Pricing Creativity w/ Blair Enns Livestream

Livestream w/ Blair Enns. Got questions for author, speaker, consultant Blair Enns? Get them ready.
#WWPM #PricingCreativity
02:57 - Specialize vs. Generalize
04:30 - "but what if I get bored when I specialize?"
08:00 - How do I begin to specialize? Where do I start?
12:46 - Why don't we talk about money early?
18:20 - How did Blair embrace silence when talking about business?
21:40 - How do you measure the value you bring?
28:30 - Profit is based on the risk you take
31:00 - 2 ways of being successful in business
34:15 The pursuit of efficiency comes at the cost of extraordinary profit
37:00 - How much of a cut do I take from the value I bring?
48:16 - Risks you might encounter when leveling up
51:00 - VALUE BASED PRICING
56:00 - Can't I just raise my hourly rate?
1:03:00 - Price the client, not the service
1:11:00 - Don't feel the need to bring out the cost, ask questions
1:15:00 - Recap
@BlairEnns Twitter
Buy Win Without Pitching Manifesto Book
amzn.to/2DI61Ml
Pricing Creativity Book
www.winwithout...
===
👉Subscribe: goo.gl/F2AEbk
👉See our Academy Channel: goo.gl/vB9zoP
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
goo.gl/bRt5qd
🎙 Futur Podcast: thefutur.com/p...
✍️ Futur Blog: thefutur.com/b...
-
Love the content? Become a sustaining member for $5/mo today.
goo.gl/nwekfL
BOOKLIST -
Essential Reading for Creative Professionals: bit.ly/biz-boo...
Essential Design Books: bit.ly/futur-d...
Kits & Proposals:
goo.gl/mSjuWQ
Visit our website:
www.thefutur.com
FREE resources:
goo.gl/Qh6gHr
Mandarin (Chinese) Subtitles on UiiUii
uiiiuiii.com/?...
-
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA
-
AFFILIATE LINKS*
🙏 Support The Futur by purchasing through our affiliate links:
Amazon: bit.ly/thefutur...
Webflow: bit.ly/2EbET9l
Retro Supply Co.: bit.ly/2GW8gzR
Creative Market: goo.gl/g4jlTE
Design Cuts: bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: goo.gl/YCo2uT
School of Motion: bit.ly/futur-som
Bring Your Own Laptop Tutorials: byol.me/thefutur
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: share.epidemics...
Artlist: bit.ly/2uWdna7
Get our FAVORITE notebook from Baron Fig: baronfig.com/?...
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
-
Host- Chris Do
Content Director- Matthew Encina
Cinematography- Aaron Szekely, Mark Contreras, Ricky Lucas
Live Editor- Jona Garcia
Editor- Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music - Adam Sanborne www.adamsanborn...
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song- Adam Sanborne

[@aaronglynnwalker]

It's clear that Blair dominates all these business dealings because he has the super-power of not blinking. Need to up my eye moisture game.

[@sandymakesplans]

could backfire if done wrong 😐😭🥲

[@garrettpatten6312]

He has onion in his shirt pocket.

[@alexhartan]

This video is meant to be watched more than once. So many gems...

[@ThisDesignLife]

Agreed. Just going through it again.

[@graysonjulius]

Agreed

[@khaledahmaniferdi8922]

I can’t believe this material is available for freaking free Thank you so much guys

[@CastleHassall]

jeez please don't say that they might put it behind a patron wall make sure you get their patron when you get income from their help, to show real love back

[@joeldcanfield_spinhead]

"double thank you"-one of my dad's business lessons: a good deal is when both sides think they got more than they gave.

[@ten-ub4xd]

well thank you

[@joeldcanfield_spinhead]

@@ten-ub4xd oh, thank YOU [see what I did there?]

