Pappy Van Winkle, the world's most coveted bourbon

[@FawleyJude]

They seem like nice folks. I bought a bottle of Pappy 20 year old back in 2010 before all the megahype hit the fan. It was $100. It was excellent, but there are a lot of excellent bourbons out there and there's no reason for people to go nuts over Pappy like they have, paying $2500/bottle on the secondary market or entering lotto sweepstakes for the opportunity to buy a bottle at normal retail. I know someone who has an empty Pappy bottle that he refills with $50/bottle bourbon, serves it to his friends without telling them, and his friends think they've gotten the nectar of the gods.

[@sark4786]

abolutely right, it's good, it ain't $300 good. Especially when theres so many great bourbons out there for a great price

[@donalbein2772]

Bought an empty bottle and do the same. Don't personally like bourbon but everyone else I know does.

[@Nuclayer]

unless you are a bourbon expert, you cant tell anyway. I have had pappy and it taste like a good bourbon, but nothing special to me. Ive had louis tres also and thats not that special. Its all overhyped to me.

[@nitrox28]

It's all hype

[@bill9989]

It's like all high end products. If you are wealthy, you'll pay top $ mostly for the novelty and to share with your best friends and loved ones. In that regard, it's worth it. As a pure product, it's not worth the price, primarily because of the law of diminishing returns. For example, a $1,000 bottle of wine is not twice as good as a $500 bottle (especially with the labels removed). So there is a sweet spot, beyond which the quality and taste premium doesn't go up as fast as the price. I've tried to buy Pappy for a few hundred $ at the Pennsylvania state store lotteries but never scored. I would definitely drink it with friends then refill the bottle (with full disclosure) with a very good wheater and share it just for a hoot. I even have a bogus Pappy label that one day I'll slap on a wheater just for fun.

[@johnhank724]

I’ve got them all, paid retail for them years ago. I’ll tell you what, try the ‘97 mid winters night dram. Every bit as good (or should I say sweet) as the 13 yo pappy

[@jaydubs6354]

Good call. Mwnd is super tasty

[@carlosmatthews3180]

Send me a bottle😢😢😢😢

[@JA-SF2TX]

When I find the 12 yr old Pappys at any bar, I get a glass for my wife and I. It's a treat for both of us and we feel like royalty.

[@The_sinner_Jim_Whitney]

Your money is MUCH better spent elsewhere. Pappy’s is expensive just for the sake of being expensive. It’s all marketing.

[@markbarnfield8094]

If you want to try “Pappy””, at a fraction of the price, try the RL Weller. It was originally intended to be “Pappy”, but at some point during the aging process, when pulling a test sample from the barrel, it didn’t meet a criteria to become “Pappy”. The color was a little off, or something of that nature. But unless you have an amazingly educated palate, you probably wouldn’t be able to discern which was which. A really good way to experience really good bourbon, without having to speak to a loan officer.

[@CavemanWheelin]

The barrel in the video reads WL Weller, is that what you meant?

[@vampireduck444]

Yeah but anymore even getting bottles of Weller is a total pain. And even if you do find it private shops know what they got and mark it up 3x msrp

[@btwarner2124]

I have a green and red. Both great. Elmer Tee Lee is also very good.

[@alexk3088]

Oh, great, everything that someone calls "poor man's pappy" gets wiped out everywhere. Please stop it, everyone. There are lots of excellent bourbons everywhere. Most people don't even know enough about whisk(e)y and don't have the palate to appreciate the few percentage points that separate one bottling from another (this ability can be developed but the difference will never be worth hundreds of dollars). Buffalo Trace products are great, including the Pappy line, but other available bourbons routinely win in blind tastings. This is artificial hype, as fake as all spirit competitions.

[@jyc313]

5 years ago or so, I bought a few bottles of Weller special reserve at a state liquor store in Philly. They weren’t even top shelf, $20-25 bucks if I remember. I also recall debating if I should just get Makers Mark or Bulleit but thought eh, I’ll try something new. Crazy how much those are going for now...

[@samd4181]

Two great things about this video: the deeply rich and appreciated American history, and, the lovely and most charming Jane Pauley. Where have I been over the countless past years missing CBS Sunday Morning?

[@boppob1343]

Been watching Sunday Morning since I was a kid, love it.

