Qualitative analysis of interview data: A step-by-step guide for coding/indexing

[@princesslve]

I can't thank you enough! I've read numerous books and articles but this is the only thing that has given me a clear understanding of qualitative analysis. You are a life saver.

[@kentlofgren]

+iampaxo I had the same experience earlier, too, and decided to (try to) simplify as much as possible.

[@foxybloodykiller2777]

me tooo! why is that books are like that? hahaha

[@dino0930750]

Agree. My supervisor kept telling me to read those articles about qualitative analysis but the problem is they are not practical for a beginner who' s going to start their first qualitative analysis.

[@usamaali367]

Can we say We develop a scale after thematic Analysis, but before Pilot study?? As i am going to conduct a research for my thesis. I will do thematic Analysis, Then thems will be counvert into Scale items/scale. But I am not interesting to do pilot study for thesis work, Is that right or Should I go for Pilot study as well???? Plz give you valuable suggestions.

[@roderickselda5225]

Yes. Same here. I've downloaded so many power points and pdfs, surf the net and read books, and it really messed me up not until i saw this video. Thanks a lot from Philippines with love!

[@kentlofgren]

This is how you refer to this source in APA Style: Löfgren, K. [kentlofgren]. (2013, May 19). Qualitative analysis of interview data: A step-by-step guide [Video file]. Retrieved from (put the URL to the film here) Note: Write the title of the video in italics.

[@OtiGaming14]

🙌🏽❤️

[@celesteyappy3794]

Thank you so much!

[@joyo6063]

Thank you

[@philocaLYY]

bless u omg

[@melmorris134]

So sorry to ask but could you direct me to how to write the invitation for potential candidates to attend the interviews for the research? Thanks so much

[@pixxienix]

Your voice is ASMR for researchers - I can't thank you enough for clarifying and calming in one go.

[@rajshreedhakde8510]

Thank you. This tutorial taught me in few minutes what I could not learn in an entire semester.

[@watson10431]

Same here, Rajshree! I agree with you.

[@honestguide4552]

its amazing how a good mentor makes all the difference

[@furutsu]

Seven years later, you helped another person. Honestly, thank you!!

[@kentlofgren]

Glad to hear it!

[@JoHawke]

As a second-semester PhD student, I can say that this is very informative, useful, and easy to understand. Thank you, Dr. Löfgren!

[@davidjuniorgilbert1874]

The most simplified guide on qualitative data analysis ever! Thank you a bunch for sharing this!

[@ronron9410]

After reading for days about qualitative analysis and feeling more and more confused your presentation finally gave me something I can work with.

[@ChildhoodWithBTT]

I am really greatful for this video. I have up to 7 standard books on qualitative research and seemed very overwhelmed with the sheer amount of data including the interview transcripts that I had generated. I had very little time and was really overwhelmed and didnt know what to do next until I came across this video. Thank you!

[@Kabrevis]

Once again, a youtube video solved my strugles. This was exactly what I needed in my graduation research. Thank you, Kent, for this helpful and clear video.

[@albertobaez9148]

you will have a very special thank you note in my phd thesis :)

[@omaranbari2484]

The best video I watched in 2019, made my life so much better and wiped so much stress out of my mind

[@contentcreator9490]

Had a two hours lecture on this topic but didn't even understand a bit about what to do. This has been helpful. Thank you!

[@MightyMegabyteMan]

Thank you! In a doctoral world of abstract, philosophical explanations, it is nice to have a clear simple explanations of how to make sense of interview data. Thanks! Aaron C. Kingsley - Exeter University

[@kentlofgren]

Very kind of you. This is precisely the aim I had in mind when recording it.

[@Theyamyam29]

I can read books forever and it rarely gives me the integral overall information I need. Your audio tutorial has consolidated my general preconceptions of doing analysis and also given me additional concepts and processes. Many Thanks.

[@AR.4]

Ahh you legend, all the reading I've done have muddled my thoughts on how to code interviews, but this video is a god send. Pretty much have saved my dissertation haha

[@AlcieeeRose]

Thanks for this! Dissertation due in two weeks and I've yet to analyse my data but this has been so helpful!

[@Runsheeg53633]

I love how you are effortlessly explaining this with simplicity. Thank you so much.

[@kentlofgren]

Thank you for your kind comment; best wishes!

[@kentlofgren]

Thanks, I appreciate the compliment.

[@tmwritings]

your voice is so calming, never have I ever wanted an educational video to last longer... and thank you so much! i have my dissertation to hand in three days and this is god send.

[@kentlofgren]

You got this!

