Sales Methodologies | SPIN Selling

Are you unsure what SPIN Selling is and what benefits it could have to your business? Watch this video and read our article for a SPIN selling summary or more detailed information: www.pipedrive.com/en/blog/spi...
00:00 Intro
00:52 What is SPIN Selling and how can it be effective?
01:54 Step 1: Warm up your prospects
02:31 Step 2: Understanding the buyer needs
03:28 Step 3: Prove your product is a solution
04:15 Step 4: Seal the deal
In this video, which is part of our series of sales methodologies, we uncover what SPIN Selling is and how it could help you drive revenue.
The term “SPIN Selling” comes from Neil Rackham’s “SPIN Selling” book. If you read it all your SPIN Selling questions will be answered (but our video and article are perfect if you only have a bit of time)
You may already be using an example of SPIN Selling and not even know it, so what is SPIN Selling? Well, this is the SPIN Selling acronym:
- Situation
- Problem
- Implication
- Need payoff
It is a framework to ask prospects SPIN Selling questions to understand these four points from their perspective.
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[@K_shit_ij]

Thanks! Perfectly explained 👍🏼

[@fortyfour6626]

The SPIN model works extremely well….as long as you practices it. When I bought the book decades ago, it took me months to go all the way through it because you have to really think out each step. I wrote down my answers then allowed myself to change and adjust it over the years. My history includes being #3 in the nation with Pitney Bowes ( before they died) and Presidents club 7 times in 14 years with a major medical manufacturer. SPIN simply works if you put the work into it. Further, introduction, Qualification, presentation/demonstration, Close works perfectly WITHIN the SPiN model. All of it takes real work though and if you take short cuts, it fails

[@ellaroosenboom5379]

Great video, but why is the background a sauna?

[@Dudeman47]

Because sales people sweat from all the rejection they get

[@MrMasiahSwag]

My thoughts exactly

[@jm8585]

Your comment made me spit out my food 🤣🤣