Peter Makes a Mockery of the Quiet Rebellion’s Business Concept | Dragons’ Den

[@pachma405]

This is the sort of business idea you come up with in the pub, after 'a lot' of drinks.

[@chrisvanegmond3157]

Literally how they said they came up with it too, lol. But yeah. Sarah was spot on saying they are being the opposite of rebellious and being 100% conformist by hiding away the "rebellious" part of the sock.

[@imposter-982]

🤣

[@thealien_ali3382]

They literally did that 🤣

[@karenspeidel1901]

@@imposter-982omg bad word potty mouth !

[@Albimar17]

there was a lot of rebellious people during the plandemic lockdown staying at home... washing hands... keeping distance... wearing masks... and seriously believing they're thus protecting the nhs :)

[@harrisonwhite5544]

"when you haven't lost your sole" should be their trademark

[@Crybaby-Media]

Zing Peter

[@stevenbaggley1257]

When you don't want to 'toe the line' 😏

[@Billy_B]

They really should have said to Peter “with all due respect you’re CEO you can do whatever you want and no one will say anything to you, that doesn’t apply to 90% of the workforce”

[@rosess5033]

Exactly what I was thinking..not sure why they didn't bring that point up

[@davidforde4020]

I think they were damned both ways, if they challenged Peter like that he would probably act antagonized and change the atmosphere in the Den.

[@MCFC111]

Exactly!!

[@adad-ec6ht]

Being a business fashion icon himself (that is what he thinks he is ) - Peter got personal.

[@andipandi5641]

they did not need to say that - as they had already made plain that they were in a job where they had to politely take it up the arse every day..

[@andrewturnbull5297]

Jenny: "My sock has a hole in it, my Toe is out"

[@andipandi5641]

first time a jenny joke has almost been funny..

[@drainbamaged]

Ha!

[@gregorycampbell1857]

Bro, that was actually pretty fuc#ing good.

[@anasabdullahalvi3867]

😂😂😂😂

[@jimmyteflon9562]

😂😂😂😂

[@Hairy.Whodini]

Plot twist: Peter is wearing women's underwear under his clothes (the REAL quiet rebel)

[@brickpig]

And a butt plug

[@mikekerley5124]

I lol'd 😅

[@garybaris139]

kzbin.info/www/bejne/fKTLhmhuo65jitU

[@brickpig]

@@garybaris139 It taste's so fresh His breath is sweet He wears high heels upon his feet.

[@garybaris139]

@@brickpig Lol

[@mikevarga2058]

What they really needed was a flow signal on the sock

[@mikevarga2058]

@YouStink damn...you’re right. Well said.

[@DanNic88]

That video is gone, it was legendary

[@mikevarga2058]

@@DanNic88 it’s on KZbin. I watched it yesterday...maybe not on the official DD page.

[@surbon514]

Well the lady in charge of socks saw the prototype, and she didn't like it.

[@Samfoote]

that could save lives

[@tamikagreen1119]

I think what they should do is have suit jackets that are reversible. So plain black but then lined with a crazy design and if you're feeling bold you can reverse it, like what Will does in the Fresh Prince of Bel-Air.

[@Colby_0-3_IRL_and_title_fights]

It's a better idea but I'm Jenny and I'm out

[@sabumiah3421]

Prince of Bel-Air? Is it 1995?

[@rubenjapp7626]

Jerry's jacket.

[@rrgguhgrvnirugu4ghu43konni9]

@@sabumiah3421 new one is made now in 2022 lol

[@darz_k.]

@@rrgguhgrvnirugu4ghu43konni9 I just watched a trailer 🤦🏻‍♂

[@williamking1905]

"having a little grumble" so rebellious...I could picture these 2 guys crossing the road without using traffic lights and looking proud.

[@iancampbell9297]

Lol 😆

[@Pat2296]

😆 Yes!

[@kaigordon2900]

Without traffic lights!? Ah I could never...too rebellious!!!! 😁

[@ChrJahnsen]

You said it! Just childish.

[@sasnad3]

Peter being secretly proud of his socks🤣

[@Staplegunner]

“Secretly”?

