Nissan Is Seriously Struggling (The Roman Report)

[@ItsTheCostanza]

Nissan dying before Mitsubishi and GameStop is weird

[@kennygaming208]

The Altima is the last good Nissan imo

[@JRBX-09]

@@kennygaming208 If that's the case, it's quite ironic how the their most notorious car is the very thing that keeps them alive.

[@Pwr404]

Mitsubishi is already owned by Nissan for a while

[@DrDonkeyKnuckles]

Mitsubishi has a serious commercial and HVAC market, they ain’t going anywhere

[@Pariahwulfen]

@@thomas316 Mitsubishi Motors got spun off into it's own thing in the 90s and hasn't been apart of the MegaCorp for decades now.

[@RegularandRoman]

This is NOT the last Roman Report of 2024 (barring some kind of catastrophe like yet another case of food poisoning), so keep an eye out for one last report to close out the year! Thank you so much for watching and supporting the show.

[@Nick_Gerr_Hugh_Janis]

One of my favorite series started this year. Been watching since Episode 1. ROMAN REPORT AT THE END OF THE MONTH 🤌🏾🤌🏾🗣🗣

[@yungamurai]

Can’t wait bro, have a great Christmas and thanks for all the content ☝️

[@williamcarlson1836]

*near* the end of the month ❤❤❤

[@Buck_Bentley]

Hoping for a yearly memorial to be a thing, but if not, whatever you do will be great. Lot of car news this December.

[@guikegriot]

Get better 🙏🏿

[@derekeboyd]

Honda's gonna have to pay 19% APR for 72 months to make this deal go through.

[@jumpman366]

Lol

[@1914jblue]

Ha!

[@xanderlander8989]

Boom! Got 'em

[@carlasghost656]

In 2-3 years they'll put it on the market for "take over payments".

[@ZacksScraps]

You mean the Nissan/Honda/Mitsubishi deal?

[@jmatt781]

I really hope that the Nissan/Honda merger doesn't bring down the quality of Hondas. Those Nissan transmissions are awful. That being said, I'd still buy a nissan long before I'd buy another Chrysler.

[@fugubarakun4907]

Thats the first thing I said. Will Honda's engineering save Nissan or will Nissan's cancer infect Honda 🤔

[@FiregemGaming]

I’d be okay with Hondas engineering and Nissans comfort they will be alright. Not the other way around.

[@jmatt781]

​@@FiregemGamingI had a 1999 Nissan Maxima with a 5spd manual that I absolutely loved back in the day. It was a great car, I miss it.

[@Low760]

Honda are not very advanced since the gfc in 2008. Same as Nissan. And I'm Australia they screwed Thier sales by bypassing dealer negotiations. Sales have dropped 50% iirc.

[@J.Gainez]

@@jmatt781i love that car, i had 2 97 5 speeds and an automatic 98, i miss my last 97 so much, but the only awful thing about them is the rust, every last one of them had bad rust, i had to junk my first 97 because of it, but after i get my cdl and get a place, im looking down south for another 97-99 5 speed maxima, im planning on keeping it forever, hopefully nobody like doug reviews it and over hypes it and skyrockets the price like every other underrated car, its so annoying

[@druggie54]

Its not a merger when one company is near dead. It's a buyout.

[@2Kriss2Kross]

As an owner of Hondas for over a decade, I’m not excited about this. I truly hope Honda takes the lead on this and doesn’t incorporate many preferably any Nissan elements. *pun intended*

[@Nick_Gerr_Hugh_Janis]

Pun approved. Statement agreed with. Factually accurate. 🗣🗣🗣🗣

[@jonc2914]

Honda quality has already been nose diving

[@2Kriss2Kross]

@ I’ve had no problems with my modern Hondas. This ain’t the 90’s anymore even Toyota is struggling. Still leagues better than Nissan.

[@Electronica27]

​@jonc2914 this is fax. The stories ive heard of hondas needing replaced engines is wild. And not from people who abuse their cars mind you, regular drivers.

[@DustinB855]

I think each company has their pros and cons. Honda has held a better reputation but if you do look at numbers they are far from reliable as what they used to be but they know how to keep their image vs Nissan. Nissan can built reliable vehicles too.

[@grego7345]

Whether it's Nissan or Stellantis, whenever there's a Carlos involved, it's not a good thing.

[@martalli]

Nissan is such a perfect company for Stellantis. They're practically the Chrysler of Japan.

[@johnb1840]

Nissan is screwed? Quick, mark up all the Nissan Z's by $15k ASAP!

