs about how no matter the downsides of fame she still continues seeking after it because she equates the amount of attention she receives into her self-worth, and has explored these topics in her "miss americana" documentary (but mostly her music, if you read closely)

[@crystalcastillo7575]

When people finally wake up to how predatory celebrity culture is .. that is when humanity will get better . And In this age of Aquarius hopefully it happens more and more .

[@kindallnight1615]

Ummm… we’ve always had a celebrity culture but in different terms. It’s not a new thing just more amplified than before.

[@milacolman]

From what I've read we're not in the age of aquarius yet not even close sooo

[@abbied]

@@milacolman Where did you read this? (Just curious)

[@dearcomrade2358]

can you also make a video of how calculated or manipulative the biggest male artists are? or do you not do that

[@honoredcurse]

no, she tries to please men, her brand is about showering herself with praise. “I’m the best woke content creator, with only these 500 tweets that I found on the garbage I was able to create an essay to make a name for myself at the junk shop”.

[@user-kd7el1rm1d]

is there even a popular male artist right now aside from the weeknd lol. taylor is way more popular than any male artist atm- bruno mars is extremely private, justin bieber hasn’t been super into the spotlight recently, harry styles either… y’all cry about misogyny so much when it’s not even happening

[@JustKiwiJess]

​@user-kd7el1rm1d harry styles?

[@kukumehta8773]

​@@user-kd7el1rm1d yes but where were these videos when Justin bieber was popular? That guy is genuinely a nasty person with a racist past. Nobody cared back then

[@juanadearco6356]

​@user-kd7el1rm1d Morgan wallen has one of the longest running albums in the top 10. By that definition he is popular. Eminem, Kendrick Lamar, Bruno Mars can easily hit top 3 debut when they drop an album

[@melina.leany-g]

A few things that have made me question Taylor Swift lately: 1. Her collaboration with Ice Spice felt very forced to me. Taylor has never done the rap sampling thing that much in her songs, and that’s ok because it never felt that authentic. With Ice Spice, it really felt like she was trying to appeal to a wider audience, specifically Black folks I guess, but their press tour together seemed like overkill IMO, and I wasn’t buying their “friendship.” Their relationship felt very transactional and trying to pretend that it wasn’t was a little much. 2. The Blake Lively drama made me question how “relatable” TS actually is. I felt like her and BL were friends because they probably have a lot in common with their luxurious lifestyles, and that’s okay, but seeing Lively be such a mean girl definitely made me wonder was TS is REALLY like. You become the company you keep after all. 3. Her presence at the 2023 Super Bowl felt like a publicity stunt. Giving credit where credit is due, it was a very successful PR move, but it did make me wonder again what is authentic with her and what is pure unbridled marketing. 3. Over the last couple of years, I feel this over-saturation of the media with Taylor Swift. She is literally everywhere I look and it’s getting exhausting. All the hype almost makes me feel like she probably is a little overrated and all these media outlets are just cashing in on the moment.