[@kimberlyenglehardt5770]

😊Please stay. My friends and I call it “favorite show”. It’s the best part of any week. The benefit of watching on KZbin is the nature segment is twice as long. Or more. ♥️

[@bobpannelli382]

I stopped watching Sunday Morning when Jane Pauley took over. She is a bias political hack!

[@oldlefty1267]

Jane Pauley and her on the scene reporter just spent several minutes misleading, if not completely lying to your face about bourbon. If they can't tell the truth about something so inconsequential, what makes you think they are going to tell the truth about things that matter? It is sad how easily some folks are lead around.

[@samd4181]

@@oldlefty1267 Kev, with a smile, I’ll say I’m not a fan of bourbon, nor was I impressed with the article. Mentioning it was just a polite lead-in to my comment about the charming Ms. Pauley. Believe me, no one could be further apart with her political leanings than me. However, if she could keep politics out of the conversation, I’d be happy to have her charm my socks off on any evening over a candlelight dinner. Maybe it has something to do with the fact that she and I are about the same age and I remember her when she was a charming 23-year-old. 😎

[@newmennium]

Genius...how does one get access to Pappy? By writing a book about Pappy.

[@elizabethgeorge168]

He's playing the long con 😉

[@ceooflonelinessinc.267]

ank you CBS Sunday Morning for providing this free videos. I have no access to CBS in my country on Television, so I can watch here on KZbin.

[@M0J0HAND]

I spent a couple hundred dollars over the course of several months at ABC Fine Wines & Spirits. As a member, using one of those little plastic bar coded tags at every purchase, I received an invite to buy from their "Vault". One of the items available was Pappy Van Winkle, which I snatched up a bottle of. I haven't opened it yet, as I'm waiting to get my hands on another bottle, so I won't run out.

[@crunchers9]

We reserve any bottles we get (usually 2 per store) for our BEST customers. If you think you can just show up in a store and ask to buy all we have you are not going to get anything.

[@zestycheesemaker4917]

Nowadays you have to either live in the right state that has access to it and even then you have to join the lottery, unless you buy it aftermarket which will run up the tab by x20 to x30 times.

[@lsimon2342]

Small family business? I thought this was one of several brands of the Buffalo Trace Distillery who's business model seems to be limited distribution to keep demand up for 3/4 of their offerings. Buffalo Trace's total production, including Pappy is nearly 3 million gallons per year - or something like 13 to 15 million bottles of bourbon. And Buffalo Trace itself is owned by the Sazerac which owns a half dozen different distilleries which produce many different types of spirits (not just whiskey) under quite a few brands and has over a billion dollars in sales. They are only of the largest sellers of spirits in the USA. One of the ways they market is by keeping a few of their high demand lines (like Pappy) very limited and only selling a very small allocation to customers who buy a lot of their less popular products. Not quite a small family business.

[@SolaceEasy]

Open your eyes to the other lies you have been fed.

[@safromnc8616]

Maybe you should read the book ?

[@ghantakha5568]

Truth is : whatever barrel is good and perfect goes to be pappy and william larue weller antique collection and remaining barrels which does not quite qualify for it goes into weller line bottles. Doesn’t mean weller special reserve , 12yr , 107 are bad . they are good as well. But pappy worth the hype ? Certainly NOOOOO. I had all their pappy line tasted . They are good but not worth more than $100-$200 . Save ur money and buy some good affordable bottles available like a wise smart man . Cheers 🥃

[@roc20621]

@@ghantakha5568 yeah, the lemmings who have ruined the whiskey market over the past 5-10 years have elevated this, the others you mentioned, pretty much anything Buffalo Trace (or whatever wins the things; McKenna experienced this too w/ their 10yo single barrel) to the level of ridiculous. scotch to some degree, but also largely the japanese whisky market... just waiting for the ramped up production to hit the shelves, the obnoxious hipster/millennial lemmings to move on to the next trend, leaving price/availability back to where it should be in a handful of years from now...

[@on2wheels378]

Oh brother... You're the guy that brings sand to the beach huh?

[@stephenfisanick8704]

Such a great story! I have a had Old Rip Van Winkle and Pappy 15 both of these bourbons are just simply amazing is all I can say!

