Robert Cheeke- Become an Impactful Vegan

For full episode show notes and resources, visit: www.plantstron...
For over 30 years, Robert Cheeke has made a profound impact on the vegan and plant-based lifestyle, both as a champion bodybuilder and a NY Times bestselling author of the book, The Plant-Based Athlete.
His latest book, The Impactful Vegan: How You Can Save More Lives and Make the Biggest Difference for Animals and the Planet is a blueprint for how we can use our time, energy, skills, talents, and resources to make the greatest impact in our daily lives.
Cheeke discusses his definition of effective vegan altruism using your "STRONG-V" to affect change. The episode explores entrepreneurship challenges in the vegan industry, the impact of women and minorities in veganism, capitalizing on your personal strengths, and the importance of progress over perfection.
Yes, this book is about becoming a more impactful vegan, but the pages and the examples translate into anything that holds our hearts.

[@suziedowning8829]

Can't wait to get Robert's new book. He worked out at my husband and my gym in Corvallis, Oregon while he was going to college. We are so proud of him!

[@sharonhall1909]

I love Robert Cheeke! Such a nice guy. I met him many years ago at VegFest in Los Angeles. He was as inspiring & dynamic then as he is now.

[@iamdebmiller]

Such a wonderful interview! I love that you are covering the animal issues around diet. And I wish Robert great success with his fabulous, heart-centered book. Sincere thanks to both of you.

[@extropiantranshuman]

I personally know about effective altruism - and I see how robert really veers towards it. I personally prefer egoistic and optimistic altruism - because it's something that is able to be built upon - because it's what we do - so we reap the benefits compared to effective altruism - where it's really not known. In certain ways - I feel like they do some egoistic and optimistic altruism - without applying those labels to it - but I didn't fully watch the entire video, so I can't really say for sure. I just feel like this book isn't his final product - that it's a work in progress and he's going to keep trying to get better. He just takes what he knows so far - and provides it to the world. I feel like he's having 10 steps ahead of this as he thinks - that's what I love about him - we'll likely see more yet to come, so everyone's prepping with grabbing his books like this is the beginning of a series lol. This title was part of a book series that I wanted to write - he beat me to it - and I'm all for it. So I'm glad someone wrote it. I got his athlete book in the bundle - I was eyeing it and wanted to buy it but didn't - too expensive, etc. - but when it was in the bundle - I had to get it - and I did and read it!

[@extropiantranshuman]

I really want to see Robert write a book called 'how to be a real man' or just 'real men' or something - maybe 'what men are supposed to be', 'vegan man'? Oh I got it: "real manliness". Even better - "real masculinity', or 'non-toxic masculinity'. Something like that. Because I really feel like he could actually write the book on it - that men are supposed to be contributors to society, being there for people as protectors and caretakers - to help it along, rather than use their strength to destroy - like carnism, wars, etc.

[@Grc0500]

I’m a murderer