The Fujifilm GFX Factor?

Today, we discuss the newly released GFX 100 Mark II. But, even more importantly, we ponder: Should you even GFX?
Some other GFX videos of mine:
• I Shot Video and Photo...
• I think I'm done with ...
First time here? Hi, I'm Omar Gonzalez, a professional portrait and event photographer in the NYC/NJ area. On this channel, we talk about cameras, lenses, tech, and techniques to improve our photography.
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www.omargonzalezphotography.com
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[@Nuri_91]

The "I want it" pic with Tom Shelby at the end made me spit out my drink. Perfectly captured my thoughts and emotions lol...

[@MarcoMarkovich]

❤ that was quick, maybe fujifilm can hire you to promote their products.

[@-grey]

Omar this clean look with the white lights is gorj. It the black and white really gives your skin a subdued pop. Awesome set lighting. 👌

[@bunmeng007]

It amazes me how a smaller camera company like Fuji has the resource to develop medium format system. You have to admire their innovation.

[@mluu83]

Are they smaller? They're larger than Hasselblad/DJI and Phase One. They're 5 times the size of Nikon in annual revenue. Fuji in 2022 had annual revenue of $22B. Nikon was $4.4B. DJI/Hasselblad $3.8B.

[@bunmeng007]

@@mluu83 dude m talking abt fuji as a camera company/division. The revenue u r saying is the Group revenue which include other businesses. Camera is a small part of their overall revenue

[@davidpearson3304]

They never went down the “full frame” road either. So their R&D budget can be used on medium format (along with apsc). Unlike Nikon, Canon and Sony.

[@Jabber-ig3iw]

@@bunmeng007 the Group revenue funds the camera branch🤷‍♂️

[@bobamarmstrong]

​@@Jabber-ig3iwthat's not how it works. Even if they have zillion of dollars, they will shut down a business if it doesn't bring money. Example : Amazon with DPREVIEW They are different entity and each has to succeed in his domain

[@JackieDElia]

Your video today was 100 times better than their presentation. I was hoping for some new X products but they should’ve called it the GFX summit.

[@ogonzilla]

Thanks! The masses want more X!! :)

[@angeloplayforone]

What I did not expected was the impressed with the much amount of video specs, including the anamorphic desqueeze which does not exist in their X-H line. Fuji is pushing video very strong including cloud integration.

[@GregCarrick]

Cool. Being now retired, I use cheaper vintage lenses on my GFX50R, and love the results.

[@krawkovski]

That Jim Carrey impression.. never gets old..

[@bryangoldbergphotography]

The snappier autofocus is very appealing. I have felt like if I could combine my GFX100S with my X-H2, that it would make the perfect camera. This might be it :)

[@NotAnotherChannel_Channel]

I scoffed at the original 100, thinking I would never, ever need this much detail in my shots. After half a year shooting the 40mp, I finally see the light. I can see myself using one in the near future. It’s a crushing price but the images that will surely come out if this thing will be very nice.

[@calokid]

The GFX series certainly has its charm. I shoot mostly still subjects, like the real estate of 102MP when editing, love the look of larger sensors, and have disposable income, so I bought a used GFX100. I'm mostly happy with it.

[@renekun1982]

Really great video Omar! I recently bought the GFX 50S Mk i second hand in mint condition at a bargain price and the 35-70 kit lens new. I can tell you, even the camera is slower like let‘s say my XT4 or XPro 2, the shooting experience with and the images from the GFX 50S are awesome! It is so exciting to grab this camera even though it is kind or bulky. LOVE IT!!!

[@PaulTakesPhotos]

You word it very well "one shot photos" that is what medium format to me is all about. I view these cameras more as studio or static/stationary cameras

[@ldstirling]

I would absolutely GFX, but I'd probably be using adapted glass from a Mamiya 645. Prime examples would be the Mamiya 45mm f/2.8, 55mm f/2.8, 80mm f/1.9, and 150mm f/3.5.

[@j.sauer.photo_]

The inline function buttons near the shutter button are a huge ergonomic improvement. I really hope the x-h3 goes with that design. It's so good on the Lumix s5iix.