[@NazriB]

Lies again? Bang Bros Bukit Batok

[@rustybearden1800]

"All bourbon is whiskey but not all whiskey is bourbon....." I'm a big fan of good bourbon but price is not always indicative of quality - good bourbon, regardless of price, is lovingly and carefully crafted and is usually a step above most mass produced spirits. Few things are better than a good glass of bourbon and a comfortable chair after a long day of work. I like Pappy but there many other bourbons that are just as good and as unique. The journey in finding one is the rewarding and satisfying part!

[@jacobsrocco]

Very well said sir

[@jasonbeary5771]

"Clear liquor is for rich women on diets." Ron Swanson.

[@ryanmcinnis8190]

"Clear liquor is for rich women on diets." Ron Swanson.

[@thewatcher5271]

Ron Swanson a.k.a. Nick Offerman - That Lucky Duck Actor Gets To Say All The Things A-lot Of Men Wish They Could Say But Can't Get Away With . . .

[@johnjuhasz9125]

@@thewatcher5271 what ? Say it. What are you afraid of ?

[@greenlion6544]

Hard work pays off. I pray they have continued success for many years to come.

[@smitty5890]

I heard about this a few years back. I'm not a bourbon drinker. But with all the the things that I have heard, read and see on tv, I had to get a taste. Well I still don't know what the big deal is and at my age may never. Affordable and Pappy are never used in the same sentence. None the less another good story about it. This is first time I have seen the family in any of what I have watched. Feel like nice humble people. Congrats on bring it back home and making it a family thing again.

[@ceooflonelinessinc.267]

ank you CBS Sunday Morning for providing this free videos. I have no access to CBS in my country on Television, so I can watch here on KZbin.

[@Chaychay500]

I think we could all use a glass of this right about now.

[@ceooflonelinessinc.267]

Lol where u from Rushton?

[@AngelsandDragonfliesAIVideos]

Lol, yes!

[@jaybird3391]

Couldnt agree more.

[@GregJGreen]

You've got that straight.

[@richarddilorenzo8188]

A big glass not one of those little snippy tasters..

[@SpargeTheBand]

"Small family liquor business?" It's Buffalo Trace and they are currently in a $1 billion expansion project.

[@jic1]

It's the old 'Gell-Mann Amnesia effect' at play: whenever the media cover a subject you know something about, they mess up basic details. But then when they cover a subject you don't know so well, you're supposed to trust that they know what they're talking about...

[@jic1]

@@Jerknoir-a-saurus If that was sarcastic, I agree completely.

[@mrcat3493]

Funny how the Buffalo Trace connection was never even mentioned.

[@mrcat3493]

@@Jerknoir-a-saurus I’d say that is a big part of the story left that was left out. It is very misleading.

[@jacksprat4317]

Buffalo trace is good stuff 👍🏻

[@brianhoerchler2318]

It’s made and aged at Buffalo Trace distillery. Don’t let them fool you with the story. Notice how they made to sound like the family is still making it.

[@garnettbrown]

I also heard they dont use there own casks and use weller casks?

[@RexxReviews]

Buffalo Trace is famous for creating “false scarcity” in order to create hype and pop pricing up a bit more. They do it with almost all of their bourbons.

[@garnettbrown]

@@RexxReviews Thank you for the information

[@fantaskles]

@@RexxReviews Actually, I sell their whiskeys and they are relatively inexpensive to other whiskeys in the market.. Its the secondary market that pops up the prices...

[@RecklessFables]

Buffalo Trace are the absolute kings of marketing right now in the collector's market. They also sell Blanton's, which was a great $50-60 whiskey that is now impossible to get under $100.

[@flyboyx8288]

Cool story Bro! Pappy products have been bottled by Buffalo Trace for years and still are today. The barrels are sitting in Buffalo's rack houses as they were when I last did the tour there a couple of years ago. I can't help but think there is a massive disconnect between this story and the actual truth.

[@johnjuhasz9125]

Hey, guys let’s pay CBS to run our marketing video as news

[@jc129543]

And you expected accuracy from CBS News? Good luck with that.

[@peterwdflooringcom]

You spelled Rick House incorrectly.... contract distilling is different than what you think it is. Read the book learn something.

