Prepping for a BIG Sewing Pattern Sale + What I Got For My Birthday! | Behind the Brand #32

A BTS small business vlog of running my small indie sewing pattern business! Head to squarespace.co... to save 10% off your first purchase of a website or domain using code roseryapparel
Shop my sewing patterns: www.roseryappa...
What I'm wearing:
B+W gingham dress: www.roseryappa...
Burnt orange polka dot dress: • Making a DREAMY Dress ...
Gingham skirt/dress: • Attempting to Replicat...
Wavy striped knit (similar): etsy.me/3XrNvzU
Things mentioned:
My Instagram: / roseryapparel
Sign up to my newsletter: www.roseryappa...
Squarespace (ad): squarespace.co...
My website: www.roseryappa...
The Rosery knit pattern: www.roseryappa...
@sarah_gets_dressed: / sarah_gets_dressed
Saint Belford planner: bit.ly/4goRp5l
Recipe book: bit.ly/4gghDqC
Equipment Used:
Camera: Fujifilm X-T4
Sewing machine: Brother FS101 (gifted)
Overlocker/Serger: Singer 14sh644
My fabric scissors: ldhscissors.com?bg_ref=Ol3q8HPRD7 *
Where to find me:
+ Shop: www.roseryappa...
+ Instagram: / roseryapparel
+ Twitter: / roseryapparel​​​
* Affiliate Link. This means that if you click on the link and purchase an item, I will receive a small percentage of your purchase (at no extra cost to you).
Disclaimer: This video was sponsored by Squarespace.

[@Sarahgetsdressed]

I'm sarah_gets_dressed! Thanks for the shout out! I hope so many more people get to make the Rosery Jumper. Not only is it size graded but I've also rewritten the instructions to be more beginner friendly, so hopefully that helps knitters of all sizes and skill levels!

[@RoseryApparel]

Thanks again lovely Sarah for all your hard work with this 🧡

[@fortmacmom3122]

That sounds great. I made it this past winter and it was only the third thing I have ever knitted…so I had to do a bit of guessing. It came out pretty well, as long as you don’t look too closely at the back! 😂. So better instructions sound brilliant!

[@chasingthelook]

Thank your for doing this, Sarah! Do you use Ravelry? There is a listing for "The Rosery Jumper" and it would be great to get the new sizes on there as well as crediting you for your work!

[@ahoward3503]

you are single handedly doing such an amazing job running your business. I'm sure you have a ton of support, but seeing these videos is just impressive, because you put a lot of care and work into everything. We appreciate you and love what you do. Keep it up💜

[@christinabrooks5991]

Happy Belated Birthday. What an upbeat vlog Congratulations on your sale. Everything very pretty as per normal x

[@Gandellion]

I’m currently in bed with the rona, so this calm and cosy video is greatly appreciated.

[@jeenah2956]

I’ve been thinking why there’s no new behind the brand lately. So glad we got this.

[@RoseryApparel]

Thanks for watching! I’m glad to hear you enjoy these types of vids 😄

[@SimplyEarresistibleDesigns]

I love that you got a birthday book buy! Last year, my wife found a book store you could reserve for a date night. The store was closed for us, they gave us wine and a scavenger list (like find a book with a blue cover) a couple of free books and discount on whatever we wanted to purchase. It was the best date night!

[@auntiezann5146]

Thank you so much for saying that your sewing room was a pigsty after working on that gorgeous dress! I love your videos and how beautiful everything is! But i’m relieved to know that you are a normal sewist, because there’s no way I can keep my sewing room tidy, and it often seems a wreck! lol! Happy birthday, and loved the video!

[@annalovegrove9299]

I really love these videos! They make me feel so connected to your beautiful brand when purchasing your patterns, watching your videos and (of course) using your patterns to make my own clothing pieces that I get so much pride and joy out of making and wearing them. Thank you so much for creating such beautiful content, its very inspiring.

[@buttercupthreads]

I have one of those embossers from making our wedding invitations (nearly 20 years ago, oh my!) and they are the most satisfying little tool.

