Preston Hershorn on Building a Meaningful Community | Co.Lab

A strong Instagram presence is essential for any aspiring artist. From a constant source of inspiration to a way to promote projects and communicate with fans, the platform has come to redefine the intersection of visual identity and fan engagement. Preston Hershorn, Creator Marketing Lead at Instagram, explains the ins and outs of leveraging social tools to grow your audience, tell your story, and build a meaningful community of fans.
Co.Lab is an event and video series for working artists to meet their peers, get advice, and workshop their careers with the best in the business. Hosted and presented by Spotify for Artists. To learn more, visit co.lab.events/.
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[@ShowGordinho]

I love so much this content, I'll study english, to understand better all these videos! Thanks Spotify and the guest Preston Hershon!

[@TheZkills]

This just shifted the way I think about Instagram

[@OnlyOneProducer]

Foreal

[@muneebpeeran8528]

Hey, thanks for getting someone from Instagram to talk about promoting on their platform. Gives a really good idea on how to use the platform. :)

[@stevenevans391]

These videos are so so informative please keep them coming!

[@TylerBoone]

This was great, stoked to have made this co.lab 🙌

[@bpatt]

Preston over here droppin Gems left and right 💎💎💎

[@dianaboss6981]

thanks for the tips!

[@tyjewels2243]

here before this channel blows

[@outlier.mp3]

awesome tips :)

[@TylerBoone]

Lol at my 12:27 clapping cameo 🤣