Okay, Ubisoft. We Need To Talk.

[@gejnormcswipe8435]

Wanted to add something I've not seen repeated elsewhere. In the Japanese-american youtuber Dashblue's video (found here: /watch?v=rxydfYaAwjw ) his wife who is fully Japanese points something out (actually a whole slew of things the woman has eagle eyes, maxed out perception): They are giving Yaskue both clothes and a sword riddled with Nobunaga's family crest. The issue? You have to ask for permission to use that, as that family IS STILL AROUND TO THIS VERY DAY. 100% chance they just went and added it thinking its fine because historical revisionism is fun. Oh they also added the crests to banners in the game but then fucked up the format so its stretched out and cut off on the banners. This is a legit insult and would've had a banner maker killed for his insolence back in those days. So not only have they just most likely not asked for permission, their lazy approach to things where they cut corners have brought a great insult to the Nobunaga family. Not that they care of course, gotta shove the Message (tm) everywhere.

[@sungrandstudios]

That is very interesting information. Sounds like this is the kind of genuine consultant Ubisoft actually needed.

[@gejnormcswipe8435]

@@sungrandstudios I forgot to add, in that same video Yaskue is praying at a Buddhist shrine. This Buddhist shrine is infamous for NOT being allowed to be depicted elsewhere, they NEVER give permission. Ubisoft did it anyways, most likely just went "COOL SHRINE" and didn't even bother to check.

[@internet2oup650]

I read THE MESSAGE in the Critical Drinker's voice lol

[@primary2630]

good thing we don't live in times where you are murdered for cutting off a symbol on a flag.

[@Elysium.S]

Ubisoft really just did whatever they felt like doing making this game. No regards to if they're allowed to use symbols or flags. They didn't even make sure the crops and seasons were right

[@donthevalen]

I took Ubisoft's advice, I got comfortable in not owning their games.

[@sungrandstudios]

Let's get comfortable, folks.

[@MrDoreius]

Yes that is good, but wee need to secure "the settlers" at least. There is also an interview with a former SBI employee who talks about their goal to "Burn the games industry to the ground".... Guys, we found a tumor, and that near textbook definition

[@TamalPlays]

same here

[@shodan2002]

@@donthevalen I dont remember the last time I bought anything from EA or Ubisoft anything that requires another launcher on steam is a big nope

[@____flatlined6635]

It's so comfy

[@NextGenGamezz]

"Ubisoft should become comfortable with not existing." - Gamers, 2024

[@parabalani]

Why? No one recreates historical settings at such a high quality like them. They just need to fix a few things.

[@TheManWithAPlan-k5y]

​@@parabalaniGhost of tsushima: playstation

[@paulmayson3129]

@@TheManWithAPlan-k5y Far more respectful than anything Ubisoft has released since 2014. As a Greek, I loathe Ubisoft's treatment of Greek culture in "AC" Odyssey. I applaud the Japanese for caring about their culture, unlike Greeks who just get happy for being mentioned.

[@ryszakowy]

ubisoft being closed is the only win condition on the table there's no other option

[@coolguy13696]

"Big corporations should become comfortable that piracy isn't stealing" - gamers

[@prisonbread]

"using marginalized groups as human shields to protect themselves from criticism" Daaaaamn, that assessment is SPOT ON

[@RoamingIRaccoon]

Disney really brought it into the mainstream to defend star wars and their horrid live action remakes

[@LadyBern]

​@@RoamingIRaccoon it was happening long before Disney started using it as a marketing tool. Not Your Shield was a hashtag for a good reason. People saw the shallowness of what they wanted and how that wouldn't work in games and called it out but got called sockpuppets for it.

[@beauwalker9820]

​@@RoamingIRaccoon Which I never understood. How is not liking the new Lion King remake hurt marginalized groups? Many "minorities" I know hate alot of their new stuff too, heck I'm a mixed race so I'm kinda a minority too.

[@JohnSmith-ti9uq]

Except that they aren't marginalized groups. Quite the opposite these days.

[@luvhair255]

@@beauwalker9820 As HandOn said, they are gaslighting so hard about it because of the skeletons in the closet. They are using their performances as an excuse to pay marginalized people less, give them less rights and less fair treatment. They actively hurt the people they are claiming to help and turn everyone against them. Because of the way stocks work, everything surrounding getting investors is making it seem like your stock is worth investing into. It's a series of bubbles, ones that they hope never pop. After you actually do some research and see what horrendous stuff these families are covering up, you will understand why they are willing to try to rewrite history and current affairs. They also make a ton of money off of engagement with the conflict itself on social media, and the way people purchase items based on how polarizing the subject is.

[@plsken]

I thought I'm outgrowing gaming, but it turns out it's just the industry going the wrong direction.

[@andrearaia7721]

went to minecraft after one and a half year with my gf, i m having the most fun time of my life i replayed black flag on my rog ally, awesome, and the whole ezio trilogy, it was fantastic moreover i moved to play uncharted 4 again after 3 years, and I'm now finishing it, it was so much enjoyable same thing the witcher 3, which i will play again for the 11th time this year in december then I'll be moving to no man sky again, cause it's been 2 year since the last time I played it and I want to explore the universe again so much

[@andrearaia7721]

we are not outgrowing gaming luckily, but at the same time we are not so lucky to be in an era where gaming is not about fun, but milking money from us

[@SmashTheAdam]

Most of the games i play nowadays are older games through emulators, and that's actually how i discovered Chrono Trigger around 4 years ago, which is still my favorite game of all time and i don't think that's gonna change anytime soon

[@DeadbeatSpark]

Keeping away from AAA gaming studios has been the best decision I have made. Don't buy any of their games and just playing old ones is better for your own personal wellbeing. Also, I hope ubisofts stock does hit 0.

[@KolbaZa]

​@@andrearaia7721I finally played through all the mass effect games like a few months ago and returned again recently, the oldies are so fuckin good man.

[@BradAhrens]

"Thank you for getting comfortable not owning [Ubisoft] games." This is what they wanted, after all.

[@elbagofcarp]

Steam is the same way, any digital platform.

[@Zandofle]

@@elbagofcarp idk about that, at least with steam I can disable updates and play offline to effectively keep a game on a previous version

[@lgtokyo2665]

I LoLd in the office while working when I heard that... bravo!

[@chromacorvus9651]

@@elbagofcarp Pretty sure on steam you still get to play the games given how certain group of people can crack the steamclient loader easily and make it launch the game while not needing steam

[@VambraceMusic]

​​@@Zandofleplease tell me how, ive been googling how to keep bg3 updates from bricking my mods :(

[@DeltaDragon79]

You know its serious when the suit is donned.

[@inoob26]

I bet he even sent it for a steam iron service before wearing them

[@zxyatiywariii8]

True, and this subject is far more serious than Ubisoft can ever comprehend.

[@cthulhu888]

the LAW suit! 😝🔥

[@williamyoung9401]

Oh snap! It's going off!!!

[@sdawdwadaufyuaiudi2148]

at least he not naked ,if he do that this world will burn

[@picantepollo6238]

>Has the suit on >White backround >Constant eye contact >Stands up straight the whole video Why do I feel like I’M in trouble?

[@sungrandstudios]

Hahaha

[@Sorain1]

Because he's speaking from a position of authority and the eye contact causes you to subconsciously process that as addressing you, instead of Ubisoft's leadership.

[@DaeXeaD]

and the big red tie

[@CubicIronPyrite]

We are all in trouble, sungrand is hear to warn us of it.

[@8darktraveler8]

Depends on perspective, I feel as if a trusted advisor is reporting to me as I rest upon my gamer chair, looking down upon the world of woke men.