[@2beep]

@@Staplegunner LMAO FR He was bragging about his ugly stripeys

[@sasnad3]

@@Staplegunner in the first instance.

[@MCFC111]

He can use those socks because he is a top businessman, but I would like to know if enterprises would allow their workers or professors use it. I do not know why if Jenkins understood the point, rejected support it.

[@MCFC111]

@@2beep indeed. The design of these guys was more fun.

[@ondskefull1105]

Dude was straight up lying about their engagement on instagram, they have a suspicious 8000 followers with like 10-30 likes per post and few to no comments

[@mediaiweb]

Bruh, why lie now? peharps they thought it we weren't going to check lol

[@ondskefull1105]

@@mediaiweb Fr lol, it’s all about faking that social proof, other brands do it too, but usually they do it better by buying likes and comments too (you can usually still tell though)

[@mendaciousreality8459]

@@ondskefull1105 how much

[@GuessTheSongMS]

0.40 per like

[@Dadaadad268]

Cool insta account actually, I like how they used bw pics to contrast the color. No posts since 2020 tho

[@LondonSambaDancerBellydancer]

There should really be 2 versions of each sock design: one showing, one hidden. As a pack, for humorous effect. That way you can choose which day you can be daring enough, according to your mood...

[@dantilley]

The showing pair being worn on dress down Fridays

[@pieterhaegeman3538]

Or inside out patterns is possible?

[@BarmyTwubble]

Hmmmm the difference between your idea of two versions and actually just buying plain socks and funky coloured socks separately? Don't need their brand for that, can do it any time

[@reds.3873]

I feel like Peter forgets that he can wear whatever he wants because he's a multi millionaire

[@bigd-oj4xi]

Your saying if your poor you can't wear coloured socks?

[@afusa1765]

@@bigd-oj4xi You’re more likely to get reprimanded for it in a professional work environment. Because Peter’s his own boss, he’s free to wear what he likes without question

[@kallekillen2285]

​@@bigd-oj4xi No but no one is going to tell their boss to wear more professional socks. A boss may tell his employees to do so however

[@Erickhetfield]

Sure. That's why Peter is wearing a Hawaiian shirt, shorts and sandals. Just because you are the boss, doesn't mean you can do anything. Also, a lot of business people wear colored socks for ages. It's nothing new and definitely not a rebellion.

[@slowdownex]

I honestly can't for the life of me figure out what scenario you're in to where you get reprimanded for your socks. If you're already dressed nicely let's say suit and tie, is anyone even going to see your socks? I'm sure basically all of the almost 240 morons who agreed did so because you're calling out a millionaire, not because they actually have been in that situation.

[@edgar882]

Peter is missing the point here since he's one of the most iconic powerful business tycoons in the UK he can wear short shorts to a meetign and still win a deal he isn't in the middle where standing out for funny clothes is a bad idea

[@adad-ec6ht]

Being a business fashion icon himself (that is what he thinks) - Peter got personal.

[@azzamabdullah3469]

I agree

[@adad-ec6ht]

@Joe Marley manager for a strip club?

[@brickpig]

How short would peters shorts be?

[@mattey456]

@@adad-ec6ht Any reason you are copying/pasting you comments everywhere?

[@fr9340]

These guys were great. Showing a great deal of resilience and and sticking to the companies USP in every question being asked.

[@BDogs10]

100% lame idea

[@GuessTheSongMS]

So great they walked out empty handed

[@lynkwhat]

This is how Debbie stays rich not even buying her husband gifts psh🤣😂

[@digital.olimon]

She's tight... sock pun intended

[@thejuiceweasel]

You know who's a rebel? The dude coming into the den pitching his poker skills. That guy, and of course, the one and only Hamfatter.

[@88trapordie]

The poker dude 🤣🤣🤣 he had balls I give him that.

[@thetableoflegend9814]

The editor cutting to the images of the male dragons wearing colorful socks while the guys are talking about how “we can’t wear colorful socks”

[@redbud815]

LMAO ofc the Dragons can wear anything they want. They are more than likely upper management if not owners where they work. This product is marketed for those lower workers who must follow a company dress code. It's not really hard to figure out is it?