[@lordperezident]

@@joeldcanfield_spinhead yes I see what you did there lol simple to comprehend If you have some sort of brain knowledge

[@lluvia3thkpsp]

Love it

[@francismweru]

Blair’s English vocabulary is way off the grid 🔥🔥🔥

[@itajac80]

I feel like I just got a Phd level coaching.

[@thefutur]

You did.

[@obakengmatlou9964]

Rodger that, thanks Chris and team, especially so to the erudite Blair Enns.

[@elijahjohnyarra]

Wow. Chris I'll send you a check once I make 6 figures 😁. So much value in this video alone.

[@mianala]

true

[@brandingdesignpro]

3 years later just watching this entire video. Incredible amount of golden insights. Learned a ton that I can apply to my sales and consultation calls. Blair is a different animal and the same beast.

[@KareenKircher]

Same here!

[@nicolasmarquez5956]

"Really successful people say no to almost everything"... that was like a shot in my head!!! Awesome content!!!

[@dumisanimacdonald3519]

This was heavely packed! There is a lot l learnt from this video, thank you so so so much Chris, the team and Blair for putting this out to the world for us to see and learn

[@thefutur]

You’re very welcome

[@ariane2785]

Taking notes, taking notes. I was drawing while listening to the show, stopping to write down the best chunk! I'm at the beginning of my illustration carriere and the parts "Learn to be unemotional about money" & "say a price and be comfortable in the silence" are gold. Way too often we try to fill that silence and end-up shooting a bullet into our own foot! Keep on doing that incredible work! Love from Finland!

[@duffpaddy3996]

Blair looking like he's commanding a death star but dropping gems instead 💯

[@thefutur]

haha

[@mequable]

Watching this for the third time. This is amongst the greatest videos by The Futur about value based pricing and the business of design. So much good advice and food for thought. The fact that it hasn't blown up yet is baffling.

[@chrisabelard]

Damn the value on this channel is a blessing - Thank you !

[@AskAW]

What are you going to do with the blessing?

[@lordperezident]

@@AskAW put it to use. That's what the wise person would do. Which is me :) so mote it be. Yaaaheard

[@salimvohra]

4 years too late, but this is great evergreen advice, and applies to knowledge consultancy as much as design, appreciated ❤

[@sheldonlawrie]

These are potentially the most critical of all lessons for creatives. Thank you so much for sharing this series with the world. BIG RESPECT!

[@luckypumareja947]

Thank you for the padcasts Cris❤

[@amyfarrell9099]

Love how Blair describes the two levels of success. SO GOOD!

[@JTTechie]

21:31 adding the time for myself to remember. This video is especially GOLD.

[@MalikTheStartupGuy]

ALL THE REAL ONES WHO WATCHED BLAIR'S PREVIOUS INTERVIEW HAVE BEEN WAITING FOR THIS ONE FOR A MINUTE!!! SO PUMPED TO GET INTO THIS VALUE!

[@meng-hsueh]

Yes! Blair Enns on the show!

[@andreatavolaro7513]

honestly one of the best conversations about pricing I have seen in general and from The Futur. Way to go guys!

[@nathanielmankatah7371]

This video came in at the right time. This man is full of powerful information.

[@pastorbernardjere5421]

I just love Chris 😂😂 Blair enss is a revolutionary 👌

[@rikossp]

Around 1:00am Greek time here. Definitely going to watch this again tomorrow with an espresso, a pencil and my notebook. 👏

[@janeo14]

-you need to make profit, it's proof that the world needs what you do.

[@mikeylynch8144]

SO MUCH GOLD IN HERE, thank you to everyone involved, what an incredibly educational video.

