How to Build a Profitable Personal Brand (In Just 30 Days)

[@realmattgray]

I hope you love this video. I put a lot of intention into each step to help get your personal brand off the ground. My mission is to inspire 100 million founders to achieve their dreams with proven systems. This breakdown is here to help you grow an audience, scale your business, and unlock the freedom to work on your terms. Much love - let’s win together. - Matt

[@SaleslifewithMarkTurner]

Matt you’re a real inspiration man. The difference between your content and everybody else’s - I believe I can change my life after I watch your videos. It feels personal and not just business content. Almost as if starting a business is the key to self improvement and leveling up. By getting to know myself I get to help others in my same situation. No other opportunity feels that way. At least for me.

[@ligiasoraiaflores]

This is one of the best indeed, thanks Matt. I have a question: now, how many people do you have alltogether? And I have a request, I am starting from bellow zero here and I figured that this could be my target audience as well, something small, 4 digits scale for instance, and I wonder if you have anything to say for the the embryios founders like me. I am in Brazil and I am studying your materal for a couple of months now, I got hundreds of pages of notes but I feel I am missing something. I would be forever grateful and it will certainly help tons of other small fishes out here too.

[@ligiasoraiaflores]

I want to add that my request has already been granted, I wrote the comment about 5 minutes before the end of the video, so for me the last part was in fact tailor-made, ultra precision, it´s a-ma-zing! Thanks so much, xpecially for the CIM and resources, I can see how carefully it was prepared and I am in awe for such a gift I got, that is the power of a good weapon, I don´t think I´ve seen such efficiency before, kuddos, keep them coming, May the Lord Bless you all.

[@KYLETISZAI]

Do you have the chat GPT prompt written out somewhere? Thank you man!

[@victoriabrakohiapa224]

Thank you, just what I needed

[@tinytony6766]

Success depends on the actions or steps you take to achieve it. Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future.., I pray that anyone who reads this will be successful in life!!

[@realmattgray]

Your support means everything. We’re building something special here, and I’m thrilled to have you as part of this journey. Let’s make the Founder OS movement unstoppable!

[@Moaskoso]

I have been in the market since 2022, I have a total profit of $795 thousand realized with my $65 thousand invested in Bitcoin, ETFs and other dividend income, I am very grateful for all the knowledge and information you have given me.

[@RandyHorn-2]

Thanks for the informative comments... I think BTC and ETH are more likely to retest resistance and then drop. But as always, the situation changes every day and all we can do is act responsibly, monitor the markets and frequently reevaluate our strategies. I would like to thank you, because David,* for giving me my crypto education while comfortably earning 9.7 BTC.......

[@jarrodekiphotos]

Your top-notch strategies, guidance, and expertise in cryptocurrencies have had a huge impact on my trading journey since 2020.

[@Skylerwilli]

My advice to everyone is this: If you want to grow big this year, especially in your finances, be willing to take risks. Saving is great, but taking risks puts you on a pedestal where you wouldn’t have to worry about saving like you do now. Thanks to Lee David, my portfolio is doing very well and I’m proud of the decisions I made last year.

[@rohan_karunakaran]

As a coach at Founder OS, I can confidently say I’ve helped business owners, coaches and consultants implement these systems to grow their brand and revenues to 7-figures, 8-figures and beyond. These systems work!

[@realmattgray]

These systems have proven their worth time and again, taking businesses from solid foundations to 7-figures, 8-figures, and beyond. The key is in the implementation-when people commit, the results follow.

[@january5626]

00:00:07 - Introduction to building a personal brand 00:01:06 - Overview of the blueprint for a profitable personal brand 00:02:11 - Importance of a brand system 00:02:55 - Mission and target market for Foundr 00:04:06 - Content categories for personal brand 00:04:31 - Importance of content IP 00:06:10 - Introduction to the content waterfall system 00:07:19 - Explanation of the content waterfall system 00:10:11 - Content idea machine for generating content ideas 00:13:16 - Importance of audience growth systems 00:14:01 - Tools and tech for content scheduling 00:15:26 - Monetization moments and personal media company 00:17:35 - Building a core team for a personal media company 00:18:49 - Call to action for further learning and subscription

[@iSamSignature]

i have 2 youtube channels and do social media management for companies but but but i was struggling to build my own brand ( money was not an issue ) , now i found this video and its awesome , it clarifies a lot about the process of making it . thank you

[@realmattgray]

You can do it! Follow the steps here and it's basically guaranteed.

