Nissan cancels new models; cuts thousands of U.S. jobs, slash production 25%

[@electricviking]

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[@DavidRibera]

7 years ago Nissan Leaf was best state of the art affordable EV. Its a pity they missed the train

[@steven4315]

Seven years ago in 2018, we bought the far superior and much cheaper Chevy Bolt.

[@DavidRibera]

@@steven4315 Chevy Bolt was an excellent option too

[@FroggyStyle-x4v]

If you deliver pizzas. Cross country & put a family in it on vacation.

[@ptioxon]

Had Nissan Sentra stick from the 1990s, gas sipping, bullet proof engine, lasted 10 years, when I sold it to a mechanic who couldn't wait to own it. Ran great, but got a van for 3 kids and a dozen friends!

[@billgoedecke2265]

Yeah I have a 2016 Leaf. I love that car - basic and never an issue. I am replacing the battery - much cheaper than buying a new car.

[@maduramarine]

I hear that even those older Leafs can take the new larger batteries. If so, you have have an older EV with range far greater than when it was new.

[@PeterPanQuails]

I have the Nissan Note e-Power hybrid. It is fuel efficient and drives like an EV. I also like the look of their Nissan Leaf. Shame to see them go down.

[@dougabbott8261]

Ariya is real nice, a bit pricey . The new Leaf looks real good. Hope Nissan can survive.

[@SurrealAntithesis]

I like the look of the Ariya and from all accounts, it's a great ride. Unfortunately, the battery tech/charging, infotainment etc needs to be updated to compete with others, and its cost is a bit high. I would have seriously considered one if the price was right a couple of years ago, but it was never an option since it was taking too long to come to Australia. It's just being overtaken by other better and longer range / more efficient EVs coming out in 2025, so I probably wouldn't go with the Ariya the way it is at the moment, even it was available to buy. I still like the looks of it though.

[@peterelliott2914]

That's a bit sad, my first car (in the 70s) was a Datsun 1200 SSS and I loved it. Probably downhill since then though and I never really forgave them for dumping the Datsun name so not too sad.

[@pohmoh3590]

My first car when started work in 1980s was 2nd hand 8 year old Datsun 120

[@peterelliott2914]

@@pohmoh3590 The 120y I think they were. All great cars, not that I'd want to muck around with distributers and carbs any more lol.

[@dogsbodyish8403]

@@peterelliott2914 You'd prefer ECUs and injection systems costing megabucks and are not user-repairable? Or, come to that, anything to do with a BEV's drivetrain? Don't get me wrong, but I used to find the carbs and distributors the fun side of car ownership - though I certainly approve of the way cars are going at the moment, for the most part (touch-screens excepted).

[@stevenbarrett7648]

I had a Bluebird, a Triumph reworked without all the rust and bugs !

[@GbMuthu]

Not just the leaf, their series hybrid Note potential too was not fully utilised. It had a 3 cylinder ICE probably without a flywheel but they ought to have upgraded the powertrain to a Free piston Linear Generator. TTR hybrid is also a possible integration of series hybrid technology. Several European automakers adopted this technology successfully around 2014 to mitigate the Diesel engine phase out.

[@DanacyclingThailand]

Great update. Scary stuff…..

[@christopherhamilton5557]

I saw one of the new Z cars today. Very slick looking… you’d never think a company going under would produce something so cool… sad what’s happening to that company…. Someone call Herbert Diess… maybe he can help…

[@ISuperTed]

Spent 8 minutes repeating the headline!

[@stevenbarrett7648]

Our very first EV back in 2014 was a Nissan Leaf Tekna, marvellous motor apart from the 60 mile range in winter ! We didn't buy the MKII as it was just the MKI with a new top bolted to it. If only they had increased the battery density getting the range to a ture 300 miles, it would still be relevant today.

[@shabs2134]

Those old Leafs are still relevant today. I'm considering buying an old Nissan Leaf for £1500, it does about 60 miles to a charge. To me, it's far more relevant than other electric cars which are bloated and overpriced. I'm not sure why I'd ever need another electric car because the Leaf would only be used for local journeys and commutes, and I have my trusty petrol Audi A3 for everything else. So why on Earth would I (or anyone else) need more than this cheap and reliable setup when I can get such a cheap Leaf and any other petrol/diesel car to accompany it?

[@stevenbarrett7648]

@@shabs2134 They are a really good buy if the range works for you, the Tekna has everything, alloys' Bose with sub woofer, really impressive array of toys, loved ours.

[@CrRodney1]

Nissans Maxima was a very nice car as was its Skyline many years ago

[@jeffpaquette9035]

Another bites the dust, thanks for the update.

