Personal Branding for the Multi-Passionate Creator

If you're like, "I have too many ideas and I don't know how to make my brain stop" or you identify with being multi-passionate, this video should help you see how you can work WITH all your ideas to be a successful creator without niching down
I CREATED THESE TOOLS FOR YOU 👇🏻
Need to figure out what camera is best for you?! heyjessica.com/cameraguide
Digi Product School | A full course to help you create and sell successful digital products heyjessica.com/digiproductschool
❌ No more "link in bio", copy THIS TEMPLATE to have ManyChat send links and info to your followers automagically coursesbyjessica.com/chatbot
Create your perfect lead magnet to grow your email list from your content coursesbyjessica.com/lead-magnet
-----------------------------------------------
You might also like these:
A Course About ClickUp + Templates to help you manage your content creation process! heyjessica.com/product/a-cour...
LISTEN TO THE EAR BALLS PODCAST 🎤 heyjessica.com/podcast
-----------------------------------------
// TOOLS & SYSTEMS I LOVE //
Music I Use in Videos heyjessica.com/epidemicsound
Stock Footage & Awesome Video Effects https//heyjessica.com/motionarray
How I manage my content calendar and biz heyjessica.com/clickup
My FAVORITE KZbin growth Tool heyjessica.com/vidiq
Email Marketing System heyjessica.com/convertkit
// CAMERA EQUIPMENT //
Fancy Camera (Sony A7s III) amzn.to/3ct6WSm
Fancy Camera Lens amzn.to/3gnzfTg
Fancy Camera Mic amzn.to/3pA7rzo
Vlog Camera amzn.to/3vjYG3o
Budget great Camera amzn.to/48zeMFf
--------------------------------------------
Be sure to subscribe for more awesomeness! kzbin.info...
GET STARTED on KZbin the RIGHT WAY | HTTP://youtubestartertoolkit.com
Oh and follow me!
www.heyjessica.com
/ jessicastansberry
**FAN MAIL ADDRESS**
1400 Mt Jefferson Rd
Suite 7 Box 120
West Jefferson, NC 28694
note: There may be affiliate links in this description or video

[@sophielafleche3803]

I am a multi-passionate viewer! I prefer you tubers that are not super niched down. I don't want to watch 50 videos about the same thing. If I follow a you tuber - it is them, personally, that I like to watch. I am not necessarily searching on content or topic.

[@Annayasha]

You are right! I havent noticed that

[@saritacarey]

Well said.

[@barbaralawrence6226]

New subscriber! I'm just getting started as a creative entrepreneur and know eventually I'll probably have a KZbin channel. I'm a multi-passionate creative with ADHD and more and this video really resonates with me. I know this will be my niche. Presenting content as myself with all the challenges and successes of trying to navigate a world that is not set up for people like us. I personally don't want a large following. I know it would be too exhausting and overwhelming to try to maintain engagement with everyone. 50-100 loyal viewers (my tribe, so to speak) who tune in to be with me as my authentic self sounds awesome to me. So excited to follow you on your journey! I know there are TONS of us looking to connect with each other. I'm confident your channel will be around for as long as you're interested in it. 🙋‍♀️💖

[@OneBlendedBunch]

I needed to hear this today! I have struggled for the last 3 1/2 years. I am the most ADHD person I know, I am a squirrel at heart, and definitely multi passionate. I have struggled with the NICHE'ing down concept tbh. This was a good video, and gives me inspiration moving forward! Thank you!

[@KatieOToole-pp8pk]

Nice to meet you, I’m probably the second most ADHD person you now know, LOL. I come fully loaded with, THE SHINY OBJECT SYNDROME, with No self-control. Don’t even see you coming. Happens every time. I’ve been researching and watching KZbinrs for a year and a half now and I am getting sick and tired of not coming up with anything yet. But I’m not giving up no F’NG way. I love her videos. Good luck to you.

[@dontforgetthesugar1511]

I LITERALLY prayed to God for some direction, because I am a serial entrepreneur and have done myself quite a disservice bouncing from idea to idea. I've been watching your videos all morning, and you have given me so much inspiration!! Thank you for your videos and expertise! You are definitely me lol

[@emilyvermillion]

Let's square up - I insist all the time that I'm an extreme multi-passionate person - like the mostest of the mostest - THANK YOU FOR THIS!!!!!