[@JP_C3]

This is how Extinction Rebellion started

[@alanw4589]

Thank you

[@coldestbeer]

Lol

[@CelebrianUndomiel]

I’m also rebellious like these guys. Today I exited through a door marked ‘entry’!!!

[@erepsekahs]

Risky life mon ami, risky life.

[@luciec1]

The most upper class pitch I’ve ever heard!

[@rwjc4530]

Silver spoon socks

[@TheBasedTyrant]

Peter doesn't get it at all, he could dress like a clown to a meeting literally, and people would still have to tolerate him because he has skin in the game. There are many jobs where you would be sent home for wearing gray socks instead of black, and I've had to look at my socks and twist my ankle around thinking will they be able to tell from any angle that my socks are only black on the ankles?

[@re7416]

Wow! Such tough and thrilling decisions ur bosses force u to make @ work 😂😉

[@informationyes]

sent home for wearing grey socks? and many jobs are like this you say, what did you work for the men in black?

[@GirlycarDawn]

I see fascism has come to the UK too.

[@EverthingsApple]

Meanwhile I work from home in my boxers for a billion dollar company.

[@bbuggediffy]

@@informationyes Banking ... banking dude.

[@castin5244]

I can absolutely see this being an internet subscription service like "me undies". Where every month you get a new pair of socks with matching boxers.

[@GuessTheSongMS]

Foot Cardigan, SockItToMe, Socksmith, Say it with a Sock, Johns Crazy Socks, Conscious Step, DeadSoxy, Stance, Odd Sox, Sock Panda, the sock subscription market is extremely saturated. Even MeUndies now does socks

[@Comrade_Jason]

Even the husband's of millionaire Dragons get socks as gifts! And regifted socks at that!

[@michellestella7477]

Maybe its like when we women wear beautiful lingerie for ourselves. It makes some of us feel more put together and beautiful, even if no one gets to see it. 🤷🏽‍♀️

[@MCFC111]

You are not a woman, you are the jocker

[@Deleted11100]

that’s tragic

[@justbuns6404]

Why are the comments full of people saying generalized nonsense about women and lingerie? I don't know a single woman that does this and I'm one. If it works for you, great! Stop propagating that all women want to look cute, wear make up and have 4 billion shoes/shop all the time.

[@AllsortPassport]

I like my granny pants

[@brickpig]

@@justbuns6404 yeah @ MichelleStella the bunny diaries likes old coal sacks for gruts and growing long as armpit hairs. Stop trying to box the bunny diaries in.

[@chrislaw4189]

Since when did men have to wear boring black socks in an office? I've worked in offices for 15 years, I've never worn black socks, and no one has ever complained.

[@devdixit2440]

In fact, my interesting sock designs regularly get complimented, it's a nice touch of uniqueness to the traditional business suit.

[@SkengStiegenhaus]

@MegaCarboman And that nickname is King.

[@ZazooEel57]

Private banking, wealth investment, politics. Many people are not allowed or not expected to wear colourful socks.

[@GuessTheSongMS]

Military dress blues still require black socks in the office jobs

[@colcreaven]

You might as well just wear comfy black socks.

[@ondskefull1105]

exactly, literally zero practical difference

[@Albimar17]

as do I

[@scarfhs1]

Yes, either rebel or don't. This is just pretending to rebel.

[@thecaptainsnark]

you and peter are missing the absolutely fundamental point of the product.

[@ondskefull1105]

​@@thecaptainsnark and the point of the product is... an effect you can re-create with you very own imagination! Look at me, so rebellious imaging lions on my socks. Seriously, what is the difference? Do I have to know there are actually lions there to feel special?

[@himanshusoni1422]

Peter needs to understand that he can attend board meetings/events wearing track pants and no one would say a word about it which obviously wouldn't be true for a normal person. So basically Peter can afford to be an open rebellion but we the avg human beings have to be quiet rebellions!

[@GwyndolinOwO]

i don't think that's his main point. i think what he was trying to get at is the socks honestly look good- but no one gets to see them. obviously peter CAN wear fancy socks to places but typically when you buy something bright and fancy you want someone to be able to look at it. Something like the bottom of their shoes being colorful would be super neat since you can show it off as you walk as for socks get hidden very easy- which is obviously the point but for me if i was the only one that knew i had on my fancy socks i'd still feel like i couldn't express myself at work. the rebellion theme and hiding what you're doing contradicts each other a little bit. I can see some people being amused for a while but i can see why he's a bit confused about buying nice looking socks and then hiding them.

