Master Class: Corporate Digital Responsibility (CDR)

[@teresadestefano5979]

Very useful and informative ! Thank you.

[@ProfessorJochenWirtz]

We believe that Corporate Digital Responsibility (CDR) is more and more critical as AI becomes omnipresent! My co-authors and I are so thrilled that the community agrees with us and that our article this video is based on won three important awards: 1. Journal of Service Research Best Article Award in 2023 - www.servsig.org/wordpress/2024/07/jsr-best-paper-award-2023/?ServSIG&SERVSIG_News_04_17_COPY_02& 2. The American Marketing Association (AMA) Service Special Interest Group (SERVSIG) Best Service Article in 2023 Finalist Award. It was selected as one of the 3 best service articles published across all journals in 2023. 3. Finalist of the 2024 AMA-EBSCO-RRBM Award for Responsible Research in Marketing. This award is given jointly by the American Marketing Association (AMA) and the Responsible Research for Business and Management (RRBM) Association. Finally, this paper is open access and it can be downloaded from JSR and ResearchGate. The link below also leads to a PPT deck for free use, and supporting materials, including a detailed literature review on ethics, fairness and privacy across various academic disciplines: www.researchgate.net/publication/363487796_Corporate_Digital_Responsibility_in_Service_Firms_and_Their_Ecosystems Enjoy!

[@ProfessorJochenWirtz]

Download the slide deck and the article this video is based on from ResearchGate: www.researchgate.net/publication/363487796_Corporate_Digital_Responsibility_in_Service_Firms_and_Their_Ecosystems

[@ImamSalehudin]

Thank you, Prof. Your presentation is very interesting.

[@AsifaYounas-b7j]

Hi Sir, I'm PhD scholar from Pakistan, I have seen you video and read your prestigious articles also, the model you shared in your paper you use CDR Advocacy for business partner, CDR KPIs for culture, when I start searching these I found no relevant scale to measure these variables, so please guide how we can further use these if we want to work any of these. I'll be grateful. Regards

[@ProfessorJochenWirtz]

Thank you for your interest in CDR - the best way to find scales and related research is to simply go to Google Scholar and click on the citations - they all pop up, including papers that developed scales (I have seen at least 2 papers doing this). Links: scholar.google.co.in/citations?view_op=view_citation&hl=en&user=-_9L9P0AAAAJ&sortby=pubdate&citation_for_view=-_9L9P0AAAAJ:d3xjRt2Mi1YC and scholar.google.co.in/scholar?oi=bibs&hl=en&cites=16356372435558037597&as_sdt=5

[@AsifaYounas-b7j]

@@ProfessorJochenWirtz Ok Thank you so much for your kind sharing, I'll check these.