[@thefutur]

You’re very welcome

[@taylorsampey-commissionart2207]

In regard to Chris' question at 1:04:53, he seems to be confusing "value" for effort. I agree that each client (regardless of the price) deserves 100% effort and that most creatives struggle to provide anything less. What I think Blair is suggesting though, is that even the lowest amount in your bracketed pricing should already account for this 100% effort. Providing additional services that you would otherwise charge for ("above and beyond" type mentality) is thoughtful, but it leaves money on the table and may leave your client wondering how (for someone so expensive) you had time to provide an extra service at no extra cost. [Were they overcharged from the beginning? Did they get everything they could've from the deal? Maybe since I know you're capable of more, Ill hold you to it next time. Or, maybe I'd like to request a detailed receipt with a breakdown (justification) of the price.] To me, it's most honest and secure to perform exactly what was agreed upon. Absolutely nothing less, but also nothing more.

[@thefutur]

Thank you for the feedback

[@JeremyMuradesign]

So much GOLD every design student needs to watch this to really have a mindset shift.

[@basschellekens7024]

I'm so happy for Blair Liverpool made it to the Finals!

[@thefutur]

Miracle

[@timlay2564]

This one slams so hard, I'm gonna have to watch it multiple times!! Thank you for this!!

[@pascal.bakari]

Oh, btw... this is my favorite futur Video of 2019- they just keep getting better & better!

[@deanbowen658]

Another one of your video's that will be played on repeat. Great work guys.

[@gaschneidr]

This is one of the best live streams you guys did. Blair is just golden. Thank you, Chris and The Futur team!

[@thefutur]

You’re very welcome

[@Storyraymond]

WOOOOOOOW! He just described my creative personality! 'The nature of the creative personality is to want to solve the problem that you have not previously solved!' That is one of my big issues! This explains a lot lot about me. As an Art Director I want to learn about everything even if I feel the need to specialise in something. My mind is going to next level right now! Just achieved black mind-belt in something:) HAHA!

[@Myxlpltx]

Can I like this 5 times ? Wonderful live stream with Blair Enns! I started watching live but fell a sleep (personal issues not because of the stream)so I had to watch the replay. Thanks Chris, Blair, and the Futur people!

[@thefutur]

You’re very welcome

[@rosem3344]

LOVE LOVE LOVE this conversation... @Chris, the pause was just brilliant! I needed to laugh out loud today. Thanks. I now have to get his books and then listen to this conversation a few more times. Thanks for amazing content @The Futur

[@thefutur]

You’re very welcome

[@CaseyATong]

As a Graphic Design student, I really feel like I get valuable information when I watch your videos. It feels like it can just about match the quality of the college courses

[@Rafif089]

mannn Blair voice is very convincing. like i would give my business to this kind of guy

[@phindisithole9867]

Lovely to be on live with Blair

[@bradon2318]

On efficiency vs innovation, when you reduce waste and seek to become more efficient, you also become less innovative. Business concepts like this can be so complex and counter-intuitive, great insight! Tracking time is not always the best way! We need the freedom to fail.

[@AdvaitV]

I CANNOT BELIEVE!!!! THIS STUFF IS FREE ON THE INTERNET!

[@thefutur]

We are here for you.

[@kevinoreilly1188]

Great content once again. Delivered with humor, honesty and an iron fist. The punch in the gut that all creatives need to hear.

[@janeo14]

***i want to cry*** its really ok to say "no" to almost everything

[@KCNwokoye]

I think Mr Blair Enns is an incredibly intelligent and successful man with much wisdom, the end was a good close, bring in the empathy. I also caution creatives to remember that there is a journey to mastering brilliance so don't be hasty if you can afford it, the drawing in the Sistine chapel wasn't created in a day so let yourself grow. As much as I agree that most of the concepts here can be profitable, Artists should deliver to their fullest satisfaction/potential as much as they desire because that's also what we are here for. To create work with much value that we are proud of and should also be well compensated. Artists genuinely love to deliver a high level of value because in the end, whatever value or creative energy you put out there's going to create an equal and opposite impact. We are inspired by great Artists and the renaissance man like Leonardo, Michelangelo, Socrates and other incredible creatives because they put out their best work into the universe. Focus your energy on delivering the highest value out there for your clients. Put out work that you too can celebrate, you are not a machine designed only to be paid.