[@viciousvictortee1298]

China sold out

[@christineschmidutz5057]

I take it you didn't read the book ...just a guess

[@passionateherbs8183]

Too bad we all can't have families like that. I am glad he brought the company back, his father and grandfather would be very very pleased.

[@RexxReviews]

He didn’t bring the company back. Buffalo Trace distills and bottles Pappy , don’t let this video fool you like it had others.

[@stevehuskey9037]

Great story...I haven't ever tried it myself. Nor would I go through the trouble or expense. There are so many high quality Bourbons and TN Whiskys on the market. But , if that's what people with the means want to buy , then good for Pappy !

[@TheKyPerson]

In 2019 one of the local liquor stores had a Pappy raffle. If your number got drawn, you could buy a bottle at retail. There were hundreds of people there from hundreds of miles away. My son asked me to go since more people = more chances. He and I both got picked. I got a bottle of 12 year old and he got a bottle of 10 year old. Don't ask me how they taste because he still hasn't opened them.

[@K5_Chris]

Come on man! All the people trying their hardest to get a bottle, and you guys get 2 and don’t open them??

[@mikecronin4968]

@@K5_Chris If you've had Eagle Rare its not easy to blind taste the difference

[@K5_Chris]

@@mikecronin4968I’ve had eagle rare and my Buffalo trace store picks I’ve got from my local haunt is surprisingly similar to eagle rare

[@tkking2331]

I had the opportunity to drink a glass of Pappy 23 at my uncle's house on Christmas eve a few years ago. He waited until everyone else left and it was only him, my dad and me. They poured me a glass with 1 large ice cube inside. They taught me the "Kentucky chew". To smell it first then take a drink and hold it on your tongue. It was the best whiskey I've ever had! My dad also had a few bottles of Old Rip Van Winkle 12 year at his house we drank a few times.

[@johndoe9134]

Sounds like heaven man.

[@gregorymoats4007]

You like to tell this story all over the place 🤦‍♂️

[@RK831]

I sampled it a few years ago. It is sweet, and it is very smooth going down. Tastes like liquid caramel. Never will forget the taste.

[@robertbielawski5299]

If you're looking for Pappy you probably know it's owned by Sazerac Co. They also own Buffalo Trace along with many other fine bourbons and ryes. I have tried many of their products and haven't been disappointed yet. The price they ask for there products gives you a great value for what's in the bottle. Eagle Rare and Sazerac Rye being two of my favorites. It's a shame that speculators drive prices the way they do, I guess that's capitalism. We aren't talking about an essential like water, though it could be argued life is too short for bad liquor!

[@michaelridey1129]

The plaque shown with Pappy (We shall make good bourbon here...) is plagarized from a monument at the Newport News Shipbuilding company, placed there in 1917 by Collis Potter Huntington, the shipyard's founder. The plaque on this stone monument reads: "We Shall Build Good Ships Here; At A Profit If We Can; At A Loss If We Must; But Always Good Ships." I saw it every day for the 5 years I worked there.

[@neilyaremchuk6798]

So many great bourbon whiskies on the market today. Skip right past PVW and try something more modestly priced. Many great bourbons priced between $30-100.

[@grahamhannah2108]

I agree. Right now I’m enjoying a Makers Private Selection (Sweet Lips) that is $78 and simply delicious. The other Buffalo Trace offerings from Eagle Rare, EHTaylor, and Blantons if you can find them are delicious and won’t break the bank.

[@jamieholt6726]

Pappy isn’t hard to find, it’s hard to pay for

[@aklamo]

Do you live in Kentucky, @jamie holt?

[@jamieholt6726]

@@aklamo no, Texas

[@aklamo]

@@jamieholt6726 I live in Europe but I have family in Virginia and they haven't ever found it. Do you have any tips?

[@jamieholt6726]

@@aklamo there is a secondary market online but that’s where you will be paying 1K-3K us. Too much in my opinion

[@ryangentzler5713]

Its hard to find......Pennsylvania has a grand total of about 1,451 bottles this year. Only 18 of those are the 23 year! The state will receive well over 100,000 entries to the lottery for a opportunity to buy a bottle. Giving us in PA a probably less than 1:100 chance of even getting our hands on it......not hard to find at all

[@on2wheels378]

Had that bourbon once ten years ago... We like Blanton's for over 20 years in our family.

