Optimizing Tools and Resources in Virtual Solar Sales | Guest: Tom Cotter | Ep. 7

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In this episode, Jarrett McAllister interviews Tom Cotter, a solar industry veteran with almost two decades of experience. They discuss the evolution of the solar industry, including the shift from door-to-door sales to virtual sales, the impact of financing options on solar adoption, and the advancements in technology and battery storage.
Tom shares his personal journey in the industry, from starting as a salesperson to managing sales teams and working with various solar companies. Batteries have become a game changer in the solar industry, especially in California.
The Tesla Powerwall 3 is seen as a significant advancement in battery technology. The ability to stack batteries and the development of meter collar technology have made batteries more accessible and cost-effective. Other companies like Enphase and SolarEdge will need to pivot and adjust to compete with Tesla.
The cost of batteries is expected to drop in the next five to ten years, similar to the decline in solar panel prices. Powur's decentralized platform and low overhead have helped the company sustain during turbulent times in the industry. Tom Cotter discusses the tools and resources he uses in his solar sales business, including spreadsheets and online communities.
He emphasizes the importance of sharing knowledge and resources with others in the industry. Tom also talks about the significance of personal health and longevity in his career and life. He shares his strategies for success in the solar industry, including building referral partnerships with small businesses and leveraging social media to engage with potential customers.
Chapters
00:00 Introduction to Tom Cotter and his experience in the solar industry
03:34 The impact of financing options on solar adoption
11:42 The evolution of the solar industry and the shift in policies
28:24 The importance of being a consultative salesperson in solar
30:04 Batteries and Technology Advancements
35:15 The Power Platform: Decentralized Model
46:04 Navigating Policy Changes and Warranties
56:46 Tools and Resources for a Successful Solar Business
58:41 Sharing Knowledge and Building Community
01:00:11 Personal Growth and Health in Sales
01:01:42 Creating Passive Income for Freedom
01:05:18 Strategies for Lead Generation
01:31:34 Introduction and Social Media
01:32:02 Power: Decentralized Solar Platform
01:32:32 Multiple Streams of Income and Training
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