[@A_bag_of_Cheese]

I love the Roman report. Only actual auto news I can listen fully through without it being a pod cast about supercars I can’t afford lol.

[@Beegstation]

Shots fired at the Donut podcast 😂

[@diydrivenGA]

Yup

[@glurak888]

Or doug

[@raymond_sycamore]

I had a dealer write me an OTD for a base model no options manual Versa and he came back with $19,985 and "we don't go under MSRP." This wasn't the first dealer this December to tell me that, either. The whole auto industry is done. I'll keep my cash in my pocket and puttering in my 2003 Pontiac Vibe.

[@Drdirtydee]

mmmm toyota matrix

[@raymond_sycamore]

@@Drdirtydee yesssirrrr but cheaper and everything GM falls off

[@Low760]

Buy secondhand?

[@PanderingSlats]

​@@Low760 pretty sure that's his point- auto industry gives less than zero reason to buy anything new, only to pull from what's already out there.

[@Drdirtydee]

@ as god intended!

[@a64aquarian]

You hit the nail on the head Nick….Nissan just has to ditch the CVT in their vehicles. They should have done that like 10 years ago.

[@KR-hg8be]

I dont have a single freind or family member who would consider a nissan after the way the local dealer treated one of my buddies when the cvt trans in his 5 year old versa exploded at 70k miles.They quoted him $5000 for the trans to be replaced, told him they wouldnt even speak to him any longer after he mentioned all the recalls on the cvts and then offered him a "generous" $500 for the car as a trade in since he would be a "returning customer". The kia dealer offered him $3500 on it even with the bad trans and offered him an additional discount on his current car.

[@DrewLSsix]

Not to make excuses, but it's far easier to be generous with your offers when things are going well financially. The dealers are suffering as much as corporate is and they likely can't afford to comp customers like Honda might. I work at a Honda dealer and we will often work very hard to get someone a new trans or motor when we know they have issues, along with countless little things that we really don't need to cover. But Honda is doing well, our dealer makes $$ and we dont even bother to stock base model cars. Literally every single new car on our lot comes with the big screen, I only ever see the little screens when theres been a dealer trade.

[@KR-hg8be]

@DrewLSsix this was 5 years ago pre covid.

[@saeedhossain6099]

the dealer network since the 3 way alliance basically decayed into a 1990's used lot, in a pre CarMax world. the manufacturer no longer demanded any sort of behavior and customer service standards out of the dealer network.

[@Just-a-guy926]

Honda’s earnings for the last five years isn’t much to be proud of. Honda has its own share of problems . Combining two struggling companies only makes them a larger struggling business.

[@nubreed13]

When I bought my frontier they tried to tack on about 12k in useless dealer add ons

[@Kaeloz93]

Nissan become the meme company of "if your poor and desperate but don't want people to notice, buy a Nissan car"

[@extralock1045]

Except if you're poor buy a cheap car like a 1999 Toyota echo or something and save money that way.

[@mikethebeast1012]

​@extralock1045 yes, that's the responsible adult move to make. Nissan buyers are neither of those things

[@extralock1045]

@@mikethebeast1012 I am also the owner of a new car, 2024 Mitsubishi Mirage. I have old cars too. Just want something economic and reliable. I've put 35,000 miles on it so far. It's great. Just change the oils and fluids on time. Make sure to change the transmission fluid every 30,000 miles and change filter while you're at it.

[@KrispyKruiser]

I always thought Nissans were for people who were poor and desperate and didn't care if people knew.

[@extralock1045]

@@KrispyKruiser Nissan owners don't care about their car though, or at least care to learn how to take care of it. Like putting the car in drive while still rolling back, or putting the car in reverse while still moving forward. Often they never service the CVT, which is horrible, and forget about oil changes until they are close to, or actually in the 5 digits in miles. Change oil at max 3 months, or 5,000 miles, if not a bit sooner. Oil is cheaper than an engine.

[@activepuck2225]

Other than fleet vehicles I don’t even know what Nissan’s identity is these days. Oh and I love the Roman Report, it’s one of my favourite parts of this channel.

[@sondaughter3]

ANOTHER MONTHLY VIDEO TO IMPROVE MY ENGLISH LETS GO

[@rhkips]

Dear Nissan, Please use a transmission that isn't shit, and stop abusing your customers. The world is a nightmare right now, full of uncertainty, unease and disappointment. You are in a position to be the one good thing in the world. Make a good, cheap, reliable car. Be the company people know they can turn to to make their start in life. Own that market and don't worry about anything else. There is no shame in being the company everyone talks about when they tell the story of how they started their adult life.