[@scribblelip]

Kent - hurrah! Wonderfully presented - wow. Simple, but complete. And your vocal style is really, really relaxing for us harried would-be-researchers. Working on my first real research paper as a graduate student. I am usually close to tears under the cascade of data and formal requirements. I'm so glad your video was a top hit on Google. Thank you.

[@norbertscholl352]

Thanks Kent. I have been a qual practitioner for 30 years and internalized the analysic process completely. Now I have to explain the process to students and your video has helped me a lot. Of course there is so much more to say about this beautiful process of analytic reasoning, but this gives us a firm basis.

[@gilbertlikando67]

This is very interest step by step explanation on how qualitative data analysis from interviews could be explained to novice researchers and research students. Very helpful presentation. Thank you.

[@sajidalikhan2]

the content of the video is very much resourceful for the students of qualitative research.

[@Gaming_Ellie]

You just made my day Sir! I am completing a Master Degree Program in Project Management at Karlstad University Sweden. After my interviews- i had lots of materials to code and was getting frustrated as i was not going to be able to use the Coding method. After this video- i am so motivated that i can do Coding as best as they come! A million thanks for making life easy for me

[@Klapkovic]

lol, I am also using this for my Bachelor thesis in Project Management in Czech Republic! :D

[@glokenya]

The best video i have stumbled into as I embark on my qualitative data analysis. Thank you very much.

[@lasbarrancasacb2206]

Kent, I've been teaching QDA for several years and I greatly appreciate the clarity of your explanation--you said in a few minutes that it usually takes me a couple of hours to explain. Great job.

[@kentlofgren]

+Ross Sackett Thanks! Always nice to hear from a colleague. As we know, trying to define various methods, theories, and research traditions can be a bit... tricky :-) It's like a minefield sometimes.

[@teklumerga7991]

i have attended your lecture carefully & thoroughly, and found it very interesting, because currently I am doing my thesis of masters in qualitative method in situation soft ware for QUAD analysis, so your lecture helps in data analysis. thank you so mach. Teklu merga, oromia,western Ethiopia,Africa

[@elvonramos8779]

I was to gave up my degree and throw my thesis until I watched this. Many thanks you save my day!!!

[@kentlofgren]

Nice to hear. Good luck!

[@manalalameri3826]

Thanks ,, it just save my life man. Easy, simple, super clear, thank you very much!

[@yulwu6758]

I was able to quickly browse through and gather all the information I need without watching the whole video. all thanks to your informative scripts and neat, bullet point presentation. Thank you very much.

[@crisespinosa581]

STEPS MENTIONED IN THE VIDEO Step1: Reading the transcripts Step2: Labeling relevant pieces Step3: Decide which codes are the most important, and create categories by bringing several codes together Step4: Label categories and decide which are the most relevant and how they are connected to each other Step5: Decide if there is a hierarchy among the categories, if one category is more important than the other or draw a figure to summarize your results. Step6: Write up your results

[@kunalsingh503]

it's like an easier version of an easy version. lmao thanks

[@priscahmanyimo2509]

thank you crismarie

[@JohnSmith-yn7jz]

Step7: $$$!!!Profit!!!$$$

[@malfieri760]

@Nayan Kadam I'm pretty sure there is no 'correct' approach to Coding data, just the one most appropriate for your own research aims and objectives :) This is just a thorough way of doing it

[@chandrakumarbankar3579]

Is it possible to work manually with large data? What could be other method please explain.

[@bybit7207]

I totally concur. I will definitely share this with my colleagues, its easy to go through the process with these guidelines. You are indeed a life saver.

[@seamusmooney5253]

After scouring the internet for the best part of 3 days looking for info on a research methods assignment I had to do, this is the only thing that has truly helped me. Thank you kind sir :)

[@rafikahnurfaradila7010]

Hi! I'm from Indonesia and I saw this video for my thesis. Thanks for lots of information, I need them a lot. Thank you, Sir!👍🏻

[@micmicbungee355]

I am here because we international students can't go back to school due to the pandemic. But the local students are starting school now. Our school decided that we won't get online class and the teacher didn't send us any materials. We have no idea what we are studying yet we have to finish the group project and assignment. I guess I'll just watch youtube video and learn how to do my assignment since the school didn't even care about us. I'm so freaking lost rn, coz no one will listen to us 😭 thank u for this tutorial

[@chouchou72196]

Which country is your school located bro?

[@chiomaanyiam1138]

Jeez! THANK YOU!!! I put that in caps to represent my deep appreciation. Indeed, there are teachers and there are TEACHERS! 🙌

[@kentlofgren]

Glad it was helpful! Good luck with your projects!