[@samdamon7698]

When we were shopping for a compact SUV a year ago? Dealer was list+ for a Rogue. Sorry, Charlie. At the right price, there were things I liked about the Rogue. We bought a Volvo XC40 Recharge instead. Didn't consider the new Nissan Ariya with no one-pedal driving mode.

[@stephencollins5706]

Nissan have a factory in Sunderland UK, is was announced before Xmas that it would be retooled to produce EV. Where does that stand ?

[@Dw91-k8n]

New leaf coming out this year from there im waiting to start work at aesc the new battery plant hope it works out

[@gregsmith7428]

If they don't sell, it won't stand for long!

[@Ronick-Q-46]

That will be like there CVT a 💩idea.

[@carlcadogan4510]

Everyone talks about the Leaf, but Nissan also had a great electric van, the ENV200. They also messed up that one, after it was replaced by the Townstar.

[@jimbelton]

I've seen some real horror stories on youtube about BYD's poor quality. Since we are tarriff walled off here in Canada, I don't know anyone here that has one. My parents' neighbor and his brother owned a Nissan dealership for decades, and it's still around, where as our local Chrysler dealership is gone. Personally, I've stuck with Ford (gas powered) with no regrets.

[@jeffpitoniak]

If they make any electric sub $20K, it would sell massively

[@claesnordberg9418]

The "keycar" nissan sakura is the only interesting car they got. Would sell a ton in europe to pizzadileveries, the councils caretaker etc (drive yaris hybrids now). Just like the nissan micra did once.

[@SzaszaG1]

They cannot do that profitable

[@tyalderdice4980]

Impossible, nor can Honda as they are getting Gm to build their own EV.

[@johnmurphy9304]

EVs way too expensive in Ireland 🇮🇪 anyway. Dealership won’t take them as a trade in, they practically worthless, People were sold a pup

[@MickB52s]

Ttumps will be allowing joint ventures in the states. 51/49 so watch this space.Can see a few NIO /BYD Joining a EV Sub branch of Ford and GM...To get them on track

[@ByoungTwentyGo]

I don't think China cares to fo joint ventures with American car companies in the u.s. Chinese cars are focused on the global South.

[@liamporter1137]

Nissan problems are self deserving. Retribution for removing Carlos illegally.

[@Wasteabuse]

They should build their 2002 Pathfinder and Maxima again, those were reliable cars that people wanted

[@wolfrojo8940]

Tanks Tromp

[@JimboJones99]

We ❤️ Trump 🙏🙌 We can’t stand fake news media 😭

[@joergmaass]

@@JimboJones99 Why do you listen to Fox or Newsmax propaganda then?

[@reynoldliao7462]

FYI… We pronounce Canton closer to Canten…

[@chriss4949]

We pronounce it Canton.👍

[@nzer57]

Sis has a late model Nissan SUV (ICE). We recently took a road trip around the Sth Is of NZ. Nice nice car. Very comfortable seats, excellent ride and road holding. Personally, I was amazed at the range and economics. we run Nissan trucks at work - can't fault them.

[@Rene-uz3eb]

So they're basically winding down without telling anyone so people don't just leave them high and dry not buying any cars

[@jameswoffinden9215]

Their CVT transmissions ruined Nissan’s reputation and our trust.

[@GbMuthu]

Oh that's a comfort 😅. Here in India we have a Nissan go+ which comes with a 1.2 liter 3 cylinder CVT transaxle. But I bought a Renault Triber which comes with an AMT. So every time the shuddering and hesitations from the AMT unit annoyed me I used to curse myself for not buying the Nissan CVT.😅

[@fossilsfabe4304]

So sad That Nissan has slid so low. I have owned Datsuns and Nissans for a combined 30 plus years. Never had any problems with them and always had people eager to buy them when I updated. Some of my old ones I continued to see around my home town for many years. I have owned equally reliable Toyotas for 20 plus years combined but they were usually muuch duller cars to drive ( except my 1994 Celica with the 138 kw 3SGE 2 litre engine - fabulous driving car ). My current car is a 2008 Nissan Skyline sedan 350 GT. It has only done 17,000 km, so at age 68 it will probably last me until I can no longer drive. RIP Nissan.

[@GruffSillyGoat]

Nissan is focussing on their existing profitable cars, which varies by market, for example in the UK Qashqai is no.3 and Juke is no.4 best selling cars in 2024. Rather than introduce new risk of developing and producing new model cars, which always are more costly and attract teething issues in the first few years, that requires either a bouyant marker or cash reserves to establish.

[@thyristo]

Mazda at least has the EZ-6/6e...because it's a joint venture with GAC and Changan.