[@extralock1045]

Most of their transmissions are getting better. At some point there was actually a big problem with them. Now the CVT transmission is pretty good. Just change the fluid every 30,000 mi.

[@dannyc8617]

A wide open market for that.

[@oshaapproved7612]

They have made that. It's the 5 speed Versa. But for some reason they only offer the manual on the base model. But that engine is solid, it's easy to maintain, and they're dirt cheap. The problem is that they're ugly as sin.

[@johnchedsey1306]

When I was younger and couldn't afford much, my 2002 Sentra was the epitome of reliable. I got to 210,000 miles before its first unexpected repair. That's the kind of thing that needs to be available again, regardless of who makes it. Nothing fancy, but I drove it from coast to coast, border to border and throughout a chunk of western Canada.

[@Trombone_VQ]

@@extralock1045The new Murano going back to a regular A/T is hopeful as well? I am glad the Jatcos have improved because it means less sore wallets for the owners undeserving of those headaches, but I don’t think they’ll ever get a good name back till they dump it entirely. That, and run a big ad campaign letting everybody know when you do Nissan, please.

[@commandertaco1762]

Honda really said: "I can fix him I promise!"

[@thomas316]

If Honda and Nissan are to tie the knot I hope that it's Honda doing the design and manufacturing.

[@ZacksScraps]

You mean the Nissan/Honda/Mitsubishi merger?

[@Crossbone_Vanguard]

The cvt, the bad Titan diesels, the dealers marking up the new Z like it was a rare Lambo...but it's weird because I swear I see way too many Kicks around to think they where doing so bad...hard to believe they do worse than Mitsubishi.

[@DelNiceBeto]

Funny cause in my area the Nissan dealer is a nice modern renovated building while the Mitsubishi next to it is an old single story office building with a garage in the back

[@rarecandy3445]

as a kid i day dreamed so much about cruising a 300zx around chicago and into the suburbs. i got a 350z and its my favorite car ive ever owned. i taught my gf at the time how to drive manual. she thought i would really like those cheap LED light packs for the interior and got me one so we hooked it up under the seats and the dash. never had a problem with that 350z and never cared for the reputation nissan had. i wouldnt trade those years with it for anything.

[@infosneakr]

Me too! My 350z got 285000 miles

[@A-classic-smithy]

The 350 was a great car, unreal handling, hats off to you sir 🫡

[@Anamnesis]

How will we know who to avoid in traffic if Nissan isn't selling garbage to all the people who make a hobby out of accumulating bad life decisions?

[@joshlutz3017]

Wasn't expecting this at 6pm on Christmas Eve...

[@thatloserwhoplays]

Merry Christmas to all, and to all two roman reports for the month❤

[@bea3558]

how can Nissan possibly afford to keep Infiniti around, yet mazda and subaru have yet to establish a luxury brand?

[@GengarZ28]

Mazda had Amati ....didn't get far .

[@JollyGiant19]

@@GengarZ28 it didn’t get anywhere. They had plans but nothing ever started, they effectively never had a luxury brand.

[@sneakyquick]

I am a used car dealer. Literally 100 percent of the nissan vehicles we see at auction that are 10 years old or newer have transmission issues. Literally every single one. I literally dont even look at them because every one needs a new cvt and you cant rebuild them.

[@rubberwoody]

I cannot believe this is the dame fompany that made the GTR 15 years ago

[@Low760]

They still make it.

[@rayton-fissoremagnum3060]

17* years ago, and they're still making it

[@dawsongranger4940]

@@Low760Production ended in October? Nissan just ran out of parts to make it

[@Jazzmaster1992]

If I had to hazard a guess, the GTR and maybe Z nameplates will remain, everything else will go. Including all Infiniti products.

[@MrJommins]

I love my Roman report! Im totally ready to hire you as our new social media manager. Let me know what your schedule looks like. Sincerely, Mr Jommins, General Sales manager, Kunkleman Kia, Chevrolet, Red Sleigh, Yugo, Telecaster, Daiwoo, Saab.

[@danielseelye6005]

😂😂😂

[@bradtheviewer]

My father said before that He'd be alright leasing a Nissan but never buying one, and I gotta say I agree with him on that. I feel one thing many carmakers don't often look at is the used car market, basically what happens after it stops being new, and Nissan destroyed their reputation in that aspect. I'd never buy a used Nissan at least not one from the past 20 years with the CVTs. My neighbor is trying to sell his son's 2014 Rogue and besides some small body damage due to being in a crash, it's not badly beaten up. My sister is learning to drive soon and we're looking for a car for her, and if Nissan was more reliable we probably would've gotten it, if it was a Toyota or Honda we would've snatched it up so quickly And who knows, maybe if she enjoyed her Nissan she'd be interested in buying a new one down the line, but because of the reliability issues that path was closed

[@JoshSZHANG]

Honda to the rescue! Incoming NiHon motors K.K.