[@Gojeto346]

“Don’t like it don’t buy it” seriously. Stop buying garbage. Look at what happened with Concord. We win when we stick together.

[@R4G4M3MN0N]

Gamers love wasting money on garbage, just think about how much money people spend on cosmetics/crates in games. These people will never stop wasting money.

[@240bear8]

​@@R4G4M3MN0N yup every dog shit cod, Madden, Ubisoft, EA game ect

[@allenrichardson9084]

@@R4G4M3MN0N When the USD starts to fall and every thing goes up another 100% and don't have any money to do so it will stop.

[@AegisKHAOS]

AC Shadows is trying to out-Concord Concord.

[@sungrandstudios]

That is going to be tough but they're making progress.

[@AngusKart]

its a single player game thouggh, right? so that isnt possible unfortunately. As bad as it might be, a single player game isnt going to be completely unplayable so it will never be entirely erased from existence like Concord

[@fredwin]

It will never happen, because while Ubisoft is going to take a tremendous hit and may eventually go down, Assassin's creed has big enough name recognition to sell X amount of copies, even if it never breaks any profit margin. Think of recent Starwars projects or the new LOTR series, abject failures but still hundreds of thousands of views because of the IP only.

[@Midori_Ringo]

Concord at least didn't have any pretenses. It didn't fake what it was from day 1. Assassins Creed Shitshow and Ubisoft is pretending that game is reasonably historical and respectful of cultures.

[@Kaztrofy]

One does not simply out-Concord Concord!

[@HattaTHEZulZILLA86]

Ubisoft is Speedrunning BANKRUPTCY.

[@toya_senpai2470]

Thank god

[@ILikeYous]

Sucker Punch is about to say "hold my beer," but we could see it coming from the choice of side characters.

[@kimchiacid-b7f]

Especially Moral bankruptcy.

[@lobster7799]

🤣

[@RomainDelmaire]

Because they were trying so hard to please the Twitter degenerate. Except they forgot that people spending their life on Twitter are a very tiny minority.

[@nunyabizness3866]

This guy is now the president of video games. Listen to him.

[@tehbone8604]

Been here for one video and I think I might agree.

[@mrjohnnyk]

He is truly becoming the people's representative.

[@KeyBladeMaster-Dan]

I'd vote for him

[@dw8393]

😂

[@KT22672]

He has my vote Everything he says, and believes in, in terms of gaming, is everything I say, and believe in He’s our voice

[@mapsofbeing5937]

"It has become increasingly clear to the world that these individuals are failing on even the most basic level, not just as game developers, but as well-adjusted and decent human beings" A+++

[@Blatantxitty]

As a japanese i am very proud ubisoft is going bankruptcy

[@RoamingIRaccoon]

As a canadian I'm proud of people speaking up to defend their history and culture from these moronic companies. It makes it impossible for Ubisoft (and corrupt games journalists) to call all criticism of it racist.

[@eliezrodrigues2809]

As a Brazilian, I got nothing to say but Ubisoft went woke, go broke.

[@L4Disillusion]

As a white guy I'm also happy to see it. These people are way out of line. I refuse to support them.

[@mchard2810]

I am not Japanese, but I approve this message.

[@benoitgarin6477]

French here, get woke get broke, we won’t stand for this cultural disaster

[@katiethefandomgirl4412]

"Thank you for not owning Ubisoft's games" is such a raw line especially since it's a twist on Ubisoft's own words

[@nisaabdahhalimah3436]

Didn't they say, "We're trying to be as respectful as possible towards Japan"? 1. Hiring a fake Japanese consultant (some say he's still half Japanese but don't care. Dude just trying to do damage control by basically saying "if you hate this game, you're not Japanese") 2. Tampering with Japanese history by bringing up a 'fanfiction' for the sake of "Inclusivity". 3. Stealing some assets without permission (the flag and Zoro's sword) 4. Proceed to make the character sit on the historical monument disrespectfully. Ah yes, very *RESPECTFUL* .

[@sungrandstudios]

Thank you for sharing this. It's important we show people what Ubisoft has done wrong.

[@brianhsu_hsu]

You know what? As an Asian (though not Japanese), I would rather them just say that "Fxxx off, we don't care about your culture" or something like "We don't know anything about Asia, we just google it and randomly put what we have searched into our game". I might be less pissed off if they just say that. It's so ridiculous to see they advertise their game as historical accurate / diversity / inclusion while doing all of this. I guess their so called "inclusion" does not include the concept of respect Asia culture / Japanese people.

[@llinwey]

@@brianhsu_hsu I so wish more of the ubislop defenders would see your comment. So many of them simply use the excuse that "it's just a game; it's not supposed to be accurate" and completely disregard that people (at least as far as I can see) are not angry because of inaccuracy but because they so blatantly and frankly insultingly tell lies. It is obvious they did not hire professional consultants and did not try to be respectful at all, yet they keep claiming otherwise. It's disgusting. All cultures deserve respect, but if that is so hard for them to do, then at least they should own up to it.

[@nisaabdahhalimah3436]

@@brianhsu_hsu Yeah, I don't think this is just "oops, we didn't mean to" anymore. With this much disrespect, it feels like they did it on purpose or like you said, didn't do much research and just put whatever Google said for saving their ungrateful a*s. Kinda lazy for a company with a big name.

[@nisaabdahhalimah3436]

@@llinwey If they hired a real Japanese consultant, they would be a pulp by now.

[@gabrielbrennan4149]

I’m a simple man. I see a distinguished gentleman in a suit calmly dismantling bad games, I give a like.

[@blacksabbath2559]

"In a time of deceit telling the truth is a revolutionary act." George Orwell Bravo from France

[@sungrandstudios]

Thank you. I love France and have studied the language and culture for years.

[@mrjohnnyk]

I always liked that quote and applied it towards the gaming community over the past decade.

[@chaijulut4143]

Eurasia = Post communist Russia West Asia = China Oceania = woke US Orwell nailed it through and through.

[@LuciferSynd]

"To my fellow game developers and publishers: no matter how much a diversity consultant threatens you, you have nothing to fear. As long as you focus on producing good games that you care about and are passionate about... We, your fellow gamers, will have your back and we will support you." Truer words couldn't have been said. Standing ovation for you, my guy.

[@baalfgames5318]

...Unless you add black people, unnatractive women and LGBT representation even if you're doing it because you genuinely want to, because any character that isn't a straight white man or a sexy white woman is automatically "woke!"

[@baalfgames5318]

@Femtoisbackandbetter I don't even remember what I posted, since I can't even see my post (Thanks YT) but I'm assuming it's because I've been calling out cry-wokers for their hipocrisy and what they want.

[@baalfgames5318]

@Femtoisbackandbetter At least you're honest about your racism, sexism and homophobia.

[@abassra]

Such a great point and well made! Gotta give the guy respect for that!

[@shadowsketch926]

@@baalfgames5318 while i can't deny their (femto) -isms if you tell me there's not racism coming from black people to whites and asians, then you're the other side of the coin with the same problem.

[@temite80]

I disagree with using their terminology of "people of color". Every human is a person of color.

[@pokeylope6108]

This black guy in an interview once said, " race isn't a thing, we are all human, besides, everybody is just a shade of Wheat." Go look at different colors of types of Wheat and it's spot on. Humans have the same pigment range as wheat.

[@AzraelBloodstorm]

​​@@pokeylope6108as long as I don't end up becoming a form of cereal....I'm ok with that analogy

[@pokeylope6108]

@@AzraelBloodstorm indeed, I concur.