[@ForrestGalt]

Gorgeous camera. Way to go FUJI !!!!

[@Skillividden]

I've been a GFX user since 2018. I love the system.

[@hmuz8388]

got a 50r recently to go along with my GW690iii and couldn't be happier!

[@borromine]

Very good review. I’m selling my 100S. Already on eBay. I do architecture. Used use Arca Swiss 69 camera. So the high end EVF is a good send when using tilt shift. I hope the buttons really work. I completely agree with you the the images are somehow special. I love my XT3 and XT5 and dislike how heavy the GF lenses are and yet. I much much prefer to use the GFX. Maybe because it reminds me of my Pentax 67. I don’t know. But the 50S and 100S are great and this one promises to be much better. By the way, the pro 35mm cameras of them 1970s all had detachable view finders with many view position options. It just makes the camera MUCH more useful. Copy work. Low angle work. Etc. Once you’ve had it you never want to go back.

[@MattIrwinPhotography]

Hi Omar, I am super excited by this release ... do you think you will get it?

[@johanedso3889]

About synchronization realtime with your "man on the chair". I think this is possible by using the xApp to synchronize to a folder of your choice on your phone and then also realtime synchronize this folder with your Synology NAS at home... Synology has an app for this, I believe. This would use an astronomical amount of mobile data though, but it is the same for anyhow you would do it.

[@markbernhardt6281]

Some sports shooters shoot raw plus jpg and offload the jpg during the event or shortly thereafter

[@Mike-fg5cj]

It's funny you said that I noticed a wedding I went to that they were doing edits on the spot and uploading it to the cloud. They were using the nikon z6 II. I think they would hand the SD card and keep using another. The guy was sitting in the back with the laptop just going in.

[@nerucheung]

What impressed me the most is the design, it doesn't have that "retro hipster" look but a more "retro future" look. I hope that kind of design transfers to the X-Pro4 (if it ever comes out)

[@CianMcsweeney]

Agree, I like the styling on all their cameras, but this one is interesting because I feel like no manufacturer has come up with an interesting vision for what modern cameras should look like. It's a perfect blend of retro but with an almost cyberpunk utilitarianism to it, would love it on an xpro also

[@pawetura549]

OK, ale porównaj ekranem np. Nikon Z9. Tam soą szerokie ramki też. Do tego tam ekran jest o wiele mniejszy dodatkowo otoczony ramką ekranową. W GFX 100 II ekran jest od ramki do ramki i wyświetla się prawie bez marginesów.

[@trumpbad4062]

It GFX the 50R and it's stunning. I can only image what the new 100 is like.

[@selianboy8508]

Very Good and I wonder if I should go down this route now, at long last, for all my large format group photos... 🤔🤔 but I am so invested in the Nikon infrastructure and creating large format panos (yes with groups too!) with these really do what I want anyway. Perhaps my retirement years should go down this route. Good vid and thank you for the info...

[@cameraz99]

Another terrific video, Omar. A little off topic -- when you put up the screen with the many thumbnails of events you photographed, the ambient light behind your subjects is pretty bright. Can you tell me what settings you generally use for these indoor shoots with flash? Thanks!

[@badger67]

Does it make tea? 😋😁

[@philipcooper8297]

The amount of usable crop is just surreal.

[@CEEPMDEE]

Heyy! I took a photo of that brown skinned brother from about 10 years ago, by B&H... As for the camera, I chose to buy a Phase One IQ280 & xf kit. I already have a smart camera (s7riv)

[@willyonamountain]

Man, I've been looking hard at the 50Sii with the 30mm gf lens for landscape. I shoot basically no video, and it looks like it might be a mighty combo.

[@cyrilstheone]

Omar, have you ever had a card error come up on your xt20? I would have put this post in with your xt20 vids. But some posts are about 4yrs old. Cheers Cyril love your videos which lead to me buying an xt20

[@MarcoACasco]

Everything was going so well...'til I got to the price point !!!!!!!!!!!!!! ........... ............Can you suggest another Fuji camera within the 1000 - 1500 dollar range ??? Thanks for your great videos, always watch them !!!