[@Shiruvan]

NiHon. Japanese execs gonna go nuts over that

[@JoshSZHANG]

yep. that's the literal joke.

[@KR-hg8be]

Enter the hondnis

[@vimfuego1]

Kunkelman NiHon

[@CallMeMrStopmotion]

Lmaooooooo "Say Ni-hao to NiHon!!"

[@thackleberry]

Thanks Roman - First time I’ve listened to a Roman report - will go through the backlog now, found it really insightful. I’m in Australia, so we don’t have the predatory loan issue here, but Nissans are seen as the lower of the Japanese brands - I think moreso than Mitsubishi. Funny how that has changed from the 1990s where (in my memory) they were more of an upmarket brand. I hope to see them continue, it’s an interesting market with china spamming and the EV migration, but there is still a huge market for that entry level car - with a large dealer network support.

[@robertomartinez7268]

Reliable, low cost to operate, not too cheap looking and fun to drive, that is the need in my opinion.

[@LegoDork]

Like my '99 Sentra, Helga. I sold her at 260kish to my nephew so he could get his drivers license. He drove her around in the fucking woods for a while and sold her to a friend of his. She then went on to win a demolition derby a few months ago.

[@robertkirchner7981]

Too few buyers, too much capacity, and Chinese insurgency. The entire auto industry is is trouble.

[@BonnyJravo]

MERRY CHRISTMAS AND HAPPY HOLIDAYS FROM KUNKLEMAN CHEVROLET!!!!

[@Valkyrie_Coach]

SANTA KNOWS WHERE YOU LIVE!!!!

[@slothsareawsome5257]

Roman report is dope and great take on the situation. Merry Christmas!

[@stephenmilton9998]

Rented a Nissan in NOLA couple weeks ago ... The build quality was garbage... WTF

[@BlackJesus8463]

would you rather have wood paneling?

[@PocketAces500]

This merger feels a lot like AOL and Time Warner. Take 2 struggling companies and put them together because that will cancel out the non-success.

[@TheSergio1021]

Make. More. Xterras. The 4Runner is printing money for Toyota and the Xterra would do wonders for sales

[@upperleftnorthwest4278]

Thats what ive been saying. If they can sell 100k Xterra units a year based on the current frontier platform, which in itself isnt new, it can single handily save nissan

[@dcprojects7919]

My personal theory around Honda’s interest in merging with Nissan is built around 2 points: 1) Nissan has a more developed EV platform than Honda does. Honda thought they could half-ass an EV by having GM build them the Prologue, but I think it showed that the Prologue wasn’t a real Honda product and that turned people off of it. They want Nissan so they can develop their own EV and have enough control over the design process that they get everything they want out of it, rather than (I assume) having to accept whatever concessions GM forced them to make on the Prologue. 2) Honda sees the same thing Nissan does, that cars are too expensive and there’s a large underserved market in the sub 30k range, and they want to basically rebadge some of their models as Nissans so they can sell to the more affordable market without devaluing the Honda brand name

[@goatdolphins]

happy holidays rcr! glad you guys do what you do!

[@nowhere529]

I would be sad to see Nissan go, I hope they dont.

[@hollywoodhitch6678]

So Carlos Gohn rescued Nissan from bankruptcy and now it has gone back downhill without him?

[@BlackJesus8463]

Japan did this!

[@asphaltmemories4597]

Is it possible that Nissan will just leave the US market entirely, similar to what Isuzu had to do in the early 2000's? We are seeing a similar situation in Nissan's predicament with Chrysler in Stellantis. What are these companies really gaining in being with these conglomerates other then having their reputations and products whittled down into mediocrity?

[@eternalwarrior5318]

they should bring back the Xterra. Mid-sized rugged SUVs are in right now.

[@johnchedsey1306]

They haven't made those in almost 10 years and I see them all over the place. They did something right with that line.