[@rasalresid9147]

This is great, I think that your channel will massively blow up very soon. Mine escape from matrix is dropshipping, and I have to say that the most important thing to have is really good products to sell. That's like backbone of this business (so I am using a little bit of winnerzila to get their weekly product suggestions. They give out five products per week, of which at least three are absolute winners). I have been subbed on their lifetime plan for ten months now. Of course, it was tough at beginning, but last month I made almost 16000$ profit.

[@jessicaguzik]

Former face of Oberlo here. Congrats on your success!

[@MironBriley]

Amazing

[@cuvvychase3626]

For years I’ve struggled with understanding personal branding and this video was my eureka moment! Can’t thank you enough brother🙏🏽

[@realmattgray]

Glad it was helpful!

[@menahemk]

Matt, I sincerely want to thank you and the team for creating such valuable content + packaging it in such a beautiful way. No one else is creating business videos at this level. Thank you!

[@realmattgray]

Our pleasure!

[@bananali2676]

this editing is insane literally gave me chills with those clip transitions 🔥🔥🔥🔥

[@realmattgray]

🙏🙏🙏

[@TaylaBurrell]

From my understanding, you started your personal brand after already having massive success with an existing business. I’m trying to bridge the gap: 1. How did you build that business before having your personal brand? 2. How do you build a personal brand when starting without the existing success?

[@aidens518]

document the process of building the company

[@infnub]

Phenomenal, just made the mental decision to start my online brand as a RMT in Australia and now I come across this gem. It pays to search on YT by release date these days. I wrote 4 pages of notes while watching. Right on brother.

[@monicavallero]

I'm so happy I just found you! All this resonates with me and I love how you talk about marketing in the jungle, the best!

[@realmattgray]

Thanks for the love. I’m so glad you found it helpful!

[@mindsetcoachmindi]

Pretty wild that this is free. Thank you ever so much Matt.

[@realmattgray]

Enjoy!

[@ZacharyBrachmanis]

Your videography is always insane Matt, super valuable

[@realmattgray]

I appreciate that!

[@MilesHChandler]

Man. I can't thank you enough for sharing this! You rock Matt and keep putting out good content. Im here for the ride!

[@realmattgray]

Grateful for your kind words! The real gold is in the passion and dedication you bring to your journey as a founder. I’m just here to provide the tools and insights to help you along the way. Together, we’re building a community that’s redefining what’s possible for entrepreneurs. Let’s keep the momentum going and make something truly special happen.

[@Afrifama]

This is gold! As a young entrepreneur trying to build a personal bran, I find the lessons shared not only insightful but essential!

[@avethomasii]

This is straight GOLD. Thanks for the value Matt!

[@realmattgray]

Thank you so much! It means the world to know that the value is resonating with you. My mission with Founder OS is to empower founders like you to unlock your full potential and create something truly extraordinary. Let’s keep pushing the boundaries and building something that not only changes our lives but makes a lasting impact on the world. Keep the momentum going!

[@KamalHyman]

Constantly blown away by your journey, just love it man! Thanks for the lessons and inspiration

[@monicaa.2268]

That’s the biggest concern that I have which is the level of discipline and consistency that’s required. I was waiting to hear this part currently working 16 hour shifts sometimes.

[@realmattgray]

You can do it with whatever time you have

[@idriiz_fiidow]

I should stop watching the other gurus on YT and just start implementing what you say, man what a high value video🔥🔥

[@realmattgray]

🙏

[@TheOverlapLifewithTimBarber]

Dude your channel is a vibe . Like, the content is amazing and I'm going to execute on this starting today. But your video, color grading, backgrounds, visual effects, b roll, and the entire color scheme is absolute 🔥

[@TheOverlapLifewithTimBarber]

Also I'm a friend of Brennan Hopkins. He intro'd me to your stuff

[@realmattgray]

Welcome aboard!

