How To Differentiate Your Brand: Brand Differentiation Strategies for Business Success

[@SaltLake180]

I love how you are so ion the spot without wasting any time. Learning a lot! Thx

[@PhilipVanDusen]

No problem! Not wasting your time is my motto!

[@JozelleTech]

“Different is better than better.” awesome sauce!!!

[@PhilipVanDusen]

Hey JT!

[@valentinavardanyan2602]

KZbin stopped suggesting your videos and I’m subscribed! So glad I got one recommendation and realized you have so many new videos I haven’t seen!

[@PhilipVanDusen]

Valentina - freakin' KZbin... WTF...Don't forget me girl! I'm still here! You got some catchin' up to do....Oh! be sure to subscribe to my newsletter, that way at least I'll show up in your inbox 2x/mo. Then you won't forget me...;-) (link in the description)

[@rickharold69]

As always helpful and fabulous video! It would be cool if you could take 10 products you might find at stores and discussed them their logos there are fonts etc. and what’s really good about them. I would just talk about what you like but you could also talk about once that are bad. Just an idea. Thanks

[@PhilipVanDusen]

Rick - that's a great idea my friend! I like it! If I do it - I'll be sure to give you credit in the video!

[@mbengchan]

Amazing content. No high-level information, just the basics to get someone started. Thank you, for these content.

[@PhilipVanDusen]

I appreciate that! Join my private Facebook group " Brand Design Masters" for more in-depth info.

[@EvokeTennis]

Don't play the middle. It's hard because people like the middle, it's counterintuitive - but it's the only way to stand out. Your videos are crushing it can't wait to work with you some day when I'm finally at that place.

[@PhilipVanDusen]

VTC: Thanks! Glad to have you here!

[@hoodboundstreetwear1570]

Your teaching is exceptional...

[@PhilipVanDusen]

Glad you think so!

[@speterlewis]

Very helpful, Philip. You made me look introspectively at what I'm doing...and it made me realize that often I am just aping everyone else, as in, "Hey, look at me, I can do that, too." Your advice reminds me of Seth Godin's idea of a "tribe," and how what each of us really needs is the smallest number of true friends (in the business sense) to take advantage of our unique core strengths and allow us to thrive creatively. I have some house cleaning to do.... (BTW, the multiple-camera-angle thing looks great!)

[@PhilipVanDusen]

Peter, as Gary Vee said, "It's better to have 100 die-hard fans than 10,000 disengaged followers".

[@audorksdelivered]

Helpful tips! It can also be applied if a business is offering different products and services. Differentiating your products with your own products or services will help to build your business identity.

[@PhilipVanDusen]

Thanks Dorks!

[@dashiajames1882]

Very interesting information. It was really really helpful..!! " Different is better than better "..love it. Great video !!

[@PhilipVanDusen]

😎

[@joeok522]

Really enjoyed this one! Awesome overview and nicely sized bites of information

[@PhilipVanDusen]

You rock joeok!

[@chomreaunmov1248]

Super cool .. Look great than your first video "personal branding". I love graphic design and you too...thank you

[@PhilipVanDusen]

You rock Bong! Glad to have you here!

[@Designpluskabul]

I have learn many things which was effective in my professional career, Thanks sir

[@gfmundial]

Value content, thanks Philip.

[@PhilipVanDusen]

Thanks Gilberto!

[@informalaccount.957]

super weird that so less views on such a amazing video.

[@nathanbramblett8256]

Very very helpful. Thank you!

[@helenkinson9063]

Great video! Sharing!

[@PhilipVanDusen]

Hey Helen - good to see you girl! Glad you liked this one!

[@LosFoodiesMagazine]

Great topic! Thank you.

[@EnergyProfessionals]

Hi Phil. Great video. Thank you. I do however have a question, how do I study my competition? Who they are reaching out to, how they do it, what they are saying, etc. A website or social media only tell about 10% of what really goes on. How they reach out and create interest and make sales, a lot of that is internal data that they aren't willing to release (trust me, I've called and tried LOL). So how do you suggest we do it?

[@PhilipVanDusen]

EP, I answered your Q via email. Thanks for reaching out.

[@DhavalDhruv]

Nice video and it is very useful to me.

[@PhilipVanDusen]

Dhaval Dhruv, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!

[@tktheshinobi]

🙏🏽 thank you! Helped out a ton.

[@suzannedambrosio1030]

Thank you so very much

[@decommoditized9258]

great video

[@PhilipVanDusen]

Love your screen name!

[@decommoditized9258]

@@PhilipVanDusen ty!

[@PhilipVanDusen]

😎

[@mariahargis6503]

I visit a Comic con about two week ago and I talk with a publisher company who help artist self publish and he told me something I could not agree with about my style of art. He say my style art is like manga and the market place in the comic industry does not accept manga style unless you would Asia created manga style art. Which was weird to hear, for first of all my style of art is something I have been doing for years, yes I have been influences by anime but I have to disagree with what he say about the marketplace.

[@PhilipVanDusen]

Maria, I have a short and specific comment: Don't listen to him. Do your thing. Get better at it every day. Carve out your own niche. Be different. -- and that is why you should self-publish, so you don't; have to listen to publishers tell you what they think works.

[@mariahargis6503]

@@PhilipVanDusen I am working with a group of Artists and we are forming a brand new Graphic novel and comic publishing company. We interviewed two artist at Galaxy con two weeks ago for the publishing company we are forming believe in promoting and supporting new artists. That publishing company I talk to was trying to get me to check out there. But yes, I agree with you on that.

[@user-qe2bz7le1x]

Спасибо, Филипп. Иногда смотрю твои видео, нужно будет делать это чаще. Ты много работаешь? Сколько заказов в месяц у тебя бывает или основная деятельность это блог?

[@PhilipVanDusen]

Спасибо за просмотр. Моя основная деятельность - это брендинговое агентство, и именно здесь я зарабатываю 90% своего дохода и трачу 90% своего времени. Я загружаю 4 видео в месяц - по одному в неделю. Google Translate забил ваш комментарий - так что я не совсем уверен, отвечаю ли я на ваш вопрос ...

[@user-qe2bz7le1x]

@@PhilipVanDusen Спасибо за ответ, буду следить за вашим творчеством. Всего вам доброго.

[@PhilipVanDusen]

Добро пожаловать! Спасибо за просмотр!

[@Jacksonhook]

Wait... why is there only 900 views when he has 175k subs? KZbin being KZbin I guess

[@PhilipVanDusen]

Jackson, I know, right? YT drives me crazy with how they prioritize/de-prioritize promotion of videos. All my subs are real though, but my highest engagement is with my trend content videos. But if 900 people love my stuff, that's 900 people I am helping - and that is all that matters to me.