[@CassieMakesArt]

THANK YOU!!!! I am so tired of everyone telling me to niche down!!!!

[@wcmAi5]

FINALLY- someone who understands ME😅😅Thank you ❤❤

[@aawlex2323]

Absolutely! My queen Jenna Marbles (may her content rest in peace) would make videos I'd see the title for and I'd be like "eh that one looks dumb, maybe I'll skip it," but then eventually I'd run out of things that looked more immediately interesting and give it a look and... IT'D BE AMAZING! And that happened enough that eventually I stopped doing the "maybe not this one" dance! I'd joke about how "that woman could make a video taking a nap and I'd watch it" AND SHE DID AND I DID! Don't even regret it.

[@haleytayley]

Geez, I miss her 😢😩

[@escape_cookies]

All good sportsmen/women look dumb at first 🥇 However she evolved due to her strange creativity, courage, and consistency 😊 It was a good time watching her videos, however it motivated me only to leave my creative business at some point (before she finished hers)☃️

[@ayvanna7770]

I love this thank you for clarifying

[@joeync75]

Thank you for this. What you talked about speaks so much to what I've been thinking about in terms of starting an online business. I am willing to go slow and I agree that I'll enjoy it more if I embrace the multi-passionate me. Thank you!

[@Lulucianavasconcelos]

Finally!!!! having to pick a niche is stopping me of making content.

[@aubigney]

I always come back to your videos because you’re such a fun person and your personality is electric :)

[@JanisFoleyPhotography]

As a Gemini, I can fully relate... SO many interests... ♊🥰

[@FullyLovingYourself]

With a gemini venus, felt 😭

[@valerieeclectica647]

Gemini North Node here, I totally get this!

[@thenaturalgemini]

Girl tell me about it. You can’t tell that to a Gemini. The word does not understand

[@hummingbirdforestgardens]

Yup. Raising hand...and focusing on doing my thing - things....so many things - yet I'm happy as a clam. :) Spiritual business stuff, business marketing stuff, photography, videography, websites that actually work, 1800s farmhouse/log house restoration...it's all there and I'm going to keep going. :) The one unifying thing is: Your dream belongs here - let's get started! :). Love your videos!!

[@WendyDewarHughes]

You’ve nailed it exactly for me. My growth has been slower than I’d have liked.

[@sunsetheatxx]

Girl, you are speaking my language! I have been circling around to narrow down my niche but I could not pick one. It was discouraging! But THANK you!

[@RiseShuler]

I love you Jessica! I have 4 different business!! You have the best, informational videos!

[@BrianaHeartHome]

Thank you for publishing this video so closely to last week's! It's SO helpful knowing that as a multi-passionate creator, what to expect as my channel grows. I need to keep in perspective that my channel's growth is going to be slower than other channels that have more focused content, but my slower growth isn't bad - it's going to make sure the people who continue coming back to my channel and watching my content are watching for ME! ❤️

[@dionnazupparo]

That makes me feel so much better. I am me. I am a disabled stroke survivor but I want to make content about my whole life. I am the niche

[@MickeyMullin]

"Renaissance Man." After I got called that (legitimately), I got a call from my sister who encouraged me to look up the actual description for ADHD, and well, shoot. So, I'm just leaning into it. I'm a polymath. It's awesome. Polymath/ADHD/Renaissance (Wo)Man)/Multipassion fist bump. Thanks for the validation!

[@TammiMorrison]

God thank you for this, bc I am the same, always knew I was different and multi passionate as well.

[@creativepartyproductionsLLC]

This is ME!!! Thank you for sharing your input. ❤❤ This gives me so much excitement and hope.

[@rashannike2087]

You are spot on. I’m multi passionate. I tried choosing 1 niche and after a while, I run out of content ideas. I go “straight to the point” so much that I run out of different angles within my niche.

[@escape_cookies]

After trying different fields, and even different jobs, being bullied by employers, I just don't understand how it's possible to be successful having a "niche", it's like looking at your nose only without noticing if you're actually on an iceberg or in a desert 🏜️

[@jaellechristian8693]

Oh em gee...thank you! Hearing the "niche down" has literally stopped me in my tracks because i cannot narrow down which one of my talents i needed to focus on...