[@MrAllegiant1]

Here here

[@grahamhannah2108]

Blantons ,EH Taylor, Weller 107, among many others are all really delicious bourbons. Probably I won’t ever get a bottle of Pappy’s, but that’s okay......still others that are just as good.

[@cassconner6023]

Elmer T. Lee

[@NancyRemling]

Blantons is the best. I’ve had three of the Pappys.

[@BadWeatherfreak]

@@grahamhannah2108 like?

[@raiderpower6875]

Small family liquor business? Pappy is entirely made by sazerac co. They have an estimated yearly revenue of $1 billion. I’m sure it’s great, but small family business isn’t true anymore.

[@peterwdflooringcom]

You should read the book and learn something.

[@Danr07]

I’ve had Pappy before. Very good, but not for all the hype. Give me Wild Turkey 101 or if I’m feeling fancy...Russell’s Reserve Single Barrel, for a fraction of the price, endless supply, and rivals Pappy VW in flavor. Save yourself the hunt and the money.

[@enricojaun2880]

So true....

[@FawleyJude]

I'm with you on the Wild Turkey and Russell's.

[@allywegman8507]

Dan R look for an Ancient Age . It’s good for the money.

[@Danr07]

@@allywegman8507 Absolutely! I have a bottle in my cabinet right now and it definitely is a steal at that price point. Very drinkable.

[@Timmyfromphilly1994]

A drink is only as good as those you enjoy it with. Even a bottle of Pappy isn’t good if it isn’t enjoyed with somebody else.

[@TheLanceFrazier]

This comment is remarkably true. I can drink a glass of Eagle Rare, Henry McKenna 10yr, Baker's 7, etc. by myself and savor it; however, to absolutely enjoy it as it was intended, I must share with good company. (just don't let them mix it)

[@manjmacada4595]

The good and interesting legacy continues! Really nice. Hoping to taste this bourbon soon.

[@joshcullins3217]

I’ve been trying as many Buffalo Trace products as I can get my hands on over the past couple years, and to tell you the truth I find the basic Buffalo Trace Bourbon, Weller Green Label, and Eagle Rare to be just as smooth and taste just as good as the Blantons and Weller 12s of the world, which are so highly coveted and hard to find. To tell you the truth, the only one I find worth searching for is Weller Antique 107 at this point. If you can handle the spiciness of the 107 proof, to me that is the best bourbon out of Buffalo Trace. It is tough to find depending on where you live, but if you can find it it usually goes for anywhere between $40-$60 at the bigger name liquor stores. Totally worth it

[@wailuawilliams6384]

These are words from someone who drinks bourbon and doesn’t just collect it 🥃

[@risinbison1106]

Pappy is excellent.....but Old Fitzgerald is to die for.

[@MrRlutz87]

Haven't had it. Haven't been able to find one. Haven't been able to put out that kind of money for one. Its not on my list to have or own. I respect the story bc the message is more about family. Yet, I've hunted and secured more Blanton's, ER, BT, Stagg Jr, EHT, OF, JM, MNWD, HW, Smoke Wagon, Old Fitz, and will hunt for other rare bottles. So if I don't get to have or own any Pappy/Van Winkle, then I'm still a happy man.

[@franciscoortiz6980]

We have arrived at a place I never thought would be possible American Bourbons/wiskey cost more and are more difficult to find than scotches. I look forward to prices getting back to normal so I can drink them again.

[@TheRealLange21]

The only bad thing about Pappy is how hard it is to find.

[@henrytheninja1163]

It’s not to hard to find. It’s hard to find a bottle at a decent price

[@rickbrown8865]

The company/ family does not get $500 a bottle just the middle man

[@alexanderk7422]

@@henrytheninja1163 Correct!

[@hunterezzzy5338]

How do you find one

[@hunterezzzy5338]

@@rickbrown8865 how to buy from the company

[@JMCote112]

I wonder if there will be a nice CBS morning piece done on a family run cannabis strain company in 15 years.

[@dennismorris7573]

Super nice, this story.

[@CBB1981]

Doing the Bourbon tradition of the bluegrass proud. 🐎 🐎

[@POBulkhead]

I have had the twelve year old.Nice. There is a bottle at my favorite liquor store that is going for $25,000 made by Van Winkle.

[@TheMarkcu24]

That must be the 25 year old. Extremely rare.

