Rebranding Strategy | How To Rebrand Like A Pro Brand Strategist

[@0xtotis]

This is absolutely golden. Thank you!

[@BrandMasterAcademy]

Glad you enjoyed it!

[@0xtotis]

@@BrandMasterAcademy Stephen, I downloaded your PDF guide and currently using it to complete rebranding within our business. It is VERY useful and really well written. I got stuck on the 1.4 part - "Define how you will behave". Do you have some examples o this bit? I fint it difficult to digest it in a practical sense.

[@farazkermani9768]

Hi and thanks for the tips here. I have a question: is rebranding (actually refreshing the brand) different for a company than for a membership organisation?

[@BrandMasterAcademy]

Can you elaborate? Isn't your membership organisation a company? If not, how do you define the difference?

[@farazkermani9768]

Sorry, never saw this. So it’s more of a trade organisation that represents companies, rather than a traditional company that sells something or aims to make a profit.