[@1992Kingofyoutubable]

@@AzraelBloodstormyou are going to be apart of Cinnamon Toast Crunch and you are going to be ok with it.

[@sneedchuckington]

"people of colour" is foundational to intersectionality. The goal is to divide all humans into the whites (oppressors) and everyone else (victims). The first step to conscripting you into their race war is to twist the way you describe yourself.

[@transcendantviewer]

If you hate AAA gaming development studios, Ubisoft is here to remind you that you do not hate them enough.

[@Inkinred]

This is the golden statement of the comment section.

[@NuchiAsaki]

They're a AAAA studio though.

[@lemming9984]

@@NuchiAsaki 🤣🤣🤣🤣😆

[@ScienceDiscoverer]

@@NuchiAsaki More like AAAAAAAAAAAAAAAAAA! Studio =)

[@NuchiAsaki]

@@ScienceDiscoverer I wouldn't say they're that bad yet. They are trying very hard though. I'm sure they will achieve it soon.

[@Nero_Jero]

As a woman who's been playing games since the mid-late 80s, thank you for this. I've always had traditionally "male" hobbies but I never felt out of place or ostracized by the guys in those spaces growing up. The vast majority of the time if you're cool, the people around you will be cool. When gaming started to really become more mainstream in the 00s I saw a rise of things like women's gaming spaces, and I never felt the need to join. If I'm playing a game then I'm just a gamer, not a female gamer. I don't need to tie that part of my identity to my hobbies. I never felt the need to put all these labels on myself. Hell, I really don't even like being in anything that calls itself a community. I just want to enjoy my hobbies and interests without all the BS.

[@picantepollo6238]

It’s because these people nowadays that are making this game think it’s important for labels and identities to be their entire personality.

[@WeWillAlwaysHaveVALIS]

Here here

[@mrjohnnyk]

Yeah well said, communities feel toxic now a days. Just enjoy what you like and forget about the noise.

[@CubicIronPyrite]

Thank you, as a guy I was practically raised by women (my dad was abusive), and I always considered myself an honored guest when hanging out with women and participating in hobbies preferred by them. I would have never dreamed of pushing what little masculinity I had on how they enjoyed their hobbies. Men and women are equal, but we tend to have different hobbies, laugh at different jokes, and there's nothing wrong with that - it makes life more interesting. Imagine what would happen to Hallmark channel ratings if they started airing action and sci-fi movies.

[@ethanfreeman1106]

Based

[@sabbyd1832]

Older female gamer here. I'm horrified by Ubisoft's actions. I support and agree with you 100%

[@MrAden1307]

So do you comment on all of their stuff. Telling them you're a old female who plays games, who's horrified from their work. You better be

[@Kris.G]

@@MrAden1307 I don't see any logic in your statement

[@MyNameIsBucket]

pretty atrocious to try hiring women to replace all the ones who left because the company was protecting rapists. i agree.

[@sabbyd1832]

@@MrAden1307 Firstly, get stuffed, you're as rude as they are and yes I've left a number of comments

[@bradb7060]

Now THIS man hits the nail on the head. Dayamn... he counter sunk that nail with TRUTH and sugar coated nothing. Thank you sir.

[@nicejungle]

As a french guy, I'm confortable with Ubisoft going bankrupted

[@arostwocents]

France has an inevitable civil war coming due to woke racism just like Britain does 😢😢😢

[@titaiao]

You should be ashamed of being French

[@Petitmoi74]

In any case, Ubisoft is almost no longer French, their biggest studio is in Canada and the majority of their employees are North American.

[@VNRG1993]

@@Petitmoi74 I see a pattern, every coorp goes to murica becomes woke and trsh :D

[@charles2521]

@@Petitmoi74 That explains everything

[@AstonMartinStig]

They couldn't just ask one Japanese guy before making these ridiculous mistakes.

[@superspicysoysauce8231]

Ubisoft did actually. But the advisor was later discovered writing a thesis on Buddist monks pedarast relationship lol.

[@fattiger6957]

Ubisoft is staffed by a bunch of Europeans and Americans with a white saviour complex. They don't actually listen to what non-white people say, instead just telling them what to say.

[@Tnscla]

Sweet baby japanese guy

[@ScorchlandsStudio]

@@superspicysoysauce8231 it was a western woman who just happen to have japanese parents. They should have hired actual japanese men or other asian men who care deeply about japan and paying hommage to japanese men who built the culture and history of japan.

[@kuoyulu6714]

I am sure they asked a white guy that is an expert on the Japanese culture

[@fartrulz4854]

And thank you for the video. Gave a little hope.

[@KozimoCondottiere]

Ubisoft did the calculations. They couldn’t win anything by going on the Japanese game show, but they could lose everything by being booed off the stage by Japanese gamers, for a game about "tradicional" japanese culture

[@Marlfox37]

I read that word in the voice you were implying and it made me giggle lol

[@sweatybattlefrontplayer715]

@@Marlfox37What?

[@Chrisfragger1]

Ubisoft: "We hear your complaints, Japan... We simply don't care."

[@BlaizeTheDragon]

Also Ubisoft: "we just won't show up to TGS lol and won't send out press copies. That'll help our image"

[@skinnyjeanis7177]

they'll eventually care... once it costs them enough money. or when they go bankrupt. sink or swim!

[@ilhamsusanto664]

Sucker Punch: "Don't worry... Japan, we listen to you more than WOKEbisoft, we care and that's why we are here for you"

[@foulXD]

@@ilhamsusanto664 yep, Sucker Punch made GoT, which was very respectful towards japanese culture. I hope they keep the same energy for GoY.

[@Ocean5ix]

Japan doesn’t care about how they portray western cultures and races either. Why should anyone care about what they think.

[@Tommydiistar]

Please give this man a cigar, because he’s cooking, Thank you, sir, for your eloquent speech. A 21-gun salute in your honor! Gamers protect this man at all costs

[@sungrandstudios]

Thank you. I'm here with my fellow gamers to help.

[@glad16252]

@@sungrandstudios A stogie for you good sir

[@Nocturnehell]

How's he cooking. It's just some pseudo right wing snowflake bitching. Although I reserve judgement on the Japan offending element. I am not knowledgeable on that particular subject to object to him yet.

[@lucidlywaking7286]

The only gentleman wholesome enough to rival Keanu

[@SmileyStain]

Hear hear

[@NightShadowblackfire]

5:59 " These people do not care about other people ". Couldn't say it better.

[@Kratos263]

The fact that they immediately went into hiding after the reveal of the broken Torii game tells me that gate is most likely the main symbol of the game. There may even be multiple of them in the current version of the game, maybe it's what the characters climb to reveal the map.

[@Super-Godzilla99]

i wouldn`t be surprised if it is exactly like that.

[@MollyHJohns]

Oh my lord. So fuckin insane if that is true but now it's already crazy tbw. How thoughtless and malicious can they be 🤯

[@axel2x748]

Oh it’s Ubisoft trust and believe , that is a possibility.

[@Amateur_Ambiance]

Oh my god, I didn’t even think of that.

[@coltonwilliams4153]

Good gods, I hope not. Not only does it reference Nagasaki, destroyed torii gates are a serious Shinto taboo as well. It’s worse than burning a cross for Christians. And there might be more of them?!