[@MrGamingAbility]

I just sold 2 bottles of the 25 years. Each for 3k Plus Tax.

[@user-zx1ir7jt4c]

I've tasted MANY bourbons and Pappy 15 is easily the tastiest. Was it worth the 1k that I paid for it? No, but it was still the best...

[@thomasmichael6509]

Commenting from 2023, 1k would be a steal in todays bourbon market 😂

[@dude4173]

What’s the point of media companies doing stories like this? They almost never get anything accurate. 2:20 can’t even bother saying Louisville correctly. 🙄

[@MichaelC_22]

0:38 Old Forester Rye spotted. Good stuff.

[@seththomas9105]

Rye whisky all day long.

[@shiznilti7477]

He grabs the $19 old forester rye instead of the pappy 12 yr that's right next to it!

[@michellemichon]

I watched an episode with Anthony Bourdain and a bottle was gifted to him. He said it was his favorite. I hope to have enough to buy a bottle one day.

[@PeaceFan1]

I've had the Pappy Van Winkle and it is Liquid Butterscotch HEAVEN!!!! xxoxoxoxoxoo

[@akasgsvirgil9503]

For our 20th wedding anniversary, our family got together and bought us a bottle of Pappy Van Winkle bourbon. I don't know why. I'm not particularly fond of bourbon and neither is my wife. We are, however, rather fond of good, single malt scotch, especially single malt that's old enough to vote. Perhaps the idea was that because we are fond of Scotch, we would like Pappy Van Winkle? When we gave it a try, we thought that if anything can change our outlook on bourbon, it would be Pappy Van Winkle, right? Wrong. Knowing what makes a good spirit a good spirit, I could see why Pappy is regarded as a "good bourbon." But, when we think of it in its proper context, all bourbon is not judged based on how good it is. Rather, its judged on how little it sucks. Pappy just happens to be one of the bourbons that sucks the least. In that way, its a lot like choosing your favorite venereal disease. While I appreciate the thought and the expense my family put into getting us a bottle of Pappy Van Winkle, it has sat in undisturbed peace on the shelf in the liquor cabinet for nigh 12 years now with only that initial taste taken from the bottle. I've had excellent success in fending off holiday well wishers trying to convince me to break out the Pappy by simply telling them that its a cherished anniversary gift reserved only for the most special and momentous of occasions, which in reality, it is. I don't cherish it because its Pappy Van Winkle bourbon. I cherish it because its a gift from my family. Moral of the story: Just like we should be wary of a deal that seems too good to be true, we should always be wary of hype. Few things have ever lived up to their hype. Cheers!

[@jamescooper3571]

And by this logic, choosing your favorite cigar or caviar is also like choosing your favorite venereal disease. I’m not saying I agree, but an amusing point!

[@akasgsvirgil9503]

@@jamescooper3571 Good. You understand.

[@carlosmatthews3180]

Must Read !!

[@bimscutney1242]

If almost no one can consume it what good is it?

[@samuelclark2434]

Exactly I'll just stick to evan williams

[@bertcochran1770]

@@samuelclark2434 Kessler for me.

[@yogipool]

Sometimes I do think “Van Winkle” is an urban legend.. interesting segment 🥃🧘‍♀️

[@AGRISALVACOFFEE]

Beautiful story!!!

[@MJ-cv7yq]

"Heist" bought me here...

[@willbotkin]

Me 2 🤣🤣🤣

[@tonysoprano5433]

yeaa it was good show

[@tonysoprano5433]

i hope they make another season

[@gavincole2770]

Same

[@jcp1756]

PVW, the most hyped whiskey ever

[@jamesz.williams8746]

I'll continue to buy my Blanton's.

[@walterbordett2023]

The law of diminishing returns applies here. You can't drink the price tag, label or advertising budget. Drink what you enjoy. Experiment and compare. There are many pleasant and even excellent spirits out there at fair prices. It is fun to find and share them.

[@internetpeople6113]

Of course, they are thriving, I haven't stopped drinking since 2016 until this week.

[@mike856ms]

After the rightful SCOTUS cases, you may want to start again.

[@randyheagney1216]

I'm glad I was able to have my fill of all of the Pappy line in the early 90's

[@randyheagney1216]

@MrFreedomandliberty lol I can sell the memories!