[@rochellelewis5386]

I’m so glad you had a lovely birthday! Thank you for another opportunity to shop your sale! I’m so excited to add 2 more of your patterns to my collection. 🖤

[@Ollie_Unlikely]

If you wind up enjoying reading about Ireland as a setting, I cannot recommend “This Is Happiness” by Niall Williams enough! It’s a beautiful novel set in rural County Clare, and it is just *dripping* with the gorgeous atmosphere of that setting. It’s also quite a tear-jerker, so I think you’ll like it ;) Here's to a happy and beautiful birthday well spent!! 🧡

[@Campanula.rapunculus]

Happy Birthday Janelle! Love seeing the behind the brand 🥰💕

[@elainelear4982]

The jumper is gorgeous. Happy Birthday!!

[@cristinavidalart8460]

Yaaaaaay I have been eyeing the Pansy dress for forever!! I have finally decided to get ahold of it, thank you for the cheecky secret code 🤭 Happy late birthday Janelle! ❤❤

[@bridmcgrath3606]

Happy belated birthday Janelle !!! Hope u had a lovely day and glad that the sale went. So well for u

[@RoseryApparel]

Thank you!!

[@MeabhR]

That jumper is so pretty, and the colours just scream you, Janelle!

[@RoseryApparel]

Thank you! I love how it turned out 🧡

[@kathleenrichardson6695]

Happy Birthday Janelle. I'm so happy that your business is going well. You deserve it. You work very hard. You inspire us all.

[@RoseryApparel]

Aw thank you! That really means a lot 🥹🧡

[@janeb9699]

Happy Birthday to you Janelle! Love your channel and your aesthetic 😊❤

[@Sewingistherapy]

Wingspan is a really fun game! We don’t own it yet, our friends do. But we want it soon because I know my older 2 children would love it as well!

[@holliturley7669]

Thank you for your birthday sale! 🥳I bought my 1st pattern from you The Hazel dress. So excited to make it! 🤗👍🏼😃 love the sunshine & joy you bring to the world with your videos & beautiful clothing Janelle! Thanks for being you & inspiring us to sew & be creative! 🥰🙏🏼

[@RoseryApparel]

Thanks so much for your order Holli! 🥰

[@dmdulon98]

I've been watching your KZbin videos for the past week, and they're really great! You're doing a figtastic job as a comment creator

[@Shooshoobella7]

Happy Birthday, Janelle! Love your jumper/sweater, and all your birthday gifts are so lovely. I need that Wingspan game, as I love birds and it looks so visually beautiful. I especially thought the gift of the recipe book from your mum, with some of her and your nan's recipes, was just so precious and as you said, something to treasure for a lifetime. Really enjoyed this video 🙂

[@Gandellion]

Those books sound awesome!

[@everausten]

So cosy! Congrats on your sale, and happy birthday! ✨

[@bandanarathore]

Happiest birthday Janelle. May you have a really good and prosperous rest of the year and all coming years of your life... 🎉🎉

[@llewellajenkins1384]

Dear Janelle, I have been watching your vids for quite some time and I am so excited to be going on the Ninja Japanese tour for old girls like me who are into handcrafts etc. Now I shall have to re-visit your beautiful, informative vids you shared when you stayed there with your hubby. I can't wait for the pattern books and fabric stores! Thankyou for your channel, it's the best! Good luck with your sale!

[@normajones4671]

Oh Janelle,can’t wait for your latest sewing,the pin tuck dress looks amazing.❤

[@RoseryApparel]

Thank you! I can’t wait to show more soon 😍

[@margien1942]

The game and two books solved for my daughter’s birthday - thanks to Amazon should be here tomorrow. Love your work and was a big fan of Prue Acton’s pintucks so waiting to see what you’ve been doing.

[@Campanula.rapunculus]

The jumper is so cute!

[@astraspidastra7195]

Happy birthday, Janelle! So glad you had such a lovely day 😊 ❤🎉

[@RoseryApparel]

Thanks Astra 🧡🧡

[@elandjill]

Happiest Solar Returns to you Janelle! 🎉 And thank you so much for all the recommendations and such a wholesome video. Love your work ethic and your generosity! Can’t wait to check out your website and make my first purchase from you! ❤

[@RoseryApparel]

Thank you! I’m glad you enjoyed it 🧡

[@carolyngrotaers4454]

Happy belated birthday, Janelle. Your birthday presents are precious. 🥰 I think a balloon skirt (inspired by the 80's style balloon skirt,) would look fabulous with your new knitted jumper. Would you ever make a skirt like that?