[@jonc2914]

Garbage

[@Trombone_VQ]

@@johnchedsey1306 A variation of the VQ or VK without a CVT is the only good thing they’ve put out since 2000 I feel like. I LOVE the old Titans, Xterras, and especially the Maxima when you could get a 6 speed

[@dawsongranger4940]

I heard rumors Nissan was absolutely planning on bringing the Xterra back based on the frontier. With the 4Runner going the route it is there’s a huge potential for an Xterra if it’s not a $50k turd

[@Jakeyythetr]

I feel like in recent history Nissan has always been behind the competition on tech, quality, reputation, and reliability etc. The only thing going for them over the competition is how cheap they can shove cars out the door on 72 month financing.

[@churchofmarcus]

How much of Nissan's decline can be attributed to Japan trying to force Nissan's successful foreign CEO to adhere to Japanese culture?

[@melonyogloo]

Nissan started the decline with the 1995 Maxima. Getting rid of the independent rear suspension and replaced it with rear torsion beam was the beginning of cost cutting.

[@obelisk7742]

Same fate as the civics until a few years ago

[@denali6935]

The best Nissans were the ones made in Japan like the Nissan primera or infinit q20 as you may know it in Japan and also the Nissan bluebird was pretty Good with its sr20 engines

[@speedskid4838]

Eerily similar to how the B13 Sentra was praised, especially the SE-R version. It featured independent suspension at all 4 corners. Then they downgraded to torsion beam rear suspension for the B14 and B15. The B15 SE-R/Spec-V was literally just a sportier Sentra with an Altima engine that had an ECU remap. Trust me, I've owned one.

[@Veritas419]

Years of awful CVT’s crammed into practically every car did a tremendous amount of damage to the brand.

[@jmatt781]

The last Nissan I owned, I actually really liked. It was a 1999 Maxima wirh a 5spd manual transmission. It was a great car. Those Maxima V6 motors used to be really good. After my time with a Chrysler, then a Nissan, I ended up getting a 2012 Honda Civic SI that came with an awesome 6spd manual. It's been an incredible, trouble-free daily driver, even in the winter with some good tires on it. I've kept it clean and stock, I don't beat on it, it doesnt have a stupid looking wing, and has no turbo or any of that junk, just a simple naturally aspirated K24 engine. It's just been an all around fantastic car.

[@Love_Street]

Interesting video as usual. You’re a great storyteller too. Keep them going along with race to the bottom ❤

[@sondaughter3]

Roman report the only series on this website that I rewatch every single video at least 3 times

[@LimitedTimeRoman]

Thank you!

[@DB-sd3cw]

The Frontier can be nissan's saving grace if they keep the cost under 45k and heavily advertise. It has everything mid-size truck buyers want yet people are sleeping on it for literally no reason.

[@jellyfrosh9102]

Because it says Nissan on it. Seriously, I wouldn't buy it entirely because of that. They've ruined their reputation over the last 20 years that hard.

[@theirthereandtheyre2947]

@@jellyfrosh9102 I bought a 2011 Suzuki Equator recently 225k miles. Drives/ runs awesome. Steering is perfect. Nissan Frontier is a solid truck.

[@terrygirgich643]

Roman report is by far my favorite part of this channel

[@jazzgtrsteve9507]

This was exactly the Roman Report I was hoping I'd get.

[@alexmorris6727]

Just sold my maxima now i kinda wish i kept it as a legacy

[@SecretAsian84]

Maxima's from the late 90's were nice cars.

[@mojrimibnharb4584]

I miss Datsun...

[@jonb1798]

When I saw the title I thought, WOW, that's a fast turn-round considering the Nissan x Honda news I just saw today. Then after a few minutes I realized, oh, this was made before, then you injected the update at 8:55. You clearly have your finger on the pulse (or lack thereof) of the market.

[@RelicToWreck]

Merry Christmas Roman and Mr. Regular!

[@LimitedTimeRoman]

Merry Christmas to you as well!

[@lain6889]

Them ending production of the 370z is a nail in the coffin.

[@JoeStuffzAlt]

When I think Nissan, I think sedans. Sedans are on the downturn at the moment. I see Nissans in my area pretty often

[@jonc2914]

Uhh.. their sedans have sucked for a long time now, the frontier is a truck that sucks, and they stopped making titans.. nissan is doomed

[@Mladjasmilic]