[@joshsumner9891]

Buffalo Trace = the king of bourbon marketing. Build up hype so people pay ridiculous amounts of money for over hyped and extremely overpriced bourbon. To many bourbons at much greater prices to be dropping a mortgage payment on a bottle.

[@480pilot]

Had a sip, they ain't lyin.

[@jakeo1209]

I had it once at a friend's house. I remember it being very complicated. Unfortunately, I didn't understand bourbon at the time, so it went over my head. Too bad. I wish I had a chance to try it again.

[@scaff1080]

Its simply delicious. It remains in the palette for days.

[@grod805]

That's not good

[@scaff1080]

@@grod805 months

[@Chris_Styles]

Consider yourself lucky if you are in possession of anything Van Winkle. I have 2 Old Rip 10yr, 3 12yr Lot B & a 15 yr. Slowly working my way towards that 20 & 23 yr

[@booyahinc]

Stop making it more expensive by upping the hype further! 🖕😉

[@GregJGreen]

Scored a bottle of 20 five years ago this month, couldn't believe my luck. Still have around a quarter of it left, I'll probably finish it off this Christmas.

[@HieronymousLex]

Great job on this segment

[@FastHatTrick]

This is just about the funniest thing I have ever seen. For those who know, you know.

[@nathanthomson5217]

Do you mean its all hype?

[@souswes]

@@nathanthomson5217 it’s good whiskey. I’ll give them that much. But they know what they’re doing when it comes to profits and supply. Good on ‘em. I’d do the same thing. Don’t ever buy a full bottle if you’ve never had it. You can find it at cigar lounges and higher end places. Pay the $30 for your pour there and you can say you’ve experienced it. It’s okay

[@mrcat3493]

@@souswes Agree, I found that most stuff on the shelf is just as good if not better than most of the over-hyped allocated bottles.

[@generatorjohn4537]

My greatest memory of tasting whiskey was in Scotland. It was a single malt, 12 years old. Unbelievable, so smooth. BTW - The Scots age their whiskey in old bourbon barrels. In the USA the bourbon barrels can only be used once. So to have Scotch drinkers, you need bourbon drinkers. Lastly, take a tour of a distillery sometime, fascinating.

[@jhoang861]

just curious. Why do the US bourbon barrel can only use it once?

[@generatorjohn4537]

@@jhoang861 My understanding is Federal laws dictate the barrels be used once in the aging process. Now the Scots will use former sherry barrels as well to age their whiskies. This gives the whiskey a unique flavor. Learned all this on a distillery tour in Scotland. The Scots have many distilleries and many offer tours. Beautiful country.

[@FawleyJude]

@@generatorjohn4537 They can use the barrels more than once in the U.S. but if they do they can't call it bourbon. So you have Early Times, which reuses its barrels, and it's sold as "Kentucky Whiskey".

[@jhoang861]

@@generatorjohn4537 thanks so much! I’m actually allergic to alcohol (don’t judge me lol). But i love the science behind things.

[@generatorjohn4537]

@@FawleyJude When I was in Scotland they said that they take used bourbon barrels and use them to age their single malts. Thanks for the clarification.

[@ceooflonelinessinc.267]

Thats why I love Kentucky

[@LeeroyJNCOs]

It's becoming hard to find (at least in the PNW) but Weller is a great alternative for 10% of the price. Another wheat whiskey and commonly referred to as the "Poor Man's Pappy"

[@michaelcharlesthearchangel]

Excellent coverage

[@dave1986R]

I’ll say why people go crazy over any Van Winkle product. Because it’s aged for 10-23 years and because several barrels of it were stolen from the Buffalo Trace distillery back in the early 2010’s. By an employee who was into black marketeering. And when some of it was recovered it was destroyed by the distillery because they didn’t want to take the risk of selling tainted liquor. Its popularity was probably accelerated by guys like Anthony Bourdain who felt it’s the most glorious bourbon on the face of the planet, and that if god made whiskey he’d make Pappy Van Winkle. So because of that influence and that theft ring they busted up 10 years ago it’s in such short supply. Therefore anyone who can afford it will have to search high and low just to find a bottle. I saw a bottle of the 20 year Pappy at a local liquor store in suburban Los Angeles that was selling for $3,500 before sales tax. There’s several wheated bourbons on the market that can be sold for $25-$200 (give or take). Think about that.