[@sirlink9611]

I can't believe Ubisoft went from a company to remove crossbows from the first AC game and getting rid of the ability for Connor to scalp enemies in AC 3 because both were historically inaccurate to doing what they're currently doing now. A company that once respected the history and culture of others to the point where they change the game to straight up disrespecting and shitting all over another country's culture then insulting them when they get upset about it

[@GrimDarkHalfOff]

A Comanche Conner would have been so much cooler (unrelated)

[@simondeep]

Shame really. It was a fun Matrix-like What If series. Even Ezio boxing the Pope was catholically accurate. Excommunication cannot apply to personae non grata xD

[@uchihasenpai5671]

Maybe it's because those were white people history and not Asian people (who Americans nuked twice)? They could care less about non-white people

[@evanellis9178]

My favourite historically accurate moment in the AC franchise was the alien invasion and templar plot

[@sirlink9611]

@@evanellis9178 I'll take a "bad faith argument" for 500, Alec

[@Jmcelwain17]

I vote for this man to be the president of video games/gamers. No shallow blame. No pointing fingers based on politics. Only pointing out what factually hurts game development and careers. Just speaking straight facts in a mature concise way, from the mouth of a mature, intelligent adult that pretty much everyone can agree with. Make this man president of gamers.

[@boomerkobold3943]

Except Ubisoft is doing this for malicious political reasons…

[@Level_Eleven]

*Make Halo Great Again!*

[@nicechock]

this gate thing was not accidental. it was a passive aggressive attack against japanese culture after they stood up against their rhetoric.

[@kenticser]

how could you separate the scandal around the game from politics? The whole thing is for political purposes. "Representation", "marginalized communities", "diverse", all this nonsense serves a political agende, and it's a particularly cancerous one.

[@chasepop4578]

Nah this 100% about politics. When you have DEI hiring and HAVE to hire a black, lesbian, non binary weirdo right out of college because if you don’t you’ll get fired and labeled as a racist, this is the products you get. I mean some of yall voted for it and root for it so I don’t feel bad that now society is going against it.

[@DavidVeilleux-lt1pg]

Plot twist: CEO'S of Ubisoft and Disney made a bet on who could go bankcrupt first. 😂😂

[@ZackExplorer28]

my bet is Ubisoft, because Disney is just too damn stubborn to die.

[@MCCiabattaGrande]

At this point everyone who buys AC Shadows is a part of the problem. Let them go out of business, the talent from old Ubisoft is long gone, nothing of value will be lost.

[@NominDonutz]

Yeah. Ubisoft will never make World In Conflict 2 or another Child of Light game anymore, so i don't mind them going out

[@MCCiabattaGrande]

@@NominDonutz Don’t forget Silent Hunter

[@alovera2551]

Yeah, but let’s not stoop so low and make a crusade like how some people on twitter did with those who bought hogwarts legacy aight?

[@PunishedBeerCanBennyIV]

Last good game they made was FarCry 4, arguably 5 but that is debatable. Every single thing they have made since has been a bad AC or FarCry rehash, and some bad side dishes to wash down the spoiled entrees.

[@jameswatson5807]

Nah mate I am buying it I don't care about incel politics.

[@jimmer411]

I have never seen rage displayed in such an eloquent and respectful manner. The world needs more people like you

[@vikinggamer7727]

This is where someone would jump in and say, "we need to be those people." Which...yes, we do.

[@ExtrumComics]

Concord: We lost more than $400,000,000 from our game. Ubisoft: Hold my Soy Sauce.

[@opshredderytp]

Soy MILK you mean.

[@JerodTrd]

@@opshredderytpI think you mean chilli jam…

[@marcoscunha511]

Soy latte. Everyone uses soy sauce! 😂

[@PutineluAlin]

It's Hold my Sake. You know the alcohol drink made out of rice?

[@Towkeeyoh]

Actually, its just soy. Cause, they are.

[@mcfeddle]

When you try to make everyone happy, you make no one happy.

[@rehakmate]

Ohhh, I quote a similar version of this regularly: If you accept everything, you stand up for nothing

[@user-BadUsername]

You summarized the DEI and ESG push perfectly and professionally, those people are THE reason why there is so much hateful politics in almost everything now

[@sungrandstudios]

We didn't have these problems previously in culture. They single handled a new form of hatred and division.

[@mrjohnnyk]

@@sungrandstudios Yup, it's been a classic divide and conquer strategy.

[@baalfgames5318]

The big issue is how much we've reset progress on fighting against racism, sexism and homophobia. Now people are more racist. Now people are more sexist. Now people are more homophobic. Now people will refuse to buy any game with a black character or average looking woman or an LGBT character or allow for it and they as a selectable pronoun for a playable character because if you add that stuff to your game, you're automatically "woke."

[@TT09B5]

@@sungrandstudios Yup. WEF/Blackrock want this, is really is part of their goal. It's why they love "you will own nothing and be happy". As in they want us all to be renters so they can take things away from us for saying or doing the "wrong" things.

[@kojk2545]

@@baalfgames5318 In the 90's and early 2000's racism and sexism were already on life support. You very rarely ran across truly racist or sexist views anywhere. Then race hucksters came and turned every type of ism and phobia into an industry. There's doesn't need to be some grand "fight" against privately held views, it exists purely for race grifters to profit, and for college students who have no real convictions or interesting things to say, to play at being intellectual.

[@icoz7]

There's more diversity of thought in three sequential uploads by this guy than in all of the DEI departments in the whole video game industry put together.

[@mrjohnnyk]

He's more mature and down to earth than anyone else I have seen in the industry today.

[@DarkstarArchangel]

The biggest problem with this game is not that it is historically inaccurate (as many AC defenders use the "it was never accurate" argument). The real problem is that Ubisoft is actively and a blatantly DISRESPECTING an entire country which in this case is Japan. The Samurai character should've been another more well known Japanese historical figure. Yasuke would be great as an NPC that you help out rather than pick him as a center and placed ABOVE ALL JAPAN as the Samurai character in the Creed.

[@AidilAfham]

Nah I think its because its historically inaccurate while claiming it is and then doubling down on it. They could lean more towards the fantastical bullshit they do for their DLCs with mythological figures and no one would call foul. Netflix had a Yasuke anime and there weren’t any backlash due to it being very fictionalized. Ubi is a stubborn fool.

[@laukpauk6053]

Exactly

[@bruh-bn3ni]

its all the above lol. they're doing so much wrong. its sooooo much they're doing wrong that ppl forget the rest, like how thomas lockley who was the main western "historian" for yasuke turned out to be a fraud. so much came out of this game this might be their biggest flop

[@osheroth]

Imagine how fucking cool it would've been if Yasuke was a descendant of Bayek from Origins, who trains two native Japanese to become assasins; of course that would require talent, creativity and respect, something that Ubisoft sorely misses out on.

[@kimchiacid-b7f]

Imagine the Twin Towers in a modern game setting, it's not just historical inaccuracy.

[@ChaoticHoly]

UbiSoft: Hires dei consultants to "avoid insulting anyone." Also UbiSoft: Insults an entire nation and culture dozens of times in a single game. Edit: 8:53 💀💀💀💀💀

[@jeffdoeskungfu]

bruh the game hasnt even come out yet and they’ve already offended millions 😂

[@Raito73]

This not just apply to only ubisoft, it applies to all DEI woke companies around the world

[@capitanhotcake1378]

Consultants: oh yeah medieval Japan loves the Chinesse music.

[@Relkond]

Curious, how many insults we've seen, and they've not even released the game yet.

[@_Vengeance_]

Ubisoft: "This depiction of Japan doesn't offend black people or the alphabet, who else are we supposed to care about?"