[@S2NAZ]

Ohhh that’s so sad 😢

[@jamesmorton7881]

Time for a new way of life. Will NOT be a car in every driveway. The new now will not require many people working. ❤❤. Cars may finally get smaller.

[@snodgee]

Just been on the news Nissan is planning to open another plant in Anerica

[@timothycook5880]

What do you think Nissan will do with the UK and Sunderland plant and new battery plant in the south.

[@73North265]

I was thinking just the same

[@pohmoh3590]

My first car when I started work in 1980s was 2nd hand 8 yr old Datsun 120 (old name of Nissan)

[@drmap5194]

Nissan doesn’t have any hybrid models in usa I don’t know why When they have same vehicle in japan with hybrid technology and are doing very good Neither any PHEV in usa only 2 electric models and all other models are gasoline only We only want to buy Nissan if we get 10% discount on window sticker price or 0% APR for finance or excellent lease offer otherwise no to Nissan 😮

[@Corsa15DT]

if nissan triple its profit, they don't need honda. what a joint venture.

[@davidbeppler3032]

Nissan is still advertising on KZbin! Just got a Nissan commercial with this video! lol

[@PeterPanQuails]

Their left hand doesn't know what their right hand is doing.

[@abdulnasar4697]

Nissan Juke 2025, Qashqai - Made in the UK. Have a look at the showroom, best quality and interior.

[@pinotnoir3654]

Nissan will not survive. Once their downsizing occurs the brand itself loses all appeal and market share loss will plummet. No one wants to buy a car from a dying company. Sayonara, Nissan.

[@robertvadjinia126]

Does anyone know what the 3x the profit number actually is??? What’s the target number???

[@Dw91-k8n]

Well last year thwy made an an operating profot of 0.5 percent so im guessing 1.5 should be easy

[@tyalderdice4980]

I’m not sure they can fire the employees but I do believe they can lay them off. If they fire them the employee would be entitled to compensation of wrongful dismissal thus costing them more money. Maybe this is just a Canadian thing I don’t know.

[@robinspat]

Nissan has just cancelled itself

[@crxdelsolsir]

Nope. NISSAN has awoken from being misguided.

[@Rexbilly9819]

Come on Nissan. You should be miles ahead on EV technology now, as you were a pioneer with the Leaf.

[@peterparler3246]

Make more GTR

[@andyhughes1776]

My very first car was a Nissan 240SX and it was a beautiful car In recent years, Nissan no longer produces pretty cars that people want to buy just because. Without the beauty to mesmerize consumers into buying, they will resort back to logic. Hence, they will not be willing to spend much.

[@CengizTheBand]

Last 4 years Tesla has sold 1,5 million cars in US. So all other car companies lost from their market shares. It’s normal that Nissan and other car companies are getting smaller.

[@philipgrice1026]

Nissan is (barely) living proof that if you don't replace your products with better ones, the competition will do it for you. Toyota are not in better shape given their massive debt and 'little' Honda is surviving purely on brand loyalty.

[@daveryder4430]

The last 115yrs count for nothing when the next year is critical.

[@michaelbedard7859]

I saw my first BZ4 in the wild in New York. I understand now why it's not selling. Very boring looking car.

[@rafaelbenavente68]

I would like your thougts on whats going to happen to the Nissan Z

[@tyalderdice4980]

Rogue is hardly cheap.

[@MichaelWilliams-iv6dj]

What do they teach people in business school? Whether it is Nissan, Boeing, Kodak, Blackberry,…we just watch these slow motion train wrecks over and over again. The exact future is hard to predict, but the general trends are pretty obvious. I guess the need to satisfy quarterly profit targets makes people incredibly stupid.

[@scott-k3p]

Will the Y63 stay in production or will it get canceled also

[@WesBungay]

Car manufacturers will just start dumping ICE cars in the US.

[@FrankiePo89]

There's only so much uaassss can take in. Trummp needed to drill and drill to make the nation "rich again", meaning it is currently poor.

[@connclissmann6514]

Who would buy a Nissan in the current circumstances? Maybe if they were offered at huge, huge discounts?

[@faheemabbas3965]

And Nissan is doing all of this for the sake of satisfying Honda’s demands by the end of this month in order for the merger to happen.

[@mkashay]

Yeah, you can increase your profit short term by gutting your business long term. It is dumb AF way to approach things.

