Product-Led Sales: A new integrated approach to drive growth through product-led experiences

Through this webinar video, we share perspectives on the following key themes for product-led sales (PLS), which are extremely relevant for pure product-led and pure sales-led companies to consider as they think of a transition to a hybrid approach (PLS model) that combines best of both the worlds
Introduction to product-led growth (PLG), and hype and fall cycle for PLG companies
Introduction to product-led sales (PLS) motion
Why do certain PLG companies outperform other PLG and sales-led growth (SLG) companies?
What do leading product-led companies do differently?
How can companies get started with a product-led motion?
Discussion of PLS elements through a case-study
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[@ryanwporter]

I dont know who needs to hear this - but whatever you do - don't trust McKinsey & Company 😉👍