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Dr. Apkar V. Apkarian answers the question "what is the placebo effect?" and discusses his placebo research.
Dr. Apkarian has been studying pain for more than two decades and is a pioneer in the use of fMRI to study the neurochemistry of the brain. Dr. Apkarian's research has increasingly focused on chronic pain, including the strategic use of placebo treatment.
In this clip, we discuss the placebo effect, how pain works in the brain, and who's most susceptible to chronic pain and placebo response.
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