[@tyalderdice4980]

Based on Nissans track record it would track though lol

[@juliankhor166]

That's the only way to boost profitability by 3fold

[@waynemurphy4542]

History repeats; Honda is being shackled to a corpse because the Govt said so. Sounds rather like political meddling in the British auto industry in the 1960s and later. The Honda / Nissan and, perhaps, Mitsubishi combo reminds me of the merging of Jaguar, Triumph, Rover and BMC which was hampered by managerial infighting. It's sad to see it happening again.

[@michael-qp9xd]

Hello Viking - u mention japan government pretty much forcing Honda to save Nissan. So if deal back by government of japan dont think deal to collapse or Nissan to go under anytime soon. Not death of Nissan at all like you talking here.

[@edwardkrochmal8268]

Lower prices and make better products. Quality control sucks. Then the Manufacturer recalls are added to new vehicles to cover cost of repairs. Just damn make vehicles dependable to bring with and not pissing off your customers.

[@mikedx2706]

Well, what are Nissan's plans for increasing its sales? Slashing its prices on its slow selling vehicles might help. Reducing production and laying off workers will not increase Nissan's profits.

[@michaelw.8614]

Goodbye Nissan. This is good news. Total crap car maker.

[@gathonar]

The 3 should just become 1 company HNM

[@billthecat7536]

Canton = CAN -tun

[@jkim6181]

Except that Kodak bounced back. Nissan… don’t know

[@johnmurphy9304]

No one wants to buy overpriced Junk and how could you blame people? In Ireland dealerships won’t take an EV as a trade in. They say all their forecourts are full of EVs no one wants to buy. We should have known when the Govt gives you an incentive to buy them…

[@MarsOzzie]

Fell to 2.1 or fell 2.1%?

[@DearOldDad]

FWIW, I bought a 2023 Rogue CVT and I love it. Great car & I've had many.

[@PeteLenz]

The Rogue is one of the slowest selling cars in the US. It’s ok, but crude compared to the RAV4 or CRV. It’s one of the reasons Nissan is in such trouble.

[@DearOldDad]

I get your point. I’ve had Mercedes for the previous 20 years and they sure are fancy. But at less than half the price out the door I’m impressed with what I got.

[@liyanzou1755]

Wouldn’t the union stop the firing?

[@casperhansen826]

It is either fire some or all

[@casperhansen826]

Great that they made the Leaf, but they forgot that cars needs innovation to be better, especially cars with new technologies, and they failed miserable

[@keithartworker]

Soichiro Honda is rolling over in his grave.

[@mrlover4310]

I say let them go bankrupt if you can't make things efficiently cost effectively then make way for somebody who can.

[@wineberryred]

Nissan should become Honda's EV brand. Drop production of Nissan ICE and move the Prologue to Nissan, train mechanics to work on EVs.

[@alesprochazka7472]

Looks of Cinese EV is quite mediocre. Technology isn't everything since the diffrences are minor. But West need truly affordable options. In short just basic EV transportation for masses.

[@FrankiePo89]

Uaassss are into the technology race, too bad its just too far behind.

[@andrewj7994]

CF-Moto are taking over the bike industry, I have a farm bike and CF-moto are half price of a Honda equivilant

[@FroggyStyle-x4v]

10-11 mo before $0 Nasdaq. Anyone want an electric Rogue? Junk

[@paul4862]

Nissan up to 1990 made great cars their patrol was very good alas no more.

[@neildolan7177]

Excess vehicles, sounds like the Chinese auto makers.

[@TerryHickey-xt4mf]

but their sales are increasing not decreasing.

[@HAZZA24937]

Honsan (Honda/Nissan) should axe all ICE vehicles from production, focus on a cheaper leaf and an affordable EV lineup. NO ONE actually cares about all the BS features on Teslas or other luxury cars, just undercut BYDs prices.

[@mikedx2706]

The Nissan Leaf was the ugliest EV on the road, outside of China. It's no surprise they cannot sell them anymore.

[@TerryHickey-xt4mf]

because, they don't make them any more in case you haven't noticed.

[@frankcoffey]

It's almost time to start playing the ...and then there were ____________ ...game. 😁

[@emilycorwith1119]

What a bummer. I was looking forward to buying a Rogue EV. Blame this on the idiot once again in charge in the U.S.

[@KJSvitko]

Adapt, change or go bankrupt. Nokia and Kodak were once leaders in their industries but were slow to adapt to new technology. Legacy auto dealers are a nightmare for legacy auto makers. They gouged customers trying to buy electric vehicles. Legacy auto dealers abused their customers by adding market price adjustments to gouge their customers for EVs They added pricey add ons and other costs to pump up the prices and their profits. Tesla has the right idea. Buy online. No hassle. No sitting in a show room for hours. No salesman BS. No crazy markups. No I have to see my manager BS. With Tesla you can buy a vehicle in 5 minutes or less online. The dealers have no one to blame but themselves. The dealers are dragging the legacy auto makers down with them. The problem with legacy auto makers having slow sales leads back to the legacy auto dealers. They try to talk people out of buying and EV an want to put them in a gasoline car. Many people hate going to legacy car dealerships. Many people call them stealer ships for a reason. New car, used car or going in for repairs you always walk out feeling cheated. People have no sympathy for dealers.