[@discoveryourpotentialvideos]

It's truly appreciated, and so badass, that you share your prompts and specifics. Thanks man

[@realmattgray]

I appreciate you! The whole point of what we’re doing here is to empower each other and elevate our game together. If sharing these prompts and specifics helps you on your journey, then that’s exactly what it’s all about. We’re all in this to create something epic, and I’m stoked to be a part of your process. Keep pushing, keep creating, and let’s make some magic happen. Much love and keep being badass!

[@anhackney]

You make THE BEST videos. Simplified. Easy to follow. Thank you!

[@realmattgray]

Glad you like them! We got some bangers on the way

[@Void-ws6rz]

This video is value packed! Keep making these Matt.

[@realmattgray]

Thanks so much! Glad you found it valuable. There’s plenty more to come-stay tuned for even more insights and strategies to help you scale and succeed.

[@creativesdee]

Wow, Matt, this video is a game-changer! I couldn't help but chuckle at the "content waterfall" analogy, but it totally makes sense. Can't wait to dive into the Founder OS Content Idea Machine and start cranking out those 100 content ideas. Thanks for breaking it all down so clearly! 🚀

[@lifeis_theway]

This dude is phenomenal! So much value in every video. Thanks Matt

[@realmattgray]

Glad you like them!

[@andrewmckinnonlaw]

second time wathcing this back to back. Really like this! Want to start getting serious about the brand

[@realmattgray]

Wow love how seriously you’re taking your progress. A sign of a true winner.

[@LeoDizonMendoza]

This was so solid. Thanks for the video Matt and team.

[@realmattgray]

More on the way!

[@anadecuartas]

I feel motivated to start building my personal brand 🔥 Thank you, Matt!

[@realmattgray]

You should!

[@LoyalCopy]

Keeps someone like me who just started a personal brand motivated

[@yourgreatestpower]

I agree on your observations on a strong personal brand and how this improves connection with your audience. However, you mention exit right in the beginning... and selling a business that is glued to your name is gonna be hard.

[@tylerkgarcia]

Would LOVE this video in the other context of an entertainment personal brand, rather than an education personal brand. Even having someone on a discussion with you on your channel that is an influencer in the "entertainment" side of personal branding to expose that side would be so sick!

[@ikennaegbujor6510]

This is by far the best YT video I have ever watched. Thank you Matt.

[@realmattgray]

Wow, thanks!

[@1080Graphics]

​@@realmattgrayyou always have the best content ❤

[@bijanmachen]

Great video Matt! I love the way you use cinematography and storytelling to empower entrepreneurs.

[@realmattgray]

I appreciate that!

[@Izzatsett]

My journey to profitable personal brand starts here, thanks bro!

[@realmattgray]

Boom!

[@JamelleSanIntl]

Wow, Matt, there is so much value packed into this!

[@realmattgray]

Thanks for recognizing that! My goal is to over-deliver and make sure you walk away with actionable insights every single time. Let’s keep building this movement together-your success is the mission!

[@klosca]

So glad i watched this on a Saturday morning. I am getting on actionning lessons from this video over the weekend 🎉🎉

[@realmattgray]

You got this!

[@davidbourne6478]

I have made a lot of notes from this video. It's given me a lot of ideas to lift my channel. Thanks

[@realmattgray]

Awesome - let’s take massive action and build a brand we are proud of

[@JessicaDudas]

Such great advice! Definitely need to implement these systems to simplify my life! Thank you 🙏🏼

[@realmattgray]

Glad it was helpful!

[@LongevityBoosts]

This is very helpful, thank you Matt! 🎉

[@realmattgray]

It's the first of a series of videos to help you scale your brand fast

[@learningme3135]

Ommmggg....All my previously watched videos are useless.... Bro u got me...100/100

[@realmattgray]

Thank you! It’s feedback like this that fuels my fire. I’m here to share everything I’ve learned to help founders like you build businesses that stand the test of time. Together, we’re creating a movement that’s about more than just success-it’s about freedom, impact, and living life on our terms. Let’s keep driving forward and making history!

[@INFP-Insights]

So much value. What's not to like? Yay for systems!🙂

[@realmattgray]

Systems ❤️

[@GMacII]

This is fauwking GOLD!!! Thanks Matt!

[@realmattgray]

We’re just getting started. Hit the notification bell to get notified of our next video - we got some bangers on the way.

[@adamdittrichone]

The last shot was amazing

[@BrianJamesLive]

Very helpful course, Matt. This was awesome. Thanks!