[@floremaster8379]

I feel obligated to compliment you on your concise and effective comunicative skills. I really enjoyed the video, the message and the professionalism showed here

[@shadowninja569]

ITS JUST NEVER ENDS

[@sparquisdesade]

I want off of Mr Ubisoft's wild ride

[@sticklyboi]

it ends when they stop listening to people who live on twitter and start listening to normal people and the audience which will never happen hope ur all strapped in, its only gettin worse from here

[@biggusy25]

I think it's amazing. Watching billions of dollars burn at the Alter of Woke and its insatiable lust to meet an infinitely growing list of standards that none of the rest of us even have to participate in. It's like Denethor in LotR. He went so insane with hatred and fear of everything going on outside, that he lit himself on fire and threw himself off the top of the keep. Even though the battle was ending and his side had already won. These people are driving themselves absolutely nuts trying to create a world that already exists. America and most of the Western world is already a place where people of all creeds and colors and cultures are already accepted and happily existing together. All they need to do is walk outside and open their eyes, but instead they're burning their company and career and lives to the ground.

[@tothlaszlo6882]

The ride never ends. It will crash through the ground and continues straight into Hell.

[@JacobthePoshPotato]

I never thought I'd see the day when a company would shit on the culture and history of another country while claiming to value "diversity".

[@Kiyoone]

really? does Cleopatra not ring any bells for you?

[@JacobthePoshPotato]

@@Kiyoone Did they mock the deaths of thousands of Egyptians?

[@gravemind883]

​@@JacobthePoshPotatoNo, but you know, they just misrepresented one of their biggest historical icons. Not a big deal, totally not disrespectful, not at all!

[@KyleV00]

@@JacobthePoshPotato no, they depicted the Egyptian people as Sub-Saharan Africans so it’s not like they cared about any type of historical accuracy making that shit-show

[@AloisWeimar]

Yeah this is a bad as those bs reactionary Prager U propaganda

[@schwarzaj]

Thank you for doing these videos. You have no idea how much of a relief it is to see someone with the necessary maturity and eloquence speaking about this.

[@sungrandstudios]

Thank you. I only want to help the voices of my fellow gamers be heard and show the industry a better direction.

[@squeaky8761]

maturity is when piss yourself screaming that there's a historical figure black guy in a video game

[@mrjohnnyk]

@@sungrandstudios It's nice to have someone like you giving us a voice that has been taken away from us.

[@mrjohnnyk]

@@squeaky8761 What you said has absolutely nothing to do with this video.

[@9N-P8G3S]

I can only imagine what it’s like to be a Ubisoft employee just scrolling through KZbin and seeing this video deconstructing your company’s shortcomings in the most intellectually professional way possible

[@ZeAnderson-en4qu]

いつか日本に来てくれ。 あなたのような外国人なら我々は全力で歓迎する

[@sungrandstudios]

Thank you very much.

[@IIHydraII]

Don't make the same mistake us westerners made letting anyone and everyone in, it has destroyed our culture and our economies. We didn't even get a say in the matter. Stay pure, stay Japanese! :)

[@IsilwenNightfall]

@@IIHydraII tourism is still fine tho :P

[@dw8393]

Japan still showing class 👏🏽 I went over a decade ago and was treated like a king. A must visit.

[@markup6394]

It is on my to-do list :)

[@araarashinigami]

This is 100% systematic and intentional, not incompetence. Ubisoft used the depiction of the Dai Butsu without authorization. They used the most malicious representation of Shinto by using not only a destroyed torii, but a torii representing the murder of hundreds of thousands of Japanese civilians. The game itself comes at the height of anti-Asian hate crimes in the West, with the largest percentage of attacks coming from the very demographic their Yasuke represents. These are the same White women in game development who view Asians as "White adjacent" while being openly racist against White males.

[@Blueslyfox]

Yasuke does not represent black people fuck off with this shit. Thats like saying Ezio represents italians. Hes one fucking person/character. He cant represent millions of people.

[@Percopius]

Right on. I keep seeing the trailer they put out in my head, where all the Japanese are bowing to a black man, then cutting to this same black man killing Japanese warriors and Samuri with a club. Somehow, I am offended by this, and I'm not even Japanese. But what do I know, I'm white and male, so have no voice....

[@Blueslyfox]

You also say the height of asian hate crimes in the west. Dude in 2020 asian hate crimes made up not even like 15% of hate crimes. It was the least likely hate crime to happen, and it skyrocketed during covid thanks to a fucking president saying "Chinese virus" and then you have chinese people who open businesses in black ghettos out the wazoo. Asian hate crimes have sense then basically went back into nothingness. Literally go on the damn FBI's website and look for yourself. It was an issue blown way out of proportion, especially since SHIT MORE HATE CRIMES HAPPEN TO WHITE PEOPLE THAN ASIANS. Thats why nobody is screaming stop asian hate anymore because the issue basically disappeared since your god trump conservative left office and people stopped blaming COVID on asia.

[@bruh-bn3ni]

@@Percopius lol the funny thing is that as a white male your voice is more likely to be heard positively from japanese people than your own white women or media. like i see white dudes out there defending the japanese and then the random japanese comment would reply with the translation being thankful

[@GeometryEX-hp9zs]

@@Percopius In fact, there are no black people in Japanese history. Bowing is only for officials. So it is actually an insult to the Japanese. Just like in Chinese history, although different ethnic groups require each other to kneel, they are all yellow people, whether they are Han or Manchu. The only thing that does not appear here is a black person. In Chinese history, white people are heretics. It is similar in Japan, so they will not bow to black people at all.

[@theteaparty3924]

This is how a company dies, with thunderous apathy.

[@spartn3589]

I just saw this video show up in my recommended and just knew i had to click it and i regret nothing, this is a perfect representation on what is going on in the gaming industry at the moment and something needs to be done about it. I for one am choosing not to support ubisoft in any way shape or form as they have shown me and many others that they just don't listen to what a large percentage of their fans have been trying to tell them for a long time. I think us as gamers are finally uniting and choosing to vote with our wallets to show these companys just how much of their fan base they're losing Take sony for example, as they spent millions upon millions of dollars to make a game that should've been free but yet they charge $30-$40 just for it to flop instantly. I deeply applaud everything you said in this video and hope more and more people see it, keep up the great work. :)

[@mrlincoln12]

I still cannot wrap my head around the fact this assassins creed game choose a non-asian as the main character. Heck, the asian male protagonist isnt exactly dominating the game space so what gives?

[@sungrandstudios]

It seems unbelievable, right???

[@ToLa-qe1pg]

According to Critical Race Theory, Asian like me are called "white adjacent" so its OK to discriminate against us and we are not "diverse enough" as the far left continues to purity spiral.

[@OneKauz]

I can explain it using their Marxist world view of oppressors & oppressed. The progressive pact has stated this quite a few times already. In fact, Asian is referred to as "white adjacent". Their limited racist views of differing ethnic backgrounds places white & asian men as the oppressors. Therefore, they feel justification not allowing Asian culture in their progressive cult. In their world, it's black & brown & gay & trans or get out

[@GsoNice]

White guilt seeding. Lockleys English version of his book basically stated its a historical fact that Japan made African slave trade popular, which is a damn lie. This information isn't in the Japanese version. They want Japan to open up to immigration, so seeding a kind of white guilt will help, or so they hoped. They are trying to remove all sense of nationalism in the world so they can begin installing their global communism.

[@IYragFreedom]

Because to these people asian = white. I kid you not this is how they think

[@demoncet1998]

I'd bet money Ubislop hired an actual Japanese historian consultant after the game and storyline was already mostly done and then fired them for not telling them that the game was fine and completely historically accurate

[@Joe-dy7bb]

They could have had Yasuke as a one-off NPC. Nobody would have bat an eye. But no, he's the MAIN CHARACTER. What goes through these people's minds when they think about what will sell?