[@Ashley-Spillane]

Oh my gosh we are like the same human! We like all the same things! I am always all over the map with hobbies and such!

[@JuneOhana]

Yes queen I've been battling this stupid niche statement and I'm just beginning. I have so many ideas and I'm not about to drop them because I love juggling multiple things otherwise I'm bored! 🙃

[@Stevonjbiz]

Thanks Jessica. I currently have 3 pillars of content & have not been willing to NICHE down to only 1. I think the NICHE concept is definitely evolving so I appreciate your insights on this topic.💯👏

[@absolute_kay_os]

OMG!!! I have found my tribe!!!🥰❤️ I have wanted to figure out where/if I would even fit in on YT if I started a page with all of my different passions…. I sooooo needed for you to cross my algorithm!!! I have never seen you before but I already Love You!!! You just got a new subscriber!!!🎉🎉❤

[@ChezVies]

Thank you for this video! I just want to have fun sharing and documenting my crafting journey. I used to write blog regularly but now I focus more on YT.

[@erikabatista_]

yesss it’s so hard to find a video that actually supports a multi passionate idea for creators. i’m actually working on editing a video, and in there i talk about the struggles i feel when i have to niche down due to the fact that i’m just passionate about different things. but i am working on a way to make them all seamlessly work together! and using my different platforms wisely!

[@NicolesGardenNS]

I caught that glimpse of Cathrin Manning, love her! She has changed her tune on this also and I’m really enjoying her more personal content now.

[@lifewithmargot]

Oh thank goodness!!! 💕💕💕

[@melissa_renee]

I can't tell you how badly I needed to hear this. I'm just figuring out at 42 that I probably have ADHD and it's explaining SO much. I'm also in the pivot point in my channel because I grew due to my location of Shanghai, but I won't always live here and I'm also bored of jsut showing what I do in the city all the time. I want to share my life and my books and all. the. things. haha So thank you. You were speaking to me on this one for sure. xo

[@HK-rq6tc]

Thank you very much for this. I was wondering what to do with my creation, but this video really helped me to figure it out!

[@BlackNekoHime]

a potato on the couch! Yes!!! That is me, also. especially after have so much fun creating my art projects for hours, writing blogs, taking pictures, learning more about IG and blogging. I love how you explain the idea of niching. Thank you so much for sharing!

[@sharonzapata6460]

"One of these things is not like the other... One of these things doesn't belong...." OMG flash from the past Sesame Street 🎶song (some of ya'll may be too young to recall) That little diddy song always made me feel bad as a kid because I knew I wanted to be a writer and artist and Indiana Jones [pick a niche kid!] Anywho, Jessica your video speaks to my multi-passionate soul!♨ {I'm an international Author. Abstract Artist. Podcaster.} Allow me to share my watchwords: "Creativity Big Like The Sky!" ☀

[@sincerelytoriblog]

🎉🎉👐👐 Thanks for saying I'm not alone. Always, always, always trying a million things !

[@jessicastansberry]

Definitely not alone!

[@heathersretirementshenanig6785]

This is totally me. It is nice to see someone talking about this. To be honest, I don't know how to make my content interesting. It doesn't matter how many videos I watch about being a KZbin creator, I just can't figure it out, lol. I did subscribe, and I am looking forward to seeing what fun stuff you share with us.

[@CindyBennett13]

O my gosh … I am So much this. My channel has lots of random stuff . Listening to…

[@SandySwitzer]

Your hair is SUPER cute like that - for reals. And multi------everything ADHD here so I love this video!

[@RehashandRewind]

This was my sign! Hahah I do reality tv and KZbin tea and I was about to drop one of them but I love talking about BOTH so imma do it!!! ❤

[@JennyGeska]

Thank youuuuuu! I'm a realtor, dancer, and travel agent 🎉 you're speaking my language

[@levelupwitharie]

This video is for me!!

[@wildmeadowshomestead5680]

We're in the process of trying to connect several related passions into "something" and figuring out how to use multiple social media platforms effectively.

[@ebonysmith6885]

Thank you for talking about this. When I hear “niche down” it’s hard. Especially having a small business centered around all the things I’m passionate about (being creative, journals, inspirational products for people with anxiety). Thought that being multi passionate is a bad thing. I struggle with should I have a social media just for myself separate from my business?