[@realmattgray]

Glad it was helpful!

[@coszec]

This is fucking insane how much knowledge you dropped. Thank you man. Just signed up for everything big bro.

[@aidanmyhr]

I loved the intro, you are such a model to me! Thank you so much Matt!!!

[@realmattgray]

Work smart, build systems, and have fun

[@rupertllavore1731]

What a guy! Thank you so much for these lessons and these systems! this is way too much value. I'm going to start taking action on them daily. Once again thank you very much. hope your having a wonderful day!

[@realmattgray]

You can do it!

[@1080Graphics]

Pure gold Matt, definitely worth watching 🎉

[@realmattgray]

Glad you enjoyed it

[@brentewilliams1]

Thank you for sharing! I'm curious to know where you were when you created this video. It looks like an amazing place!

[@realmattgray]

No problem 😊

[@AreaTwentyfive]

This was an amazing video stacked with knowledge thank you !

[@realmattgray]

🙏

[@treytheriot]

That chat gpt prompt changed the whole way I use chat gpt that was absolute gold brother thank you.

[@realmattgray]

Great to hear!

[@Roseoflife.]

This video is packed with so much value, I gained a lot of knowledge for free, I must commend you, Matt, for such great work put together, well done 👌🏾 I am Rose from Nigeria.

[@realmattgray]

I appreciate that!

[@AntonioJavar]

So good and still relevant today!

[@renewable_energy0]

thanks for making this video it is truly a gem that will help many others!

[@shayzamajid]

Hey Matt. Can you make a video on how to grow a KZbin channel? Also, include how to shoot, how to write the scripts, which equipment is the best etc.

[@607athleticsclips3]

You the goat matt

[@realmattgray]

Appreciate the kind words, brother. Let's keep getting after it.

[@parmmanhas]

So inspiring and So much value on how to get started even for a novice!

[@realmattgray]

Thanks so much! 🙏 I’m all about breaking things down so anyone can take action, no matter where they’re starting from. Keep going, and remember-every expert was once a novice. You’ve got this!

[@monicaa.2268]

This has really sparked a fire! Thank you

[@realmattgray]

You're so welcome!

[@TonyDBailey]

Matt, Great stuff to implement your personal brand, thanks!

[@realmattgray]

No problem!

[@TonyDBailey]

@@realmattgray cheers!

[@MichealMwesigwaMD]

I take a bow. Great Content. We will meet in person one day

[@realmattgray]

Thanks so much!

[@Nyjol23-be7ek]

I'm ready!!!

[@realmattgray]

Let’s get it

[@NatashaVincent]

Matt, between this video and your "$20k In 60 Days Growth Course" folks can change their life in a business quarter. If nothing else, viewers of this video should at least repurpose the prompt for their industry and personal mission. Good work, Matt.

[@realmattgray]

The goal is to always over deliver for you

[@chrishoppe2714]

As always, killer content. Thanks Matt

[@dniprokids531]

Finally subscribed, the content is valuable 👍

[@realmattgray]

I’m pumped that you found so much value in this! The journey we’re on is all about leveling up together. Stay tuned, because there’s a lot more coming your way.

[@GaryAJMartin]

Congratulations on hitting the 100k.🙂

[@realmattgray]

Thank you so much 😀

[@welcomeriserefine]

You really did a great job in this video… 🎉 Your efforts are appreciated ❤ Your content really inspires… Before I leave just a quick question. Are you graduated in any of these fields you talk about or any other sort of degree?

[@realmattgray]

Thank you so much! Knowing that this brought value to you is what keeps me going. Founder OS is all about creating a platform where we can all learn, grow, and build together. It’s not just about business-it’s about living a life of purpose, impact, and abundance. Keep striving for greatness, and let’s continue to build something amazing together. I graduated from business school but to be honest it was a waste of time :)

[@TopForex8]

So Matt the first core team you working with how do you handle them you paying them or there’s aggrement or something to make them work with your goals

[@thedownwarddoug6642]

Just spend 20 minutes stopping and starting to write out the prompt!!! hahaha. I shouldnt have dounted your generosity!

[@AriShah]

Bro wherever you’re staying is dope

[@realmattgray]

Thanks, man! I’m all about creating an inspiring environment-it fuels creativity and focus. Hope it’s bringing some good vibes your way too!