[@treytison1444]

0:38 don't think I didn't see that Old Forester Rye bottle.

[@aj402]

Jim Beam Black Label is just fine for this Kentucky boy. Special occasions I’ll pop for their Knob Creek 100 proof rye or small batch if I can find it. I’ve had very expensive bourbons and they were good but not enough to justify the price.

[@jamesdahl1900]

The Bourbon hunters have ruined this and other coveted whiskeys

[@trylessego]

Weller is just as good and it is 22 dollars a bottle, plus you can find it most of the time.

[@seanh9093]

Weller SR is the only bottle in the Weller lineup that can be found regularly. It does not measure up at all.

[@BigBadJerryRogers]

It's $200-300 a bottle in California. $22, hahaha....

[@charlesrocks]

Pappy Van Winkle is very good.

[@kejola1969]

I've tried it and it is a very good bourbon but I honestly like Eagle Rare better.

[@PlumpHotdog]

Most overrated overpriced bourbon you mean

[@RockeyToes]

Funny how rebranding a bourbon and making it hard to find will drive up the price. Not that long ago, could purchase it at BevMo, for under $70. Basil Hayden or Angels Envy is just as good, without the price tag.

[@brandengray5212]

This video couldn’t be further behind the power curve. 🦥

[@waynegallo7002]

Evan Williams is a must try you could say it the best bourbon ever.

[@williamcribb1044]

The white label is dangerous at that price 😭

[@BigBadJerryRogers]

That cheap stuff that looks like the jack daniel's bottle!?

[@chrissmith7202]

Funny how someone re-ranked Pappy and now it’s worth it’s weight in gold vs 10-15 years ago. Anything from Buffalo Trac is phenomenal

[@OneManCanStopTheMotorOfWorld]

You think the whiskeys good pair it with a pappy van winkle cigar and you got it made

[@cshubs]

I tried a couple Pappy's about 15 years ago while working in a nice liquor store in Indy. I thought they were both way too hot. Not impressed.

[@gregc2151]

Or if you got some old bottles of Ezra Brooks that's what's in them.

[@RobinLynnGriffith]

Absolutely wonderful

[@chrislewis8498]

I wish that their prices weren't so high on the Secondary market and more available on the Primary market.

[@allywegman8507]

I agree

[@AAK-ne4wv]

Flexin hard with the economic terms

[@leevahal900]

At 1500 to 5k a fifth they can keep it another 20 years

[@helend6774]

My husband's dream would be to own a bottle of this stuff.

[@MannyFresh1911]

I have a bottle

[@donaldswafford6987]

He's dreaming small

[@RexxReviews]

Then he has sadly fallen for the hype. This is hardly worth the retail price. Buffalo Trace is famous for creating “false scarcity” in order to create hype and pop pricing up a bit more. They do it with almost all of their bourbons and this one is no different.

[@BadWeatherfreak]

"Just do it, don't let your dreams be dreams"- Shia LaBeouf

[@MannyFresh1911]

I will sell my bottle

[@kylepickett2390]

Merry Christmas 2020 opened my 2002 pappy 23 autographed.

[@MrIkesimba]

Proving PT Barnum was right

[@finnthorsell7323]

Oh my, I wanted to learn something but I can't make it through this reporting

[@amandahirschfeld7382]

How awesome.

[@UltimateBargains]

I knew product placement was a thing, but this is over the top.

[@rustybearden1800]

You want a unique, one of a kind, unbelievably beautiful bourbon? Try High Wire Distilling 's Jimmy Red Corn Bourbon - probably the BEST bourbon for the money I've ever tasted

[@MuzikSonics]

Great way to sell and mark up more Pappy.

[@guyinpajamapants6892]

After this year....bottoms up!!!

[@darkspirits6498]

No mention of Stitzel-Weller? C'mon man.

[@peterwdflooringcom]

It’s in the book...

[@thomasmichael6509]

They talked about it several times my dude

[@gregcampwriter]

You'd better save a bottle for Lucian Connally.

[@km-bo3zx]

First heard about it when reading the Longmire books, by Craig Johnson.

[@jellydonut1113]

You want to know who really owns this? Look up Bill Goldring in New Orleans.