Ritson's best campaign of the year, Britain's favourite pint & why being different still matters

The Gary Vee of Australia is back in the Uncensored CMO hot seat. That is, of course, everyone's favourite marketing professor, Mark Ritson. In this episode we talk about the best campaigns of the year, Mark's most popular articles and why he thinks the US is lagging behind the rest of the world.
Watch Cadbury Garage: • Cadbury - Garage
Timestamps:
00:00 - Intro
00:31 - What’s going on in marketing in 2023?
02:19 - Why US marketers are off the pace
05:10 - Ehrenberg Bass and academic literature
06:53 - Mark’s contradicting viewpoints
07:23 - The Gary Vee of Australia
08:42 - Jon made a top 100 list
10:38 - Ritson’s biggest stories of the year
12:33 - Guinness
17:29 - The long and the short of it
20:38 - Cadbury
29:02 - Wear in vs wear out
36:43 - Running the same ad vs running a variation of a campaign
39:16 - Difference vs distinctiveness
45:51 - Is authenticity overrated?
48:12 - Do marketers use a brand’s history enough?
57:43 - Quick fire round

[@liamokeefe6234]

Brilliant episode. Thanks all.

[@josephhillsy]

Brilliant episode guys, thoroughly enjoyed this.

[@thead01]

I always thought he was the Gordon Ramsay of marketing, haha!

[@BabarKhanJaved]

I'm humbled he felt humbled due to a humbling ranking.

[@pavlenikolic3356]

Field and Binet selected their sample based on outcomes lol

[@stavebninystamix]

what is the pelaton ad? (from 22:05)

[@tombrand236]

Fantastic ep!

[@MarkSmith-gd5nn]

Really enjoyed this Jon / Mark. Anyone have any intel on the AI Mark was pointing to towards the end of the podcast? That sounds very interesting to know more about.

[@Jos-qk7oj]

This downturn is really hurting ad agencies! I wonder whether a more permanent shift is taking place! Will they survive? Thinking of S4 here as one example