[@chrizzatsu]

Thank you Matt, it helped a lot

[@realmattgray]

You're welcome!

[@Charrdonay]

And this is my song on your intro🔥

[@realmattgray]

🔥

[@BNAFitnessTV]

Hey Matt, I noticed you didn't touch on Organic content funnel as one of the points you outlined. If I missed it my apologies. Great video as always.

[@realmattgray]

That's an important aspect of monetizing your personal brand

[@alexandrthoric]

Thank you, Matt!

[@realmattgray]

My pleasure!

[@antomos]

What if I have build myself a brand but can't really follow suit with monetizing it well. I'm a Canadian Tree Planter with over 2 million followers across insta and TikTok. I have been posting online for 2 years and organically grown my accounts. As my audience is very worldwide and not in Canada, I have hard time to monetize or create something that could turn this into a product. I own the world record for most trees planted in 24 hours so I have that in my favour concerning tree planting. Considering where the world is heading, I feel like environment and tree planting is a hot topic, although I have a hard time organizing all my things to make a business online. I'm not even sure where I'm saying this here although I'm kinda looking for some help haha cheers

[@robpalwrites]

I had to pause before 6 minutes in because there was too much too quickly. Figuring out some of the information in the early stages will take time, although there's no guidance on how to go about doing it. I didn't want to watch the rest until I'd caught up with and completed the first points, so then feeling ready to move on to the next point. So far it sounds more easier said than done. A breakdown video of each step would be ideal...for me anyway.

[@realmattgray]

Appreciate the honest feedback! I totally get that-there’s a lot to take in, and it can feel overwhelming. Breaking it down into smaller, more actionable steps could definitely help. I’ll consider making a series of shorter videos that dive deeper into each step to make the process clearer and more manageable. Thanks for watching and sharing your thoughts-your input helps me make this content even better!

[@rmshX]

Hey I've heard some of Ideas from Dan Koe, like naming your systems or processes. Thats cool video, thank you Matt

[@realmattgray]

Thanks for watching!

[@mubindid]

This video was solid. I usually watch videos in 2x and skip few parts. But this one I watched 1.75x and didn't watched a single seconds.

[@realmattgray]

Thanks for tuning in!

[@lauriealtland3259]

OMG. This was so helpful! I'm going to implement it, best that I can. Even if I f**k it up, it'll still be better than what I've already done. Really, thanks. I'd never seen you before - but it was so helpful, it was worth a subscribe. I look forward to checking out more of your content, and figuring out how best to adapt it to my situation!

[@realmattgray]

Thanks so much for the kind words! 🙌 Remember, progress over perfection-taking action is what matters most. Even if it’s not perfect, you’re already ahead by implementing what you’ve learned. I’m glad to have you here, and I’m excited to see how you adapt and grow with the content! Keep going, and don’t hesitate to reach out if you need any help along the way.

[@calombo_founder]

Amazing! Thank you!

[@realmattgray]

It’s time to build our dreams

[@theeenlightener]

I love that the 5 pillars dropped left to right lol

[@Janssen-z6o]

Hi Matt, I’m Janssen, a young aspiring entrepreneur. I’ve been watching your videos for a while now. And I think my dreams have now sparked. I’ve dedicated myself to it. My dream is to become a successful entrepreneur (hopefully while I’m still somewhat young) with the power to make a difference in the world and live my life to the fullest. But I’m still 16, no business experience, and barely any professional skills. I’m trying to figure out what the best first steps are to take. What would you recommend doing on to have a strong start in achieving my dream? Thank you so much for your advice!