[@cielakovsky]

It's sad that you believe you really HAVE to :) Like Sara said, it's just a pure conformism.

[@iancampbell9297]

If everyone or a lot of people got together and had a wacky sock day ...they can't sack everyone it takes one to start the rebellion ..

[@ANNABELLEPOP]

@@cielakovsky I mean, a ton of corporate jobs still have strict dress codes. I’d say there’s positive change happening but at my last corporate job about 3 years ago, I HAD to wear pantyhose under my clothes as a woman or I risked getting written up and enough write ups was ground for termination. I’ve long since left the corporate would because of transferable skills but it’s actually very, very real that people literally HAVE to conform to company dress codes or else they lose their jobs. Not that they think they need to conform. And trust me, simply changing jobs thatll pay the same benefits and salary as corporate positions is easier said than done.

[@cielakovsky]

@@ANNABELLEPOP That's exactly what I mean - you never HAVE to, because you are not a slave (I assume). If you trade your freedom for money and convenience that corporation gives you, it's just your free CHOICE. I had the same choice, I could go to corporation or set up my own business -and I followed the second option. I have probably less money (but still enough) and I can go barefoot, if I'd like ;) Free will is something God gave you, only one that can give it away is... yourself, but then please don't complain :)

[@thehonestguy9654]

I don’t get what was so difficult to understand about those socks. It’s a fun idea. I went to an elite hospitality school and wearing a suit and plain black socks was mandatory from 7 am to 7 pm. That would have been fun for after work hours!

[@drnstjhn]

it wasnt difficult to understand. peter just disagreed. you cant say youre a rebel and do this. even if its just a funny

[@Darkest_Soul_187]

How would this have been fun? You need to pretty much take your shoes off for anyone to see this so..

[@ProfessorOfLogic81]

I’m a rebel. *What do you do?* The bottom of my socks are colorful.

[@Gunthusiest]

Peter, basically: "I started wearing stripies. I am the rebellion. I already changed the market. Piss off" Careful with that edge Pete 😂

[@Aleks-zm]

Bless their cotton socks aww

[@kazrik257]

This is about as rebellious as sticking your middle finger up at the teacher behind their back and then giggling with your mates about how badass you are.

[@Kamikaz3Badger]

Except you only do it with your hand still in your pocket, so nobody can see.

[@TheManInBlueFlames]

In 50 years time, with the way we're going with free speech in the workplace, this is what it will be.

[@thefonzkiss]

Nailed it

[@zerotwo2157]

They are actually still going and it’s looking pretty good. As always some of these dragons turn out to be too stuck in mindset of someone rich/in a CEO position.

[@binarysignals9593]

its a simple sock business with no ip.

[@djeieakekseki2058]

Crypto Nonsk non sense idea.

[@ADecadeDrifting]

Company is in insolvency..

[@yoloswaggins2161]

I would never in a million years notice what socks someone is wearing. Well unless they wear those with separated toes, those fill me with a blind murderous rage.

[@FransceneJK98]

Only problem is when you take your shoes off at airport security.

[@biscuit4259]

@Joshua Breeze lol

[@IncredibleMD]

I love how the camera zoomed to the dragons' loud socks during the pitch. Personally, I don't mind black socks, but apparently some people do. Let the lads have their fun.

[@AbrasionUK]

Point taken about Peter Jones being able to wear what he wants, but this is still one of the stupidest propositions I've seen on the show. You're "rebelling" by wearing colorful socks, but you're not at all, because no one can actually see them, making the whole thing utterly pointless.

[@lovejoy4559]

Those shirts Nick was banging out, sound pretty sick

[@lovejoy4559]

@@oilburner225 Should of just washed it mate

[@rickyjanzen6684]

Sarah was spot on. They may "feel" they're non-conformists, but they're as conformist as the next guy. Arguably worse--they're "rebelling", but they're being so secretive and even cowardly about it. They should've made the cuff of the sock in the pattern, too (not just turned over "after work"). Then, you have the conservative ankle for your super stiff office, but every now and then in a meeting, there's that glimpse.