Several issues with Renault-Nissan: Renault in Europe has Dacia brand as budget friendly. When they started, servicing your car at the dealer was cheaper than servicing it anywhere else. Also common parts like headlight, mirrors and bumpers were cheap to replace. But as the time went on, price of servicing went up. In general, cost of ownership went high, as they wanted to increase their profits by loosing money on cars when sold, and having high return on service. I own Renault Zoe EV, which when came out in 2012 had 43kW! AC charging capability, which was great for delivery companies because cost of 43kW AC charger is under 400€ in parts. It had robust motor built by Continental that can last over 400.000km and under-stressed battery because motor had only 66kW/90Hp, and it lasted forever. My car is 2018 with Renault motor, 80kW/110Hp and it eats motor bearings. Renault does not replace bearings which cost about 40€ in total, but installs brand new drive unit (motor, inverter, charger and AC compressor) at the cost that is higher than car itself. And it is designed to fail at just after it goes out of warranty. As for Nissan Leaf - great car, bad EV. In both gens it can DC fast charge only using Chademo, there is no battery cooling or heating and cells degrade extremally fast. It has no resale value as used EV as it is almost useless. So nobody buys it new. So, if a brand wants to be a budget brand, they have to be budget all the was and earn on selling units. If they want to be mid brand, they have to sell quality cars at competitive prices. And if they want to be luxury brand (Infinity), then can not sell generic SUVs at 2x cost if they are on the same platform as mid level cars.

[@joshaulis8326]

The craziest thing is I loved the micra. Then they discontinued it north of your borders. In my mind it didn’t make sense to cancel it, it was a budget friendly hatchback to battle the rio and spark. But I think their lack of profit didn’t help.

[@thatloserwhoplays]

Gonna watch this one on the highway while i rent an altima

[@dasinthehole]

The Brie Larson ad ref was a sick burn!

[@Gametester110-qf8vs]

2022 Nissan Versa owner here. Love it. It's the car i want to drive till i'm 80. Nissan is like the "Intel Graphics" chips of cars: They're NOT great performers but, they're High-Quality, well-made, and reliable.

[@newsogn5148]

That cvt has been so bad for them! Your product shouldn’t make the buyers of said product feel stupid for buying it when they figure out what it actually is

[@OrbeezRando]

Maybe the cheap as chips approach is the perfect way back into the heart of American sales? There’s so much uncertainty. But they’re never won’t be people looking for a cheap new car. The middle class buying power is decreasing… perhaps Nissan needs to stay the course stay at that $30,000 or less marker and wait till we become desperate. Shit that’s really dark. I don’t think they need to pull a Jaguar Roman, automatic V6 Mustangs are underrated. You are awesome!

[@alpha2gproject783]

One of the main issues for Nissan is that they've been building absolute shit boxes for decades now and only through Covid when people didn't have a choice but to buy Nissans did their unpopularity and unreliability start making waves. People have known as far back as 2010 that you buy a Nissan by force, not choice because nobody would willingly buy a vehicle that would be worthless in value and worthless to repair. CVT transmissions are junk, but Nissans took that as a challenge and wanted to make them shit. Then, there's the whole Cummins debacle. They swindled their buyers into buying a truck that had no purpose as it got worse gas mileage than a 3/4 ton, towed only a little more than most half tons, and had similar power to diesels from the early 2000's. Then, if that wasn't a kick in the teeth, the engine turned out to be an absolute shitbox, to the point that their parts inventory dried up in a matter of 2 years and had never recovered with many owners having given back their trucks and walked away from the loan or sucking it up as it sits at dealers for months waiting for parts.

[@MrDarrylR]

It wasn't the market segment they pursued. It was the loss of reputation for reliability, less earned than from association with Toyota and Honda. No company can sell CVTs to a market that won't change CVT fluid every 50-60k miles and retain its reputation. And that's the market Nissan found by going downmarket. If Nissan wants to survive, my recommendation: bring back the < $25k compact truck. It's a market where there's no remaining competition in the US.

[@gregstacy4498]

Merry Christmas Roman and Mr Regular. Best in automotive journalism

[@astralhitchhiker12]

Merry Christmas and a happy new week, Roman!

[@Low760]

Nissan in Australia has died off. They finally made the patrol updated for tech but the rest of the vehicles sold are dull and known to fail. And we have the Chinese cars to compete with here at the budget level. And as a result of the Chinese competition, Honda and Mazda and Toyota have moved out of the budget arena because they can't compete. They just have reliability and good dealer service and spare parts availablity.

[@michaelcroos4713]

If they hadn't brought out shit motors (variable compression/displacement) or used Jatco CVT's, in spite of knowing they were garbage, they might have had a better chance.

[@jaywon555]

I bet Nissan has gone completely xenophobic with any foreign management / company, Honda must be feeling the same way, if the merger goes go through. I'm expecting Nissan's QC/QA to be at it's 90's standards again, even if Honda buys 40%, Nissan will be able to refloat the corrupted ship.