[@realmattgray]

Here’s what I’d recommend: 1. Start Learning Relentlessly: At 16, your greatest asset is your time and your ability to learn. Dive into books, podcasts, and online courses on entrepreneurship, leadership, and whatever industries interest you. Absorb everything you can. 2. Build Skills: You don’t need to have all the skills right now, but start identifying areas you’re passionate about. Is it marketing? Coding? Design? Start honing in on one or two skills that you can build a foundation on. The internet is full of free resources where you can start practicing and gaining experience. 3. Get Hands-On Experience: Don’t worry if you don’t have business experience yet. Start small. Try freelancing, doing internships, or even starting a small side hustle. The key is to get your hands dirty and learn by doing. You’ll make mistakes, but that’s part of the process. 4. Find a Mentor: Surround yourself with people who have done what you want to do. Whether it’s through local business groups, online communities, or even just following the journeys of entrepreneurs you admire, having role models and mentors will help you see the path ahead more clearly. 5. Keep the Vision Alive: Entrepreneurship is a marathon, not a sprint. There will be highs and lows, but if you keep your vision at the forefront, you’ll be able to navigate through any challenges. Remember, the most important thing is to keep taking action, no matter how small. 6. Start Now: Don’t wait until you feel “ready” or have everything figured out. The best way to learn is by starting. Even if it’s just a small project or side hustle, the experience you gain will be invaluable.

[@Janssen-z6o]

@@realmattgray Thank you so much!

[@TheRighteousHasFinalVictory]

Ok subscribed.. As a policy of supporting those who support others.....

[@realmattgray]

Appreciate you subscribing and supporting the mission! 🙏 It’s all about paying it forward and helping each other grow. Excited to have you on this journey-let’s keep building and supporting each other!

[@juancalara3997]

I don't agree about maximizing output and minimizing input, I mean if you have the systems for that that's amazing but for people starting out we need to put effort into our content to become different and have great quality, I prefer in the beginning posting twice a week but very well thought scripted and well crafted content.

[@realmattgray]

I hear you, and I get where you’re coming from. Quality over quantity is definitely important, especially when you’re just starting out. It’s crucial to stand out and offer real value to your audience. Crafting well-thought-out, high-quality content can set the foundation for your brand. That said, once you’ve established that quality, building systems to maintain consistency without burning out can help you scale without sacrificing that value. It’s about finding the balance that works for you-starting with high-quality content, then creating systems to sustain and grow that quality over time. Remember, it’s not just about working harder; it’s about working smarter as you progress.

[@Startech333]

Hello Matt. Great content, its very helpful... I'm curious to know the reasons you switched from Kajabi to Webflow? Thanks.

[@realmattgray]

More flexibility in design

[@chipresmusic]

Love the intro

[@CarlosARuiz-hc7td]

So so inspiring 🔥🔥

[@realmattgray]

Thank you! 🔥🔥 Inspiration is just the start-action is where the magic happens. What’s your next move?

[@undefined-maxwell]

Don't fall for the mainstream advice on how to make money. The best investment is in yourself-through knowledge. Books are the way to learn the most. The Hidden Truths Of Wealth by Oliver Mercer helped me launch my first business and rise above 90% of others.

[@iuconnecttokyo]

whats your business?

[@customerizeorg]

@@iuconnecttokyoit’s a spam post to sell that book. Dont fall for it.

[@realmattgray]

Well said!

[@shannahighsmith1179]

Recommend a book that doesn't exist

[@dantewordlaw8677]

Bot

[@suhailshuaib8092]

That environment is Amazing! Is that Costa Rica?

[@realmattgray]

Colombia

[@caboom1683]

3:51 nyc background dost

[@a.educate6172]

should i stick with only my niche or should i create content to broader audience?

[@realmattgray]

niche

[@umidikromboev1157]

Brilliant content. ❤

[@realmattgray]

Thanks so much! Really appreciate the support-glad you’re finding it valuable. More to come!

[@calebjohnfilms]

Hey Matt love the video. Are you living in Bali?

[@realmattgray]

Zermatt, Switzerland at the moment

[@tylersmith7651]

great content, helluva tree house you got there

[@mzamilbr]

Thank god you didn’t fall 😮- thank you for another gold nuggets.

[@realmattgray]

lol

[@crelloc]

where is your affiliate link so we can market your products?

[@kassudejene9314]

Could u show us the best 10 book u read in the next video

[@ManifestDuality]

Thank you

[@realmattgray]

You're welcome

[@lucab_]

That's all great, but it takes a lot of time to stand out in social media, and doing things right takes effort and, again, time. I'm a tech company founder and I'm already putting in the time and effort, any suggestions for someone in my position?

[@ThrowBackZone]

I love the idea of 'content IP'! If I can trademark my awkwardness, I might just make it big! 😂 Anyone else feel like their quirks could be a brand?