[@boorhaave5880]

This is a perfect description of what happens in the corporate world. Obedient, spineless ladder-climbers come to work in a leather jacket and use the f word every now and again and think that they're rocking the boat

[@thespiritfont2023]

There’s nothing rebellious about hiding the rebellion 😓

[@Patricia_Angeles]

great pitch - why no investment???

[@sinbadddx]

Video is 13 mins long and uploaded 5 minutes ago, you commented 4 minutes ago, did you even watch the video?

[@Patricia_Angeles]

@@sinbadddx Of cource I watched it. Here in New Zealand we get the videos early.

[@ghamandlupinwalkingtours]

Watch the video and each dragon explains...

[@gashy79]

Spoiler alert 😭🤣

[@Dr--Prepper]

I also seem to get DD notifications before most other people

[@TheVoid-o4o]

Deborah, a millionaire, gives husband a pair of free socks for Christmas... hilarious.

[@starb0rn]

I'm with Peter on this one. Why would you bother, when you can't even see the product?

[@m_24ynz]

Looks like it’s doing fine, a few years later - they did move on to boxer shorts, t-shirts and even handbags.

[@Sam-wb2mp]

That means nothing. Doesn't prove that they actually sell anything.

[@AlvenmodFoto]

Happy Socks, much better and not hiding the fun

[@marshmallowmann20]

@@Sam-wb2mp means they didn't go bankrupt. which is a lot.

[@kingdomperspectivesmindset5595]

Business update 2020: The two Directors are still in business running 'Quiet Rebellion LMT'. The last statement was filed in Nov 2020... Sorry didn't check how much they are turning over but 😊 for them👍

[@Andthepanda]

@@crcracing-v4z no its not

[@marianikolopoulou2986]

It is a great idea and product!!!

[@KINGSOMALIA]

it dissolved in 2023

[@beaman1235]

They were drunk when they came up with this idea

[@JoeAyres]

Their stocking strategy? Nooo Evan, it's socks not stockings! 😂🧦

[@olyjfitness]

How depressing and soulless. I'm glad I work on building site. Cant imagine the plastic world of an office . Makes me shudder.

[@iancampbell9297]

Same here how embarrassing,,next time I'm with mates were talking about in your face coloured hard hats 👒 😅

[@tibor29]

There are plenty office jobs with little to no dress code, especially in IT/software development.

[@mattlukco3717]

Idk where you guys are at but at my moms workplace here in Ohio their dress code went out the window. Casual days basically everyday 😂

[@olyjfitness]

@@mattlukco3717 think the uk it's still suit jacket tie as far as a I know.

[@elobiretv]

@@olyjfitness Maybe in the finance/ banking type offices but for most ordinary companies not even the CEO wears a suit day to day. I guarantee I have a lot more freedom in my office job than someone on a building site does.

[@rizalukman7982]

Debra got it right that this is more than just about the socks business that it is a lifestyle business

[@cartoonking1063]

Ha, if you lads think hiding a kooky design under your sock is rebellious, you need to get out more. Wtf😂

[@djeieakekseki2058]

Cartoonking exactly

[@thecaptainsnark]

Straight guys have zero personality

[@chilli-iceolive-abode2447]

@@thecaptainsnark We don't need it, we have patterned socks... 😉

[@legalam]

You’ve missed the point entirely, “we don’t actually think we’re being incredibly rebellious by wearing it, it’s quite an amusing concept” Did you even watch the video? It’s a joke! The socks are a joke.

[@stevecarroll6760]

I think I quietly rebel by wearing my underwear 4x before each wash

[@Anna.T.]

Two blokes go to pub after work and talk about how much they dislike their work socks... Each to their own, I suppose.

[@joelcheetham1152]

I invented wearing striped socks in business... Sure, that's a credible statement... >.>

[@turn1210]

Pizza Jones talking nonsense there

[@minashah9933]

Peters speech at 7:51 onwards.... I'm dead lol

[@MyThoughtsAreBelow]

When they did the pitch I assumed this was a parody brought out for Christmas or something. Then I realized they were serious. lol

[@roberthutchins4297]

What´s the "lol" tacked on at the end for? Does it mean something relevant?