[@Jessecwebb]

Something that rarely get's mentioned: The people who buy them, even used, have tarnished this brand's reputation. It's not even just the high APR rates, it's poor marketing. The cars are somewhat stylish, but people who drive Rogues and Altimas seem to have little knowledge or responsibility about cars. Amazingly, "Big Altima Energy" can be seen in cities across the country.

[@LyleBialk]

Just bought my first Nissan four months ago. So far - LOVE it.

[@churchofmarcus]

Roman forgot about the culture war when it came to the Nissan ad. If people are mad about something and you can't figure out why, it's the culture war.

[@jerryhand8538]

Toyota , for two or three years have put focus on hybrids, I guess nobody at Nissan reads a newspaper now and then !

[@shadowdeath9687]

Part of the issue for them is all the car models are so stagnant and they sold the crap out of them to rental fleets which are now massively getting blown out by said companies on the used markets.

[@saeedhossain6099]

1:10 the unrelenting pounding of a format that just barely keeps traction, with minor variations - like the addition of foreign accents - the unhinged intros can only become more unhinged to remain relevant..... thank God for the Roman reports and the back catalog of long format narratives of a subculture like the ones covering the Appalachian trail.

[@bbishoppcm]

I’ve owned several Nissans when I was younger (this was early to mid 2000s); a 1987 D21 Hardbody, an 87 two door pathfinder, an 89 maxima, a 92 Stanza, an 87 300ZX, a brand new 2007 Versa, and finally a 2006 Murano. The last two vehicles were awful compared to the earlier models - soulless, cheap, and laden with problematic CVTs. For me, it was the CVT that killed the brand entirely. I drive Mazdas now.

[@williamcarlson1836]

I begged my gramma to buy a Honda not a 2024 Nissan but she's old and I ended up acquiescing because I wanted her to be happy and spend her money before she's too old to enjoy anything

[@lambofmetallica]

"It's a Nissan Sales Event Ad" will FOREVER be burned in my brain

[@forest_gamingredux8156]

Meanwhile my 2017 Nissan sentra I got new has now reached 150,000 miles with original CVT. Sometimes you get lucky with those transmissions. Yes I change the cvt fluid every 30,000 miles.

[@IAmAwesomeRocker]

Nice use of Gary Numans tune of Cars for the intro

[@Pyjamarama11]

80's 90's and 00's Nissans were good and I enjoyed owning a few The past couple decades, not so much Just let the brand die quietly, don't drag out it's demise

[@churchofmarcus]

How's Mitsubishi doing with its bargain bin products? I recently bought a new car, and Nissan even got a look for the Leaf. I didn't consider a single thing that Mitsubishi makes.

[@Rexmorgan687]

The irony of Nissan partnering with Honda is that neither of these auto makers are known for their robust transmissions... Who knows, maybe they'll be more than the sum of their parts.

[@PrydeWater901]

9:00 I’ve heard mention of the lisp in a few previous video posts, but never heard the lisp until this moment.

[@jnyerere]

I think the big takeaway here is that Mitsubishi still exists.

[@johnchedsey1306]

I'm assuming the Honda/Nissan merger is solely because they found out I added a Honda to my garage, alongside the Nissan I've had for awhile. Obviously only one path forward! But I can say as someone who generally has had Nissans my entire driving life, I no longer would consider them for a new purchase. While I personally never was affected by it, the CVT issue is out there. I also just feel they have gotten ultra generic in their current lineup. Sure, people make fun of the Juke, but it was at least something different. And I happen to love my Nismo RS version of it (with manual transmission, obviously). I still see XTerras everywhere, but there's another discontinued line of a somewhat quirky vehicle. I imagine I'm not the only person who had some brand loyalty to Nissan who no longer considers them for future purchases....especially after getting my first Honda and absolutely loving it.

[@viscountalpha]

It's as if you alienate your customer base and then wonder why they left. The Juke (joke) was a sign of very bad things coming.

[@porschefanatic1049]

I’m worried about Honda’s quality. I can see Honda and Nissan sharing platforms for the CRV like Nissan is doing with Mitsubishi.

[@red_ben3487]

Honda would never, they've been putting the same engine into the Civic for almost 20 years now. They would not stand for Nissan's quality.

[@Flargenyargen]

I got a Leaf recently because I figured "if I'm going to drive an appliance, I may as well commit to the bit." I ended up adoring this thing. It's everything I want in a car. The charging and battery tech is ancient and will only get harder to find public chargers in the coming years. It's the only downside I've encountered. I never considered Nissan before recently. Their cars always seemed pretty uninspiring, never the better choice against their competitors. I still don't cheerlead their failure. I hope they can pull it together.

