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In this video, we will talk about such an unpleasant phenomenon from the guest’s point of view as coffee snobbery.
A coffee shop is not only a product (coffee), but also a service. Perhaps even primarily it is a service. And if a coffee shop with a fashionable interior and professional expensive equipment offers cool specialty coffee, but the guest left you with annoyance, a feeling of incompetence and even shame, then this is bad service. And bad service is the loss of a guest, the loss of the opportunity to promote coffee culture.