[@dr69_420]

Nick Jenkins just admitted that the corporate world is soul destroying

[@AlvenmodFoto]

Except, he is wrong. The Corporate world left this type of conforming decades ago, I feel sorry for Jenkins if he still live in the corporate world of the 1970's.

[@dr69_420]

@@AlvenmodFoto maybe loosened up a tad on dresscode. but ive have worked in corporate for 5 years IT specifically and it is soul destroying because you never get paid after hours and companies expect you to. i have been told i had to go to a bs conference because i was on the clock

[@AlvenmodFoto]

@@dr69_420 true, but any decent employer will compensate you on your base salary when overtime is excluded. You should be fairly compensated either way. In any case, I've been in the corporate world for the last 28 years and I believe my soul is still intact 😂

[@chimchu3232]

That is actually a really cool concept if you are required to wear plain socks for work, and i could see a lot of people going for it, but i also think it would be a dwindling market as dress codes become more relaxed

[@intergalactic92]

Military organisations often have regulations on sock colour. I could see an application there.

[@peterclarke7240]

Yeah... Until you have to take your boots off for any reason. You wouldn't risk it anywhere with an actual dress code.

[@LitteJeanie]

'Free Touker Time" @10.18 Switches to Peter and Nick's faces. Priceless.

[@43francis81]

I absolutely agree with Peter... What's the point, if your hiding the rebellious bit..its rediculous!!

[@TheManInBlueFlames]

Say this in 50 years time when freedom of speech has been banned and we have to use sign language to communicate...

[@HighAdmiral]

When Peter said "pattern", I understood "Patton" and was a slight bit confused...

[@EloyCanto]

The dragons showing their entitled boomer side again, “I wear whatever i want and nobody tell me anything”, yeah but you are the boss, the owner, i'm pretty sure all your employees are forced to a dress code or else they get fired, the mistake of those dudes was sell it as a rebellious act, since it's more a mental helper gear, many women around the world, wear cute or sexy underwear under they work clothes, not to show it to anybody, but to have an inner strength or calmness, to help them deal with harsh work environments, this could have been sold as a male alternative, upgrading it to boxers and undershirts, and i am pretty sure, it will sell really well because the sad truth is that most business environments around the world go from harsh to toxic to dangerous, and a very very few workplaces are actually enjoyable by themselves.

[@EloyCanto]

@nigel bray tiger? where?

[@absolutelyheretical7132]

Are you joking? Pretty much all of these businesses let women wear whatever they want but all men have to wear a generic suit and that's it.

[@EloyCanto]

@@absolutelyheretical7132 well i don't know how it's on your country, but the bussines i knew, medium and big, have very strict dress codes or uniformrms that all employees have to wear, so no female employees cannot wear whatever they want, especially on international bussiness like banks where every visible part of they clothes have to be in the bank standars (i worked for HSBC for a while) , same as meles, even the visible part of your socks have to be according the dress code.

[@theoutlander1411]

While I agree that the Dragons have the luxury to wear what they want, from a Millennial point of view, I think that "selling rebellion" is perhaps the most anti-rebellious thing one could do. At least when Nick was selling Lenin work shirts from his college dorm, there was a bit of a guerilla side and quality to it. Selling sneaky funky socks from a brand to "trick your boss" just seems fake and a bit childish. Most people in my age group disassociate themselves from their work life not try to integrate it. A rich Boomer wearing hippy socks at the height of his power is a sign of achievement. Telling dad you're not going to wear black socks as a "statement on your individuality" just seems petty. My .02.

[@bluceree7312]

@@theoutlander1411 100%. Eloy is in fact the boomer here. He hasn't a clue in fact.

[@lanaaburisheh7453]

they should have the socks be reversible into the opposite (pattern side shows and black part hidden) so you can decide which side to wear depending on the meeting

[@MrLondonGo]

A flawed proposition

[@shexbdiamond4833]

I agree with Peter 😅 ‘if it’s hidden then what’s the point’

[@TheManInBlueFlames]

It's 'quiet'. It's in the branding.