[@ximenaarrivillaga9353]

hope you had a great Bday.

[@liwilliams2151]

Enjoy your content. Happy Birthday.

[@guineapig1985]

The emossing clamo can also emboss round foil stickers a few then you can put those on any surface. Saw that o line somewhere.

[@kimradcliffe5337]

❤so excited to have ordered my first 2 paper patterns of yours Janelle. So looking forward to receiving them and creating. ❤❤❤thank you with all my heart ♥️. So grateful ☺️

[@RoseryApparel]

Aw thank you for your order! Have fun making them 🥰

[@sandraHammer-vd9pb]

You're so inspiring ❤ love watching your videos 😊 Jumper is gorgeous! Very Happy Birthday xx

[@RoseryApparel]

Thanks for watching Sandra 🧡

[@nimuenorth6295]

Belated happy birthday! I’ve been meaning to buy the Clover skirt all week but kept forgetting. And now I got rewarded for my scattered brain with the discount! Thank you very much!

[@RoseryApparel]

Hehe yay!! Thank you so much for your order 🥰

[@kimradcliffe5337]

❤happy birthday ❤btw. 🎉🎉🎉🎉🎉

[@LeaflingBags]

Thank you for the sale Jannel, I purchased the clover skirt and all I need now is some time to sew one. I alsocan’t decide if I want a dark green or a brown corduroy one

[@monique7627]

Janelle, Belated Happy Birthday🎉 and thank you for the secret code. I bought my first pattern from you: the Pansy Dress. I’m planning to use a thrifted duvet cover with a flowerprint.

[@ashleylim2954]

its a cute game! ^^ Happy Birthday!

[@helenharding1397]

Happy Birthday Janelle, thanks for sharing your special day and showing your gifts. You're an amazing young lady. 🎉

[@katrinaokoronkwo]

love your videos, silly comment but I need to say, that office chair is so perfect in your sewing space! Very on-brand too!

[@RoseryApparel]

Haha not silly at all! Thanks for noticing 😉

[@chasingthelook]

Your sweater turned out so cute! I forgot to shop the birthday sale so I'm very glad I caught this video--just ordered the Rosa and Hazel dresses!

[@tinkerbell5290]

Happy birthday, Janelle. 🎉🎉

[@dianegraydon1143]

This was lovely ...hi from Canada

[@kerry00]

I love the behind the brand videos so much! And happy belated birthday!

[@marieomara8025]

Happiest day

[@speisplanet]

Happy birthday Janelle!! 🎉❤

[@patbuegeler7770]

❤❤Beautiful gifts. Happy Birthday! Love the "sweater" as we call them in America!!!!

[@shermainemitchell3952]

Happy birthday🎉🎉🎉🎉 The jumper is AMAZING. I’ve searched high and low for the pattern. It’s the universe telling me to make the dress patterns I just purchased first. lol.

[@MoarKnits]

Your knitted jumper is so lush!🥰 I was wondering if you've blocked it? I have a suspision that it will relax a bit more with blocking and set those stitches nicely🥰

[@kanintutu]

Happy birthday ❤ I love Wingspan too! I would recommend Meadow if you like the aesthetics 😊

[@eebeegee8325]

Loved your video, funnily enough I bought one of those book press embossers for my sister for Christmas! 😄 Great minds think alike! Love your jumper! ❤

[@Наталья-щ1е8о]

Милая Джанель, с днем рождения!❤❤❤

[@jacquelinek5036]

This is a weird question, but what needle do you use to stitch the books together? And Happy Birthday!

[@liskimade]

Ha, I've always wondered too!

[@RoseryApparel]

Just an ordinary mid-weight needle for woven fabric. I sometimes need to replace them after stitching lots of booklets!

[@SewFelicia]

❤❤ curious if you know the % of patterns you offer that sell in physical form. If you are happy to share one day, it would be interesting.

[@ngoudriaan000]

I absolutely love the jumper I’m already an email subscriber, how would I get the knitting pattern sent to me please 🤗

[@pamelafreeman4548]

❤😊

[@Campanula.rapunculus]

The jumper is so cute!