[@richtysoe6393]

The seriousness of the situation if simply illustrated by the fact that the Honda-mistubishi thing was even considered an option, never mind that it's actually going ahead. Culurally, it's unthinkable to the degree of Ford partnering with GM.

[@packrat-y7j]

I've been a Nissan fan for more than half my life now, but admittedly they haven't made a car I've been a fan of since the 90s. Maybe things would be different if they had made that IDX thing...but who knows. I remember a Nissan that made cool, innovative cars that were fun to drive. The Nissan Exa, The NX-2000, the Pulsar SSS, the GTI-R, S12/13/14/15, B13...I could keep going. All this stuff fell away and we were left with what? A handful boring sedans, the 350, and some SUVs? No, they weren't as reliable as Toyotas, but they didn't have to be. The fun factor made up for that, and so did the price. Today? The only affordable thing they have with a manual is what...the Versa? Their other cars with that awful Trainwreck of a cvt...what did you expect was gonna happen, Nissan? You tried to box with Toyota and there is just no way you were ever gonna win that match. :'(

[@aphantasiagreyman8445]

I just purchased a 2025 Nissan Frontier in early November before all of this was announced. I think Nissan sticking with older proven NA V6 tech while every other midsize goes 4cyl turbo or hybrid is a wise and cost effective choice. Playing to the truck buyer market which tends to skew more tech conservative would probably be helping them sell more Frontiers had this news not dropped. One glaring issue I see having worked with six different dealers trying to buy this truck is Nissan dealerships. These dealerships have been working the low end, bad credit market soo long they don't know how to appeal to any other customer type. The customer experience at most Nissan dealerships is horrible. They assume you have no money, bad credit, your too dumb to know what you want and can't afford it if you do. They are absolutely unwilling to go out of their way to get you what you want unless you, as one dealer told me, agree in writing to a buy agreement with a dealer market adjustment. In other words, pay us more to actually do our jobs. Or, maybe this was a "go away kid, your bothering me" tactic. I've owned a Nissan Xterra since 2004 so I'm not new to the brand and honestly, while Nissan didn't do itself and favors, Renault holds most of the blame here positioning Nissan as a low tier automaker.

[@Abrasive-Heat]

Mitsubishi is simply better at being cheap and Nissan isn’t good enough at being premium or cheap. I think having access to Honda parts could turn that around. Renaults are garbage and having less of that would be nice. I love the Mitsubishi mirage G4. You can get them for $15-$20 thousand. Why would I spend $10k more on a slightly less mediocre car? Put some Honda in it and that might be the ticket.

[@TheHangarHobbit]

They should bring back the old King cab. A sub 25k truck with decent reliability and good gas mileage would sell and sell well, hell why do ya think so many Rangers are still on the road?

[@Noah_E]

Roof crush tests make king/super cabs almost impossible to produce economically. Plus resulting vehicles would have the highest production costs due to stronger materials and engineering needed without the extra pillar of a four door, but would have the lowest demand and lowest profit margin. Plus, people so cheap/poor they only want a basic truck aren't likely to buy new. Car companies aren't in business to build products people want/can afford five years from now.

[@TheHangarHobbit]

@@Noah_E Riiight, because there are no plumbers, roofers, electricians, and a bazillion other businesses that want just a dependable reliable work truck that gets decent gas milage without the cost of a luxury car 🤣 My family's electrical business ran on a fleet of Rangers because you could carry enough gear to do a full house wiring job while the Mazda 4 banger in those were built like tanks and didn't blow out the gas card. Hell, my local Napa still runs on a fleet of Rangers, why do ya think the majority of Rangers were company white? Mark my words if Nissan put out a small truck with no bells and whistles, just a reliable work truck in company white with a solid 4 banger and decent hauling capacity under 25k every small business would be lining up to snatch them, but auto companies want to crank out 80k+ trucks because the bells and whistles let them put insane mark ups, hence why my local Ford and GMC dealers are full of 2+ year old trucks that they can't move as they are just luxury cars in a truck form.

[@leonidas14775]

I think people who don't like feminism _really_ don't like corporate feminism

[@threeam____]

just sat down wit my whiskey, some panda express, and a NEW ROMAN REPORT !? MERRY CHRISTMAS ♥️

[@InfectiousViper]

My parents 2014 altima’s transmission just conked out, can’t even hit over 70 km/h. Time for an upgrade.