[@mostlypeacefulrowan8747]

Someone needs to pitch vibrating socks.

[@jameso2610]

Lol i think we all know what that business would expand into

[@chanchito4401]

@@jameso2610 Expand... hehehehe

[@rjmunt]

I'm too scared to wear the socks I want to wear. Rebellion at it's finest.

[@hiimjustin8826]

"Maybe we were misunderstood, we're not actually talking about rebellion here. We're just like the king of posers basically"

[@_letstartariot]

I have a corporate job and I want those socks. I get it. When you aren’t at the very top of the pile, you can’t get away with wearing whatever you want. There are very strict dress codes. But of course an out of touch investor could not see this. He’s at the top.

[@hiimjustin8826]

"This is crazy stuff, guys" - Sarah

[@milkshakellie]

The dragons don’t seem to understand that you wear them to make yourself happy, not to show off. The entire point is that only YOU know you’re wearing it

[@chrismartin9651]

this part had me rolling for no reason 7:57

[@Pickyjonez]

The dragon's group reaction to Nick was brilliant

[@jcobbett1958]

Totally get this, I once tried to rebel against the corporate image, I went on holiday for 2 weeks, in that time I grew a goatee beard, bleached my hair and had my ear pierced. I returned to work in my corporate suit, shoes, tie etc and was promptly fired. If Peter Jones did that, would he have fired himself?

[@toad1863]

Now explain to me how what you did is equivalent to wearing colorful socks? Any person with a bit of sense could tell you that you would be fired if you show up to a corporate job were you are representing the company with bleached hear and you refuse to fix it immediately. But I highly highly highly doubt you would have been fired because you went to work with colorful socks. Use a bit of judgment.

[@sandeshvantveen]

Peter’s remarks at around 7:57 is so accurate. Nobody would bat an eye at someone wearing coloured socks. If they really wanted to make this work, they should have “revelled” by using other items of clothing.

[@SK991dvdhd]

Dragons just missed once in a lifetime chance to break bad.

[@TheDroneOperator.]

All I could think of was the Ali G scene flicking off the police behind the door 🤣

[@jasperrowell4470]

What about a jacket for a suit but all the inside is all jazzy or what ever

[@Iburn247]

They have those already.

[@HaggardPillockHD]

@@Iburn247 r/whooosh

[@22Emily33]

New look has done this

[@LondonSambaDancerBellydancer]

Actually these guys website is not bad at all. Plus they’ve partnered with some top names on the blocks!!!

[@alan6839]

Peter forgot he's a multimillionaire and can rock anything and no one will tell him squat

[@jakehay3074]

These socks don't take into account Bryan's figures.

[@mohamed.maher.]

LOOL. That's a class comment and for that reason I subscribed to your channel.

[@gibran6190]

Best pitches lmao

[@W_Europe]

@@mohamed.maher. cringe

[@mohamed.maher.]

@@W_Europe shut up

[@Ryanjoned163]

kzbin.info/www/bejne/jmXLqa2ultCAb9k

[@BuyAnAxe]

Imagine asking for an investment in your company and then getting called a scaredy cat

[@smoothmicra]

Christ, if your employer is such a stiff that stripy socks are frowned upon go and work for someone else. FFS it's not like a face tattoo.

[@TheManInBlueFlames]

What if they can't because they are skint and can't go to work for someone else because they have very few skills and that employer has given them the right opportunity I.e. the job with the highest payment. It happens even now and even freedom of speech is being limited in the workplace.

[@smoothmicra]

@@TheManInBlueFlames You're not a slave. If the micro management goes to the colour of your socks (if it bothers you) just move on. The colour of socks does not compare with "freedom of speech", the latter is a much more serious situation. You shouldn't conflate the two. If you're "skint" you are either getting paid minimum wage (in which case go and flip burgers for living, they will pay minimum wage and let you wear any socks you want at McDonald's!) or you are living beyond your means. If you are living beyond your means whose fault is that? If you are in a sh*tty job you hate just because it pays well, it comes down to what you value in life. There is always an alternative, you don't have to put up with a job that makes you unhappy. Make the move, re-train, dust off your CV, think about what you enjoy. Be bold!😉

[@TheManInBlueFlames]

Some people are just stuck with the crappy lives they have. They couldn't get out of it if they wanted to...and they dont want to be paid minimum wage...I've known people like this before.