[@jensonee]

are all corporations who produce EVs getting as much support from their gov'ts as chinese EV corporations get from the CCP?

[@johnwilson5743]

The Chinese Government stopped the majority of their subsidies at the end of 2022. This has already resulted in hundreds of Chinese NEV Companies going bankrupt. There were almost 500 Companies involved in NEV. Now it's approx 90 and is expected to continue rationalising until there are only around 25. All this information is public knowledge. Many of the remaining "subsidies" relate to favourable interest rates at Banks and City based rental agreements for Factories/Business premises. The Chinese Government had decided 20 ish years ago to transition from their reliance on Oil based vehicles (ICE Cars) to cut down their Oil Needs and also as a way of cutting pollution in their big Cities. This strategy has been carefully worked out. It is also a way to boost their exports of Vehicles. Now their message is, "Either stay as a local Car provider with Hybrids and BEVs of, to expand, you will need to export. The various Hybrids, as part of NEVs (New Energy Vehicles) will disapear, leaving only the BEV's.

[@catherinegrimes2308]

On looking at some US car channels, there is a lot of dissatisfaction with the Nissan CVT transmissions because they are perceived to be prone to failure.

[@hetasaputra4598]

Nissan just hop from from concepts to concepts and their management are just not risk takers. Not suitable for current business environment....look at Elon and Tesla....BYD...They are all bad ass risk takers...

[@carpenter3069]

Nissan needs to rediscover their roots. Unfortunately, China has usurped the cheap, basic reliable car manufacturing pedestal. Datsun used to be the king of that realm.

[@scurjaldan5349]

You got the cheap part correct, but reliable, are you a Chinese propagandist?

[@memrjohnno]

Yep. Japanese government directive re. Toyota taking over Nissan.

[@thorium222]

Peak ICE sale was when? 2017? 2018? No surprise here, there just isn't enough demand for all of these outdated stinking ICE cars anymore. EVs just offer a so much better driver experience.

[@PeroniPete]

It's not very nice to gloat about all of these poor companies that might go broke....It will mean a lot of hardship.

[@mikedx2706]

The Recession is Coming.

[@TerryHickey-xt4mf]

survival of the fittest, always been that way.

[@5kribbles]

But wait!! In the last video you were blaming unions and environmental regulation for VW layoffs.

[@andyfreeze4072]

2028?, yea nah, toast

[@PD55_]

No comment from UAW? Ironic, they are next.

[@stevevalley7835]

Not a bad thing that they spiked product development. All the future models will be rebadged Hondas anyway, just as everything with a Skoda or SEAT badge is assembled out of the VW parts bin.

[@TerryHickey-xt4mf]

in the US, Honda evs are rebadged GM vehicles.

[@carpenter3069]

If you watch Munro and associates, they have an excellent video on axial vs radial flux motors. It turns out that axial flux motors don't have a huge power density advantage as sometimes touted. What is the big advantage is in manufacturing. The tooling to make radial flux motors, which by the way the Nissan Leaf uses, are much more expensive to manufacture - the tooling is orders of magnitude more expensive and complex. Nissan unfortunately was on the forefront of electric cars when axial flux motors were not being made. I imagine they haven't amortized the costs of their radial flux motor tooling yet. Using axial flux motors allows much shorter production runs with unique motor designs without incurring huge costs. It literally encourages innovation.

[@PeteLenz]

You have it backwards. The axial motor tooling is much more expensive.

[@fauzanriez9472]

This is similar to what Carlos Ghosn did to Nissan in 1999 and 2000, but to an extend.

[@DaxVJacobson]

Nissan will have to make gas vehicles people will want to buy, probably hybrids, I'm not a fan of such things but making EVs are still a loss leader for most companies, and soon even Tesla won't make much on each car with the $7500 Fed and $4000 to $7500 California subsidies unavailable (lawfare against Tesla for Orange man bad support)

[@TerryHickey-xt4mf]

Judging from all the negative responses regarding Elon with the new Y upgrade videos, they will have discount even more in 2025.

[@johnkern640]

Viking everybody has pointed out it’s a takeover. You think way too highly of yourself.

[@neildolan7177]

Drill baby drill