[@Rietto]

I heard a great point -- Yasuke was a real man, with a real story. A legit interesting life! To turn him into a fictional puppet disrespects him, actually. A real story with real interest could be made about him, but now his name and story is tarnished by this entire debacle.

[@tremapar]

I'll be even more flexible here. What if they had 3 lifepaths like in Cyberpunk 2077? (95% of the game plays the same, 5% differences in some dialogs/quests - intro explains how 3 varied starts converge to the same Act1) One should be a Japanese man, one Yasuke, the other idk like a Spaniard named Inigo (2in1 Hispanic and European representation! Someone pay me 6 figures to do DEI pls). Then I'd personally be voicing zero complaints about Yasuke or Inigo because they're just options and the Asian MC choice isn't displaced for the sake of somebody else.

[@veritusahriman9720]

@@tremapar could still have the female shinobi as well honestly, 4 options is fairly reasonable

[@bonelesschickennuggets1868]

Yasuke COULD work in an assassin’s creed game if he was a supportive character much like Leonardo Di Caprio, being the retainer of the shogun could be indeed a very valuable position to have as a spy or as an informant. The problem here is that the execution of his game character is disrespectful both for him and Japanese history/culture as a whole.

[@lfap5055]

@@bonelesschickennuggets1868 Gotta love the fact that after 20 plus protagonists with non of them being historical figures,we suddenly get one and not just any historical figure the only famous black "samurai" in japan.

[@divin2428]

I’m a westerner, and learned a lot from this video, thank you making this I remember how excited I was seeing the announcement for the game, because I’m a long time AC fan, but my faith in Ubisoft as a developer had been nonexistent for a while now. (like, probably since Odyssey was announced) Like, I was excited that they were finally doing it, but was worried that they wouldn’t be careful enough, as I know Japanese culture and customs should NEVER be disrespected, misinterpreted, misrepresented, as they are very, VERY important to Japan. (As the same should be with any culture in the world that a developer/author/filmmaker/artist/etc is choosing to depict that isn’t their own) I really want this game, as I remember wanting to see an AC set in Japan for so long. I know Ubisoft is bad, I know they’re horrible, and although I want this game… I feel like if I do get it, I’m gonna be a horrible person for even considering it after watching this. (Which I doubt was the initial intention of this video) Like it’s a game I’ve been wishing for so long, but at the same time I know Ubisoft made a ton of mistakes, and getting the game will just likely just support them as they have a lot of bad habits as people, but I don’t want that on my conscious, so I’m stuck in this limbo state of “should I get it and play the game I’ve been wanting to play for so long?” or “I should try and resist the temptation of this one thing I’ve waited so long for?” Thank you for making this video, it’s given me a lot to think about, and I deeply apologize if any of this possibly offends anyone, as it was never my intent. (which won’t excuse it if it did, which again I apologize in advance)

[@shirokatatsu5886]

How they fucked up this much ? This need to be studied on

[@SuperBennnnnnnnn]

100% intentional.

[@ROForeverMan]

Thats what totolitorian regimes do.

[@picantepollo6238]

Too much pride in the DEI hires and toxic positivitt all around.

[@Psitropic]

This has been happening in every industry and every corner of government since the 1960's. It wasn't until about 7 years ago that these interests went into overdrive, and no longer tried to veil their intentions. Some event served as a collective dog whistle that empowered them to accelerate nakedly, and without fear of public outcry. They overplayed their hand mightily.

[@ZeroXSEED]

@@SuperBennnnnnnnn No it isn't. This is what the result of toxic positivity and echo chamber are. ANY echo chamber is guaranteed to implode, sooner or later.

[@nanachimakenshi2512]

Lets see *checks list* -Used Yasuke and claimed they were historically accurate. Get proven by historians that Yasuke was likely not a Samurai, and that the historian who wrote about Yasuke did false research/made stuff up. -Claimed to have a picture of Yasuke's sword but it turns out it's just a freaking One Piece prop that was immediately debunked. -Lied about Pre orders regarding both this game and SW Outlaws, further enraging investors. -Disrespecting Japan further with the Tori gate figure. -Abandoned Tokyo Game Fest. -Cancelled Press release of the newest game.

[@danielfreezer8469]

- They stole the flag from the group Sekigahara Teppo-Tai and won't remove it from their art book they're selling

[@sungrandstudios]

Good check list. Keep them honest.

[@malkav0488]

You forgot the inaccurate architecture (hard to remember everything at that point)

[@Percopius]

Don't forget gaslighting everyone, claiming this is all the fault of 'toxic racist male gamer' hate.

[@mostpolitebot1464]

they spat on the Oda clan's history by having yasuke wear an armor with it's crest. Man that's some serious guts

[@RogueSeraph]

SuckerPunch seems to have dealt the final blow to Ubisoft by announcing Ghost of Yōtei and I fkn love it 😂

[@misberave]

Her actress is woke

[@TanukiDigital]

Judgement reserved until proof is produced. Chance of Woke is leaning a bit too high for my tastes.

[@winzyl9546]

​@@GutzOfAst0raThere is no winning from these people, they call the game woke just because of the protagonist. Much less her actress.

[@io9671]

​@@misberaveif shes a good voice actress then I don't care

[@RogueSeraph]

@@misberave The english actress? Well tbh I don't really care since she's only there to voice act and nothing else but above all else, I played Ghost of Tsushima with Japanese dubs and I also plan to play Ghost of Yōtei with Japanese dubs.

[@MangoPop]

This almost made me cry. Like this the most thoughtful and insightful video about this sad game. I love gaming as a black woman and adore all my mobiles too like Nikke. I hope these game devs learn a lesson from these failures and get their head out of their butts. I miss when we were all excited about fun games coming out. I don’t want check list games anymore.

[@susaac9755]

The destroyed Tori gate and what it entails... I think this was intentional. Good on the Japanese gaming enthusiasts for standing up for their culture. Also, for Ubisoft... deserved. I think it's time for gaming to go through a revolution. For me, gaming was always about the adventure, the beauty and an artform. It was about joy. Whatever a lot of these people did lately... It's not out of love or the desire to create. It's out of hate. Remember, evil cannot create, it can only corrupt what already exists. And I think it's time to stop this. Vote with your wallet.

[@gazz3867]

Ah, but if you order the collector's edition you will get the Fat Man model to complete the diorama!

[@susaac9755]

@@gazz3867 which, coincidentally, is the same nickname that the average AC Shadows producer had

[@CubicIronPyrite]

@@gazz3867 Where have you been the last 10 years, its "Body Positivity Man" now.

[@MyH3ntaiGirl]

Tbh the only 1 thing i support Ubisoft Mocking the Japanese about their karma will never not be funny They will never admit their crimes during WWII and hide behind their sorry excuse " Oh we got nuked, nuke bad, peace please" Karma is an unlady like person

[@coltonwilliams4153]

@@gazz3867 I laughed way more than I should have at this.

[@cuttingcookies]

このようにプロフェッショナルで分かりやすい形で私たちの気持ちを表現していただき、本当にありがとうございます。

[@DogratDavis]

Perfectly said, and it needed to be said for the last 10 years. Not just to Ubisoft, but the entire entertainment industry. Really, the entire corporate world.

[@sungrandstudios]

The film and TV industries are facing the same problem.

[@GeometryEX-hp9zs]

@@sungrandstudios The only thing that makes me angry is that they don't admit that they fabricated history, which is very common in the entertainment industry. In the past, the entertainment industry tried to restore history, and now the entertainment industry tries to create new history.