[@HectorGarciaCPA]

Everything about this, is just GOLD. Best advice ever!

[@ufarmvideo]

Blair is soooo confident!🔥

[@danplumadore647]

I purchased the book several months ago. Read it once. Read it twice. Read it 3 times and will read it again before year's end. This is my second viewing of this video and each time I learn something new.

[@arcadiansounds2850]

This was siiiiiick. As a VO and visual design pro Im loving the gold bars dropped

[@ogray9927]

I rewatch these videos and learn something new every time. I really appreciate Blairs blunt approach, I think it's the perfect antidote for the timid creative. The Baker video is just as brilliant. In fact, i'm heading over there to watch it again.

[@thefutur]

It’s a good one two combo.

[@gjofoxster]

Yaa!!! Fantastic Video In India here no hours charge, Designer charge on project... The biggest drawback is, client want free work here, if the artist say any charges Client don't replay... This is the biggest problem here. Nice info once again. Cheers!!

[@abdul-UIUX]

Every part of this video is just wonderful. I love it!

[@thefutur]

Glad you enjoy it!

[@johnmbevo7490]

This knowledge they are sharing transcends time and space. ✨️♥️.Brilliant

[@ThugLifeModafocah]

Account supervisor of Y&R... In Brazil we have Roberto Justus, which was the "Trump" of "The Apprentice" show over here. He is one of the owners of Y&R. As a business man, he is such an inspiration.

[@bstancel12]

I come back and watch this video a fair amount. It is one of the best videos on all of KZbin. Absolutely full of great content. Shocking that this only has around 56k views. Thank you for making this live stream video and making it available.

[@SJQuirke]

This is rich gold - thank you guys for putting this out there Ah! Alan Weiss that is such a good input I am enjoying this so much On the question of over-deliver - Alan Weiss says "Promise and deliver" over-delivery puts you on a run-away treadmill

[@andrevvve]

This is easily one of your best videos/interviews! Thank you so much for the information guys ❤️

[@thefutur]

You're very welcome

[@gowildamit]

Very nice session. I have been to Poland many times 🇵🇱 it’s an amazing countries and with very hard working talented people. Warsaw is my favorite..Highly recommend.

[@gettingthere007]

Great talk! Appreciate the high quality AV instead of shitty Skype podcasts! Learned a lot

[@stevencooper7383]

Wow this is PURE GOLD!!!! I really appreciate this amazing opportunity to learn about two industry leaders!

[@topupcomingmints3360]

Thank you for the very valuable conversation.

[@kyler.6645]

I watch this video more than any video on The Futur channel. I use it as inspiration and guidance before almost every client consultation. I'm so happy with the education I get from this channel and I've considered sending 10% several times and I will one day. Thank you, Chris and staff. Your info has forever changed my perspective and opportunity in the market and in my personal life.

[@elcocovelazquez]

Just got this book. It's a MONSTER. It already has changed my way to develop a strategy with my projects and clients.

[@_kingkaizen]

Blair is such an incredible mind man.

[@marisamendez7817]

This conversation is blowing my head away. I definitely need a marketing man to handle all of this information for me and take actions. Very interesting indeed though. Money is energy. I wish I had known before. Love from London.

[@stalkb01]

One of the best interviews yet!!!

[@rdeniel]

Great insightful video! Thank you for bringing in Blair Enns! You're amazing!

[@CJordanNicholson]

Shout out to Kaslo! I've never stayed there long, but it's a great place to stop on a motorcycle trip!

[@alexdespotovic1698]

Amazing stuff guys, thank you very much for this inspiring and direct conversation we had the opportunity to listen to.

[@socialsimodesign926]

Good to hear all about it, especially you give good examples creative people have!💯🙋‍♀️

[@BrantK147]

wow, amazing, took notes, learned a lot!!! Thank you Chris!!!!! And thank you Blair!!!!