[@naimurchowdhury2633]

Finally something that I understood properly. Nice !!! Joss !!! Thanks a lot ... keep sharing

[@lilyfessenden]

I teach action research at a graduate level. This is a very helpful resource for my students. Thank you for creating such a clear, brief explanation.

[@carmineistael]

Thank you so much!!! You've been able to help me get rid of that "drowning in data" feeling. been stuck on this dissertation a while and having someone explain this with examples is priceless.

[@panayiotisconstantinides1194]

Quiet useful description of qualitative research.

[@kentlofgren]

Thanks for your kind words.

[@loraa9389]

One of the most helpful tutorials I've ever seen- thank you for being so clear!

[@kentlofgren]

Glad it was helpful!

[@Alex89MD]

Thank you very much. Your calm and clear voice and the simplicity of your video, make it a "cinematic masterpiece.

[@kentlofgren]

Thank you too!

[@jensthor7306]

Tack för en UTOMORDENTLIGT välgjord och användbar guide :D

[@thomaswood2544]

Still changing the lives of everyday researchers and students.. thanks Kent

[@aftabkhan6953]

an excellent demonstration of interview analysis

[@cecilialopez8344]

Thank you! This is such a great help! The books I was reading were leaving me more confused than when I started. Your video cleared up many questions I had.

[@jamesbatton7217]

Exceptional overview. Well presented and easy to understand. Thank you!!!!!

[@sirineboukhabza3760]

Amazing video !!! Many many thankssss

[@kentlofgren]

Glad you liked it!

[@tomiidowu2407]

Thank you Kent, this makes it easier to understand research analysis. Thank you for spending the time to help people with their projects.

[@kwasitonge]

Amazing outline of what actually needs to be done. Well done!

[@kentlofgren]

Thank you for your feedback. Good luck with all your projects.

[@dustclouds1958]

Very impressive and helpful. You will be a assest to the Nvivo software developer. Thank you sir.

[@dalton-ftt]

This is very helpful Kent. I use it in one of my classes. I've probably shown it to a few hundred students at this point. Thank you.

[@mikaelsvensson345]

Tjena tack för hjälpen av förklaringarna

[@mariasanchezmenjivar8432]

Thank you so much! Your voice is so calming and it makes me understand better. A big hug from central america!

[@laurarymbayeva472]

I am writing my thesis and your video helped me to analyse my interviews. My supervisor were unhelpful with it. Thank you.

[@xiaopengli2526]

The introduction is clear, organized and easy to understand. Helpful indeed. Thank you for the kind work!

[@kentlofgren]

I spent a lot of time on this video. Glad it is appreciated, thanks!

[@liatuerlings379]

Thank you so much Kent, this has been very helpful. Also doing a little research along the business lines, and your words resonate very much with my way of thinking and organising info, seeing patterns etc. I was feeling alittle overwhelmed, although new I would be able to find patterns eventually, your clip helped me touch ground level again and see it as not such a huge task after all. Remembering that it just requires time and a thoughtful process. I also wanted to add that I found your voice lovely to listen to and if I needed "eye candy", you have a little picture below the video so all good :).

[@kentlofgren]

I'm glad the content helped you forward and that you enjoyed the format (sound). I put a lot of time and effort into most of my videos, including making the sound/voice clear and smooth.

[@Stellinapd90]

Thank you for this video!! I read a lot everywhere, trying to understand the main steps of this analysis and no one is like yours

[@bingxinwu9257]

Thanks a lot! Very concise and most helpful for a first-timer of qualitative data analysis!

[@kaykaymontrellll]

Wow! This is everything I needed. Simple yet very much effective. Thank you!

[@100savanna]

Being completely new to social science methods of analysis and coming from a quantitative background, I cannot thank you enough for this helpful video!

[@dooshimagbahabo2533]

Wonderful, just what I have been looking for, for months. Thank you very much, Sir Kent

[@poojanair8906]

Loved this video. This was the simplest and the best explanation I've come across online. Thanks for saving my time with this brief yet extremely helpful video.

[@kentlofgren]

Glad it was helpful! I really tried to make it as short as possible.

[@lizadixon1741]

Sitting on a huge pile of data right now. This video is so simple and so clear. Thank you!

[@kshitijjain201]

Very well described. Your coverage was exhaustive and succinct.

[@annabelnosrati4918]

A very nice and clear video. I am trying to combine qualitative data from interviews, questionnaires and observations and I already learned a little bit about coding, but this video really helped in how to structure it. This will certainly help me with writing my master thesis! Thanks Kent Löfgren

[@Anifowoshe]

This is just so great... You melted my fears in less than 7 minutes. Many thanks sire!