[@NicolesGardenNS]

I love all of this ❤😊

[@bmbrooklyn]

Thank you❤❤❤great video and explanation about to niche or not to niche. Love the columns example.

[@ThalassaSeaArt]

I’ve never related so much in my life! Thank you for this video!!!

[@CaseandCoCreative]

Great advice, concise, clear, and to the point-thank you!

[@WillTalkTech]

Yep, I'm seeing this right now on my channel if I talk about Siri Shortcuts, I get more views than my Subscriber count, but if I talk about my other 3 pillars of content I'll be lucky if I get 50 views per video. It's like hitting the gas when I create a shortcut tutorial and hitting the break when I create any other kind of content when it comes to my channel growth. BUT... I would rather keep creating what I want and let the algorithm catch up to me and find my tribe slowly overtime vs every video being about Siri Shortcuts which I'm pretty sure I would get tired talking about at some point in the future when new content ideas become harder and harder to find. Awesome video, you nailed it.

[@jessicastansberry]

👏👏👏👏👏

[@TeacherKellyTag]

I feel seen!

[@PlayandPlayinPianoClass-kp2nv]

Thanks!!! I read the comments and now join others by saying I definitely need this affirmation and confirmation. The common thread part gives me a lot to think about and will be a test of my creativity as I try to weave some subjects together as much as possible.

[@kaizen_5091]

Just makes sense. Love it. Thank you.

[@legz007]

This IS the video I NEEDED to see because THIS IS EXACTLY WHAT I AM DOING!!!! I definitely see the slower growth but I am totally content because that's what I want (AWESOME 🔥🔥🔥point, Mrs. Jessica). This video hit the nail right on the head 😌😊😁

[@BeeYouXOXO]

I'm 37 seconds in and know you are wrong about 1 thing. I'm probably the most multi-passionate person I'll ever meet. lol. But I can't wait to watch the rest of the video while I work on 3 of my goals LOL

[@jessicastansberry]

😂😂😂😂

[@kaspertheroundghost]

We are not alone! Yay!

[@deborahwright8646]

Girl yes!!! I love this. I know I'm not alone

[@Clauramesc]

Thank GOD I came across your channel! Thank you thank you for letting me know it’s ok to just want to do everything ❤️

[@mysoulrambles]

Jonna Jinton has absolutely nailed different creative pursuits through her own brand

[@JakeyWakey]

I came to this conclusion a couple weeks ago. My channel has personal development vlogs, talking head/screen capture tutorials, and music.

[@lmariesplace]

Yes!!! This makes so much sense to me and now I have a clear view on how to proceed. Thank you so much for who you are and for sharing that with us!

[@muminawellnesssolutions4559]

I reasonate so much. My brain likes wondering alooot

[@OlimpiaFonseca]

Omg thank you!

[@LovingHypnoASMR]

Would it be possible for you to make a video on how you became able to create success and money for yourself while having ADHD? Thank you so much for sharing that with us I would love more information if possible. Take care❤

[@ShelitaRN]

OK this was really good pretty lady Jessica and I needed to hear this right at this time, because I've had analysis paralysis because of this very topic but I'm gonna move forward and trust the process!

[@NerdMomsLife]

I alway struggle with this! I have some specific niche things (like a homeschool channel) that are dedicated but there is so much more I want to do. I am trying to figure out what all to do here versus making other channels. But I also don't have the time to support a ton of different things fully;). Ugh... sorry for the whine.

[@JulieCallies]

Thanks for this video. Really needed to hear all that!! Just would have wished for actualy branding tipps. Next up 'How to unniche yourself'!?

[@disebuseri]

Best video I’ve watched in a while

[@hrafnhetta-ravenhood]

Thank you - after years of thinking about one niche, like everyone sayd I have to - I stoped about a year ago, now I just do what ever and now I have been thinking about changing again to less niches, but I can´t deside what to choose. Thank you for saying it is ok to have a brain like mine, multi ideas every day, can´t help it :(

[@deipty222]

omg finally someone talks about this! Thank you! I consider myself as a jack of all trades master of none. I was not sure if I need multiple instagram accounts fo my different passions or just focus and become master of one. Any virgos here? 😉

[@EverydayNesbitt]

I love Kelly Stamps. I remember her very first video.