[@thefutur]

You’re very welcome

[@justinroy6485]

I really loved this episode a lot! Huge fan of Blair Enns and all the words he speaks. My question is on average at what age do you figure out after exploring all these ideas does it click that this is the thing I want to do.

[@GuyPorteous]

Thanks @thefutur and Blair 🙏 so much insight. I already know I’m going to end up watching this a dozen times.

[@nickileal3]

So very thankful for this channel. The content is super helpful and consistent. You are truly appreciated. There is so much to soak in!

[@SimonBell78]

Blair is a Liverpool FC fan - good man!

[@chickenturbo5354]

One of the best videos I ever watched on The Futur 🥇👍🏼

[@CreateGreg]

It can be watched again and again. Top-Notch! 👌Thanks for recording it! 👍

[@garrettpatten6312]

I imagine over deliverying, especially say physical commodities causes several problems one being price distortion: if the client gets used to you giving them freebies, they might start to make decisions that don't accurately reflect real market dynamics. Also they company has to store all the extra stuff you sent them, maybe it's more than they can realistically sell. Even ideas and designs - oh this firm sent over so many great designs on things we didn't even ask for! - maybe they feel compelled to change things about their business that were best left alone.

[@GoreTuzkPT]

thanks chris for asking the exact questions I want Blair to answer

[@THEHumanExperience]

Very inspiring, thanks allot to The Futur for making this happen 🙌🙌🙌

[@orangecountywebsites]

Great book. Thanks for the recommendation and showing Blaire to us.

[@janeo14]

omg this is gold info right here usd 5000 vs 5M no change in heart rate no change in tone

[@matiasginestet]

I know you know it. But, you're awesome. This one is now at my top favorite interviews/streams/classes/lectures/conversations, etc. Keep it up, guys!!!

[@thefutur]

Thank you 🙏

[@cre8tivestudio146]

This is like a last class to become and professor 😁😁😁 thank you for this

[@XanaHXX1]

"more doors not MORDOR" 👁️🔥😂 loving how casually that was delivered

[@TheDriftjockey]

I wish i had discovered this earlier. But im also happy that im on the right track :)

[@PaulSyng]

Moment of silence! Epic!

[@aaronglynnwalker]

Man, I have commented this before on the Futur but this conversation makes it comes up again. In my opinion this all would be so much more helpful if we could bring this down from the millions of dollars-conversation down to the tens of thousands of dollars-conversation. Hoping for those conversations! Same conversations just switch the numbers haha. That would actually do something for me. This is great, of course. All helpful!

[@taylorsampey-commissionart2207]

Lol. Do some math, bro.

[@sashasol2014]

How can I like this video a million times

[@Auws]

That was truly incredible, so much new knowledge that I had not heard before despite being an adamant follower of the Futr as well as old knowledge that decided resonate.

[@AlvaroDiazCastro]

20:34 And that was the moment when Chris realizes the void of silence… but you can barely hear at the distance a mic drop softly. KUDOS

[@ThanosLappas]

Amazing moment!

[@blacksableza]

blair enns stares straight into your soul!

[@lordperezident]

That's for damn sure. I felt it in my soul as well lmao

[@StandUpPhilosopher254]

20:25 is just pure gold

[@Krisgranger]

Value-based pricing is mad cool, but it assumes that we can clearly quantify the outcome of our work. Can we have a discussion about methods to quantify value to clients?

[@heartbeatplantation795]

Don't solve 1000 different problems, solve one problem 1000 times differently

[@breedlifeproductions]

Really good information, very helpful! Thank you

[@thefutur]

Glad it was helpful!

[@nhoxdecarbono]

I just saw it now and this interview was amazing, thank you all, it was very enriching.

[@HectorGarciaCPA]

Amazing stuff...

[@ahmadabuazza]

OMG, I liked this video before watching it, great value as always.

[@RoyRiginashvili]

The music at the beginning is great!

[@PaulSyng]

Absolute masterclass!