[@SentinalhMC]

@@GeometryEX-hp9zs He who controls the past controls the future

[@mrjohnnyk]

@@SentinalhMC Until they doom their own future.

[@ericchism4855]

​@@sungrandstudiosThis video should have 1M likes.

[@FaabDzn]

Bro needed 1:30 minutes to speak the truth

[@kruemel-kun]

I will never buy anything from someone who insults their customers and calling them "ists" and "phobes" just for telling the facts

[@akonako364]

Ubisoft forgot to make research about the japan culture and hire real Japanese Historian and this is the end result.

[@elbagofcarp]

Why would they hire one for a fictional name. Seem lile non japanesse people are more offended.

[@crisschan2463]

​@@elbagofcarpbecause they said they "hired" professional, but the result we've seen doesn't reflect that

[@captainlockes2344]

They didn’t forget. They did it on purpose to push their DEI agenda.

[@omarsabeur9039]

​@@elbagofcarpwhat if a game was made about native Americans, and they just did whatever they wanted instead of respecting their culture. Idk I feel like people would be upset about it . Maybe some people are just bigoted towards the Japanese?

[@hodolski]

@@elbagofcarp Japanese folks here too are ever so offended. They either bash hard or just ghost it like it never happened; if you feel Japan's silent this is why.

[@tremapar]

What I expected on click: an accurate, rational, well-articulated update on Ubisoft news. What I got: the most casually brutal verbal smackdown of the decade, and an accurate, rational, well-articulated update on Ubisoft news.

[@sungrandstudios]

I'm here to serve the gamers.

[@kyopeterson4056]

とても真摯で丁寧な対応だと思います。海外在住日本人女子、にわかゲーマーですが、私が思っていたことを代弁して頂いたような気がします。I came across your video accidentally and thought you totally got me. As a newbie gamer, Japanese female living abroad, there are so many things that I want to say about UBI, politically correctness, and the whole debacle of AC Shadows…, but I won’t. It’s hard for me to deliver my opinion without being a bit emotional. I’m so glad to watch your vid today. Thank you.

[@SebastianMikulec]

Ubisoft just can't help themselves but step in it. You could put Ubisoft in a wide open space with a 359° arc of wide open, clear space around them and an extremely narrow 1° cone of dog feces. Ubisoft would immediately head straight for the dog poop and step in it. It's incredible how they just keep stepping in it over and over and over...

[@MrMimicMonster]

Ubisoft did need a talking to from an adult

[@CubicIronPyrite]

All the scolding is being directed to us gamers, like that Valorant video where someone's mom is staring into the camera and telling us we've been bad, and trash talking will not be tolerated.

[@MushieNino]

Honestly, offending your fanbase in a strong way like 3 separate times in less then a year? They could have just talked to some real honest japanese. Think they would have had some focus groups in all of their commitments to diversity feedback.

[@BadWolfAce]

I'm glad you addressed that diversity isn't the issue. Diversity in games isn't inherently bad, it the HOW that causes problems. Ubisoft essentially botched their way about it in the worst way possible and will most likely keep digging their graves deeper and deeper because they sank so much money into AC: Shadows. Thank for actually having a rational voice, I'm sick of those that yell "Go woke, go broke."

[@EmrehanGokcay]

Bro is cooking Ubisoft so hard that it proably had burned in the oven.

[@mrjohnnyk]

Bro is the Gordon Ramsey of gaming.

[@baloo1522]

I have never heard such a polite and professional nuclear destruction

[@kuoyulu6714]

Their marketing team and PR team really need to get replaced, how does a video game company get so much hate before the release of a product they spend the past years making? It’s like they have no idea what normal people like and doesn’t like?

[@grannysint1625]

Everyone in Ubisoft needs to be replaced. Tencent should fire everyone and absorb Ubi to Game Science.

[@sungrandstudios]

Yes, good question. This is bad.

[@kuoyulu6714]

If Game Science put Ubisoft dev to their team, I am sure that monkey will be a gorilla

[@GeometryEX-hp9zs]

@@grannysint1625 Tencent only cares about money, they don't care if the company or the game goes bankrupt.

[@thedarkne]

It's not marketing fault though. The fundamental problem came from extremely poor research done by fake scholars. It is their fault, as well as management who hired these fake scholars in the first place.

[@jessecoker5726]

this man IS REALY REALY BASED

[@DarshanBhambhani]

> claims to be inclusive > makes very racist decisions I love 2024 gaming

[@pumacheyenne6823]

If they had hired just one Japanese historian who was actually FROM JAPAN they could have avoided all of this failure.

[@Wampa842]

Execs: "So, what do you think of the setting?" Historian: "It misrepresents history and makes a mockery of Japanese culture." Execs: "That is not the kind of attitude we want to promote. We want our players to stay open-minded, and frankly, I think you're being an obstacle. This relationship is not going to work out, goodbye."

[@Japaneseanimeguy]

The hate fir Thomas Lockley is overblown. It is highly unlikely that he was deeply involved or regularly consulted during the game's creation. At best they would have made promotional material months ago where they ask him questions they know he would give an answer they want to. It's fine if you wish to join the discussion about Yasuke on the side of him not being a Samurai but don't pile on this one historian instead of placing blame where it should be on Ubisoft.

[@shroomer3867]

@@Wampa842 If you're not Yes Man from Fallout New Vegas then we don't want you - HR and Execs at any top 100 western companies.

[@takanokaiyu9348]

@@JapaneseanimeguyYou do know that he is even not a historian?

[@DoomsdayR3sistance]

@@Japaneseanimeguy nonsense, Thomas Lockley isn't a Historian, he was an English Lecturer (a dime a dozen job in Japan) and his work contains numerous historical inaccuracies basically blaming Japan for slavery, which legitimately makes no sense and that it's proven beyond doubt that he had no sources for any of this, he just made it up. Thomas Lockley released two versions of his book, one for the local Japanese audience that had most (not all) of the absurd claims removed and one for the International audience that was filled with these absurd claims, which shows he knows he was making it all up and didn't want to get called out in Japan for it, making it appear more as a work of fiction unlike the International release. Also there is evidence linking Thomas Lockley to likely having been a consultant that Ubisoft did in fact use for making this game. Ultimately the game is based off of Thomas Lockley's work and work he published in the International release of his book as if it were factual when it was all fiction. He could have avoided this to begin with by not making an obvious hate piece in the first place.

[@matex2207]

Selling a product using a symbol of memorial for many lives lost, truly an ubisoft moment.

[@davidlewis5312]

That came into existence 400 years after the events of your game Balls

[@xachery6394]

Ubisoft had one job....just one. The right protagonists for their last two games. A Japanese protagonist for Assassin's Creed Shadows and Han Solo for Outlaws. They would have been swimming in money right now. Hope the activists can bail you out

[@ultimatealliance5822]

0:11 seconds in and I already subscribed😭💀

[@alien16759]

"if you get threatened again, tell me about it, and ill handle it" that line radiates "the bigger brother we all wish we had," energy. keep up the great work, need more voices like yours in the industry.

[@sungrandstudios]

I will do my best.

[@mena10ss]

Ubisoft: **Disrespects and gaslights Japan** Japan: OMAE WA MOU SHINDEIRU

[@marconeves1979]

😂😂😂 brilliant Hokuto no Ken reference 👏🏻👏🏻👏🏻👏🏻

[@herosupport1606]

well said.

[@bismarck5537]

@@mena10ss Ubisoft : Naniii!!

