Sales Funnels for Beginners (1-hour Free Masterclass)

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This week on Copy That! we invite our friend (and badass marketer) Jonathan Beaudoin-Sanschagrin to walk us through the way he thinks about one of the most important concepts copywriters need to understand: sales funnels.
Just some of what Jonathan goes into:
-Marketing Funnel Terminology
-The 3 Most Important Elements of Every Funnel (List, Offer, Creative)
-Types of Sales Funnels (With Examples)
-How to Scale Your Marketing Efforts
-The Exact Email Sequences You Need to Launch Products
-And a huge list of additional resources to learn more about funnels
“Masterclass” doesn’t do justice to the amount of value Jonathan brings with this presentation. It was such a delight to have him on.
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Catch us live on Twitch the first Monday of every month (and usually every Wednesday) on / thecopythatshow
Copy That! is hosted by Alex Myatt, Rod SatterwhiteSean MacIntyre, and Lindsey Hough.
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Want to score clients and close more gigs? Watch our DEFINITIVE Guide to Selling Your Services As a Copywriter: • How to Sell Your Copyw...
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[@Esther_Nwankwo]

This is worth more than 20 courses put together. Thank you!

[@CopyThat]

Thank you for watching and let us know what you'd like to see in the future!

[@ammarchen8850]

@@CopyThat how to be professional with clients once they agree to work with you.

[@growth-vo4ig]

​@@ammarchen8850the fact that they actually have or did this, amazing.

[@aniketsinha7673]

I was thinking of Joining Andrew Tate's The Real World to start learning copywriting but OMG!.... U guys r literally GOD for me... I can't express my gratiitude... LOVE YOU GUYS.

[@heygauravsharma]

Andrew Tate. You must be joking

[@williss1192]

These guys are giving everything for free!

[@abasi-ifrekeasuquo6369]

The best sales funnels course I have watched on KZbin If you are an aspiring marketer or newbie copywriter or even an intermediate copywriter/marketer, you should check this out Combining your knowledge on copywriting + sales funnels will give you an edge over others A big shout out to Jonathan and the Copythat team for putting out this video course

[@Itachi-007]

You Guys proved that Why Diamonds are Rare.

[@AdamBombChannel]

This was one of the best streams you guys have done, would love to see Jon back again!

[@jotaro_the_bot7810]

And with this I'll no longer get confused when I see stuff about landing pages and funnels. You guys are the best

[@nolankovant4534]

Bro! You've left no rocks unturned in this channel. Thank you! Please keep it up.

[@601tahsin]

it is indeed a real useful video if you trying to learn what is funnel and inside of it.

[@santiagoacosta6491]

Thumbnail game on point 👌🏻 Also 1 hour long episode sheeesh

[@olamideodunewu]

I love Johnathan's laugh😂

[@williss1192]

The only useful video I can find about this subject on YT. I guess I have no choice but to buy the book for more! Thanks again, no one else patiently explains it like you guys!

[@grzegorzszymanik4154]

Fantastic presentation! I took a lot of notes! Thanks!

[@thefollow-upfunnelguy]

Great breakdown guys... Literally started reading Launch last 2 weeks. Some pretty powerful stuff.

[@sufyansheikh5103]

Pure value! Thank you!

[@sonumohammed9610]

You can spend a thousand dollar for a funnels course. Or you can watch this video for free I can't thank you enough for putting this out on KZbin for free. Really! You guys are legendary. I took notes and paid attention to every minute of the video. And Jonathan, I love that big laugh 🤣

[@carolag0787]

Amazing! This should be the first thing to learn, before learning to learn how to write copy

[@apoorvsrivastava3816]

Thank you for this masterclass, it helped me to see what I was missing in cw.

[@naniehurley]

Thank you so much for another very informative video! Every video has so much information packed into it and this one is no different. This is a great introduction to sales funnels and not only this video taught me a lot, it also showed me a lot that I still have to learn - which is, of course, the best. 😊

[@MediBeom]

Unbelievable the amount of value we get for FREE.

[@marcojeda1172]

Thank you genuine people Bought the book!

[@jackjax7921]

Jonathan laughing at his own jokes is hilarious.😂😂😂

[@destinyschild5768]

I agree with the last point. I work at an agency and we do a lot of guessing when it comes to copywriting which is why at times what do is not that effective but I'm gonna take the time to learn

[@danieliroko15]

What agency is that please?