[@AlaaHamadto]

OMG 🥹 "Multi-passionate" literally adding this to my bio 🫶 Thank you!

[@kareemhayes9347]

I really appreciate this video because I have several talents and interest, and I have felt like I have to be put myself into a bubble.

[@wherestheparty_]

3:01 hahahah, money quick through youtube 🤣🤣 best joke I`ve heard this week!

[@jessicastansberry]

I didn’t mean through KZbin specifically - I don’t ever mean KZbin specifically. EVERYONE should be diversifying their income, and, with determination and the right combo of income streams, you could easily make $40k in your first year by niching down but that’s not going to be from KZbin by itself.

[@wherestheparty_]

@@jessicastansberry I think it`s important to not mislead as there are way too many KZbinrs who "sell" the idea that there is some sort of formula where you can succeed on the platform literally overnight. There is no get-rich-quick method that works otherwise we`d all be wealthy.

[@Rebecca.Robbins]

Thanks, I needed to hear this. I was convinced that my multi passionate content was a problem. I’ve actually been feeling g defeated by it. I want to make weaving AND Vanilla videos! A maker has to make, ya know????

[@NinoAmerica]

I needed to hear this. I can’t niche down!

[@JSAbbott]

I was also diagnosed with ADHD in my early 30s. I have only recently stopped trying to fight against my brain. I know I'm different and I'm okay with that now.

[@SewFelicia]

Awesome spicy 🌶️ ❤❤😂

[@EverydayNesbitt]

Sigh... this video is necessary! 👏🏾👏🏾

[@DrSusanneKurz]

Does it help to uncheck the box deliver to subscriber feed, so it gets shown to a wider audience and not just your subscribers?

[@blueeyedbraniac]

Jessica I recently started a lifestyle blog and I am a virtual assistant. Do you think it’s possible to put both of those things on the same social media account?

[@damlakaya5269]

So me :D

[@ryellefrench7114]

yesssssssssssssss

[@aniaaaa05]

I just purchased sony zv-e10 to have high quality reels but I'm wondering...are you recording in 4K horizontal and then changing size to match instagram reels?

[@EverydayNesbitt]

I just got that same camera and would love to know this as well.

[@jessicastansberry]

You can do either way! You could film horizontally while sitting a bit further from the camera and cropping in in the edit to fit the vertical format (you won’t lose quality since you’re filming in 4k), or you could mount the camera vertically on a tripod and do it that way - it’s up to you!

[@aniaaaa05]

@@jessicastansberry thank you🙂 yes I thought to record in 4K so I could use on my website for example. And I want to post instagram reels on youtube shorts. Do I have to have long content or only shorts is okay?

[@user-nlvmruu]

but do you have to niche down in the "interior design" space for example? like furniture flipping only, vs room makeovers only? or can you just be giving your spin on on interior design? like if one only does furniture flipping - i assume they would grow faster than someone who just focuses on their spin on interior design? like someone who does flipping, and thrifting, and room makeovers, and opinion pieces on trends, and decorating tips or hacks, etc.. ?

[@jessicastansberry]

They will definitely grow faster - that’s why I put that caveat on what i was saying. You have to choose what you want - do you want super fast growth or creative freedom

[@aawlex2323]

Do you want to grow or do you want to explore? Either one will have a smaller side effect of the other, but you should be intentional about which matters more to you.

[@RachelLee]

What if you’re a pursuing a service based biz (wedding videographer here) but yeah that’s only a relatively new aspect of me, when ultimately want to spread ideas, stories and educate too

[@nerdettedesigns]

I think I told you this before but I would watch any video you make even if it was about moldy socks 😂

[@escape_cookies]

Same here; I don't know how people manage to become narrow-minded when they're supposed to be creative, and multiple talents are just a norm in the field, not a curse 🎉 What would you advise for promotion of services/ getting actual projects? What is it that works for you?

[@ShamisTalib]

Your checkout isn’t working properly. It keeps saying billing street address required but no place to enter it.

[@jessicastansberry]

Oh no! On which product?

[@arnoldkwashingtonjr]

I'm always curious what the difference is between slow and fast growth. Like, I have a general idea what a fast growth is, but I'm not sure what slow growth is and where's the threshold.