[@patiescott419]

I wish I could like this video a million times. It's exactly what I'm working on right now and I had got stuck until I came across your tutorial. Thank you 😊

[@kentlofgren]

I struggled with the same thing when I was new, so I wanted to make a short and to-the-point video to help others. All the best!

[@kmshay]

thank you, your post gave me a better understanding than any book or teacher could of done!! This video was a lifesaver!!

[@kentlofgren]

thx for your kind words. I just wanted to simplify this process, and put together a very short video.

[@homemadelaparoscopy]

This is a fantastic video. Nice and concise and I like how it is broken down into steps. This is just what I needed.

[@davidkuo5702]

I am about to do my qualification in 12 days, and this video is a life saver as I am using interview qualitative approach for my proposed reaserch. I appreciate that the video outlined the steps, the key steps and mindset about how to approach. At the end of video, there is even a recommended book to read! :) thank you so much!! (also can read the comments below where Anil has typed out the critical information from the vdieo

[@kentlofgren]

Glad it was helpful!

[@joymapes6869]

I appreciate your chill and knowledgeable approach.

[@hazimzaidi8127]

thank you very much! This is clearer than any other books online!

[@paandrews1]

Thank you so much! A very useful and practical guide. In 6 minutes I understand what I need to actually do with the transcripts in my hand! Wonderfully clear and helpful video.

[@kentlofgren]

Great to hear!

[@kayleigh9494]

Thank you for this - I have spent all day looking for clear information but none was helpful! Very informative.

[@MariaMedinaAng]

You are a lifesaver! Really nice put, simply written! Blessings!

[@sayantanichakravorty5047]

Tack sa mycket Kent! This was very clear and structured.

[@elaiaraj9164]

I would like to say thank you for this very short and precise video.. I found it very useful. Keep up the great work !

[@TheMagicalGuitarist]

Whenever you come to India, the Beer is on me :D Thanks a lot man

[@rodolfosantiago9836]

Thank you for the excellent video which provided clarity and easy step by step information of qualitative analysis.

[@madaboutmattering4253]

I subscribed so I could repeatedly review - your video is clarifying what I must do as I prepare to do coding of interviews. Thank you.

[@kalenagy]

You have helped me to understand the concept and process on qualitatitive date management. I am now able to explain it to my students. Thanks so much.

[@Tracey74R]

Thank you so much for doing this. Helped me so much. Was just told about this today and told to demonstrate it, thank you for sharing this, and yes I am working on my Ph.D. in Clinical Psychology .

[@hoven130]

I don’t like how calm he sounds

[@kentlofgren]

I agree! It is super hard to sound natural. My admiration for professionals (e.g. audiobook narrators) has tripled since I starting making my lecture videos.

[@leonoracetta3733]

Thank you so much for sharing this tutorial, Mr. Kent. It was crystal clear and easy to comprehend. All the best for you!

[@nshah289]

This was exactly what I needed! Thank you so much for putting it so concisely!

[@sunamkevinjang4615]

Brief and informative, what an excellent video!

[@kathychismthomas4510]

Thank you for the information. It was easy to follow, and I now clearly understand this process in my qualitative analysis of my interviews. Thank You!

[@DaveHuk01]

I am moving job roles [I hope] and having knowledge of Thematic Analysis is a key point for the new potential role. Thank you so much for this, my friend. :)

[@rohbudbud]

Short and very clear. I will use this video for my class. Thank you very much.

[@hannahcox6210]

Thank you so so much for this video, as a first year uni student i have been struggling with coding for weeks now.

[@keishaByfield]

This is the best step by step guide on youtube. Thank you so much, very helpful.

[@Greggory1987]

Excellent video....very simple to find.

[@kenmurphy9442]

Thank you for this video. As a doctoral candidate conducting my research, this helps me immensely!

[@tolassawakayo1399]

So much helpful.....I got good insight about how to analyse qualitative data....Thank you to share such a wonderful work.

[@Natasha-tr8iy]

Referred to this video to make sure that i was on the right track. Extremely helpful. Thanks!

[@kennyfernandez2866]

Great summary. Great tone and dispossition.

[@JessicaRabbit666]

Thanks a lot, I read quite a bit of literature about the coding process and it really confused me as everybody seems to give slightly different advice - this cleared it all up!

[@milliec9046]

Thank you! This was so clearly described and your voice is very calming...easy to listen to

[@kentlofgren]

Thanks a lot, however, I think the video and narrative is so... old ;-) I do not like the way I sound. I think I sound much better nowadays, for example: kzbin.info/www/bejne/gXm5m4GDZ6qMsM0 Nevertheless, many thanks for your positive remark!