[@Joesbigbro78]

8 minutes in and I wanna give this guy my credit card to do whatever he wants with it.

[@kostaftp]

I'm even yelling at the screen where my upsells and cross-sells are! I NEED to give him all my money!

[@rappelzrevival720]

Jonathan is a beast

[@santiagoacosta6491]

Gorski is that you?

[@Kotsos541]

Confirmo

[@anaitmail]

Awesome video! What tool did you use to create the event markup? Thanks 🙏

[@pawpacito]

Is the full video (particularly including the examples of each type of funnel) on the patreon?

[@CopyThat]

It is, but there were major audio issues during the recording.

[@pawpacito]

@@CopyThatgreat! as long as I can see some examples i’ll be peachy 👌🏻

[@skateboarding2800]

Excellent overview on Funnels. I have a question: When creating landing pages for a client (who already has a website), which domain do I use for the landing page? I don't want to use the client's website or homepage obviously?

[@sukhpalchauhan7103]

Jonathan laughs like one-piece characters

[@zanyarbaez4739]

Thank you so much for this, so valuable.

[@jyotishmitabhagawati4008]

So much value

[@vivianaurbaneja5530]

You guys rock for real

[@Onepunchmann]

amazing content...⚡🚀

[@Svun567]

Is it possible to get a clearer image of the Funnelytics example Jonathan showed us 50 minutes in?

[@CopyThat]

I think he shares it in his portfolio that he discusses here kzbin.info/www/bejne/lXa8h4B4g9esd5Y

[@Doug-gb8re]

I like this dude's laugh.

[@copywriter2516]

Pure gold

[@andrej8175]

The whole video sound like: "How to scam people!" xD Love it

[@kylenmboppee8801]

22:22

[@IncredibleBlueProductions]

When cold emailing, is it seen as unprofessional to use, say, a gmail domain? I'm just starting out, so I don't know if I want to put myself in a corner with a bought domain email.

[@CopyThat]

Gmail is fine. Some people go their whole career without having a bespoke domain.

[@arundhatidev9048]

Can someone explain me from 53:50 to 54:41

[@farhadhussain9142]

From the beginning to the end of this video - value, value, value , value, value, value....so on

[@valister9697]

You guys don't miss.... YOU don't miss with the level of quality I'm hooked.

[@kristamontesa220]

How much do you consider as premium?

[@santoscontreras3618]

Jonathan has that Bezos laugh

[@revivefaith]

What's the best prayer one can give you? 😍😍😍😍😍😍😍😍😍

[@blee5100]

I want Jonathan to read me a bedtime story

[@petermrk4483]

Jonathan laughs like rich Jeff Bezos

[@michellemidence1814]

😅

[@sfy8675]

that laugh will haunt me for days 💀

[@halifax2024]

😂😂

[@bobbywillshere6295]

you won't see this anywhere else

[@hamidrezaahmadi9794]

'wow I love spending money on this" and they will start spending more money! are you kidding me? like your are joking

[@CopyThat]

We do our best never to make jokes or say anything that could be remotely construed as "funny"

[@dusklowkietwitch2563]

@@CopyThat I think you lots shit sense of humour is what makes it "funny" lmao

[@GHoStRider-ru1gx]

If you pay attention, Jon says: “Sell them while they are still hot and ready to buy.” The “Wow I love spending money on this” might seem insane and you may think he’s joking, but in reality, it really is true. This is how the human psychology works. By the way, I have acted the exact same way multiple times while buying stuff online so I have the proof that I need.

[@HaycravingHorse]

wtf is wrong with his laugh 💀

[@JirathMeephuet]

So, is CopyThat's FREE educational content a high-ticket funnel offer? since it required one's huge effort to build a high value information that led to a purchase.

[@CopyThat]

We do not currently have any high ticket ($500+) offers. We have a very messy funnel that we're slowly building out in an ad hoc way, since this is a hobby business we do for fun on the side.

[@JirathMeephuet]

​@@CopyThat Just discovered Copy That! a week ago and Since your content value is EXCEPTIONAL (ngl), I thought it was all a high-ticket funnel. Thank you for the clarification.