[@jessicastansberry]

I think it’s definitely subjective - fast and slow is absolutely up to each of us. For example, I think the fact that it’s taken me almost 8 years to hit 200k subs on KZbin is SLOW but I see people who started before me still at 50-60k and they probably see my growth as fast, etc

[@arnoldkwashingtonjr]

@@jessicastansberry Right. Like that's my thing. Is gaining 1,000 subs in 6 months slow or is gaining 5,000 in a year fast. That's part of my anxiety when it comes to giving my 100% into this content creator thing. Worrying about growth speed and being able to get to a point where my girlfriend doesn't HAVE to work a 50 hr/week job anymore if she chooses not to.

[@Ilovewoolcreations]

Im struggling to grow as im too passionate to niche nd im so uncomfortable recording myself. So im just recording and throwing out videos so i get used to it ... 😂😅

[@thesandravshow]

Off topic but anyone know what happened to Vanessa Lou? I know she took a break but I always thought she’d come back!

[@jessicastansberry]

That all I know too - I think she is just done with online life

[@AMPhotographer]

… I am that girl that talks about photography 😅

[@Jibon-in7jr]

Hey Jessica, really nice video ! I was wondering if I could help you with Best Quality Editing in your videos better than your Editor with good pricing and also make a highly engaging Thumbnail which will help your videos to reach to a wider audience ? Pls let me know what do you think ?

[@heysimonecarlene]

All my no niche girlies - tap in!

[@reynardmhlahlo9864]

Are you an ENFP?

[@jessicastansberry]

How did you guess 😂😂😂😂

[@reynardmhlahlo9864]

looooool so many things you said gave it away (this comment would be extra long if i went into it, but its so visible, and this is the first video of yours I have actually ever watched)😂…. I am an ENFP too😊 and I am thinking about starting a channel and creating content, but the curse our type has which is also our greatest blessing is how our minds are so multifaceted and can be interested in so many things. The idea of niching down seems like a nightmare to me. but seeing another ENFP like you choosing to just be yourself … to be the Niche and let all the interests complement that was a really cool way of looking at things. Thanks for your content , I have liked and subscribed just to see if i can learn more…. It’ll be so much easier to learn from someone with a similar framework of viewing the world ….. as compared to the others who don’t really think like us(not like they have nothing great to say:THEY ARE AWESOME….but they are just not us ) 😂….I’m Rey, Nice to meet you.😊

[@AnthonyHuman]

"I'm about to piss off the WHOLE INTERNET!" NO NICHE NECESSARY! Just kidding. You really SHOULD niche down if you ever wanna get anywhere, but I'm gonna spend this video trying not to use the word "caveat" because it's not as clickbait-y to say it that way. You got a subscriber because your advice is decent, but your thesis is misleading. As someone with ADHD and other neurodivergent issues, including literal brain damage that caused my cerebral palsy, I came here to watch with hope. You'd be better off telling people to create multiple niches to accommodate their interests, and then make sure they stay "niched down" on that topic when they're working on it.

[@cathychats]

multi passionate is getting out of hand due to social media. So best is to stop scrolling and focus on 1-2 passions that you want to pursue. Every successful person will tell you that FOCUS will bring you the most success. So stop watching these and every other guru that teaches about multi passionate is a good thing. It is not these days. Because our minds are scrambles all over the internet already.

[@lindahutton9425]

She does recommend to FOCUS then widen your horizons later.

[@selah2911]

Thank you Jesus, I’m so tired of the niche down narrative! - I finally found a “niche” that actually covers multiple interests under one umbrella but will give me that “expert” edge that clients and followers are looking for - I always appreciate these alternative messages bc it can become jarring for the multi passionate to box themselves in 🤍🤍🤍🤍 slow and steady, YOU are the niche!

[@DrGargiRoyGoswami]

Loved this video❤ As a multipassionate creator I could to relate to everything you say!. Everyone talks about niching and I tried too. I am passionate about genetics, digital marketing, health and wellness, freelance writing. I always felt stuck to write about one thing. Though not on KZbin, but creating content on various areas I like worked for me on LinkedIn. It earned me a LinkedIn Top Voice badge recently🎉 with only a handful followers. I loved your statement that we need to make ourselves a niche. So people love whatever you say😅 Thank you so much for this video. It validated my thoughts and boosted my confidence as a multi passionate content creator. Best wishes from India 🇮🇳