[@nicocastillo2099]

It's actually Jan Gonzales (pronounced as /dyahn/). :) We come from the same city! :D

[@grantedmonston1]

To be fair, I'm a Canon fan boy. I prefer the colour tech from canon. I use a 5d mk2 for my standard shots. Have a 1d mk4 for wildlife.... BUT...I recently bought a Fuji GFX 100 and some lenses. I was almost scared to use it at first, now, I fuckin love it..the sharpness and colour. Ooooo Still learning the system, but definitely not leaving it anytime soon. (Excuse the language)

[@OtishChibi]

If only it can shoot 50mp raw file then it'll be an easy choice. Only able to take 102mp raw is actually a burden for my kind of work. Probably need to wait another 2 more years for the new GFX50 series with this new sensor and speed 😢

[@cameraprepper7938]

The new Fuji GFX II seems very good, but I had expected the Sony 153 megapixels sensor.

[@mikefoster6018]

It's a lovely beast, for sure! I only do street photos, so can't see myself lugging that around. Weirdly, some people are like "it'd be good for street photos". So maybe I just need to hit the gym more often!

[@ogonzilla]

Yeah...that's always funny. Fujifilm X80...still waiting.

[@erosario64]

The EVF can tilt with an expensive adapter.

[@enshongmiranda]

We can only hope there will be lower resolution GFX body. I love my 50R and the images it can produce. I'm not looking forward to getting a 100MP body for the foreseeable future for the kind of photography I do.

[@JLBA14]

Aw man no. XT40 Is it worth getting an XT30 II at this point. Or are we getting close/overdue to a refresh. Pro Canon shooter here. Waiting to jump into my first Fuji. And leaning towards the XT stuff

[@GillesQuennevilleGQ]

Have you ever tried the Hasselblad X2D ?

[@bazzap]

Omar, I looked hard but could not see your X-E2 on that list of cameras. I still lub mine ❤

[@ogonzilla]

yah....crappy screen shots. I've used it. :)

[@hurricane7438]

Would be nice if they update the 50r with IBIS

[@davidpearson3304]

As a amateur hobbyist this is way out of my budget (unless I hit the Powerball or Megamillions 🤷🏼‍♂️) and not even remotely practical for the things I like to shoot….but….it would be fun to play around with for a little bit. Maybe a weekend rental sometime to just have a bit of fun. 🤔

[@icogicog8287]

Any word on flash sync speed?

[@robconner5221]

Yikes! I can't even allow myself to want one... Such a nice wish, though. Wishing, I find, is pretty free until it turns to obsession. Heh!

[@Johnkostercreative]

I've owned the GFX 100S, the GFX50 I and II, and although I loved the images, the detail, the dynamic range...the AF was just so sucky it could do portraits and landscape and really nothing else. Having a really good AF system would put these in play, but they need to create faster lenses that really make use of that huge sensor. I've had almost everyone of their lenses, and while they are sharp and well made, you are not going to get that really dreamy fall off that you'd get with medium format film with a fast lens. While there are plenty of old medium format lenses that are manual, some super fast native af lenses would make this system come alive.

[@412foto]

Overkill for me in features and price but REALLY hope the design elements like the finish of the grippiness of the camera body make their way down to a 50SIII version. So sexy looking!!

[@fjzingo]

Have the 100s, its just magic…

[@andersistbesser]

This is my dream camera. If i spend this type of money i dont want an overpriced sony but the very best image quality

[@datdudeinred]

Yes phase 1 has that "true" medium format bigger sensor with 150mp. But hey that's way older sensor than this 100mp "smaller" medium format they didn't even bother to go to sony to update that humongous sensor. Atleast fuji js pushing sensor innovation.

[@jradamsjr]

Just do it. You're worth it! 😂

[@brandonballweg8985]

If you’re paying the big bucks I’ll be your guy in chair 🙋‍♂️ On an unrelated note, you’re looking extra handsome in this video’s lighting boss! 😁

[@Nobody-Nowhere]

Already got 3x132Mp digital that's 20 years old :) So no need for GFX. Even with that I stich as 132Mp really isn't much when you print.

