Organic Fame vs Bought Fame

There are 2 ways of propagating a message, one is when people choose to disseminate because they are a fan, the other is by paying to ensure content of some variety is placed before the eyes of millions. There is actually a third, which is both paid and organic. We have been doing it for hundreds of years to a degree, but in the last 60 years, the scale has increased exponentially. And in the last 20 years, even more so.