[@ceeleegee825]

Well, when I was in the Navy, we had to wear black socks with winter uniform, and white with summer, so there are reasons. So I would have probably really liked these socks so I could conform to uniform standarss but also feel a bit more individual

[@Albimar17]

@@smoothmicra thankyou sir!

[@augustseptember3503]

So after all that they had to put a sock in it!

[@great_username123]

They would probably do better focussing it on children and teenagers (who have to wear school uniforms) than adults in the workplace

[@chrismartin9651]

Was touker cleaning his glasses with the socks 🤣? 5:17

[@Noelle_Music]

I wear pink anime shirts to work and it's a power trip for me

[@Kotty2000]

7:55 Peter Jones made me crease so much😂

[@ListerLanius]

I miss Nick, I wish he would come back

[@LoneNorseman]

They could've switched things up saying these are the stealth models, but then you got the real rebellious models that are coming up with the designs all over

[@toniroberts8117]

Wow. Peters arrogance is so obvious in this episode. I totally get the concept and it’s cute. These dragons who can’t get it are use to being millionaires that don’t need to follow dress codes. Must be nice. Not only that but sometimes you don’t feel like showing off bright colored socks. Sometimes you do. These give you a choice.

[@ParadigmZwei]

"But Deborah Meaden is thinking about it..." >cuts to her wearing a sock on her hand lmao

[@fordenthusiast7278]

I completely gets this idea. It's about feeling better. It's the same for women, my fiancee likes to buy lingerie that only the 2 of us see but she says it makes her feel better on the inside. Great idea.

[@harryfacer7369]

You think only your seeing the lingerie

[@jesushitler2000]

She's on onlyfans with or without

[@thelexicon7294]

These two bozos in the comments are joining us today to demonstrate what "no maidens" looks like in the modern day.

[@af98]

Yeah I have to agree. Some women even wear them under their normal everyday clothes just to feel more confident.

[@ashwilliams4959]

How did they only smirk after hearing 'a little grrwumble' 🤣

[@francoisona]

I completely agree with Peter Jones. Wearing bright colours on your socks as opposed to, say, your tie is 'quiet' enough. Putting them completely out of sight is not 'quietly' rebellious it's plain cowardly.

[@thabangkhatide]

Haha 😂🤣the dude was waiting for that jump all his life

[@JoJo-zx9sc]

My medical dr dad would love these! He always wants to look completely professional when working. However at home he dresses completely different and likes to have fun. This would be great as a Xmas present for him, especially the humorous “Quiet rebellion “ idea and the cards featuring historical “rebels “. Maybe they should offer personalised cards and a gift box option. The box could be dark and kind of boring, then inside lots of crazy colours and bright tissue paper or something…… Either way I think the dragons missed out here because I know a few people Who would love these.

[@thefonzkiss]

NO ONE is going to think a doctor wearing loud socks is unprofessional. If anything it’s a talking point and would make him more human and relatable.

[@lousifer4584]

When peter was fake laughing at making fun of the concept and they were like 'yeah exaclty 😀'

[@marks6663]

A print of Lenin? Or Lennon?

[@lulugu3]

I wondered the same thing! Pretty significant difference 😆

[@CH-ns4gv]

I take my shoes and socks off as soon as I get to my desk at work. I'm the real rebel! Toppling big sock and all adjacent industries lol

[@wesleyw7908]

So it's happy socks, without the part that other people can see? So an inferior version of happy socks?

[@uvwxyzero]

You can see the attraction of starting a sock business to someone who has never started a business. Very high profit margins. Problem is Happy Socks are doing a great job so what's the point.

[@glowblank17]

@Wesley W, Actually, I prefer HOT SOXS. And, you?

[@kajm13]

Nick Jenkins “ i would of done it for less money”, yeh right not even in a million years 😂😂

[@thefonzkiss]

How pathetic. Yeah real “rebellious” to wear bright socks and then HIDE THE PATTERN

[@misskeratina4623]

Peter is so funny I love it