[@danielholowitski3855]

Translate to english just removes the bold from the english for me... Hah

[@JayceCH.]

At least we getting Ghost of Yotei from Sucker Punch.

[@bulgrim7650]

For those who don't know a Torii Gate on Tsushima island was destroyed and with Sucker Punches Help they raised Money to fix it. So Ubisoft keep doing what your doing I for one will boot up my copy of GOT when they launch AC shadows and have it on just show them we are done and also show Sony that this what we want and not what they want to give us as consumers we should do it and it should be a movement. So if you have Ghost I urge everyone to boot the game on when Ubisoft launches that awful game "Make Gaming Great Again"

[@MollyHJohns]

There's a Ghost of Yotei next! Probably gonna launch next year.

[@virgo113]

Brutal. Efficient. Eloquent. Elegant. Concise. Bravo, good sir.

[@stll01batt]

UbiShit is INSENSITIVE to Japan, its people, culture, and history

[@skibidi.G]

They H8 Japan , just like most DEI/ESG outfits.

[@drizztofrivia7495]

​@@skibidi.GAgreed!!! ..but they remember their grandma telling them that the best samurai is NOT Japanese. 😂 We truly are in the worst timeline.

[@skibidi.G]

@@drizztofrivia7495 lmao, but also 😭

[@jeffknott1975]

Diversity over competency!!

[@solouno2280]

​@@skibidi.Gand México too... They also hate mexicans because we wanted our speedy Gonzales and Bender Rodriguez back

[@dantespicysausage9615]

Dont weep for the stupid or you'll be crying all day

[@solouno2280]

Don't insult the stupid

[@DarioDarrow]

They literally did all their research sitting at a desk using Wikipedia and Google Image search 💀 "oh that destroyed Japanese gate thing looks cool, I'll use that! I am so smart"

[@corvettezr1ification]

Right. AC shadows is what a last minute project looks like.

[@reptiloidmitglied2930]

Makes too much sense if you look at the list of screw-ups that Ubisoft did. At a former Japanese gaming expo f.e. they showed "Yasukes sword" but instead of a replica of the videgames sword design they had a cheap replica from One-Piece. That thing doesn't look even close to the sword featured in the game 😂 Then an artist was complaining that Ubisoft used some of his designs in the official artbook without asking. The pinned comment in this section is also quite interesting in this regard. In some areas of the game you can find Chinese architecture and now they presented the half of a gate without even wondering why there's only one half of it. I guess if those people would make AC Brotherhood today the people of Rome would all live in ruins 🤷‍♂️ Still, if any of these screw-ups would have happened alone I would consider them as minor mistakes that can happen but the amount of minor mistakes during the promotion phase makes me wonder what else they got wrong in the final game.

[@Mr__Chicken]

Funny you mention they used wikipedia because the "historian" they relied on took a few paragraphs written about Yasuke and wrote an entire book on him by "filling in the blanks" and basically just guessing a lot of things. The most crazy thing though? He was updating the wikipedia page referencing/sourcing a book that he wrote and hadn't published...

[@icewolf9067]

Thank you for being professional. Someone had to be.

[@haasithgarapati8261]

8:21 unfathomably based. I’m really glad you put this in here as a counter against people who are against Ubisofts practices for the wrong reason (or are just straight up racist, sexist, or homophobic). Ubisoft is the one in the wrong here: not everyone else.

[@sungrandstudios]

Thank you for watching and understanding the video.

[@keyqchan]

That 63 tweets everyday reference is very touché~

[@MohanSupportsYou]

Absolutely spectacular. I had to Ctrl-F to make sure someone mentioned it.

[@XFGHL78E]

Who made 63 tweets?

[@BlueBirdsProductions]

Absolute W from Japan here. Very well said, my friend. I, in England, wholeheartedly agree with your sentiment. They have done the same thing to my country for years now. I am truly disappointed with Assassin's Creed, here. I have wanted an AC game set in Japan since I was a little kid (I am 24 now, and I played the first AC right when it came out on PC), and to see the absolute disregard for one of the most vast and richest cultures in the world be disrespected on such a fundamental level, whilst simultaneously creating a game that everyone asked for, and yet nobody wants, is sad.

[@n0b0d1-rc6dz]

Luckily Ghost of Tsushima is the best Assasin’s creed game.

[@BlueBirdsProductions]

@@n0b0d1-rc6dz Nah AC2 is, Ghost of Tsushima is the best Samurai game

[@foxyfox7627]

Bro I'm gonna take a portion of my precious time to tell you this, we got your back too. You speak for all of us gamer and for those who couldn't and for that I respect you. Your integrity, self-awareness, courage, respect, compassion, and resilience will make you a wonderful leader of our time and perhaps in future history. You probably will leave a mark in this world, if not you have already left a mark in my world.

[@joaquinsandoval5370]

You make a great point. Weren't these consultant groups supposed to help game developers _not_ make these kinds of mistakes? I thought they were experts in other cultures? If I was Ubisoft, I'd want my money back after all these blunders.

[@leonard4103]

It’s a sad day when the suit comes out. Ubisoft stock at $2.62 dollars right now

[@tomazzo8093]

For two years now, history has shown us massively what kind of amateurs, both on a creative and human level, these "special developers" are. We see this on Ubisoft, BioWare, Sony....

[@DoodleThis]

You deserve a standing ovation and then some!!!!!

[@mervzillan7070]

You know a company is gunna get a talking-to when suit mode is activated.

[@punishedcranky]

You don't hate Ubisoft or game journalists NEARLY as much as you should

[@Mr_Feller]

Don’t conscript others into your war, otherwise you are the one who sounds like a journo. We need more people who can be constructive instead of destructive.

[@RusticKey]

Too much hatred can be addictive and corrupt your well-being. Exercising restraint is healthy.

[@nelsongaming12]

I do I don't buy none of their ba

[@nelsongaming12]

Bs

[@kookoo9235]

@@Mr_Feller When it comes to corrupt access journalism he's right. We were proven right 10 years ago with our suspicions and it has just gotten worse since then, games journalism deserves nothing but hate.

[@roffolo5491]

"Gay people are not the problem, women are not the problem, black people are not the problem. They're your fellow gamers." That line goes incredibly hard, now more than ever!

[@Ilive_420]

Yep, it's funny these "progressive" people are just making people hate us lol. Like I ain't surprised, I'm pissed off myself

[@bloodangel13]

Unfortunately allot of people will not listen to that part and if they heard it they'll interpret it as "WoKe AgeAnDa ", double that is say the likes of Asmondgold or the Quartering sees this.

[@kuroh0241]

@@bloodangel13 And you are the person who need to hear that white people arent the problem.

[@Garl_Vinland]

Yep. The leftist social justice warriors have only divided and radicalized the political spectrum so now even including marginalized people or mentioning them in entertainment will trigger “woke” reactions

[@Serenity187Jc]

@@bloodangel13I’ll like to disagree. I honestly believe truth will always prevail. People can spin it but anyone with a brain would understand where this video is coming from. I truly hope it blows up so these companies can see we don’t have issues wuth those social things. It’s the forced idea of it. No one had issues with cj years ago. No one had issues with the tomb raider lady. It’s weird how companies try to gaslight folks when a product fails

[@arthurtavares3180]

It so refreshing to hear someone speak plain and calmly about this situation. As absurd as It might seem, now-a-days it's a miracle to hear people talking openly about these issues. Great video, by the way.

[@johnmartin8733]

Real talk, you ever turn around? You ever see all these people standing behind you and supporting you? Keep speaking man, the world needs to hear your wisdom, and I for one have an utmost respect for your insane level of professionalism.