[@TARS..]

8 stops of IBIS sounds so good too bad I'll never be able to afford it

[@andrew.turner]

Omar - please let me be your "guy in chair!"

[@visionz_n_media]

Amazing video on the GFX 100II. One of these days I’m going to bite the bullet and just get one. I’ve always loved the way the GFX line looked, felt, and the images it produces. So I purchased the X-H2 because it was the closest thing to a GFX that I was willing to purchase😅.

[@bryangoldbergphotography]

I have both the GFX100S and the X-H2. The little guys is an AMAZING back-up camera and alternative when I don't need the extra MP.

[@visionz_n_media]

@@bryangoldbergphotography I’m jealous lol

[@bryangoldbergphotography]

@LexBest82 Honestly? I love the photos that come from the X-H2. They're beautiful. The GFX creates stunning images, but the X-H2 isn't so far off, especially when it comes to the colors. And I shot with Sony for years and the X-H2's autofocus capabilities are really impressive.

[@tvariuness]

hey man, why didn't you get a camera from fuji to review like some of these other channels with LESS subs? that's weird.

[@theorientearl]

I watched the presentation. Chuckling when the formula was shown “ - Volume” then whe he pulled out the camera its almost as big as his head 😅!!! I love the finish though. Can they passed that down to X-Pro please!!!

[@mikefoster6018]

The bit that weirded me out was when they showed the tilt-shift ability and, to me, it didn't look tilt-shifty at all.

[@claudianreyn4529]

I remain on GFX 100s for a while. I don't have kidneys left, I must grow new ones. 😅

[@MrJimbobings]

Summit. ... underwhelming again .I mean I can't use 26 meg properly so 100 oh sure

[@zabriskie_]

I do use some Minolta vintage lenses on my GFX50SII and the results are reaaally cool :) Nice vid!

[@amermeleitor]

Minolta full frame? Any Minolta lens could cover the 44x33mm sensor?

[@Ultrarmx]

@3:30 😂 Phsss FX

[@janivauhkonen]

Dream camera yes, money is the problem 😂

[@cosmogang]

I will never NEED this camera, but…..

[@Daniele63]

I want it. My wallet does not

[@Simon-Simon-Simon]

New GFX 50 mrk3 If it has all these features and form factor FUJI just use the same FORM AND BODY SAVE IN CONSTRUCTION Will kill NIKON Z8

[@nevvanclarke9225]

I don't get it....why? Landscape..nope ..its too heavy to carry anywhere ...you need 5 TB computer too 😮 News.... Seriously who looks at a newspaper photo and thinks well that shot with a 100 megapixel camera Okay magazines Magazine still Shoot with the 12 megapixel camera😮

[@cyberpsychosis5367]

Pixel Peepers Dream Camera

[@ZhaVioRxGFX]

I wish you were a Nikon fan lol

[@dylan.1776]

Would be cool if it was remotely affordable

[@Ultrarmx]

I Can be your GIC or GNC 😂

[@POVwithRC]

Jesus 🔎🌆

[@ogonzilla]

Emoji game...A+ lol...

[@HPRshredder]

If you're okay with a guy who's only ever worked with video: I'll be your guy in chair o7

[@tomislavmiletic_]

J.R.O. 🤣🤣🤣

[@steve-fb1pz]

Yet again more overtime required will you stop it 🤓

[@ShibiChan]

Can I be your guy in chair? 🥺👉👈

[@lylestavast7652]

I hope your dream comes true. LOL

[@isaiasanchez1987]

I'm a guy on a toilet 🙋‍♂️

[@kyroschannel]

Such an expensive camera, who's gonna bye it? Only "big" youtubers i guess. Noone is interested in such cameras except professionals

[@andersistbesser]

Lol all those super expensive sonys sell like warm bread and yes this camera is for Professionals

[@templerazrael]

The event was totally boring for the average (non pro) consumer 🥱 Personally I think it wouldn't have needed such an event for a product like this 😅