S3E16 Grit & Growth | Short Takes: Where Science Meets Culture

Meet Raj Prakash, cofounder of Zifo, a science informatics company in India. While growing revenues is on almost every entrepreneur’s mind, Prakash believes building a thriving culture should be too. Hear how creating a great place to work is helping his company achieve great results.
Zifo is one of the largest global pure play science informatics companies, with over 1,800 employees. And it counts many of the largest global bio-pharma companies among its customers. The company focuses on technology for collecting and analyzing data that has been instrumental in the development of medications and vaccines for global viruses and illnesses. But that’s more of the quantitative story. For Raj Prakash, thinking about the qualitative experience of his employees is essential to success. “We are a science-first, people-first company,” he explains.
Prakash has a broader definition of what it means to grow. “It's just not revenue,” he says. “ It is about opportunity to people, opportunity to explore self. It's doing something impactful. It's a people-driven mechanism that encourages persistence and tenacity to get results.
“There is a culture of playing to win. Every action is measured in terms of intent and intensity of action, not just on result. It's fun, it is tough, but winning it together, or playing it together, even losing it together, it's fun. We want to be a place which is highly valued as a great place to work.”
And it seems to be working. Zifo has been listed as one of the great places to work for seven consecutive years.
Hear how Prakash is building a thriving culture while growing a company that leads to scientific breakthroughs.