Positioning vs Differentiation: How to find your ideal Product Positioning

[@shagunborgaonkar]

You earned a subscriber!!🎉🎉

[@productpathways]

Love to hear it! Thanks 🙏 subscribing is the best kind of feedback I can get, best indicator that the content was valuable 🙌

[@sahils007in]

Thanks for enlightening us as always. I learned one new thing .

[@productpathways]

Thanks Shahil - glad to hear it 🙌 that’s why I create the content.

[@abdelhakahmed1274]

Really helpful content, I am learning a lot from you

[@productpathways]

Thanks! Glad to hear it. It’s why I do the videos and everything, to help 🙌

[@gagangujral8258]

I suppose you can sell them once based on perception, but key differences will come out when they start using it.

[@productpathways]

Correct. And then the next question becomes are the differences important enough compared to the perception to make the person switch? e.g. I'm sure there are plenty of bags better than Louis Vitton but not enough against the perception (and intangible value they get from being associated with the brand) to make them switch. Similar a Bugatti Chiron (one of the most expensive cars) doesn't have cup holders! The same goes for plenty of everyday cars like BMW and Merc, people love to point out that they are missing features that are on cars less than half the price but it's not significant enough to make the switch. A great model to illustrate this is the BJ Fogg behavioural model. If you're interested, I did a video talking about the model and how you can apply it this exact scenario and who people don't switch even when the product isn't as good: kzbin.info/www/bejne/iGqnaYmpiN2qmqs